seel.com

# Seel

> Seel is an ecommerce operations platform combining licensed post-purchase protection and AI-native agencies. Merchants use Seel to offer flexible returns, shipping protection, and extended warranties at checkout without absorbing the financial risk, and to replace outsourced ecommerce functions like support, resale, and compliance with AI agencies built on real merchant data.

Seel is a licensed insurer with proprietary underwriting, backed by insurance and reinsurance partners including Lloyd's of London and Arch Insurance. Shoppers pay a small fee at checkout, Seel covers what goes wrong and handles the resolution, and merchants earn revenue on every protected order. Seel serves brands, B2C marketplaces, and peer-to-peer marketplaces.

## Post-purchase protection

- [Worry-Free Purchase®](https://www.seel.com/worry-free-purchase): Offer returns for any reason, including on final sale items, plus shipping protection at checkout. Seel covers the cost and handles resolutions so merchants improve conversion and protect margins.
- [Worry-Free Delivery®](https://www.seel.com/worry-free-delivery): Shipping protection for lost, stolen, damaged, or delayed packages. Seel takes on the risk and handles claims, delivering faster refunds and reducing support load.
- [Extended Warranty](https://www.seel.com/extended-warranty): Offer extended warranties at checkout with flexible coverage. Seel underwrites the risk and manages claims for the life of the plan.
- [Resolution Center](https://www.seel.com/resolution-center): A self-serve hub where shoppers submit claims, track requests, and get support, with resolutions automated by Seel to reduce tickets.
- [Merchant Dashboard](https://www.seel.com/merchant-dashboard): Track protection revenue, monitor returns and claims, and manage post-purchase programs in one place.
- [Pricing](https://www.seel.com/pricing): Start free with Worry-Free Purchase, Worry-Free Delivery, and Extended Warranty. Add Seel Agencies by usage or a flat monthly rate. Enterprise plans available.

## Seel Agencies

- [Seel Agencies](https://www.seel.com/seel-agencies): AI-native services that take on the ecommerce operations work merchants outsource today and own the outcome, without agency contracts, ramp time, or management overhead.
- [Support Agency](https://www.seel.com/support-agency): Manages help desk tickets end to end. Already trained on real post-purchase interactions from thousands of merchants, so it resolves tickets from day one.
- [Sales Agency](https://www.seel.com/sales-agency): AI product recommendations and upsells across storefront search, support chat, and post-purchase emails.
- [Resale Agency](https://www.seel.com/resale-agency): Runs the full resale operation for returned and pre-owned inventory, from AI-powered listing to fulfillment, keeping shoppers in the merchant's ecosystem.
- [Compliance Agency](https://www.seel.com/compliance-agency): Weekly automated monitoring of storefront terms, marketing, and support so compliance gaps are caught before they become fines.
- [Marketing Agency](https://www.seel.com/marketing-agency): Finds patterns in what shoppers say and turns them into reviews and content that convert.

## Developer tools

- [LLM Gateway](https://www.seel.com/llm-gateway): Call GPT, Claude, Gemini, DeepSeek, and 20+ other models with one OpenAI-compatible API key.
- [Developer docs](https://developer.seel.com/docs/welcome-to-seel): API and integration documentation for Seel's protection products.

## Who Seel serves

- [Brands](https://www.seel.com/brand): Offer generous returns and shipping protection without owning the risk. Seel underwrites coverage and handles every claim, and the brand keeps 100% of the sale.
- [B2C marketplaces](https://www.seel.com/b2c-marketplaces): Give marketplace shoppers returns for any reason and full shipping protection, funded by a small checkout fee at no cost to margin. Seel resolves claims.
- [P2P marketplaces](https://www.seel.com/p2p-marketplaces): Protect both sides of every peer-to-peer sale in one policy. Seel covers item-not-as-described disputes, loss, damage, and theft, and resolves claims.

## Industries

- [All industries](https://www.seel.com/industry): How Seel covers returns, shipping, and warranties for fashion, footwear, jewelry, electronics, home, beauty, baby, and sporting goods merchants.
- [Fashion & apparel](https://www.seel.com/industry/fashion): Fashion return rates run as high as 40%. Offer returns for any reason, including final sale, while Seel takes on the cost and protects margin.
- [Footwear](https://www.seel.com/industry/footwear): A size 9 isn't always a size 9. Give footwear shoppers flexible returns for sizing uncertainty while Seel covers the cost and the merchant keeps the sale.
- [Jewelry](https://www.seel.com/industry/jewelry): Jewelry is high-value and often stolen in transit. Seel covers returns, theft, and shipping damage so shoppers buy with confidence and merchants protect margin.
- [Electronics](https://www.seel.com/industry/electronics): Cover electronics from checkout through years of use. Seel protects against defects, shipping issues, and expired warranties at no cost to merchant margin.
- [Home & furniture](https://www.seel.com/industry/home): Offer a flexible return policy on big-ticket home goods. Seel covers costly return shipping and in-transit damage so furniture sales don't stall at checkout.
- [Sporting goods](https://www.seel.com/industry/sporting-goods): Give gear shoppers flexible returns on bulky, high-ticket items they can't test first. Seel covers costly return shipping.
- [Beauty](https://www.seel.com/industry/beauty): Opened beauty products can't be restocked, so every return is a full loss. Seel covers it, even on final sale. Shoppers with coverage show 16% higher LTV.
- [Baby](https://www.seel.com/industry/baby): Growing families need flexibility. Offer generous returns and premium post-purchase benefits on baby products while Seel covers the cost.

## Customer stories

- [All customer stories](https://www.seel.com/customer-stories): How ecommerce merchants use Seel across protection, returns, and support.
- [Debenhams Group](https://www.seel.com/customer-stories/debenhams): How Debenhams turned returns from a cost centre into a competitive advantage with Worry-Free Purchase® and Seel Agencies, including extended return windows and delay protection.
- [GravaStar](https://www.seel.com/customer-stories/gravastar): How GravaStar uses Seel to serve customers around the clock and turn support conversations into sales.
- [Testimonials](https://www.seel.com/testimonials): Feedback from ecommerce brands using Seel.

## Resources

- [Seel Blog](https://www.seel.com/blog): Insights on post-purchase experience, returns, AI agents, and ecommerce operations.
- [Post-purchase explained](https://www.seel.com/blog/post-purchase-explained): Types of post-purchase coverage and how merchants choose between them.
- [Package protection for ecommerce](https://www.seel.com/blog/package-protection-for-ecommerce): What package protection covers and how to choose a provider.
- [Final sale return coverage](https://www.seel.com/blog/final-sale-return-coverage-what-it-is-when-to-offer-it-and-how-to-choose-a-provider): What final sale return coverage is, when to offer it, and how to choose a provider.
- [How to reduce the cost of returns](https://www.seel.com/blog/how-to-reduce-the-cost-of-returns): Why a return costs more than the refund, and the levers merchants can pull to reduce it.
- [Recommerce explained](https://www.seel.com/blog/recommerce-explained): Why resale is a strong post-purchase benefit for merchants and shoppers.
- [What is agentic customer support?](https://www.seel.com/blog/agentic-customer-support): How ecommerce support is evolving from chatbots to AI agents to AI agencies.
- [How AI agents automate the post-purchase experience](https://www.seel.com/blog/ai-post-purchase-experience): How merchants use AI agents across the full post-purchase lifecycle.
- [2025 State of Returns & Refunds Report](https://www.seel.com/blog/2025-state-of-returns-refunds): Seel's original research on the economics of rising returns.
- [2026 Gen Z Shopping Confidence & Loyalty Report](https://www.seel.com/blog/gen-z-shopping-report): Seel's original research on Gen Z, secondhand shopping, and purchase confidence.
- [General FAQs](https://www.seel.com/faq/seel-overview): Common questions about Seel's purchase protection, shipping coverage, extended warranty, and claims process.
- [Events](https://www.seel.com/events): Upcoming Seel events.

## For shoppers

- [Shopper resources](https://www.seel.com/shopper-resources): Help with shipping issues, returns, and warranties on Seel-protected orders, including self-serve claims.
- [Shopper support](https://www.seel.com/shoppers-support): Contact Seel about a protected order.

## Company

- [About Seel](https://www.seel.com/about-us): Seel's story and mission to build AI-powered post-purchase infrastructure for ecommerce.
- [Insurance partners](https://www.seel.com/blog/seel-lloyds-great-american-arch-insurance-partnership): Seel's insurance and reinsurance partnerships with Lloyd's of London and Arch Insurance.
- [Careers](https://www.seel.com/careers): Open roles at Seel.
- [Talk to us](https://www.seel.com/contact-us): Schedule a demo with Seel.
- [Merchant support](https://www.seel.com/merchant-support): Support for existing Seel merchants.

## Legal

- [Privacy Policy](https://www.seel.com/privacy)
- [Terms of Service](https://www.seel.com/terms-of-service)