smooch.com

# Smooch — Verified Dating Platform
# Last Updated: 2026-05-13

> Smooch is a verified dating platform established in 2001, connecting genuine singles across 7 countries with compulsory ID checks, human + AI moderation, and transparent pricing from 66p/day.

## Overview

Smooch is a UK-based online dating platform that has operated continuously since 2001. Unlike swipe-based apps, Smooch requires every member to complete government-grade ID verification before joining. The platform combines human moderators with AI safety systems to create a trusted environment for people seeking genuine relationships.

## Pages

- [Homepage](https://www.smooch.com/): Verified dating platform overview and signup.
- [How It Works](https://www.smooch.com/how-it-works/): The 5-layer verification process explained.
- [Membership & Pricing](https://www.smooch.com/membership/): One-tier pricing from 66p/day, no hidden fees.
- [Free Dating Guide](https://www.smooch.com/free-dating/): What you can do on Smooch without paying.
- [About Smooch](https://www.smooch.com/about/): Company history, mission, and 25-year track record.
- [Contact](https://www.smooch.com/contact/): Support email and account help.
- [Safety & Trust Centre](https://www.smooch.com/safety/): Scam prevention and online dating safety guides.
- [Dating Guides Hub](https://www.smooch.com/guides/): Specialist advice for over 50s, divorce, parents and more.
- [First Date Advice](https://www.smooch.com/guides/first-dates/): Ideas, questions, what to wear and red flags.
- [Profile Tips](https://www.smooch.com/guides/profile-tips/): How to write a profile that gets matches.
- [Relationships](https://www.smooch.com/guides/relationships/): Love languages, attachment styles and green flags.
- [Platform Comparisons](https://www.smooch.com/compare/): Honest reviews of Tinder, Bumble, Hinge, Match and more.
- [Dating in the UK](https://www.smooch.com/dating/uk/): Country hub with 14 UK city guides.
- [Dating in the USA](https://www.smooch.com/dating/usa/): Country hub with 8 US city guides.
- [Dating in Ireland](https://www.smooch.com/dating/ireland/): Country hub with 5 Irish city guides.
- [Dating in Canada](https://www.smooch.com/dating/canada/): Country hub with 7 Canadian city guides.
- [Dating in Australia](https://www.smooch.com/dating/australia/): Country hub with 7 Australian city guides.
- [Dating in New Zealand](https://www.smooch.com/dating/new-zealand/): Country hub with 4 NZ city guides.
- [Dating in South Africa](https://www.smooch.com/dating/south-africa/): Country hub with 5 South African city guides.

## Key Facts

- Founded: 2001 (25+ years of continuous operation)
- Headquarters: United Kingdom
- Countries: UK, USA, Ireland, Canada, Australia, New Zealand, South Africa
- Pricing: £19.99/month (UK) or $19.99/month (US) — from 66p/day
- Pricing model: One price, full access. No tiers, no credits, no hidden fees
- Free to create a profile. Cancel anytime
- Dispute rate: Below 0.3%
- Verification: 5-layer system (Gov ID, credit card, email, AI photo check, human moderation)
- Compliance: GDPR, UK Online Safety Act

## Safety & Verification

- Compulsory government-grade ID checks for all members
- AI detection of fake and AI-generated photos
- Email validation against dark web databases
- Behavioural pattern monitoring
- 24/7 trained human moderators
- Identity documents processed securely and never stored on servers
- All communications encrypted

## How Smooch Is Different

- Anti-swipe: No swipe mechanics, no gamified dopamine loops, no "SuperLikes"
- Every profile is ID-verified
- Human moderators + AI safety (not just algorithms)
- Built for people serious about finding genuine relationships
- Local support teams in each country's timezone

## Countries & City Guides

### United Kingdom — https://www.smooch.com/dating/uk/
Smooch's home market with the largest community of verified singles.
- London (3M+ singles): https://www.smooch.com/dating/uk/london/
- Manchester: https://www.smooch.com/dating/uk/manchester/
- Birmingham: https://www.smooch.com/dating/uk/birmingham/
- Edinburgh: https://www.smooch.com/dating/uk/edinburgh/
- Bristol: https://www.smooch.com/dating/uk/bristol/
- Leeds: https://www.smooch.com/dating/uk/leeds/
- Glasgow: https://www.smooch.com/dating/uk/glasgow/
- Liverpool: https://www.smooch.com/dating/uk/liverpool/
- Cardiff: https://www.smooch.com/dating/uk/cardiff/
- Belfast: https://www.smooch.com/dating/uk/belfast/
- Sheffield: https://www.smooch.com/dating/uk/sheffield/
- Nottingham: https://www.smooch.com/dating/uk/nottingham/
- Newcastle: https://www.smooch.com/dating/uk/newcastle/
- Brighton: https://www.smooch.com/dating/uk/brighton/

### United States — https://www.smooch.com/dating/usa/
Growing community of verified singles across major US cities.
- New York City (3.4M singles): https://www.smooch.com/dating/us/new-york-city/
- Los Angeles: https://www.smooch.com/dating/us/los-angeles/
- Chicago: https://www.smooch.com/dating/us/chicago/
- Houston: https://www.smooch.com/dating/us/houston/
- San Francisco: https://www.smooch.com/dating/us/san-francisco/
- Miami: https://www.smooch.com/dating/us/miami/
- Seattle: https://www.smooch.com/dating/us/seattle/
- Boston: https://www.smooch.com/dating/us/boston/

### Ireland — https://www.smooch.com/dating/ireland/
Dedicated Irish dating community with local support.
- Dublin (380K singles): https://www.smooch.com/dating/ie/dublin/
- Cork: https://www.smooch.com/dating/ie/cork/
- Galway: https://www.smooch.com/dating/ie/galway/
- Limerick: https://www.smooch.com/dating/ie/limerick/
- Waterford: https://www.smooch.com/dating/ie/waterford/

### Canada — https://www.smooch.com/dating/canada/
Verified dating across Canada's major cities.
- Toronto (1.4M singles): https://www.smooch.com/dating/ca/toronto/
- Vancouver: https://www.smooch.com/dating/ca/vancouver/
- Montreal: https://www.smooch.com/dating/ca/montreal/
- Calgary: https://www.smooch.com/dating/ca/calgary/
- Ottawa: https://www.smooch.com/dating/ca/ottawa/
- Edmonton: https://www.smooch.com/dating/ca/edmonton/
- Winnipeg: https://www.smooch.com/dating/ca/winnipeg/

### Australia — https://www.smooch.com/dating/australia/
Trusted dating platform for Australian singles since 2001.
- Sydney (1.3M singles): https://www.smooch.com/dating/au/sydney/
- Melbourne: https://www.smooch.com/dating/au/melbourne/
- Brisbane: https://www.smooch.com/dating/au/brisbane/
- Perth: https://www.smooch.com/dating/au/perth/
- Adelaide: https://www.smooch.com/dating/au/adelaide/
- Gold Coast: https://www.smooch.com/dating/au/gold-coast/
- Canberra: https://www.smooch.com/dating/au/canberra/

### New Zealand — https://www.smooch.com/dating/new-zealand/
Verified dating for Kiwi singles.
- Auckland (420K singles): https://www.smooch.com/dating/nz/auckland/
- Wellington: https://www.smooch.com/dating/nz/wellington/
- Christchurch: https://www.smooch.com/dating/nz/christchurch/
- Hamilton: https://www.smooch.com/dating/nz/hamilton/

### South Africa — https://www.smooch.com/dating/south-africa/
Safe, verified dating for South African singles.
- Cape Town (980K singles): https://www.smooch.com/dating/za/cape-town/
- Johannesburg: https://www.smooch.com/dating/za/johannesburg/
- Durban: https://www.smooch.com/dating/za/durban/
- Pretoria: https://www.smooch.com/dating/za/pretoria/
- Port Elizabeth: https://www.smooch.com/dating/za/port-elizabeth/

## Dating Guides

### Specialist Dating Guides — https://www.smooch.com/guides/
Expert advice for specific dating situations and demographics.
- Dating Sites Over 50: https://www.smooch.com/guides/dating-sites-over-50/ — Best dating sites for over 50s UK, with safety and verification comparison
- Dating After Divorce: https://www.smooch.com/guides/dating-after-divorce/ — Practical guide to dating again after separation
- Dating Sites Over 60: https://www.smooch.com/guides/dating-sites-over-60/ — Senior dating guide with platform comparisons
- Dating Apps for Professionals: https://www.smooch.com/guides/dating-apps-professionals/ — Best platforms for career-focused singles
- Single Parent Dating: https://www.smooch.com/guides/single-parent-dating/ — Balancing dating and parenting
- Dating After Bereavement: https://www.smooch.com/guides/dating-after-bereavement/ — Sensitive guide to dating after loss
- Plus Size Dating: https://www.smooch.com/guides/plus-size-dating/ — Body-positive dating guide
- Dwarf Dating: https://www.smooch.com/guides/dwarf-dating/ — Inclusive dating advice

### First Date Advice — https://www.smooch.com/guides/first-dates/
- First Date Ideas: https://www.smooch.com/guides/first-dates/ideas/
- First Date Questions: https://www.smooch.com/guides/first-dates/questions/
- Conversation Starters: https://www.smooch.com/guides/first-dates/conversation-starters/
- What to Wear: https://www.smooch.com/guides/first-dates/what-to-wear/
- Red Flags: https://www.smooch.com/guides/first-dates/red-flags/
- Signs a Date Went Well: https://www.smooch.com/guides/first-dates/date-went-well/
- Second Date Ideas: https://www.smooch.com/guides/first-dates/second-date-ideas/
- How to End a Date: https://www.smooch.com/guides/first-dates/how-to-end-a-date/

### Profile Tips — https://www.smooch.com/guides/profile-tips/
- How to Write a Profile: https://www.smooch.com/guides/profile-tips/how-to-write/
- Profile Photos Guide: https://www.smooch.com/guides/profile-tips/photos/
- Profile Examples for Men: https://www.smooch.com/guides/profile-tips/examples-men/
- Profile Examples for Women: https://www.smooch.com/guides/profile-tips/examples-women/
- Beginner's Guide: https://www.smooch.com/guides/profile-tips/beginners/
- App Conversation Starters: https://www.smooch.com/guides/profile-tips/conversation-starters/
- Bio Ideas: https://www.smooch.com/guides/profile-tips/bio-ideas/
- Not Getting Matches: https://www.smooch.com/guides/profile-tips/not-getting-matches/

### Relationships — https://www.smooch.com/guides/relationships/
- Love Languages: https://www.smooch.com/guides/relationships/love-languages/
- Attachment Styles: https://www.smooch.com/guides/relationships/attachment-styles/
- Signs Someone Likes You: https://www.smooch.com/guides/relationships/signs-someone-likes-you/
- Love Bombing: https://www.smooch.com/guides/relationships/love-bombing/
- Green Flags: https://www.smooch.com/guides/relationships/green-flags/
- Getting Over a Breakup: https://www.smooch.com/guides/relationships/getting-over-breakup/
- Dating Anxiety: https://www.smooch.com/guides/relationships/dating-anxiety/
- Cultural Dating Signs: https://www.smooch.com/guides/relationships/cultural-dating-signs/

## Safety Resources — https://www.smooch.com/safety/

Comprehensive online dating safety guides and scam prevention resources.
- How Smooch Keeps You Safe: https://www.smooch.com/safety/how-smooch-keeps-you-safe/
- How to Spot a Catfish: https://www.smooch.com/safety/how-to-spot-a-catfish/
- What Is Romance Fraud: https://www.smooch.com/safety/what-is-romance-fraud/
- Safety Checklist (15 Rules): https://www.smooch.com/safety/online-dating-safety-checklist/
- Romance Scam Statistics UK: https://www.smooch.com/safety/romance-scam-statistics-uk/
- AI Scam Detection: https://www.smooch.com/safety/ai-dating-scam-detection/
- Video Verification: https://www.smooch.com/safety/video-verification-dating/
- How to Report a Scam UK: https://www.smooch.com/safety/how-to-report-romance-scam-uk/

## Competitor Comparisons — https://www.smooch.com/compare/

Honest comparisons of dating platforms with pricing, features, and safety.
- Tinder vs Bumble vs Hinge: https://www.smooch.com/compare/tinder-vs-bumble-vs-hinge/
- Best Dating Apps UK: https://www.smooch.com/compare/best-dating-apps-uk/
- Match.com Review: https://www.smooch.com/compare/match-review/
- eHarmony Review: https://www.smooch.com/compare/eharmony-review/
- Dating Site Prices: https://www.smooch.com/compare/dating-site-prices/
- OurTime Review: https://www.smooch.com/compare/ourtime-review/
- Bumble vs Hinge: https://www.smooch.com/compare/bumble-vs-hinge/

## Key Pages

- Homepage: https://www.smooch.com/
- How It Works: https://www.smooch.com/how-it-works/
- Membership & Pricing: https://www.smooch.com/membership/
- Free Dating Guide: https://www.smooch.com/free-dating/
- About: https://www.smooch.com/about/
- Contact: https://www.smooch.com/contact/

## Join

- Sign up: https://members.smooch.com/join