singlegrain.com

# Single Grain Case Studies

> A collection of case studies showcasing our work with various clients, highlighting challenges, solutions, and results.

Last updated: 2025-10-02

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## Smart Rent – Technical SEO & AI-Powered Growth - How Smart Rent Achieved a 32% Increase in Lead Generation and 200 AI Citations in 30 Days

Cover text: Smart Rent, a leading provider of smart home technology for rental properties, was facing critical technical SEO issues that were hampering their growth. Missing title tags, broken internal links, and mobile performance problems were preventing them from reaching their target audience and converting leads. Our team at Single Grain conducted a comprehensive performance analysis and implemented a strategic 5-tier priority framework that resulted in a 32.1% increase in organic search demo form submissions and 200 new AI citations in just 30 days.

Categories: SEO

### Problem

Smart Rent was struggling with a number of critical technical SEO issues that were negatively impacting their ability to rank in search, engage users, and generate leads. Missing title tags, broken internal links, and poor mobile performance were just a few of the problems holding them back.

### Our Goal

**Technical SEO Optimization & AI Search Dominance**

Our goal was to identify and address all critical technical SEO issues to improve organic search performance, increase user engagement, and boost lead generation. We also aimed to establish a strong presence for Smart Rent in the rapidly growing AI search landscape.

### Challenges

Systematically Addressing Indexation Issues: We needed to develop a structured approach to fix indexation problems and ensure that all of Smart Rent’s valuable content was being properly crawled and indexed by search engines.
Optimizing Redirects: A large number of redirects were slowing down the site and creating a poor user experience. We needed to optimize them to improve site speed and performance.
Improving Core Web Vitals: The website was failing Core Web Vitals tests, which was hurting their search rankings and user engagement. We needed to make significant improvements to meet Google’s standards.
Enhancing Content Structure: The content on the site was not well-structured, making it difficult for search engines to understand and rank. We needed to enhance the content structure to improve its visibility and authority.

### Results

Just 1.5 months after implementing our strategic 5-tier priority framework, Smart Rent saw a dramatic improvement in their organic search performance, user engagement, and lead generation. The technical SEO fixes also led to a massive increase in AI search visibility, with 200 new citations across all major AI platforms.


Performance Highlights (1.5 months after implementation)

Result numbers:

- Organic Clicks: +8.4% 
- Key Events: +21.9%  
- Engaged Sessions: +56.5% 
- Organic Sessions: +23.5% 
- Lead Generation: +32.1% in organic search demo form submissions

### Key Metrics

- +32.1% Increase in organic search demo form submissions
- +21.9% Increase in key events
- +345% Increase in referral traffic from LLMs

URL: https://www.singlegrain.com/case-studies/smart-rent-technical-seo-ai-powered-growth/

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## Bierman Autism Case Study – Technical SEO & AI Search Visibility - How Bierman Autism Unlocked Huge AI Overview Wins and Stabilized Keyword Growth with Technical SEO Fixes

Cover text: Bierman Autism, a leading provider of autism therapy services, was struggling with technical SEO issues that were hindering their online visibility. A botched HTTPS migration and major Core Web Vitals fails were preventing them from ranking effectively and tapping into the power of AI search. Our team at Single Grain conducted a thorough technical audit and implemented a strategic improvement plan that unlocked huge AI Overview wins and stabilized their keyword growth.

Categories: SEO

### Problem

Bierman Autism was facing significant technical SEO challenges that were severely impacting their online performance. A botched HTTPS migration, major Core Web Vitals fails, and substantial metadata issues were preventing them from achieving their full potential in both traditional and AI search.

### Our Goal

**Comprehensive Technical SEO Recovery**

Our goal was to conduct a comprehensive technical audit to identify all critical issues and create a strategic 30/60/90-day improvement plan to resolve them. The ultimate objective was to unlock their AI search visibility and drive long-term organic growth.

### Challenges

Fixing a Botched HTTPS Migration: The previous migration from HTTP to HTTPS was incomplete, causing significant indexing and ranking issues.
Addressing Major Core Web Vitals Fails: The website was failing Core Web Vitals tests, which was negatively impacting user experience and search rankings.
Resolving Substantial Metadata Issues: Widespread metadata problems were making it difficult for search engines to understand and rank their content.

### Results

While Bierman Autism is still in the process of addressing all the technical issues we identified, the initial fixes have already yielded impressive results. By updating their metadata and resolving the HTTPS migration issues, they have seen a significant increase in AI search visibility and a stabilization of their keyword growth.

Result numbers:

- Keyword Growth: +21% increase in stable keyword growth
- AI Overview Capture: +75% increase in captures
- Gemini: +100%  new visibility (from zero to measurable presence)

### Key Metrics

- +21% Keyword growth increase
- +75% AI Overview capture increase
- +100% New Gemini visibility

URL: https://www.singlegrain.com/case-studies/bierman-autism-case-study-technical-seo-ai-search-visibility/

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## LS Building Products – SEO & AI Search Visibility - How LS Building Products Increased Organic Traffic by 67% and Achieved Visibility Across 5 Major AI Engines

Cover text: LS Building Products, a major supplier of building materials, was looking to expand its digital footprint beyond traditional SEO. While they had a solid foundation, they wanted to tap into the growing power of AI search to drive further growth. Our team at Single Grain implemented a comprehensive SEO and AI visibility strategy that resulted in a 67% increase in organic traffic and established a strong presence across all five major AI engines.

Categories: SEO

### Problem

LS Building Products had a solid foundation in traditional SEO but had zero visibility in the rapidly growing AI search landscape. They were missing out on a significant opportunity to reach a wider audience and drive further growth.

### Our Goal

**Expand Digital Footprint Beyond Traditional SEO**

Our primary goal was to expand LS Building Products’ digital footprint beyond traditional SEO and establish a strong, measurable presence across all major AI search engines.

### Challenges

Adapting Content for AI: We needed to create content that would not only rank in traditional search but also be easily understood and sourced by AI language models.
Targeting High-Value Keywords: The strategy required identifying and targeting high-volume, high-intent keywords that would drive both organic traffic and AI-powered results.
Building Topical Authority: To gain visibility in AI search, we had to build deep topical authority around key product categories like siding, windows, roofing, and decking.

### Results

After a six-month strategic engagement, LS Building Products not only saw a significant boost in traditional SEO performance but also established a commanding presence in the emerging AI search landscape. The content pillars we built around siding, windows, roofing, decking, and calculators are now driving measurable growth in both organic search and AI-generated results.

Result numbers:

- Google AI Overviews: +540% increase in mentions
- ChatGPT: +100% new visibility (from zero to significant presence)
- Gemini: +100% new visibility (from zero to significant presence)
- Perplexity: +100% new visibility (from zero to significant presence)

### Key Metrics

- +67% Increase in organic traffic
- +1,400 New organic keywords
- +$6,000 Growth in organic traffic value

URL: https://www.singlegrain.com/case-studies/ls-building-products-seo-ai-search-visibility/

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## Crushing It On Camera - How Crushing It On Camera <strong>Increased Sales by 112%</strong> With an End-of-Year Promotion

Cover text: Crushing It On Camera (CIOC) wanted to boost sales before year-end but needed a structured approach to reach and convert the right audience. Our team at Single Grain implemented a paid media strategy focused on high-intent retargeting audiences, leading to a 112.5% increase in total sales and a 120% jump in revenue.

Categories: Creative, Paid Media

### Problem

CIOC needed to quickly convert high-ticket customers before year-end, but standard prospecting methods weren’t effective for fast, high-intent sales.

### Our Goal

**Drive booked calls and increase sales**

Drive booked calls and increase sales using paid media.

### Challenges

CIOC needed to maximize sales before closing their calendar year, but standard prospecting methods wouldn’t be enough to convert high-ticket customers quickly.

Engaging high-intent prospects
Many leads had shown interest but hadn’t yet booked a call or made a purchase.
Optimizing for quick conversions
Since this was a time-sensitive campaign, the strategy needed to focus on audiences most likely to convert.
Balancing creative formats
Cold audiences wouldn’t convert as easily from static ads, requiring the right mix of video and single-image assets.

### Results

After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully scaled revenue and conversions at the most critical time of the year.

Result numbers:

- Sales: +112.5% Increase in total sales
- Revenue: +120% Increase in revenue
- ROAS: +41% Increase in ROAS (YoY)

### Key Metrics

- +112.5% Increase in total sales
- +120% Increase in revenue

URL: https://www.singlegrain.com/case-studies/crushing-it-on-camera-promotion/

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## Schumacher Homes - How Schumacher Homes <strong>Increased Brand Awareness</strong> and <strong>Lowered CPL by 42%</strong> With Meta Ads

Cover text: Schumacher Homes relied heavily on Google Search to drive marketing-qualified leads (MQLs) and sales. However, search volume had plateaued, particularly in metro areas where Schumacher Homes had lower brand recognition. With demand stagnating, cost per lead (CPL) increased, making customer acquisition more expensive.

Categories: Paid Media, Social

### Problem

Schumacher Homes faced stagnating growth in metro areas and rising CPLs due to limited brand awareness and over-reliance on Google Search ads.

### Our Goal

**Generate more interest and awareness**

Generate more interest and awareness of Schumacher Custom Homes to drive demand and lower acquisition costs.

### Challenges

Schumacher Homes faced several roadblocks that limited growth:
&nbsp;

Stagnant branded search volume
Awareness was low in key metro areas, limiting new lead generation.
Over-reliance on Google Search
Cost per MQL was rising due to a lack of organic demand growth.
Increasing cost per lead (CPL)
Without new awareness campaigns, customer acquisition costs were becoming unsustainable.

### Results

To expand Schumacher Homes’ reach, our team at Single Grain launched a top-of-funnel (TOF) Meta video campaign designed to boost brand awareness and drive new interest in Schumacher’s custom homes.

Result numbers:

- Branded Searches: 80k to 100k  Branded searches increased by 25%
- CPL decreased: -42%  from $125 to $72 MoM
- Qualified Leads: +35 leads came in MoM

### Key Metrics

- -42% CPL Decrease
- +20,000 Branded Searches

URL: https://www.singlegrain.com/case-studies/schumacher-homes-meta-awareness/

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## Schumacher Homes - How Schumacher Homes Used Meta to <strong>Drive Quality Leads</strong> at Search-Level CPLs

Cover text: Schumacher Homes believed Meta was useful for awareness and remarketing but not a strong lead driver. They had previously run Meta campaigns that generated soft leads through on-platform forms, but these weren’t converting into sales-ready prospects.
Our team at Single Grain launched a Meta prospecting campaign targeting high-intent audiences, proving that Meta can generate high-quality leads at a cost per lead (CPL) comparable to search.

Categories: Paid Media

### Problem

Schumacher Homes struggled to generate high-quality leads through Meta due to housing ad restrictions, reliance on low-intent on-platform forms, and a perception that Meta was only effective for awareness campaigns.

### Our Goal

**Use Meta to drive high-quality leads**

Use Meta to drive high-quality leads at a CPL comparable to search.

### Challenges

Schumacher Homes faced several hurdles in using Meta for lead generation:

Perceived lack of lead quality
The client only saw Meta as a platform for awareness and remarketing, not for driving sales-ready leads.
Housing category ad restrictions
Meta limits targeting options for housing-related ads, restricting audience selection and removing the ability to use lookalike audiences.
Reliance on on-platform forms
Previous campaigns relied on Meta lead forms, which often resulted in lower-intent leads.

### Results

Based on these results, we are now expanding into additional audience segments and testing new messaging strategies to further scale Schumacher Homes’ Meta campaigns.

Result numbers:

- CPL: $65 CPL from search ads
- Conversion Rate: 5.62% Click-to-lead conversion rate
- Quality leads: +30 Quality leads generated
- Impressions: 75,000+ Increasing brand visibility with the right audience.

### Key Metrics

- +30 Quality leads
- 75,000+ Impressions

URL: https://www.singlegrain.com/case-studies/schumacher-homes-meta-campaign/

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## Wine Deals - How Winedeals <strong>Increased CTR by 325%</strong> Using AI-Powered Content Scaling

Cover text: Winedeals needed to scale content production efficiently while improving conversion rates. Their existing content had a low click-through rate (CTR) of 0.8%, and manually creating new pages would be too costly and time-intensive.
After launching a programmatic SEO (pSEO) strategy using an AI-trained model, our team at Single Grain helped Winedeals publish 200 high-intent pages, increase CTR by 325%, and drive more conversions—all in just three months.

Categories: SEO

### Problem

Winedeals struggled with low CTR (0.8%), resource-intensive manual content scaling, and informational content that failed to drive conversions effectively.

### Our Goal

**Scale content production **

Scale content production efficiently while increasing conversions through AI-powered, high-intent content.

### Challenges

Winedeals had a strong content foundation but faced several challenges:

Existing content had low CTR (0.8%)
limiting engagement and conversions.
Manual content scaling was too resource-intensive
making it difficult to produce new pages at scale.
Informational content wasn’t driving enough conversions
requiring a shift toward high-intent, purchase-focused pages.

### Results

Three months after launching the AI-driven content strategy:

Result numbers:

- CTR: +325% Improved average CTR from 0.8% to 3.4%
- Keywords: 1,123 445 in the top 10 and 111 in the top 3 positions
- Product cart adds: 105 Improving from an average of 75 and 94 per month
- Impressions: 184,000 Compared to the previous 3,400 clicks and 100,000 impressions.

### Key Metrics

- +325% Increase in CTR
- 184,000 Impressions

URL: https://www.singlegrain.com/case-studies/winedeals-ai-content-scaling/

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## LS Building Products - How LS Building Products <strong>Increased Site Conversions by 229%</strong> in 12 Months

Cover text: When LS Building Products partnered with Single Grain, their website had limited content and struggled to generate traffic and conversions. With just seven quote requests and 725 organic visits per month, there was a significant opportunity to improve online visibility.
After implementing a full-funnel content strategy, our team at Single Grain helped LS Building Products increase site conversions by 229%, grow organic traffic by 206%, and achieve a 1,124% increase in organic impressions within 12 months.

Categories: Social

### Problem

LS Building Products struggled with low website traffic, minimal content, and few conversions due to a lack of digital presence and structured content strategy

### Our Goal

**Drive more traffic and conversions**

Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products’ target audience.

### Challenges

LS Building Products had a minimal digital presence, making it difficult to attract new customers.

Low website traffic
The site had very few visitors and was not ranking for many industry-relevant keywords.
Lack of structured content
The site had only a handful of pages, with limited information about product offerings.
Few lead conversions
Without targeted content, there were very few quote requests from potential customers.

### Results

By focusing on strategic content development and user experience, LS Building Products saw exponential growth in traffic and conversions.

Result numbers:

- Conversions: +229% Increase in site conversions
- Organic Traffic: +206% Increase in organic traffic
- Keywords: +217% Increase in transactional keywords
- Impressions: 1,124% Increase in organic impressions

### Key Metrics

- +229% Increase in site conversions
- 1,124% Increase in organic impressions

URL: https://www.singlegrain.com/case-studies/ls-building-products-increase-conversions/

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## Klassy Network - How Klassy Network Scaled Its <strong>Best-Performing Ad</strong> Into a Full-Funnel Strategy

Cover text: Klassy Network had a historically dominant bottom-of-funnel (BOF) creative that consistently drove high purchase volume without showing signs of ad fatigue. Our team at Single Grain tested this top-performing ad in top-of-funnel (TOF) campaigns, successfully expanding its impact across the funnel while maintaining Meta’s favorability for historical campaigns.

Categories: Paid Media, Social

### Problem

Klassy Network faced challenges scaling a high-performing BOF creative into TOF campaigns without disrupting its success or losing Meta’s algorithmic favor, while ensuring cross-platform effectiveness

### Our Goal

**Successfully scaling a highly effective BOF creative**

Successfully scale a top-performing BOF creative into TOF campaigns without losing performance or Meta’s algorithmic favor.

### Challenges

While Klassy Network’s best-performing creative excelled in BOF campaigns, Meta’s algorithm favors historical winners within their original placements. This raised a key challenge:

Would launching the same creative in TOF campaigns reduce its performance or impact Meta’s favorability?
How could we scale a high-performing ad without disrupting its success?

To answer these questions, we needed a structured testing approach that would allow controlled experimentation while mitigating risks.

### Results

This test confirmed that Meta can recognize and favor creative performance across different ad types, treating them as the same ad even when campaign objectives differ.

Result numbers:

- CTR: +110.1% 8.49% compared to 4.04% for the next best creative.
- landing page views (LPVs): +682% 1,001 compared to 128 for the next best creative.
- cost per LPV: –63.6% $0.12 compared to $0.33 for the next best creative.

### Key Metrics

- +110.1% Increase CTR
- +682% Landing Page Views

URL: https://www.singlegrain.com/case-studies/klassy-network-funnel-optimization/

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## Klassy Network - How Klassy Network <strong>Generated $132K in Revenue</strong> by Diversifying Into TikTok

Cover text: Klassy Network relied heavily on Meta for advertising and was hesitant to invest in TikTok as a revenue driver. However, after experiencing two unexpected account shutdowns on Meta, including one during their Labor Day sale, it became clear that platform diversification was necessary.
Our team at Single Grain implemented a structured TikTok ad strategy that helped Klassy Network generate $132K in new revenue, improve ROAS from 0.49 to 1.83, and increase their TikTok ad spend by 196% in just four months.

Categories: Creative, Paid Media, Social

### Problem

Klassy Network’s heavy reliance on Meta made them vulnerable to platform disruptions, and their skepticism about TikTok’s profitability hindered their ability to diversify their advertising strategy effectively.

### Our Goal

**Making TikTok a Scalable and Profitable Revenue Channel**

Successfully diversify Klassy Network’s advertising strategy by making TikTok a profitable and scalable revenue channel.

### Challenges

Klassy Network&#8217;s heavy dependence on Meta made them vulnerable to platform disruptions. Their team was reluctant to invest in TikTok, believing it wouldn’t deliver strong returns. However, when Meta shut down their account twice—once for nearly a week and once during their crucial Labor Day sale—they needed a new strategy.
The challenge was to prove TikTok’s viability as a revenue-generating platform and build a sustainable presence that could support future sales growth.

### Results

By proving that TikTok could be a viable revenue stream, Klassy Network successfully diversified its ad strategy, ensuring greater stability and long-term growth.

Result numbers:

- Revenue on TikTok: +1023% Reaching $146K from $13K
- ROAS: +273% Improved from 0.49 to 1.83
- TikTok Ad Spend: +196% Increased by 196% in just four months

### Key Metrics

- +1023% Revenue on TikTok
- +273% Improved ROAS

URL: https://www.singlegrain.com/case-studies/klassy-network-tiktok/

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## Klassy Network - How Klassy Network <strong>Generated $48K in Profit</strong> With a Single Email Campaign

Cover text: Klassy Network regularly sent emails to past customers about new sales but hadn’t actively grown their email list. As a result, email marketing contributed only a small fraction of their total sales. Our team at Single Grain launched a Meta email collection campaign ahead of their Labor Day sale, leading to 500+ purchases from email and over $48K in revenue — achieving a 4,212% ROAS.

Categories: Email, Paid Media

### Problem

Klassy Network lacked a system to efficiently collect first-party email data, limiting their ability to drive sales through email marketing and reducing the effectiveness of their ad targeting and tracking across platforms.

### Our Goal

**Driving Sales Through Email List Growth**

Help the Klassy team build their email list to maximize sales during the Labor Day promotion and for future campaigns.

### Challenges

Klassy Network relied on re-engaging past customers through email but wasn’t actively building a first-party email list. This created several limitations:

Emails only contributed a small percentage of overall sales.
No system was in place to collect new email leads efficiently.
Lack of first-party data made ad tracking and targeting less effective.

With tracking getting messier across platforms, owning first-party data is essential for optimizing Meta, Google, and other paid ad platforms. Our strategy needed to not only boost immediate sales but also create a long-term, cost-effective lead generation pipeline.

### Results

Following the success of this campaign, Klassy Network has continued using this strategy ahead of other product drops to maximize their email-driven revenue.

Result numbers:

- New Emails: 656 at just $1.70 per email.
- Revenue: $48,000+ Generated from just $1,115.20 in ad spend
- ROAS: 4,212% Return on ad spend

### Key Metrics

- 4,212% Return on ad spend
- $48,000+ Revenue generated

URL: https://www.singlegrain.com/case-studies/klassy-network-email-campaign/

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## Learning A-Z - How Learning A-Z <strong>Increased Revenue by 65%</strong> Using Paid Media in 2024

Cover text: Learning A-Z historically saw only 9% of its trials come from paid media, with most conversions happening offline. Our task at Single Grain was to optimize their paid media strategy to drive more revenue and maximize return on ad spend (ROAS).
After launching hyper-targeted ABM (Account-Based Marketing) campaigns and expanding into new geographic markets, we helped Learning A-Z surpass their projected revenue by 65% and increase their ROAS from 3.69 to 4.79 — while maintaining high lead quality.

Categories: Paid Media

### Problem

Learning A-Z struggled to drive high-value conversions through paid media, with offline leads dominating and a need for cost-efficient, localized targeting of education decision-makers.

### Our Goal

**Increase Learning A-Z’s paid media ROAS**

Increase Learning A-Z’s paid media ROAS while generating high-quality leads that contribute to revenue growth

### Challenges

Although paid media accounted for a small portion of Learning A-Z’s leads, it had the potential to drive higher-value conversions. The key challenges included:
&nbsp;

Limited digital conversions  Most conversions were happening offline, making it difficult to scale paid media efforts.
Budget efficiency concerns  Finding ways to lower cost per trial while maintaining high lead quality.
Targeting decision-makers in education  Reaching district-level education leaders required a precise and highly localized messaging strategy.

To overcome these challenges, we needed a strategic approach that combined audience targeting, cost efficiency, and revenue maximization.

### Results

After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.

Result numbers:

- Revenue: +65% Higher revenue than projected by mid-October 2024
- ROAS: +29.8% Increased from 3.69 to 4.79
- Annual revenue: 29% 9% of total leads, these leads contributed to 29% of Learning A-Z’s annual revenue

### Key Metrics

- +65% Revenue
- +29.8% ROAS

URL: https://www.singlegrain.com/case-studies/learning-a-z-paid-media/

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## Single Grain - How We <strong>Scaled Search Traffic & Lead Generation</strong> with Programmatic SEO

Cover text: As a digital marketing agency, Our team at Single Grain set an ambitious goal for our own internal marketing: increase search traffic, generate high-quality leads, and improve conversion rates—without significantly increasing content production costs.
After implementing a programmatic SEO (pSEO) strategy powered by AI, we successfully ranked for 6,900 long-tail keywords, secured 742 leads, and achieved a 300% ROI within nine months.

Categories: SEO

### Problem

Single Grain faced challenges in scaling content production manually to drive search traffic and leads, requiring a solution to create thousands of high-quality, conversion-driven pages efficiently while meeting Google’s quality standards.

### Our Goal

**Build a scalable SEO strategy**

Build a scalable SEO strategy that drives a steady flow of qualified leads while maintaining high content quality.

### Challenges

Single Grain needed to drive more search traffic and leads for its services, but scaling content production manually was too expensive and time-consuming. The main challenge was:

How can we create thousands of high-quality, conversion-driven pages without exhausting resources?
How do we ensure AI-generated content meets Google’s quality standards and remains valuable to users?

We had to balance efficiency and quality while maintaining strong SEO performance.

### Results

In using AI and pSEO the right way, we scaled our inbound marketing without sacrificing quality—directly growing revenue through new client acquisitions.

Result numbers:

- Leads generated: 742 Total leads generated, 114 being high-quality MQLs.
- Organic backlinks: 1,549 Organic backlinks, boosting SEO authority.
- ROI: 300% Return on investment in just 9 months
- Conversion rate: 3900% 2% of all visitors booked consultations, vs. 0.05% from TOFU blog posts.

### Key Metrics

- 300% ROI in just 9 months
- 160,000 Impressions per day

URL: https://www.singlegrain.com/case-studies/single-grain-lead-generation/

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## Interchain - How Interchain Drove <strong>7,400 Hackathon Registrations</strong> in Just 5 Weeks

Cover text: Interchain’s annual blockchain hackathon had a limited timeframe to attract skilled Web3 developers and blockchain enthusiasts. With a highly niche audience and a tight deadline, Single Grain implemented a data-driven paid media strategy that drove 7,400 registrations, 319 accepted submissions, and a 262% increase in weekly conversions.

Categories: Paid Media

### Problem

Interchain needed to rapidly engage a niche Web3 audience and drive hackathon participation within a tight timeline, requiring a highly targeted and optimized paid media strategy

### Our Goal

**Scaling Web3 Hackathon Engagement Within a Tight Deadline**

Engage a niche Web3 audience and drive hackathon participation within a tight timeline

### Challenges

Interchain needed to rapidly build awareness and drive participation for its blockchain hackathon. The challenge was twofold:
&nbsp;

Reaching a highly specific audience—skilled Web3 developers and blockchain enthusiasts.
Generating sign-ups within a limited contest period.

With little time to test traditional lead gen methods, we had to strategically engage high-intent users across multiple platforms while optimizing in real-time.

### Results

Through strategically targeting the right audience, optimizing creative in real-time, and refining lead quality, our team at Single Grain helped Interchain exceed their participation goals and drive a highly engaged developer community.

Result numbers:

- Conversion rate: +48% Improvement in conversion rate over the contest period
- Weekly conversions: +262% Increase in weekly conversions
- Registration events: 7,400 Registration events recorded
- Impressions: 65M+ Impressions generated

### Key Metrics

- 65M+ Impressions generated
- +262% Increase in weekly conversions

URL: https://www.singlegrain.com/case-studies/interchain-hackathon-registrations/

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## Simon Pearce - How Simon Pearce <strong>Increased Conversions by 25%</strong> MoM

Cover text: Simon Pearce had reached a maturity point in their ad strategy, where acquiring new audiences was becoming increasingly expensive. To sustain growth while improving efficiency, our team at Single Grain expanded their paid media strategy to new channels, leading to a 17% YoY increase in conversion rates and a 25% MoM revenue boost.

Categories: Paid Media

### Problem

Simon Pearce faced rising customer acquisition costs and difficulty scaling their digital advertising efforts while maintaining profitability, requiring a more refined targeting approach and new acquisition channels

### Our Goal

**Reach highly targeted audiences**

Reach highly targeted audiences using sophisticated technology

### Challenges

As Simon Pearce’s digital advertising efforts matured, reaching new customers became more costly, making it difficult to scale without sacrificing efficiency. To continue growing while maintaining profitability, the brand needed a more refined targeting approach and new acquisition channels.

### Results

After optimizing audience targeting and leveraging new ad platforms, Simon Pearce was able to sustain profitability and outperform industry trends

Result numbers:

- MoM revenue: $3,286,467 25% MoM Increase
- Conversion rate: +17% YoY increase in conversion rate.
- Profit on Ad Spend: 3.46 9% YoY Increase
- Average Order Value: $304 13% YoY Increase

### Key Metrics

- $3,3M + 25% MoM revenue
- $304 Average Order Value

URL: https://www.singlegrain.com/case-studies/simon-pearce-increase-conversions/

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## Bittrex - How We Helped Bittrex <strong>Drive Signups From Users</strong> Outside Their Core Demographic

Cover text: Bittrex had reached a plateau with new user signups from paid search, limiting their ability to grow beyond their core audience. With increasing industry volatility and policy restrictions, traditional campaign strategies were no longer enough. By expanding into new paid social channels and focusing on performance-driven strategies, Single Grain helped Bittrex achieve a 193% increase in monthly signups while reducing cost per signup by 31% over 12 months.

Categories: Paid Media, Social

### Problem

Bittrex faced stagnant growth in new signups from paid search due to heavy targeting of their core demographic, compounded by regulatory restrictions and industry volatility, requiring a new approach to reach untapped audiences efficiently

### Our Goal

**Increase monthly signups by targeting users**

Increase Bittrex’s monthly signups by targeting users outside their usual demographic

### Challenges

Bittrex, a leading cryptocurrency exchange, faced stagnant growth in new signups from paid search. Their core demographic had already been heavily targeted, making it difficult to scale further using traditional tactics.
Additionally, regulatory restrictions and industry volatility prevented the use of many conventional paid marketing strategies. To drive growth, Bittrex needed a new approach that would reach a broader, untapped audience while maintaining cost efficiency.

### Results

This data-driven, multi-channel approach allowed Bittrex to break through their growth plateau and acquire new users while maintaining efficiency in acquisition costs

Result numbers:

- Monthly signups: +193% Increase in monthly signups (YoY)
- Cost per signup: -31% Reduction in cost per signup (YoY)
- New audiences:  Expanded reach into new audiences across multiple social and ad platforms.

### Key Metrics

- +193% Monthly signups (YoY)
- -31% Cost per signup (YoY)

URL: https://www.singlegrain.com/case-studies/bittrex-paid-search/

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## Prolite Autoglass - <strong>Increasing Free Quote Submissions by 204%</strong> on Prolite Autoglass' Homepage with CRO

Cover text: Prolite Autoglass needed to improve lead generation through their homepage, but their existing form and messaging weren’t driving enough conversions. By optimizing key elements of their hero section and lead form, Single Grain helped them increase form submissions by 204% on desktop and 95% overall.

Categories: Paid Media, SEO

### Problem

Prolite Autoglass’ homepage was not effectively driving users to the lead form due to friction points in the form and unoptimized hero section messaging, limiting free quote submissions despite low traffic.

### Our Goal

**Increase lead form submissions**

Increase Prolite Autoglass’ lead form submissions

### Challenges

Prolite Autoglass’ homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The form had unnecessary friction points, and the hero section messaging wasn’t optimized for conversions.
With limited traffic, traditional A/B testing on single variables would have been too slow. Instead, we needed a more efficient approach to drive immediate results

### Results

By improving the content users see first and streamlining the lead form, we helped Prolite Autoglass convert more visitors into leads, giving their call center more opportunities to close deals.

Result numbers:

- Form submissions: +95% Overall increase in form submissions (5.91% → 11.56%)
- Mobile form submissions: +69%  Increase in mobile form submissions (6.52% → 11.04%)
- Desktop form submissions: +204% Increase in desktop form submissions (4.35% → 13.24%)

### Key Metrics

- +204% Desktop form submissions
- +95% Form submissions

URL: https://www.singlegrain.com/case-studies/prolite-autoglass-lead-generation/

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## Superplastic - <strong>Doubling ROAS</strong> for Superplastic by Capitalizing on Their Product Drops

Cover text: Superplastic releases new product drops every month, seeing big surges in ROI during these launches. However, they weren’t fully capitalizing on this momentum. After running strategic lead-generation campaigns ahead of their drops, our team at Single Grain helped Superplastic double their ROAS and drive record-breaking sales.

Categories: Email, SEO

### Problem

Superplastic’s marketing strategy wasn’t fully leveraging pre-launch excitement for product drops, missing opportunities to build anticipation and capture demand ahead of time, while underutilizing their high-performing email marketing channel

### Our Goal

**Capitalizing on Product Drops to Drive Higher ROAS**

Increase ROAS by capitalizing more on the success of Superplastic’s product drops

### Challenges

Superplastic’s product drops generate significant revenue spikes, but their marketing strategy didn’t take full advantage of pre-launch excitement. Their team typically waited until the launch to start running ads, missing opportunities to build anticipation and capture demand ahead of time.
Additionally, email marketing consistently outperformed other channels like Paid Social and Search, but Superplastic wasn’t fully leveraging this strength. To scale their success, they needed a more proactive approach to lead generation and conversion.

### Results

Superplastic now has a scalable strategy to capture demand, drive pre-launch excitement, and maximize sales for every drop.

Result numbers:

- Sales: Sold out 1st drop sold out within 1 minute
- ROAS: 6.13 ROAS surged across all channels, reaching 6.13
- Emails collected: 880 Over 880 high-intent emails collected for future product drops

### Key Metrics

- 6.13 ROAS surged across all channels
- 880 Over 880 high-intent emails collected

URL: https://www.singlegrain.com/case-studies/superplastic-doubling-roas/

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## Gocious - How We Helped Gocious <strong>Increase Leads</strong> From Enterprise Businesses

Cover text: Gocious provides powerful product roadmapping software for enterprise businesses, but with minimal brand awareness and no prior investment in marketing, generating high-quality leads was a challenge. After implementing a full-funnel strategy, our team at Single Grain helped Gocious attract and nurture enterprise decision-makers, driving a 193% increase in MQLs in just one month.

Categories: Social

### Problem

Gocious faced slow lead growth and low brand awareness due to limited investment in marketing and sales, requiring a strategy to build trust with enterprise decision-makers and generate high-quality MQLs.

### Our Goal

**Create confidence-building content**

Create confidence-building content that generates MQLs from enterprise-level decision-makers

### Challenges

Gocious is an enterprise B2B SaaS company providing product roadmapping software across multiple industries. However, they had never heavily invested in marketing or sales, which led to slow lead growth and low brand awareness.
With only a handful of prospects aware of Gocious, even fewer were willing to commit to a long-term contract. To scale effectively, they needed a strategy to build trust with enterprise decision-makers and create a pipeline of high-quality leads.

### Results

With a successful baseline in place, we began testing and iterating new campaign types to refine and scale performance further.

Result numbers:

- MQLs from LinkedIn Ads: +193% MQLs driven by LinkedIn ads increased

### Key Metrics

- +193% MQLs from LinkedIn Ads
-  The highest MQL volume recorded in the past 24 months.

URL: https://www.singlegrain.com/case-studies/gocious-increase-leads/

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## Wine Deals - How WineDeals <strong>Achieved a 268% Increase in Clicks</strong> in Just 3 Months

Cover text: In less than three months, Single Grain helped WineDeals achieve remarkable growth by optimizing their blog content with AI, driving a 268% increase in clicks.

Categories: SEO

### Problem

WineDeals faced challenges in scaling its brand due to high competition, limited initial funding, steep digital marketing learning curves, high customer acquisition costs, difficulty building consumer trust online, and differentiation in a saturated market, requiring a strategy to improve low click-through rates on articles

### Our Goal

**To tackle these challenges, we focused on a single, clear objective:**

Improve low click-through rate article performance using AI-assisted content

### Challenges

Launching a brand is just the beginning—scaling it is the real challenge. WineDeals faced several significant obstacles in its path:

Competition
Navigating a highly competitive digital space with countless brands fighting for visibility and consumer attention.
Limited Initial Funding
Operating with restricted budgets that hampered the ability to launch extensive digital marketing campaigns or experiment with diverse advertising channels.
A Steep Digital Marketing Learning Curve
The complexity and constant evolution of digital marketing strategies, from SEO to social media algorithms, requiring expertise and ongoing learning.
High Customer Acquisition Costs
Substantial investment was required to attract new customers through paid search, social media advertising, and other online channels.
Building Consumer Trust Online
Establishing credibility and trust with potential customers in the absence of physical interaction or tasting opportunities.
Differentiation in a Saturated Market
Creating a unique brand identity and value proposition in a crowded online marketplace, ensuring standout visibility among numerous competitors.

Result numbers:

- Clicks: +268% Clicks has increased
- Average Position : +11.7% Moved up 4 spots in search rankings
- CTR Rate: +125% CTR Rate Improvement (from 0.48% to 1.08%)

### Key Metrics

- +125% CTR Rate Improvement
- +268% Clicks

URL: https://www.singlegrain.com/case-studies/wine-deals-increase-clicks/

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## Additional Resources

- [Home Page](https://www.singlegrain.com/): Overview of services we offer
- [About Us](https://www.singlegrain.com/about-us/): Learn more about our team and approach

## Optional

- [Case Studies](https://www.singlegrain.com/about-us/case-studies/): Overview of all case studies
- [Blog](https://www.singlegrain.com/blog/): Insights and articles on digital marketing