searchinfluence.com
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Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Search Influence ## Sitemaps [XML Sitemap](https://www.searchinfluence.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [The May Influencer: How to choose an AI SEO tracking tool](https://www.searchinfluence.com/blog/the-may-influencer-how-to-choose-an-ai-seo-tracking-tool/): Stay ahead in digital marketing with The Influencer, Search Influence's monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! - [Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026](https://www.searchinfluence.com/blog/will-scott-smx-advanced-agentic-seo-geo-2026/): There's a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there's the version Will Scott will be demonstrating at SMX Advanced 2026, one that's already changing how agencies deliver work for clients. - [How to Optimize Content for AI Search Engines in 2026](https://www.searchinfluence.com/blog/how-to-optimize-content-for-ai-search-engines-in-2026/): Note: This post was updated by Collin Guedon on 5/27/26 to reflect current best practices. It was originally published on 11/21/25. - [AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms](https://www.searchinfluence.com/blog/ai-seo-tracking-tools-2026-analysis-platforms/): The AI revolution has fundamentally changed how brands appear in search results. - [What is MCP SEO? And Why Should Marketers Care?](https://www.searchinfluence.com/blog/what-is-mcp-seo/): MCP SEO is the practice of optimizing a Model Context Protocol server, so AI assistants cite your business as a source. Model Context Protocol is an open standard introduced by Anthropic in November 2024 and now governed by the Linux Foundation. MCP SEO sits alongside traditional SEO and generative engine optimization as the third pillar of visibility in AI-driven search. - [2026 Higher Education Marketing Benchmarks: Know Your Numbers, Grow Your Enrollment](https://www.searchinfluence.com/blog/2026-higher-education-marketing-benchmarks/): Note: This post was updated by Paula French on 5/21/26 to reflect current best practices. It was originally published on June 25th, 2024. - [Are You Showing Up in AI Search? – May Client Insider](https://www.searchinfluence.com/blog/are-you-showing-up-in-ai-search/): \ - [Best AI SEO Tracking Tools Under $50/Month (2026)](https://www.searchinfluence.com/blog/best-ai-seo-tracking-tools-under-50/): If you have under $50/month and want to start tracking how your brand shows up in ChatGPT, Google AI Overviews, and Perplexity: - [What Is GEO? Generative Engine Optimization Explained](https://www.searchinfluence.com/blog/what-is-generative-engine-optimization-geo/): More and more of our client calls this year have shifted from "where are we ranking?" to "are we showing up in the AI answers at all?" - [How Will AI Search Affect Paid Ads in 2026? What Marketers Need to Know](https://www.searchinfluence.com/blog/how-ai-search-affects-paid-ads-performance-strategy-2026/): This post was updated by Audrey Reynaud on 5/6/26 to reflect current best practices. It was originally published on 6/3/25. - [AI Search KPIs: The Metrics That Actually Matter for Visibility](https://www.searchinfluence.com/blog/ai-search-kpis-traffic/): This post was updated by Chuck Wilkins on 4/29/26 to reflect current best practices. It was originally published on 3/6/26. - [How to Choose an AI SEO Tracking Tool](https://www.searchinfluence.com/blog/how-to-choose-an-ai-seo-tracking-tool/): Choosing an AI SEO tool comes down to matching five things: budget, platform coverage, refresh rate, reporting, and optimization needs, to how your brand shows up in AI-generated answers. - [Beyond Google Zero: Will Scott on Agentic SEO and the Rise of Non-Human Traffic](https://www.searchinfluence.com/blog/beyond-google-zero-will-scott-agentic-seo/): The "Google Zero" panic has been building for months. The fear: AI Overviews and zero-click search are slowly starving websites of organic traffic. Some publishers have responded with alarm. Others have abandoned SEO strategies entirely. - [AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat](https://www.searchinfluence.com/blog/will-scott-ai-seo-expert-group-practice-pro-retreat-2026/): Search Influence CEO and co-founder Will Scott will present at the Group Practice Pro 5th Annual Retreat in Charleston, S.C., on Monday, April 28, 2026. His session — "AI and Search: What Group Practice Owners Need to Know Now" — runs from 9 to 10:45 a.m. and is tailored specifically for mental health group practice owners who need to stay visible and competitive as AI reshapes how clients search for care. As a recognized AI SEO expert, Will Scott brings more than 30 years of search strategy experience directly to one of healthcare's most competitive growth segments. - [The April Influencer: AI > KPI > ROI: Your April Industry Update](https://www.searchinfluence.com/blog/the-april-influencer-ai-kpi-roi-your-april-industry-update/): Stay ahead in digital marketing with The Influencer, Search Influence's monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! - [Higher Education SEO Trends in 2026: How to Compete](https://www.searchinfluence.com/blog/seo-higher-education-trends-in-2026-how-to-compete/): This post was updated by Paula French on 4/20/26 to reflect current best practices. It was originally published on 3/7/25. - [New Meta Update May Shift Your Reporting – April Client Insider](https://www.searchinfluence.com/blog/new-meta-update-may-shift-your-reporting/): Meta recently updated how it attributes conversions from ad clicks. While the change is subtle, it may affect how conversions appear in your reports. - [How Marketing Supports SEO and Helps You Score Big With AI Search](https://www.searchinfluence.com/blog/how-marketing-supports-seo-and-ai-search/): This post was updated by Paula French on 3/10/26 to reflect current best practices. It was originally published on 8/18/25. - [[WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility](https://www.searchinfluence.com/blog/webinar-marketing-ai-search-visibility/): AI search is changing how prospective students discover programs. But building an entirely new marketing strategy from scratch isn’t realistic for most higher education teams. - [The Maps Pack Is Dead — Here’s What Ate It (And How to Get Found Anyway)](https://www.searchinfluence.com/blog/maps-pack-how-to-get-found-local-seo/): One afternoon earlier this month, we were live on a client call, screen share up, six incognito tabs open, running searches for Chicago limo terms. We expected the familiar 3-pack. Instead, we got an AI Overview labeled "Top-Rated Limo Companies in Chicago." No map. No pins. Our client was cited five times. No traditional pack at all. - [The March Influencer: Your AI Traffic Has Plateaued. Now What?](https://www.searchinfluence.com/blog/the-march-influencer-your-ai-traffic-has-plateaued-now-what/): Stay ahead in digital marketing with The Influencer, Search Influence's monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! - [Search Influence Joins the 2026 UPCEA Annual Conference in New Orleans](https://www.searchinfluence.com/blog/upcea-2026-ai-search-higher-education/): The 2026 UPCEA Annual Conference, taking place April 15–17 in New Orleans, will bring together leaders across online and professional education to discuss the future of higher education strategy, technology, and student engagement. Search Influence will participate in this year’s event through speaking sessions, thought leadership, and in-person conversations with higher education marketers navigating the evolving search landscape. - [UPCEA Guest Article: Explaining AI SEO ROI to University Leadership](https://www.searchinfluence.com/blog/upcea-ai-seo-roi-university/): Prospective students are doing more homework before they ever reach your website. - [The Hidden Cost of “Good Enough” SEO in the Age of AI](https://www.searchinfluence.com/blog/seo-in-the-age-of-ai-higher-ed/): Search Influence believes that SEO in the age of AI builds on traditional SEO best practices, but requires a new layer of structural, semantic, and strategic optimization to ensure visibility inside AI-driven search experiences. - [What Are Google Performance Max Campaigns? Strategy, Best Practices, and Optimization Guide](https://www.searchinfluence.com/blog/performance-max-campaigns-google-ads-strategy/): Performance Max campaigns use Google’s AI to expand advertising reach across every major Google property. Search Influence helps brands strategically manage those campaigns to drive measurable, incremental growth. - [Will Scott Named to UPCEA Board of Directors as Corporate Partner Representative](https://www.searchinfluence.com/blog/will-scott-upcea-board-higher-education-digital-marketing/): Search Influence is proud to announce that CEO and Co-Founder Will Scott has been named to the UPCEA Board of Directors as Corporate Partner Representative for a one-year term (2026–2027). - [Paid Search vs. Paid Social in an AI-Driven Funnel](https://www.searchinfluence.com/blog/paid-search-vs-paid-social-ai-funnel/): Search Influence approaches paid search vs. paid social as a unified strategy designed to connect demand creation, intent validation, and conversion across the modern marketing funnel. - [Will Scott Shares Higher Education AI Search Research in Search Engine Land Article](https://www.searchinfluence.com/blog/will-scott-higher-education-ai-search-research/): Search behavior has evolved. Most SEO strategies haven’t. - [Foundational SEO vs AI SEO: Paula French on What Businesses Actually Need](https://www.searchinfluence.com/blog/foundational-ai-seo-paula-french/): Search is evolving fast. But that doesn’t mean the foundation disappears. - [Will Scott Returns to SMX Online With Generative Engine Optimization Master Class](https://www.searchinfluence.com/blog/will-scott-smx-online-geo-master-class/): On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history. - [What It Actually Means to Optimize Content for AI SEO – February Client Insider](https://www.searchinfluence.com/blog/what-it-actually-means-to-optimize-content-for-ai-seo/): We have been talking a lot about AI SEO lately, and one question keeps coming up: - [The February Influencer: Search Marketing Essentials: Tracking, PPC, and Visibility](https://www.searchinfluence.com/blog/the-influencer-february/): Stay ahead in digital marketing with The Influencer, Search Influence's monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! - [Inside Bing’s New AI Performance Report: What 20,000 Copilot Citations Taught Us](https://www.searchinfluence.com/blog/bing-ai-performance-report-copilot-citations/): Bing launched an AI Performance report inside Webmaster Tools earlier this month. We pulled our data the same day. - [Your AI Traffic Has Plateaued. Now What?](https://www.searchinfluence.com/blog/ai-traffic-plateau-what-to-do-next/): If you've been tracking AI-driven traffic, you've probably noticed something: the growth curve is flattening. - [How to Conquer the Biggest Higher Ed Marketing Challenges in 2026](https://www.searchinfluence.com/blog/how-to-conquer-the-biggest-higher-ed-marketing-challenges-2026/): Nearly 50% of prospective students now use AI tools at least weekly, and 79% say they read Google AI Overviews when researching academic programs. - [AI SEO for Higher Education: How to Get Your Institution Recommended by ChatGPT, Perplexity, and AI Search](https://www.searchinfluence.com/blog/ai-seo-higher-education/): Half of prospective students now use AI search tools weekly to research programs. If your institution isn't showing up in ChatGPT, Claude, Perplexity, or Google AI Overviews, you're invisible to half your audience. In 2026, success is measured by AI citations and brand mentions within generative summaries, not just clicks. This guide covers what actually works for AI search visibility, based on testing, not theory. (Data source: UPCEA/Search Influence 2025 AI Search in Higher Education study) - [Harvard Law School’s Program on Negotiation Partners With Search Influence for AI SEO Audit](https://www.searchinfluence.com/blog/harvard-law-school-program-on-negotiation-search-influence-ai-seo-audit/): Harvard Law School’s Program on Negotiation has engaged Search Influence to conduct a comprehensive AI SEO audit. This audit will focus on how the program’s academic content is represented across AI-driven and traditional search environments. - [Ads Are Coming to ChatGPT. Here’s What It Means for Your Marketing Strategy.](https://www.searchinfluence.com/blog/ads-coming-chatgpt/): ChatGPT ads aren't a side experiment. They're an early glimpse of how discovery will work across the next decade. - [How to Set Up AI Traffic Tracking in GA4](https://www.searchinfluence.com/blog/set-up-ai-traffic-tracking-ga4/): Traffic from AI tools is already reaching your website. It’s happening now, and it’s measurable, even if it has never appeared clearly in your reporting. Google’s AI Overviews, ChatGPT, Perplexity, Claude (and so on) are sending users to third-party sites every day. - [The Future of Search Marketing as AI Search Optimization Expands Beyond Google](https://www.searchinfluence.com/blog/future-of-search-marketing-ai-search-optimization/): The future of search marketing is being reshaped by how people discover information, and Search Influence helps brands adapt to that shift. - [30+ AI Search in Higher Education Stats [2026]](https://www.searchinfluence.com/blog/30-ai-search-higher-education-stats-2026/): Higher education discovery is becoming increasingly more distributed, more automated, and more competitive. - [All of Your Higher Education Marketing Questions Answered](https://www.searchinfluence.com/blog/higher-education-marketing-faq/): This post was updated by Paula French on 1/22/26 to reflect current best practices. It was originally published on 11/7/25 - [90+ Higher Education Marketing Stats [2026]](https://www.searchinfluence.com/blog/90-higher-education-marketing-stats-2026/): This post was updated by Paula French on 12/23/2025 to reflect current best practices. It was originally published on 1/9/2025. - [The December Influencer: Close the Higher Ed AI Search Gap: Lessons for Every Marketer](https://www.searchinfluence.com/blog/the-influencer-december/): Stay ahead in digital marketing with The Influencer, Search Influence's monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! - [Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth](https://www.searchinfluence.com/blog/search-influence-seo-powering-visibility-ai-enrollment-growth/): Prospects aren’t following a straight line to your programs anymore. They’re bouncing between Google, AI, YouTube, and university websites depending on what they need in the moment. - [AI Search Optimization for Graduate Education Marketing in 2026](https://www.searchinfluence.com/blog/ai-search-optimization-for-graduate-education-marketing-in-2026/): Here's the reality: the way prospective graduate students find and evaluate programs has changed faster than most of us anticipated. Research from across 2025 — including original survey data from UPCEA and Search Influence (n=705) — shows that half of all prospects now use AI tools weekly, while 82% are more likely to consider programs appearing on page one of search results. Zero-click searches have climbed to 69% of all Google queries. AI Overviews now appear on nearly half of search results. - [UPCEA MEMS 2025 Recap: 11 Higher Ed Marketing Presentations That Show Where We’re Heading](https://www.searchinfluence.com/blog/upcea-mems-2025-higher-ed-marketing-ai-search-recap/): This review was created with AI assistance and human guidance from Will Scott, AI SEO Expert and CEO of Search Influence. - [Instagram SEO Playbook: How to Win Over Google and AI Search](https://www.searchinfluence.com/blog/instagram-seo-playbook-how-to-win-over-google-and-ai-search/): This post was updated by Rebecca Michelet on 12/15/25 to reflect current best practices. It was originally published on 11/13/25. - [Search Influence Named to New Orleans CityBusiness’s 2025 Best Places to Work List](https://www.searchinfluence.com/blog/ai-seo-marketing-agency-best-places-to-work-new-orleans-2025/): At Search Influence, people power our performance, and once again, that commitment is being recognized. - [Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards](https://www.searchinfluence.com/blog/higher-education-digital-marketing-agency-awards-finalist-2025/): We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). ## Pages - [higher-education](https://www.searchinfluence.com/higher-education/) - [Higher Education Marketing: 2026 Edition](https://www.searchinfluence.com/higher-education/marketing/): Higher education marketing has changed more in the past three years than in the previous decade. AI search tools influence a third of prospective students’ decisions. Traditional enrollment funnels no longer reflect how students research programs. The demographic cliff? It’s here. - [Will Scott AI Sandwich](https://www.searchinfluence.com/will-scott-ai-sandwich/): I originally wrote this when I was playing with an AI tool called ZimmWriter. The output is pretty funny. - [Digital Advertising](https://www.searchinfluence.com/services/digital-advertising/): Search Influence uses AI-enabled digital advertising to help you drive demand and reach high-intent audiences with precision. - [Higher Education SEO](https://www.searchinfluence.com/services/higher-education-seo/): Prospective students rely on search to explore programs, compare schools, and make decisions long before they apply. Without strong organic visibility, your institution risks being overlooked entirely. Higher education SEO connects your website with the students actively looking for what you offer. - [Search Influence: New Orleans SEO & Digital Marketing Agency](https://www.searchinfluence.com/new/) - [Quiz: Higher Ed SEO – In-House or Outsource?](https://www.searchinfluence.com/higher-ed-seo-in-house-outsource-agency-quiz/): Our quiz takes the guesswork out of deciding whether to keep your university’s SEO in-house or outsource it. In just minutes, you’ll have personalized insights to optimize your resources and make informed staffing choices, ultimately boosting your SEO strategy and student recruitment efforts. - [Higher Education Marketing Resources and Guides](https://www.searchinfluence.com/higher-education/marketing-resources/): Explore our essential higher education marketing resources, curated to empower you to make better marketing decisions. From insightful blog posts and comprehensive guides to in-depth case studies, learn everything you need to enhance your higher education marketing strategy and drive enrollment growth. - [Medical & Healthcare](https://www.searchinfluence.com/medical-healthcare-marketing/): In short, medical marketing is using branding, media, and content to connect healthcare professionals with the patients who need them. Beyond that, one must consider the available patient volumes, regulations, including HIPAA and others. - [Cost Per Inquiry Calculator](https://www.searchinfluence.com/cost-per-inquiry-cpi-calculator/): Unleash the power of precision in your digital advertising strategy with Search Influence’s Cost Per Inquiry (CPI) Calculator. Created for results-driven marketers like you, this intuitive calculator crunches the numbers associated with the #1 KPI for paid ads — CPI. - [Will Scott AI Content](https://www.searchinfluence.com/ai-content/): AI Content Repurposing for SEO PDF - [Search Influence Company Values](https://www.searchinfluence.com/company-values/): Our company values help our employees and clients understand what Search Influence stands for. - [Internet Marketing Services](https://www.searchinfluence.com/internet-marketing-services/): Do you dream of having a successful business that reaches its full potential? Are you considering taking on DIY marketing to reach the masses, but feel overwhelmed by the thought of doing it all yourself? If so, then this article is for you. In it, we’ll explain why DIY marketing won’t cut it and the value of internet marketing services. - [Will Scott Barnacle SEO](https://www.searchinfluence.com/will-scott-barnacle-seo/): Will Scott Barnacle SEO be the answer to all of our search engine optimization woes? For many businesses, getting noticed online can seem like an uphill battle. But with the right combination of know-how and technology, it's possible to stay ahead of the competition and get your website seen by more potential customers. That's where Will Scott Barnacle SEO comes in, offering an innovative approach that promises to revolutionize digital marketing as we know it! - [Will Scott New Orleans SEO](https://www.searchinfluence.com/will-scott-new-orleans-seo/): In today's fast-paced world, it pays to stand out from the crowd. Whether you're a business owner or an individual looking for ways to get noticed online, Will Scott New Orleans SEO is here to help you reach your goals. With his innovative approach and years of experience in digital marketing, this local search engine optimization expert will give you the edge that sets you apart from everyone else. - [Will Scott AI Content](https://www.searchinfluence.com/will-scott-ai-content/): Are you looking for a way to revolutionize your content creation process? If so, Will Scott AI Content may be the perfect solution for you. This cutting-edge technology is designed to help businesses quickly create custom, relevant and engaging content without needing an army of writers. In this article, we’ll explore how Will Scott AI Content can help streamline and automate your content production process. - [Chatbot](https://www.searchinfluence.com/chatbot/): Innovation is the lifeblood of modern society, and chatbots are some of the most exciting advances in technology today. From automated customer service to AI-driven conversational agents, these intelligent programs are revolutionizing how people interact with machines – and each other. By leveraging natural language processing (NLP) and machine learning algorithms, chatbot technology can provide a more personal experience for users than ever before. In this article, we'll explore how chatbots work and what they mean for businesses and consumers alike. - [ChatGPT](https://www.searchinfluence.com/chatgpt/): ChatGPT is the latest technology innovation to hit the market, offering unprecedented opportunities for communication and collaboration. Imagine being able to communicate with anyone in the world without ever having to type a single word! It's now possible thanks to ChatGPT, an artificial intelligence-powered chatbot that can understand natural language and carry on conversations just like a human would. - [AI Sandwich](https://www.searchinfluence.com/ai-sandwich/): We live in a world where technology is rapidly changing and innovation is the key to success. Have you ever heard of an AI sandwich? It may sound like something out of science fiction, but this revolutionary food technology could be right around the corner. Imagine being able to order your favorite sandwich with just a few clicks on your smartphone - no more waiting in line or sifting through menus! That's what AI sandwiches can do for you. - [Will Scott AI SEO Expert](https://www.searchinfluence.com/will-scott-ai-seo-expert/): Will Scott has been optimizing websites since before Google existed. He coined "Barnacle SEO" in 2008—now an industry-standard SEO strategy taught in courses worldwide. Today, as the instructor of the SMX Masterclass on Generative Engine Optimization (GEO), he helps businesses figure out how to show up when ChatGPT, Google AI Overviews, and Perplexity answer questions about their industry. - [AI SEO / GEO / Generative Engine Optimization](https://www.searchinfluence.com/services/ai-seo/): OpenAI's ChatGPT gained 100 million users in two months making it the fastest growing consumer product ever. - [Higher Ed Marketing Agency](https://www.searchinfluence.com/higher-ed-marketing-agency/): Differences between a higher ed marketing agency and a traditional marketing firm. - [New Orleans SEO – Optimize Your Potential with a local SEO Company](https://www.searchinfluence.com/new-orleans-seo/): Search Influence is the original New Orleans SEO company, and our team uses cutting-edge technology to create campaigns that will get you results. Our approach involves working with clients to develop custom strategies to achieve their unique goals. - [Case Studies](https://www.searchinfluence.com/case-studies/): Search Influence Case Studies Building Prospect Pipelines for Predictable Revenue Growth - [Search Influence’s Commitment to Diversity & Inclusion](https://www.searchinfluence.com/diversity-and-inclusion/): Search Influence is committed to growing the diversity of our team, fostering an inclusive working environment, and helping eliminate barriers of entry into our field. We want the company’s infrastructure—from our vendors, to our interns, to our contractors—to reflect the community and world in which we live and work. - [Digital Marketing Resources](https://www.searchinfluence.com/resources/): SEO Best Practices for 2019 - [Speaking Engagements](https://www.searchinfluence.com/speaking-engagements/): The Search Influence team has shared our expertise in-person and virtually with dozens of organizations — both in New Orleans and across the country. Engage us for your next conference or event to discover how we help businesses large and small optimize their potential. - [In The Media](https://www.searchinfluence.com/in-the-media/): Search Influence in The Media Will Scott to Present on GEO and Agentic SEO at SMX Advanced 2026 Search Influence CEO and co-founder Will Scott will deliver a main stage session and lead a hands-on Mastermind at SMX Advanced 2026 in Boston, both focused on operationalizing generative engine optimization with agentic tools. Attendees will leave with deployable workflows for moving from GEO strategy to execution using developer-grade environments like Cursor and Claude Code. Read More -> AI SEO Expert Will Scott to Present AI Search Strategies at Group Practice Pro 5th Annual Retreat Will Scott, CEO of Search Influence, will present “AI and Search: What Group Practice Owners Need to Know Now,” a timely session tailored for leaders of large mental health group practices navigating major shifts in how prospective clients discover care online. Read More -> Search Engine Land Features Will Scott on “Agentic SEO” and the Future of AI-Driven Discovery Will Scott, CEO and co-founder of Search Influence, was featured in Search Engine Land with a new thought leadership article examining the rise of agentic SEO and how AI is reshaping search.In the article, “Google Zero misses the real problem: Your next visitor isn’t human,” Scott argues that the industry’s focus on declining clicks misses a larger shift: the growing role of AI agents in how people discover and evaluate businesses online. Read More -> Search Influence to Participate in the 2026 UPCEA Annual Conference in New Orleans Search Influence will join higher education marketing leaders at the 2026 UPCEA Annual Conference, sharing insights on AI search visibility and digital marketing strategy. Read More -> Will Scott Discusses Search Influence Higher Education AI Search Research in Search Engine Land Guest Article In his article for Search Engine Land, “What higher ed data shows about SEO visibility and AI search,” Will Scott examines the findings from the 2025 AI Search in Higher Education Research Study, conducted in partnership with UPCEA, and shares how higher ed institutions must adapt their search strategy. Read More -> Will Scott to Deliver SMX Online Generative Engine Optimization Master Class Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his GEO Master Class, the best-selling Master Class in SMX Online history. Attendees will leave with actionable tactics to optimize content for Google AIO, ChatGPT, Perplexity, and other AI platforms while maintaining strong search visibility. Read More -> Will Scott Joins UPCEA Board of Directors for 2026 Term CEO Will Scott has been named as Corporate Partner Representative for a one-year term (2026–2027). Scott's role is to represent the interests and perspectives of UPCEA’s corporate partners and to support the association’s mission to advance online and professional education. Read More -> Will Scott Joins UPCEA Board of Directors for 2026 Term CEO Will Scott has been named as Corporate Partner Representative for a one-year term (2026–2027). Scott's role is to represent the interests and perspectives of UPCEA’s corporate partners and to support the association’s mission to advance online and professional education. Read More -> Search Influence Director Paula French Joins the SEO On-Air Podcast to Discuss Foundational vs AI SEO for Businesses Paula shared her perspective on the similarities and differences between foundational search engine optimization (SEO) and AI-driven search tactics. Read More -> The Program on Negotiation (PON) at Harvard Law School Selects Search Influence to Complete an AI SEO Audit Search Influence will conduct a comprehensive AI SEO audit to evaluate how PON’s research and educational content is represented across AI-driven and traditional search environments, supporting accuracy and visibility in generative search experiences. Read More -> Search Influence Presents AI Search Strategies for Higher Education at UPCEA MEMS 2025 Will Scott, Paula French, and Jeanne Lobman shared data from the UPCEA and Search Influence AI Search in Higher Education Research Study. They also presented expert insights in sessions such as “Are You Showing Up? How to Track Visibility in AI Search” and “How to Optimize for AI Search: What Students Trust & What Marketers Must Do.” Read More -> Paula French and Tufts University College’s Tara Pope Present on AI Search in Higher Education at AMA Symposium 2025 In their joint session at the 2025 AMA Higher Ed Marketing Symposium, titled “How to Win AI Search: Three Pillars for Success,” French and Pope explained how institutions can adapt their search and content strategies to remain visible and trusted as AI platforms reshape discovery. Read More -> CEO Will Scott Shares AI SEO Insights at Leading European Conferences Will Scott represented Search Influence at two of Europe’s most respected industry events, SEOktoberfest G50 Summit in Austria and SMX Advanced Europe in Berlin, sharing insights on how artificial intelligence is reshaping search, content, and visibility. Read More -> AI SEO Expert Will Scott Presents SMX Master Class on Generative Engine Optimization The virtual event is designed to provide SEO professionals and content strategists with a framework for maintaining visibility in both AI-driven and traditional search results. Read More -> Search Influence Co-Founder and CEO Will Scott on Building Culture and Adaptability | Growth Think Tank Will Scott appeared on the Growth Think Tank podcast to discuss how a strong company culture and strategic adaptability fuel long-term success in digital marketing. Read More -> Alison Zeringue on Higher Ed Digital Marketing Strategy | UPCEA Guest Blog Search Influence Director of Account Management Alison Zeringue wrote a guest blog for UPCEA on how higher education institutions can leverage SEO and paid ads to strengthen their digital marketing strategy. Read More -> AI SEO Expert Will Scott on Schema, Semantics & Content Reuse | Search Engine Land In a guest article for Search Engine Land, Will Scott explores how content reuse, schema, semantics, and generative engine optimization are shaping the future of AI-powered search. Read More -> Why Your Best Content Is Invisible to AI Search Engines — And How to Fix It | Will Scott on Search Engine Land In this guest article for Search Engine Land, Will Scott explains why even great content can go unseen by AI search engines. Will shares a practical 30-minute fix to boost visibility. Read More -> Will Scott Talks Barnacle SEO in the AI Era | Near Media Podcast On the Near Media podcast, Will Scott discusses how marketers can use “barnacle SEO” strategies to improve visibility in AI-driven platforms like ChatGPT and other generative engines. Read More -> Will Scott Presents at SMX Advanced Boston on Mastering Generative Engine Optimization In Scott's session, he shared how AI-powered platforms like Google AI Overviews, Bing Copilot, and ChatGPT Search are transforming the rules of SEO — and what marketers can do to stay competitive. Read More -> Will Scott on AI and the Future of SEO | Leduc Entertainment Podcast Search Influence CEO Will Scott discussed how AI is transforming SEO and shared practical strategies for marketers on the episode, “The Future of SEO is AI — Will Scott Explains How to Get Ahead. Watch Now -> AI SEO Leader Will Scott Speaks at Two Sessions at Pubcon Pro 2025 in Austin, TX From automation strategies that can scale your SEO output to real-world guidance on AI-powered content generation, Will Scott shared his AI expertise at the industry-leading conference. Read More -> Will Scott Delivers Keynote Address at the 2025 Zenith Marketing Conference Search Influence CEO and AI SEO Expert Will Scott delivers the keynote address at the 2025 Zenith Digital Marketing Conference. Will's presentation titled "AI Isn’t the End — It’s Your Next Beginning" explores how marketers can leverage AI to optimize their SEO strategies. Read More -> Will Scott Presents 2-Day SMX Master Class on Generative Engine Optimization Search Influence Co-Founder and CEO Will Scott leads two-day master class on AI for SEO, teaching marketers to optimize their content for AI platforms while maintaining strong search visibility. Read More -> Digital Marketing 2025: Best Practices for Higher Education | Paula French Hosts Bay Path University Webinar In a guest webinar for Bay Path University’s Center for Higher Education Leadership & Innovative Practice (CHELIP), Search Influence Director of Sales and Marketing Paula French presented strategies to navigate the key digital marketing trends shaping higher education in 2025. Read More -> AI's Impact on Search and Higher Ed | Paula French on The Filling Seats Podcast Search Influence Sales & Marketing Director Paula French appeared as a guest on the Filling Seats podcast. In the episode, Paula explained how AI-driven search, social media, and evolving student behaviors are reshaping higher education digital marketing. Read More -> Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) | Paula French on The Enrollment Clinic Podcast Search Influence Sales & Marketing Director Paula French appeared as a guest on The Enrollment Clinic Podcast. In the episode, Paula broke down how search engine optimization (SEO) drives enrollment growth for universities. Read More -> Understanding Cost Per Inquiry in Higher Education Marketing | Paula French on UPCEA Blog In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More -> Search Influence named CityBusiness Best Places to Work 2024 Search Influence was honored for a fifth time on this list of top local workplaces, for creating a workplace culture dedicated to employee wellbeing and success. Read More -> Understanding Cost Per Inquiry in Higher Education Marketing | Paula French on UPCEA Blog In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More -> How Higher Education Marketing Metrics Help You Boost Enrollment | Paula French on UPCEA Blog In a guest blog for UPCEA, Sales & Marketing Director Paula French discusses how tracking higher education marketing metrics boosts enrollment. Read More -> How to Boost Adult Learner Enrollment by Tracking the Right Costs | Paula French on University Business Sales & Marketing Director Paula French wrote a guest article for University Business. Paula discusses the importance of establishing a metric-driven approach to marketing to effectively attract and engage the modern learner. Read More -> Search Influence Makes the Inc. 5000 2024 List Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.' fastest-growing companies for the 8th year. Read More -> Search Influence Recognized in New Orleans CityBusiness Empowering Women Awards 2024 Search Influence is recognized as an honoree in the New Orleans CityBusiness Empowering Women Awards 2024. Read More -> Search Influence Makes the Inc. 5000 2024 List Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.' fastest-growing companies for the 8th year. Read More -> Higher Education Schema - How Your School Can Win Google | Will Scott on Seer Interactive Search Influence Co-Founder and CEO Will Scott wrote a guest post for Seer Interactive's blog. Will describes how effective schema markup on higher education websites helps drive prospective students into and through the enrollment funnel, and shares a ready-to-use higher education schema template. Read More -> Get Ahead With AI for SEO: Will Scott on “Make Marketing Make Sense” Podcast Search Influence Co-Founder and CEO Will Scott appeared as a guest on the Make Marketing Make Sense podcast. In the episode, Will discusses how to use AI to optimize SEO strategy and shares his favorite AI tools and techniques to streamline SEO content creation. Read More -> Drive Success: Using Recruitment SEO to Fill Higher Education Seats | Will Scott on UPCEA Blog Search Influence Co-Founder and CEO Will Scott wrote a guest blog post for the UPCEA (University Professional and Continuing Education Association) blog. Will takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt to evolving demographics and industry shifts. Read More -> Search Influence wins Silver Award at the 2023 US Agency Awards Search Influence wins the 2023 US Agency Silver Award for Best Integrated Campaign Read More -> Search Influence CEO Will Scott named to 2024 Biz New Orleans 500 The New Orleans 500, presented by Biz New Orleans magazine, named Will Scott, CEO of the digital marketing agency Search Influence, among its top influential leaders in New Orleans for 2024. Read More -> Search Influence Named Finalist in 2023 US Search Awards Search Influence is thrilled to be named a finalist in the prestigious 2023 US Search Awards, recognizing their Google Paid Search Campaign with Tulane School of Professional Advancement. Read More -> Search Influence Named Finalist in 2023 US Agency Awards Search Influence has been selected as a finalist for the 2023 US Agency Awards in the category of Best Integrated Campaign. Read More -> Search Influence named CityBusiness Best Places to Work 2023 Search Influence was honored for a fourth time on this list of small and large companies, thanks to their focus on employee feedback and company values. Read More -> Tracking the Right Higher Education SEO Metrics for Marketing Success | Paula French on UPCEA Blog Search Influence Director of Sales and Marketing, Paula French, published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Paula explains the difference between SEO health metrics and SEO success metrics and provides tips for using these metrics to set goals and create actionable strategies. Read More -> Are Our Search Marketing Priorities Right? Alison Zeringue on UPCEA Blog Search Influence Director of Account Management Alison Zeringue published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Alison warns marketers they are missing out on prospects in 2 of the 3 stages of the marketing funnel due to a discrepancy in spending between paid searching advertising and SEO. Read More -> Higher Education is Failing at SEO | Will Scott on Search Engine Land Search Influence Co-Founder and CEO Will Scott published an article for Search Engine Land, a reputable search engine, SEO, and online marketing publication. In his article, Will breaks down the key findings and outcomes of our recent UPCEA Higher Ed Research Study and explains what institutions must do to improve their SEO and online presence. Read More -> How to Quantify Higher Education SEO ROI | Will Scott on UPCEA Blog Search Influence Co-Founder and CEO Will Scott published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. In his blog, Will answers the age-old question, “What is the ROI?” and gives tips on tools to use to calculate and report on this key metric. Read More -> Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities | Paula French on Suds and Search Podcast On Thursday, June 8, Search Influence Director of Sales and Marketing Paula Keller French appeared on the Suds and Search podcast hosted by Mark Bealin, Founder and CEO of SearchLab. In his weekly podcast, Mark interviews digital marketing experts from across the country on the latest trends and news in the world of search. Paula and Mark discuss the key findings and takeaways from the Search Influence and UPCEA Higher Ed SEO Research Study. Read More -> Search Influence named CityBusiness Best Places to Work 2022 For the third time, Search Influence was honored on this list of small and large companies, thanks to their focus on employee feedback and values. Read More -> Will Scott named to New Orleans CityBusiness Power List Will Scott, CEO, was named among leaders pioneering the New Orleans tech industry, thanks to his tenured time as a digital marketing leader. Read More -> Search Influence Certified as a Women Owned Business The Women’s Business Enterprise National Council (WBENC) certified New Orleans-based digital marketing firm Search Influence as a women-owned business. Read More -> Search Influence named 2021 Top Workplace by NOLA.com | The Times Picayune Search Influence was named to this annual list of top New Orleans employers for the second year in a row. Read More -> Alison Zeringue on Enrollment Growth University Podcast Alison Zeringue speaks about the impact of Apple's iOS privacy updates on Facebook advertising. Read More -> Paula French on Suds n Search Podcast Paula French shares insights about preparing for the iOS privacy updates. Read More -> Search Influence named 2020 Top Workplace by NOLA.com | The Times Picayune Search Influences named to this annual list of employee-focused employers in New Orleans. Read More -> Is Facebook Listening to You? Will Scott on WWLTV Will Scott from Search Influence stopped by to discuss ways to prevent technology and social media from monitoring you during the holiday season. Read More -> Search Influence’s Paula French on Biz Minute Search Influence’s Paula French on how to make marketing dollars work for your business in this Biz New Orleans Daily Biz Minute. Read More -> Search Influence’s Amare’s Top 10 Podcasts For Professionals Monday, Sept. 30, Alula Amare, a digital copy editor at local digital marketing and SEO agency Search Influence, shared his Top 10 list and explained why his recommended podcasts can help local professionals grow their interpersonal, leadership, management, organizational and presentation skills. Read More -> Use ‘Barnacle SEO’ to Drive Traffic without Ranking, coined by Search Influence CEO Will Scott Using so-called “barnacle” tactics for search engine optimization, an ecommerce business may be able to put its products and its brand in front of many potential customers without ranking its website for a target phrase. Read More -> Search Influence employees share how they "take back their lunch break" These busy co-workers at New Orleans SEO and digital marketing agency Search Influence shared what’s on their menu. Read More -> Alison Zeringue on Healthy Cell Phone Usage on WWLTV There's been a lot of debate about what healthy cell phone use looks like for students. Here to weigh in on screen time guidelines is Alison Zeringue with Search Influence. Read More -> Planning your vacation destination using Instagram - Ariel Tusa from Search Influence on WWL It's the time for Summer vacations and you can use Instagram to help plan your vacation like a local using geo-tagging and hash tags. Read More -> National Emoji Day - Katelyn Mulkey from Search Influence on WWL Emojis have become a hallmark of the way people communicate in recent years, and today is a holiday that celebrates them. Read More -> Jordan Polhemus shares an essential Hurricane Checklist for Businesses Many local businesses (restaurants, stores, etc.) must close during a severe storm or hurricane, but thanks to technology many can remain open or operate remotely. Read More -> Taking the Idk & Wth Out of Texting With Teens - Shawn Kelly From Search Influence on WWL Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast. Read More -> Best and Worst Super Bowl Ads - Jordan Polhemus from Search Influence on WWL Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Read More -> Understanding Facebook’s Algorithm - Ariel Tusa from Search Influence on WDSU. Ariel Tusa shares tips for controlling your Facebook feed on WDSU. Read More -> Jeanne Lobman shares 7 Social media tips to turn strange weather into more sales 7 Social media tips to turn strange weather into more sales. Read More -> Shauntae Joseph Provides top 5 ways businesses small businesses can leverage the holidays Not in Ecommerce? No fear. These are the top 5 ways your small business can still leverage the holidays. Read More -> Ariel Tusa From Search Influence Joins FOX8 to Share Helpful Holiday Apps Ariel Tusa shares some apps to help navigate the holidays. Read More -> Ariel Tusa From Search Influence Joins WDSU’s Christina Watkins to Share Holiday Tech Travel Tips Traveling this holiday season. It can be a pain, you know. But there are some apps and other tech-savvy items that can make things a little smoother for you. Read More -> Search Influence Joins News With a Twist at Lakeside Mall to Share Black Friday App Tips Search Influence was excited to share e-commerce tech tips with News With a Twist. Read More -> Paula French From Search Influence - How to Retrain Your Facebook Feed Your social media feed is designed to show you things that you’re more likely to click on, but it can be overwhelming at times. Paula French, the Director of Sales and Marketing at Search Influence provides some tips now on how to retrain your Facebook. Read More -> Search Influence CEO Will Scott on How to Balance Your Work Life With Your Personal Life Will Scott, the owner of Search Influence, provides some tips on how to balance your work schedule. Read More -> 12 Agency Heads Share Their Tips & Tools For Sales & Account Management Our Director of Sales & Marketing, Paula Keller French, shared with Synup how Hubspot can improve sales and marketing efficiency. Read More -> WDSU News Story: Local tech company works to shrink gender wage gap in Louisiana Search Influence was recently visited by WDSU. Sula Kim covered our continued efforts to deliver equal pay for equal work. Read More -> Celebrating Women's History Month: What It Means to Be a Woman in Tech In celebration of National Women's Day, the LookFar blog asked for insights from recent Ada nominees on what it means to be a woman in tech. Our COO, Angie Scott, shared her thoughts on creating more school-hour educational resources and classes to encourage young girls to be excited about computer science. Read More -> Maven feature with Mavenly + Co.' Our COO and Co-founder, Angie Scott, was a featured interview on Mavenly + Co., a platform that empowers women across the country to achieve their career goals. Read More -> Biz New Orleans Magazine: "Should You Revamp Your Compensation and Benefits Package?" Our CEO and Co-founder, Will Scott, was recently featured in Biz New Orleans. He shared how we revamped our compensation and benefits package. Read More -> Florida Gov. Rick Scott meets with New Orleans businesses Florida Governor Rick Scott recently visited Search Influence to see some of the progress of local small businesses in New Orleans. Read More -> Browse Our Previous Mentions in the News 2017 ∨ Search Influence in the News in 2017 Evolving SEO Paula Keller French joined Dan Shure of Evolving SEO in a podcast about some of her biggest lessons learned through eight years of doing SEO for a variety of clients. Read more here. Read More -> Search Influence Makes Inc. 5000 List for 7th-Straight Year Inc. magazine this week recognized Search Influence on its 36th annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. Read More -> Social media a lifeline for those dealing with Harvey’s aftermath In the wake of Hurricane Harvey in the greater Houston area, Will Scott was featured on FOX 17 West Michigan, emphasizing the importance of platforms like Facebook and Twitter during times of crisis. Read More -> Search Influence Celebrates International Women’s Day with Contest Honoring New Orleans Women Search Influence, the largest online marketing agency on the Gulf Coast, is holding a contest to honor the hardest working woman in New Orleans in celebration of International Women's Day on March 8, 2017. Read More -> Silicon Bayou News Recognizes Search Influence Co-founders in List of 100 Most Influential Search Influence, the Gulf Coast's largest online marketing agency, has earned distinguishment through the recognition of its co-founders, Will and Angie Scott. Will and Angie have been named to the Silicon Bayou 100 Most Influential People of 2016. Read More -> New Orleans Ad Club Holds Annual Awards Ceremony: Recognizes Two Prominent Ad Persons From Search Influence New Orleans Ad Club recognized Will Scott and Gabrielle Benedetto in their Annual Awards Ceremony. The New Orleans Ad Club, as per their mission, advocates honesty and professionalism in the field of advertising. The organization adheres to the strict submission standards of the AAF when considering its finalist(s). The resulting award recipients are regarded as the best in their respective markets and considered stewards of creative excellence in their region. Congratulations, Will and Gabrielle! Read More -> Married to the job ***requires a paying subscription login to view article Read More -> Search Influence Promotes Paula Keller French to Director of Sales and Marketing Search Influence, a local Internet marketing company, has recently promoted Paula Keller French to Director of Sales and Marketing from her previous role as Director of Account Management. Read More -> 2016 ∨ Search Influence in the News in 2016 Search Influence Promotes Alison Zeringue to Director of Account Management Search Influence has promoted a team manager to the job of Director of Account Management. By promoting from within, Search Influence demonstrates a commitment to further developing the skills of its dedicated team members and leaders. Read More -> Facebook's 'ethnic affinity' feature draws criticism from civil rights groups, lawmakers Will Scott was recently called upon by FOX8 news for his expertise and opinion on Facebook's no-longer active 'ethnic affinity' targeting. Read More -> Search Influence Named a Best Place to Work in New Orleans Search Influence, the Gulf Coast’s largest online marketing agency, has been named a Best Place to Work by New Orleans CityBusiness in its 14th annual survey. Read More -> Search Influence Hires Mildred Padilla as Product Manager Search Influence, an internet marketing company based in New Orleans, hired Mildred Padilla as its new product manager. Read More -> Search Influence Included in Inc. 5000 for 6th-Straight Year Inc. magazine today included Search Influence on its 35th annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. Read More -> Search Influence Donates $10K to Two Local Organizations Search Influence promotes entrepreneurship in New Orleans through $10K donations to New Orleans Shotokan Academy and PowerMoves NOLA. The donations helped to expand their online marketing efforts. Read More -> Search Influence Partners with PCAL for Child Abuse Prevention Month Search Influence sponsored this year's Child Abuse Prevention Month through a partnership with Prevent Child Abuse Louisiana (PCAL), the local affiliate of Prevent Child Abuse (PCA). Read More -> Search Influence Hires New Director of Sales Search Influence recently hired Lynn Bergeron as its new director of sales. Bergeron will continue to expand Search Influence’s efforts in delivering excellence in SEO services and digital advertising. Read More -> Search Influence Co-Founders Make 2015 Silicon Bayou 100 List South Louisiana is becoming known as the place to be for influential entrepreneurs and technological innovators. Our co-founders, Will and Angie Scott, were honored by Silicon Bayou News in their Silicon Bayou 100 List for their commitment and dedication to progress technology in the New Orleans area. Read More -> Search Influence Turns 10, Gives Away $10K to Local Business Search Influence recently celebrated its 10-year anniversary by giving away $10,000 worth of free online marketing services to one New Orleans-based business in its “Make Your Dreams Come True” 10K Giveaway. Read More -> 2015 ∨ Search Influence in the News in 2015 Search Influence Co-Founders Make 2015 Silicon Bayou 100 List South Louisiana is becoming known as the place to be for influential entrepreneurs and technological innovators. Our co-founders, Will and Angie Scott, were honored by Silicon Bayou News in their Silicon Bayou 100 List for their commitment and dedication to progress technology in the New Orleans area. Read More -> Search Influence’s COO Angie Scott Named a 2015 ‘Woman of the Year’ Angie Scott, co-founder and COO of Search Influence, was recently named a 2015 Woman of the Year by City Business. She, along with other nominees, were honored at the 17th annual “Women of the Year” luncheon for their professional and community achievements. Read More -> 25 Experts You Should Meet at Pubcon 2015 - Forboes In preparation for Pubcon 2015 in Las Vegas, Will Scott was featured in a list of 25 experts that attendees should meet. Read More -> Search Influence Among ICIC and Fortune’s Inner City 100 Winners The Initiative for a Competitive Inner City (ICIC) and Fortune announced that Search Influence was selected for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S. Read More -> Search Influence Named Among America’s Fastest-Growing Private Companies For the fifth time, tech company Search Influence has made the just-released Inc. 5000 list of the fastest-growing private companies in America. Read More -> Helping New Moms in Tech Return to Work: Search Influence Highlighted as a Breastfeeding-Friendly Workplace Champion Search Influence, the largest online marketing company on the Gulf Coast, has been designated as a Breastfeeding-Friendly Workplace Champion —one of only 24 businesses in the New Orleans area to receive the honor. Read More -> Search Influence, GNO Inc. help New Orleans teachers raise awareness for tech jobs The effort to get more young people to choose careers in the booming New Orleans technology sector is getting a boost thanks to a new initiative by Greater New Orleans Inc. and help from local tech company Search Influence, the largest online marketing company on the Gulf Coast. Read More -> Search Influence CEO: Visual Content + Social Media Can Help Auto Dealers Rev Up Online Marketing Engines Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Read More -> Online Marketing Expert: Savvy Small Businesses Should Focus on Mobile Website Strategy Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. Read More -> Search Influence CEO: Small Businesses Can Attract Customers with Content Marketing Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will share some top strategies for local businesses (and the online marketers who love them) to harness the power of content marketing to attract customers. Read More -> Why Social Media Still Matters for Small Businesses at SearchFest 2015 Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will prove why social media is still a powerful sales tool for small businesses. Read More -> Search Influence Director of Account Management Wins Bronze Stevie Award for Customer Service Paula Keller, Director of Account Management for national online marketing company Search Influence has been named a Bronze Stevie® Award winner in the Customer Service Manager of the Year category in the 8th annual Stevie Awards for Sales & Customer Service. Read More -> Search Influence Co-Founder Completes Goldman Sachs 10,000 Small Businesses Program New Orleans-based online marketing company Search Influence announced today that one of its co-founders, Angie Scott, who also serves as COO, has successfully completed the intensive 10 session course to help train and develop area leaders in technology and entrepreneurship in Louisiana. Read More -> Search Influence Named one of "Best Places to Work" by CityBusiness Search Influence was named one of the "Best Places to Work" in NOLA for 2014 by New Orleans CityBusiness. Read More -> Making The Technology Field More Open To Women - Forbes In a Forbes article highlighting the increase of women in the tech workforce in select cities, Angie Scott highlights the welcoming and diverse community of employees at Search Influence as well as the balance that can be found between work life and personal life in the New Orleans growing tech sector. Read More -> 2012 ∨ Search Influence in the News in 2012 As Conventions Wrap, Democrats Win Round One of Social Media Fight - AdWeek ***requires a paying subscription login to view article Read More -> A New Social Media Strategy for the Olympics, Future Sporting Events - Forbes Will Scott was featured in a Forbes article about the IOC's restrictions on Olympic Athletes' social media privileges leading up to the 2012 Olympics. Read More -> A New Orleans for the Future - Huffington Post In an article on Huffington Post, Search Influence was mentioned as one of the many thriving tech companies in New Orleans. Read More -> - [Brands Win Online](https://www.searchinfluence.com/brands-win/): Brands Win Online Will Scott's Pubcon Florida 2018 Presentation View more conference presentations on our Search Influence Slideshare. - [Google Premier Partner Agency](https://www.searchinfluence.com/google-premier-partner-agency/): Thousands of agencies are Google Partners. Only a small percentage of agencies earn the Premier Partner badge. - [Paid Search & Display Pricing](https://www.searchinfluence.com/paid-search-advertising-pricing-cost/): When bundled with other services like SEO or social media management, our paid search management fees start at $1,000 per month, plus the cost of ad spend (this also applies to other advertising like Facebook Display and Google Display). - [SEO Pricing](https://www.searchinfluence.com/search-engine-optimization-seo-pricing-cost/): In the general market, “SEO” is listed to cost anywhere from less than $100 per month through thousands of dollars. In our experience, SEO products that cost less than $500 per month are usually a tool-based, automated service that typically focuses on pushing your business information to directories. For SEO that truly improves your search ranking, drives more traffic, and sends you more customers, you will need a more comprehensive SEO strategy. - [Pricing Transparency](https://www.searchinfluence.com/digital-marketing-pricing-cost/): Our typical client engagements range from $6,000 - $10,000 per month, with our minimum being $2,500 per month for one campaign strategy, such as custom search engine optimization. We have key clients whose marketing budgets are $50,000+ per month for a fully integrated approach. - [OLD BUT DO NOT DELETE – Higher Education Digital Marketing](https://www.searchinfluence.com/higher-education-digital-marketing-old/): Search Influence is now a Platinum Partner of UPCEA, the leading association for professional, continuing, and online (PCO) education. As part of the partnership, Search Influence will share its expertise on higher education digital marketing strategies and how institutions can optimize, measure and track their search engine optimization (SEO) and paid ads strategies to drive more qualified prospects to their marketing channels. - [Zoos, Museums, and Attractions](https://www.searchinfluence.com/zoos-museums-and-attractions-marketing/): Marketing for museums, parks, zoos, and other attractions can be challenging, but it is not impossible with the right team. According to Google, 85% of leisure travelers decide on activities after they’ve arrived at their destination. Research also shows that today’s consumer is more spontaneous when travelling due to ease of research via smartphones. - [Client Experience](https://www.searchinfluence.com/client-experience/): Each industry has its unique marketing challenges, yet many of the basic principles, particularly in digital marketing remain the same: get the right message, in front of the right customer, at the right time. Track your campaigns properly. Stop wasting your budget where it doesn’t work. We get you! - [AI Content Marketing – Search Influence](https://www.searchinfluence.com/services/content-marketing/): Search Influence is on the cutting edge of AI content marketing. We help brands produce authoritative content that builds trust, drives action, and earns visibility in traditional search and AI Overviews. - [Local SEO](https://www.searchinfluence.com/services/local-seo/): Search Engine Optimization, better known as SEO, is more than just being found online. The digital marketing landscape is constantly changing and becoming more intuitive for online searches. In order to keep up, businesses have to find new techniques for engaging with their customer base. At Search Influence, we’ve made it our business to help companies like yours rank in local SEO searches and outperform your direct competitors. - [Consulting Services](https://www.searchinfluence.com/digital-marketing-seo-consulting-services/): Search Influence is a digital marketing agency based in New Orleans, serving organizations nationwide. We support in-house marketing teams, agencies, and leadership teams who want expert guidance without outsourcing full execution. Our digital marketing consulting services give teams access to senior-level strategy, technical expertise, and objective analysis that strengthens visibility and performance. ## Testimonials - [Jasmine “Jaz” Gray](https://www.searchinfluence.com/blog/testimonial/jasmine-jaz-gray/): Love the staff and service at Search Influence. Dedicated people who get the job done! - [David Mihm](https://www.searchinfluence.com/blog/testimonial/david-mihm/): Will Scott is one of the few people in the entire country that I refer prospective clients to on a regular basis. His ability to maximize budgets of every size is truly remarkable. A true thought leader in the Local/SMB search engine marketing space. - [Danielle Dayries](https://www.searchinfluence.com/blog/testimonial/danielle-dayries/): Shawn Kelly -Kudos I want to take a moment to say Thank You for the business consulting guidance you provided! Your enthusiasm and knowledge is impeccable and I highly recommend any organization seeking a thought partner tap into Search Influence! #highlyrecommend #seoexperts - [Andrew Shotland](https://www.searchinfluence.com/blog/testimonial/andrew-shotland/): I have worked with Will and Search Influence numerous times over the past few years and have been extremely satisfied with the results. Whenever I don't have capacity I often send clients over to Will without hesitation. He recently helped one of my clients grow organic traffic by about 40% over a few months via content creation and linkbuilding. I'll +1 him whenever Google gets around to adding +1s to Place Pages (which btw I can't believe they haven't done yet). - [Chris Sliver Smith](https://www.searchinfluence.com/blog/testimonial/chris-sliver-smith/): I have used Search Influence to perform work on behalf of my own clients, and I've been very pleased with the results. Even though they're based in Louisiana, I've contracted for their work over here in Dallas, so they really can do nationwide work even though they are a search marketing agency located in New Orleans. They're honest, easy to work with, and pleasant. I'd trust them to do my internet advertising any time! - [Jeremy Cooker](https://www.searchinfluence.com/blog/testimonial/jeremy-cooker/): I appreciate your team, especially Jordan & Cory, and their attention to detail and client success. - [Heidi Dunne Cotten](https://www.searchinfluence.com/blog/testimonial/heidi-dunne-cotten/): Y'all are very smart and so good at what you do! - [Tina McWhorter](https://www.searchinfluence.com/blog/testimonial/tina-mcwhorter/): I appreciate Search Influence's genuine concern for our success. - [Jonah Langenbeck](https://www.searchinfluence.com/blog/testimonial/jonah-langenbeck/): It's been so nice working with your team again. On this go round I've been impressed by your team's laser-like focus on results, your flexibility to change tack when necessary, and your platform knowledge and know how. There's no question who I will look to for future client needs on SEO, SEM, and digital advertising. - [Corrine Moore](https://www.searchinfluence.com/blog/testimonial/corrine-moore/): Search Influence's dedication and knowledge about SEO. - [Brian Danos](https://www.searchinfluence.com/blog/testimonial/brian-danos/): Search Influence dove deep into our business lines and gained an intimate understanding of our needs. The results were not just higher search rankings, but a complete online strategy helping us grow our user base nationally. ## Partners - [Forbes](https://www.searchinfluence.com/blog/partner/forbes/) ## - [Unlocking Free Resources for Nonprofits: Your Roadmap to Using Ad Grants and Free Marketing Tools](https://www.searchinfluence.com/?p=24730) ## Press Releases - [Search Influence Makes Inc. 5000 List for 7th-Straight Year](https://www.searchinfluence.com/blog/press_release/search-influence-makes-inc-5000-list-for-7th-straight-year/): Prestigious, annual ranking showcases the fastest-growing private companies in America - [Search Influence Celebrates International Women’s Day with Contest Honoring New Orleans Women](https://www.searchinfluence.com/blog/press_release/search-influence-celebrates-international-womens-day-with-contest-honoring-new-orleans-women/): Search Influence, the largest online marketing agency on the Gulf Coast, is holding a contest to honor the hardest working woman in New Orleans in celebration of International Women's Day on March 8, 2017. The company encourages local businesses and individuals to nominate a woman who either owns her own business or works 40+ hours making a difference with a New Orleans business. - [Silicon Bayou News Recognizes Search Influence Co-founders in List of 100 Most Influential](https://www.searchinfluence.com/blog/press_release/for-second-consecutive-year-silicon-bayou-news-recognizes-search-influence-co-founders-in-list-of-100-most-influential/): Search Influence, the Gulf Coast's largest online marketing agency, has earned distinguishment through the recognition of its co-founders, Will and Angie Scott. Will and Angie have been named to the Silicon Bayou 100 Most Influential People of 2016. To be featured, the Louisiana entrepreneurial and technology community at large, casts anonymous nominations; those who garner the most votes are recognized in the prestigious list of 100. - [New Orleans Ad Club Holds Annual Awards Ceremony: Recognizes Two Prominent Ad Persons From Search Influence](https://www.searchinfluence.com/blog/press_release/new-orleans-ad-club-holds-annual-awards-ceremony-recognizes-two-prominent-ad-persons-from-search-influence/): Search Influence, the Gulf Coast's largest online marketing agency, announced its CEO and Sales and Partner Strategist are recipients of two prestigious ADDY Awards conferred by the AAF (American Advertising Federation) affiliated New Orleans Ad Club. Will Scott. CEO and Co-founder of Search Influence, and Gabrielle Benedetto, Sales and Partner Strategist, were awarded Agency's Executive of the Year and the Online Sales Person of the Year, respectively. The rigorous award competition looks at over 40,000 entries spread across numerous markets each year. - [Search Influence Promotes Paula Keller French to Director of Sales and Marketing](https://www.searchinfluence.com/blog/press_release/search-influence-promotes-paula-keller-french-to-director-of-sales-and-marketing/): Search Influence, a local Internet marketing company, has recently promoted Paula Keller French to Director of Sales and Marketing from her previous role as Director of Account Management. In her new position, Keller French will help create digital marketing strategies for businesses that will allow them to find more customers online. - [Search Influence Promotes Alison Zeringue to Director of Account Management](https://www.searchinfluence.com/blog/press_release/search-influence-promotes-alison-zeringue-to-director-of-account-management/): Search Influence has promoted a team manager to the job of Director of Account Management. By promoting from within, Search Influence demonstrates a commitment to further developing the skills of its dedicated team members and leaders. - [Search Influence Named a Best Place to Work in New Orleans](https://www.searchinfluence.com/blog/press_release/search-influence-named-a-best-place-to-work-in-new-orleans/): Search Influence, the Gulf Coast’s largest online marketing agency, has been named a Best Place to Work by New Orleans CityBusiness in its 14th annual survey. To be considered, Search Influence had to complete an extensive nomination form disclosing workforce data such as salaries, benefits, retention levels, and employee advancement. Then, company employees had to complete a survey to measure workplace culture. - [Search Influence Hires Mildred Padilla as Product Manager](https://www.searchinfluence.com/blog/press_release/search-influence-hires-mildred-padilla-as-product-manager/): Mildred Padilla joins the Search Influence team as its new product manager. She comes to the company with a wide range of experience in software, commerce and marketing. - [Search Influence Included in Inc. 5000 for 6th-Straight Year](https://www.searchinfluence.com/blog/press_release/search-influence-included-in-inc-5000-for-6th-straight-year/): Inc. magazine today included Search Influence on its 35th annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000. - [Search Influence Donates $10K to Two Local Organizations](https://www.searchinfluence.com/blog/press_release/search-influence-donates-10k-to-two-local-organizations/): New Orleans Shotokan teaches the ancient art of self-defense known as Shotokan Karate to both youth and adults. In an effort to serve the Greater New Orleans area, the academy holds classes in four studios across the city including JCC Karate, Tulane Karate Dojo, Broadmoor Karate Dojo, and Newman Karate. Upon being awarded the $10,000, New Orleans Shotokan Academy Owner Dimitri Papadopoulos said, “This is a dream come true. This will bring our program to new heights and give us opportunity to establish our company in the New Orleans community.” He chose to implement a comprehensive SEO strategy and to strengthen his organization's social media presence so that more people could find his services online. His campaign was a success -- after completing a site analysis, doing keyword research to see what search terms people were using, Search Influence optimized the content that was already on his website, as well as added new page content and a blog that would help with search rankings. - [Search Influence Partners with PCAL for Child Abuse Prevention Month](https://www.searchinfluence.com/blog/press_release/search-influence-partners-with-pcal-for-child-abuse-prevention-month/): Search Influence, an SEO company based in New Orleans, La., partnered with Prevent Child Abuse Louisiana (PCAL) to sponsor this year's Child Abuse Prevention Month. - [Search Influence Hires New Director of Sales](https://www.searchinfluence.com/blog/press_release/search-influence-hires-new-director-of-sales/): Search Influence recently hired Lynn Bergeron as its new director of sales. Bergeron will continue to expand Search Influence’s efforts in delivering excellence in SEO services and digital advertising. - [Search Influence Co-Founders Make 2015 Silicon Bayou 100 List](https://www.searchinfluence.com/blog/press_release/search-influence-co-founders-make-2015-silicon-bayou-100-list/): Will and Angie Scott, founders of national online marketing company Search Influence, were named to the Silicon Bayou 100 list of most influential leaders in Louisiana’s startup, entrepreneurial, tech and digital communities. - [Search Influence Turns 10, Gives Away $10K to Local Business](https://www.searchinfluence.com/blog/press_release/search-influence-turns-10-gives-away-10k-to-local-business/): NEW ORLEANS, La. — Search Influence recently celebrated its 10-year anniversary by giving away $10,000 worth of free online marketing services to one New Orleans-based business in its “Make Your Dreams Come True” 10K Giveaway. New Orleans Shotokan Academy won the contest by receiving the most number of votes via Search Influence’s Facebook page between December 28, 2015, and January 8, 2016. Other finalists included Jolie & Elizabeth, Red Stick Gutters, Offbeat Media, and Prevent Child Abuse Louisiana. - [Search Influence’s COO Angie Scott Named a 2015 ‘Woman of the Year’](https://www.searchinfluence.com/blog/press_release/search-influences-coo-angie-scott-named-a-2015-woman-of-the-year/): Angie Scott, co-founder and COO of Search Influence, was recently named a 2015 Woman of the Year by City Business. She, along with other nominees, were honored at the 17th annual “Women of the Year” luncheon for their professional and community achievements. - [Search Influence Among ICIC and Fortune’s Inner City 100 Winners](https://www.searchinfluence.com/blog/press_release/search-influence-among-icic-and-fortunes-inner-city-100-winners/): The Initiative for a Competitive Inner City (ICIC) and Fortune announced that Search Influence was selected for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S. - [Search Influence Named Among America’s Fastest-Growing Private Companies](https://www.searchinfluence.com/blog/press_release/search-influence-named-among-americas-fastest-growing-private-companies/): For the fifth time, tech company Search Influence has made the just-released Inc. 5000 list of the fastest-growing private companies in America. Only a tiny fraction of the nation's companies demonstrate such consistent high growth, particularly in the difficult economic environment of the past few years. - [Helping New Moms in Tech Return to Work: Search Influence Highlighted as a Breastfeeding-Friendly Workplace Champion](https://www.searchinfluence.com/blog/press_release/helping-new-moms-in-tech-return-to-work-search-influence-highlighted-as-a-breastfeeding-friendly-workplace-champion/): Search Influence, the largest online marketing company on the Gulf Coast, has been designated as a Breastfeeding-Friendly Workplace Champion—one of only 24 businesses in the New Orleans area to receive the honor. - [Search Influence, GNO Inc. help New Orleans teachers raise awareness for tech jobs](https://www.searchinfluence.com/blog/press_release/search-influence-gno-inc-help-new-orleans-teachers-raise-awareness-for-tech-jobs/): The effort to get more young people to choose careers in the booming New Orleans technology sector is getting a boost thanks to a new initiative by Greater New Orleans Inc. and help from local tech company Search Influence, the largest online marketing company on the Gulf Coast. - [Search Influence CEO: Visual Content + Social Media Can Help Auto Dealers Rev Up Online Marketing Engines](https://www.searchinfluence.com/blog/press_release/search-influence-ceo-visual-content-social-media-can-help-auto-dealers-rev-up-online-marketing-engines/): Will Scott, CEO and co-founder of Search Influence, says auto dealers can supercharge content marketing strategies using infographics, compelling photos and videos. Scott will join Mat Siltala and David Mink of Avalaunch Media as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23. - [Online Marketing Expert: Savvy Small Businesses Should Focus on Mobile Website Strategy](https://www.searchinfluence.com/blog/press_release/online-marketing-expert-savvy-small-businesses-should-focus-on-mobile-website-strategy/): Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. - [Search Influence CEO: Small Businesses Can Attract Customers with Content Marketing](https://www.searchinfluence.com/blog/press_release/search-influence-ceo-small-businesses-can-attract-customers-with-content-marketing/): Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will share some top strategies for local businesses (and the online marketers who love them) to harness the power of content marketing to attract customers. As a featured speaker at the 2015 Association of Directory Publishers Annual Conventions and Partners Trade Show, Scott will share his tips during a session Tuesday, April 14 at 1:30 p.m. The conference, hosted by an international trade association serving the online directory industry, is held in in Orlando, Fla. - [Why Social Media Still Matters for Small Businesses at SearchFest 2015](https://www.searchinfluence.com/blog/press_release/search-influence-ceo-to-prove-why-social-media-still-matters-for-small-businesses-at-searchfest-2015/): Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will prove why social media is still a powerful sales tool for small businesses. Scott is a featured speaker for SearchFest 2015—a digital marketing conference held Friday, Feb. 27 in Portland, Oregon. - [Search Influence Director of Account Management Wins Bronze Stevie Award for Customer Service](https://www.searchinfluence.com/blog/press_release/search-influence-director-of-account-management-wins-bronze-stevie-award-for-customer-service/): Paula Keller, Director of Account Management at national online marketing company Search Influence, was chosen by The Stevie Awards as a Bronze Stevie Winner for providing exemplary customer service through her management, retention and training of the account management team. - [Search Influence Co-Founder Completes Goldman Sachs 10,000 Small Businesses Program](https://www.searchinfluence.com/blog/press_release/search-influence-co-founder-completes-goldman-sachs-10000-small-businesses-program/): Angie Scott, co-founder of national online marketing company Search Influence, was chosen by Goldman Sachs to participate in this prestigious national program to help cultivate and maintain entrepreneurial, tech and digital advancement of small businesses in New Orleans. - [Search Influence Named one of “Best Places to Work” by CityBusiness](https://www.searchinfluence.com/blog/press_release/search-influence-named-one-of-best-places-to-work-by-citybusiness/): New Orleans Internet marketing company Search Influence was named one of the "Best Places to Work" for 2014. Search influence was listed among the 35 large business category (of 50 employees or more) by CityBusiness. ## Newsletters - [January 2013](https://www.searchinfluence.com/blog/newsletter/january-2013/): Happy New Year, friends of Search Influence! We hope that your festivities were full of cheer, champagne and chums, and that 2013 has been treating you well. January 1st marked the 7th anniversary of Search Influence's founding, and we couldn't be prouder to have expanded in size and scope over the years. There's an extravaganza up at the official SI blog: co-founders Will & Angie Scott have an entertaining and insightful Q&A on what makes us tick, highlights and memories, and some hopes for the future. Check it out! - [February 2012](https://www.searchinfluence.com/blog/newsletter/february-2012/): Remember, we are here to help you make critical decisions about your online spending. Please don't hesitate to ask us about any new offers or marketing initiatives with which you may be presented. We are always happy to give you our opinion as recognized leaders in online marketing. - [December 2011](https://www.searchinfluence.com/blog/newsletter/december-2011/): Happy holidays from the team at Search Influence! It's been a busy month for us, with new projects, challenges and faces appearing at a breakneck pace. We've survived another holiday party at the ever-hospitable Oak Wine Bar unscathed, and all of our Influencers are working busily to meet our goals before the year's end. Here's what's been up in the Influence-sphere lately: - [November 2011](https://www.searchinfluence.com/blog/newsletter/november-2011/): My, how things have changed since our last newsletter in thespring. The skies are grey, temperatures are dropping, our beloved street lizards have gone into hibernation and all of the Influencers have survived the blistering heat of another New Orleans summer. Fall is a time of transition, and we couldn’t be happier to announce the reestablishment of the Search Influence newsletter, a monthly screed chock-full of things you should know relating to social media, SEO, website establishment and promoting your online presence. Watch this space for tips, hints and useful info that can help you grow your brand and engage your fans. Without further ado, let’s dive in! - [March 2011](https://www.searchinfluence.com/blog/newsletter/march-2011/): Do you want to be that friend or colleague? - [November 2010](https://www.searchinfluence.com/blog/newsletter/november-2010/): Read our blog, which includes a link to the guide for download. - [October 2010](https://www.searchinfluence.com/blog/newsletter/october-2010/): Google has updated the way search engine results are viewed with their new Place Search. Intended to be "a faster, easier way to find local," the new integrated results are changing the way prospective customers view your and your competitors' information when they search for what you are selling. - [July 2010](https://www.searchinfluence.com/blog/newsletter/july-2010/): It’s summertime. As George Gershwin would say "the livin' is easy". - [April 2010](https://www.searchinfluence.com/blog/newsletter/april-2010/): Springtime is here and for many businesses, spring means busy season. Before you get into the day to day, read our tips and tricks for keeping your online presence strong in this crucial time for ringing in sales. ## Case Studies - [Dr. Franckle – Patient Inquiries & ROI Case Study](https://www.searchinfluence.com/case-studies/healthcare-marketing/william-franckle-patient-inquiries-roi/): Dr. William Franckle is a board-certified plastic surgeon in New Jersey who has served patients for almost two decades. He is a member of several prestigious professional organizations, including the American Society for Aesthetic Plastic Surgery, the American Society of Plastic Surgeons, and the American Society of Maxillofacial Surgeons. - [SoPA OPM Microsite Migration SEO Case Study](https://www.searchinfluence.com/case-studies/higher-education-marketing/tulane-sopa-microsite-migration-seo/): Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. A third party (OPM) had built a microsite to promote one of their programs and it was underperforming. Search Influence was tasked with an OPM Microsite Migration to help regain control of this critical digital asset. - [SoPA – Blog Strategy SEO Case Study](https://www.searchinfluence.com/case-studies/higher-education-marketing/tulane-sopa-blog-strategy-seo/): Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. - [Tulane School of Professional Advancement](https://www.searchinfluence.com/case-studies/higher-education-marketing/tulane-sopa-student-inquiries/): Tulane School of Professional Advancement, a private continuing education school in New Orleans geared toward adult learners, boasts a reputation for flexible and accessible online programs for working professionals and current degree holders. - [PAU – Student Inquiries Lead Gen Case Study](https://www.searchinfluence.com/case-studies/higher-education-marketing/pau-student-inquiries/): Palo Alto University is a private, nonprofit university with a sole focus on psychology and counseling at the undergraduate, graduate, and doctoral levels.
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