spinsucks.com

Generated by All in One SEO Pro v4.9.2, this is an llms.txt file, used by LLMs to index the site.

# Spin Sucks

Professional Development for PR and Marketing Pros

## Sitemaps

- [XML Sitemap](https://spinsucks.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://spinsucks.com/resources/blog/) - Marketing, communications, PESO, and leading without the spin: check out the Spin Sucks written resources hub for blogs on our thinking across all channels.
- [Women Need to Take Some Responsibility for the Wage Gap](https://spinsucks.com/entrepreneur/women-wage-gap-responsibility/) - There are a host of reasons outside of the wage gap that women are paid less than men, but even still, it's baloney. Here is what women can do about it.
- [How Retirement Led to the PESO Model®](https://spinsucks.com/communication/retirement-led-to-peso-model/) - At the start of 2025, Shelly Verkamp planned to retire. Instead, she joined Spin Sucks and began an adventure with the PESO Model. She shares her journey!
- [The PESO Model® in 2026: Evolved, Operational, and Built for AI](https://spinsucks.com/communication/peso-model-in-2026/) - The PESO Model® has evolved into a marketing operating system that helps leaders integrate AI, align teams, and do more with less.
- [A PESO Model® Primer for Marketers and Communicators](https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/) - Explore the resilience and adaptability of the PESO Model in the evolving media landscape, especially as earned media continues to get more challenging.
- [How Communicators Get Sh*t Done In Bureaucratic Environments  ](https://spinsucks.com/communication/communicators-bureaucratic-environments/) - The communicators who get sh*t done aren’t louder or luckier, they’re intentional. Travis Claytor shows how to drive action even in bureaucratic environments.
- [How to Make Your Brand the Obvious Answer with Visibility Engineering](https://spinsucks.com/communication/brand-obvious-answer-visibility-engineering/) - The PESO Model© playbook for visibility engineering. Create anchor hubs, corroborate with earned media, and measure what moves pipeline, not pageviews.
- [The Fastest Path to Engineering Your Brand’s Visibility](https://spinsucks.com/communication/brand-visibility-engineering-fast-path/) - Visibility engineering made simple: run 10→5→2, pick two January anchors, and ship lite pages now so sales has answers today—no tools, no dashboards.
- [AI Looks for Author Footprints First](https://spinsucks.com/communication/author-footprints-ai/) - Make your website less “ghost town” and more expert hub. Learn how to build author footprints: mini-bios and proof points that make your SMEs easy to trust.
- [Why Every Brand Needs an Awards Strategy](https://spinsucks.com/communication/awards-strategy/) - For many organizations, awards are a last-minute scramble. Brendon Shank shows how early planning and alignment PESO Model© turns awards into reputation drivers
- [The Visibility Engineering Metrics That Predict Demand](https://spinsucks.com/communication/visibility-engineering-metrics-predict-demand/) - Visibility engineering that actually works. Discover three no-dashboard metrics to turn signal into sustainable pre-pipeline demand.
- [What Yoga Taught Me About Intentional Communications](https://spinsucks.com/communication/intentional-communications/) - Yoga teaches that every movement connects to the next. Travis Claytor shows readers how intention and practice apply to communications.
- [How to Use Proof-First Social to Engineer Visibility](https://spinsucks.com/communication/social-proof-engineer-visibility/) - Engineer visibility with the 2–2–2 method: test proof-first posts, track saves and shares, and amplify only the winners with strategic paid spend.
- [Human Error and the Stories We Tell](https://spinsucks.com/communication/human-error-peso-model/) - If you’ve ever hit the wrong button or missed an amplification moment...welcome to the club. Shelly Verkamp shares how to embrace human error.
- [Building Corroboration Loops to Power Your Visibility Engineering](https://spinsucks.com/communication/corroboration-loops-visibility-engineering/) - Discover how to use corroboration loops and the PESO Model® to turn content, experts, and bylines into real third-party credibility that moves buying decisions.
- [The Ins and Outs of Internal Communications](https://spinsucks.com/communication/internal-communications-post-covid/) - It’s no surprise that the role of the communicator has been elevated pretty significantly in the past 18 months, with more and more business leaders wanting to focus on internal and crisis communications—in an effort to finally, finally bring them to the forefront of the organization.
- [The Future of the PR Industry In an AI World](https://spinsucks.com/communication/future-of-pr-ai-world/) - Explore the future of PR in a world where AI will do creative things almost more efficiently than humans. It's time to evaluate what our future holds.
- [Leading a Team Through a Big Transformation](https://spinsucks.com/entrepreneur/leading-through-transformation/) - Transformation doesn’t just reallocate budgets, it redefines how we spend time, energy, and attention. Travis Claytor shares how to lead through it all.
- [Leading Communications in the Age of Rage](https://spinsucks.com/communication/communications-rage-age/) - Rage travels faster than facts. Christopher Barger explains how clear values and regular stress tests can keep your communications strategy grounded.
- [Gin and Topics: A Bad Lip Reading Phenomenon](https://spinsucks.com/social-media/gin-and-topics-a-bad-lip-reading-phenomenon/) - In this week's Gin and Topics, we have a bad lip reading phenomenon with the Republican debate, how to age gracefully, a dance party, and more.
- [From “Wait, What’s the PESO Model©?” to “Let Me Show You How It’s Done”](https://spinsucks.com/communication/peso-model-learning-journey/) - You’re probably not going to master the PESO Model© overnight - and that’s okay. Shelly Verkamp explains how to build mastery and confidence over time.
- [How to Measure Brand Awareness, Trust, and Reputation](https://spinsucks.com/communication/brand-awareness-trust-reputation-measurement/) - Brand awareness still matters. Here's how to make it measurable. Track trust signals, pair with action metrics, and use the PESO Model© to turn proof into results.
- [Handling the “AI Discount” Question from Clients](https://spinsucks.com/communication/ai-discount-client-question/) - AI speeds drafts—not value. Learn to price outcomes, add an AI Accountability Addendum, show deliverable maps and SLAs, and handle “AI discount” requests.
- [How to Manage Your Brand on the Dead Internet](https://spinsucks.com/communication/manage-your-brand-dead-internet/) - Bots now outnumber humans online. Counter the “dead internet” with a PESO Model© playbook: proof-of-work content, provenance, and verified human signals.
- [6 Ways to Scale Trust with the PESO Model](https://spinsucks.com/communication/scale-trust-peso-model/) - Every communicator wants visibility. Travis Claytor shows why the path there starts with trust and how to scale it with the PESO Model©.
- [How to Prepare for a Bot-Created Crisis](https://spinsucks.com/communication/bot-created-crisis-preparation/) - Bot-created boycotts are real. Learn a first-24-hours crisis playbook to diagnose inauthentic spikes, respond without fueling outrage, and protect your brand.
- [5 Myths About Trust in the Age of AI](https://spinsucks.com/communication/trust-in-the-age-of-ai/) - What if everything you’ve been told about building trust is wrong? Travis Claytor unpacks five myths that shape how we earn credibility in the age of AI.
- [The Case for a Marketing Operating System](https://spinsucks.com/communication/marketing-operating-system-case/) - Stop duct-tape marketing. See why the PESO Model® is your marketing operating system for clarity, efficiency, and revenue attribution.
- [The Power of Asking What's Next for Integrated Communications](https://spinsucks.com/communication/integrated-communications/) - Integrated communications isn’t about one win. Travis Claytor explains how consistent progress comes from the discipline of always asking “what’s next?”
- [Women-Owned Agencies and Solopreneurs Are the Future](https://spinsucks.com/entrepreneur/women-owned-agencies/) - Burnout, harassment, and fewer opportunities are some reasons women leave traditional PR roles. Meg Crumbine says women-owned agencies are the path forward.
- [Structured Trust Is the New Currency of Reputation](https://spinsucks.com/communication/structured-trust-reputation-currency/) - Structured trust decides if AI makes you visible or invisible. Your brand’s future depends on it. Learn how to program it and protect your brand’s reputation.
- [How the PESO Model© Helps You Avoid AI Bubble Burnout](https://spinsucks.com/communication/peso-model-avoids-ai-bubble-burnout/) - The AI bubble is coming. See how the PESO Model helps CMOs cut hype, avoid wasted spend, and make AI deliver real marketing results.
- [History Repeats: Leadership Lessons in Crisis](https://spinsucks.com/communication/leadership-in-crisis/) - Why do we keep making the same mistakes in crisis response throughout history? Matt Charles says it usually comes down to one factor: leadership.
- [Why Pharma Needs the PESO Model© Now](https://spinsucks.com/communication/pharma-peso-model/) - Trump’s crackdown on pharma ads puts your pipeline at risk. Discover how the PESO Model® future-proofs patient acquisition and protects market share.
- [The PESO Model© Is the Framework for Trust](https://spinsucks.com/communication/peso-model-trust-framework/) - 61% of Americans want to see brands taking a stand. Travis Claytor shows why neutrality isn’t safe and why the PESO Model© is your framework for credibility.
- [From Catalog Cribs to QR Codes: The PESO Model© in Action](https://spinsucks.com/communication/peso-model-in-action/) - Shelly Verkamp shares some unexpected PESO Model© lessons she discovered while planning her daughter’s baby shower.
- [The Visibility Engineer Manifesto](https://spinsucks.com/communication/visibility-engineer-manifesto/) - Discover the manifesto built for the visibility engineer — 11 principles to replace vanity metrics with PESO-driven visibility that proves growth to the C-suite
- [Meet Your New Buyer Persona: ChatGPT (And Its Friends) ](https://spinsucks.com/communication/meet-your-new-buyer-persona/) - Meet your new buyer persona: AI platforms like ChatGPT. Discover how to market to algorithms that decide if customers ever see your brand.
- [The Chief Conscience Officer: Communications in a Polarized World](https://spinsucks.com/communication/chief-conscience-officer/) - The age of “safe” communications is over. Christopher Barger explains why the new era of a chief conscience officer require consistency, not neutrality,
- [How the PESO Model© Breaks Silos and Boosts Results](https://spinsucks.com/communication/peso-model-break-silos/) - Silos don’t just slow you down, they quietly sabotage campaigns. Travis Claytor shows how to use the PESO Model© to break barriers and create measurable impact.
- [The Newly Refreshed PESO Model© Graphic and Process](https://spinsucks.com/communication/refreshed-peso-model/) - Introducing the newly improved PESO Model™ graphic and process with an update to the strategic outcomes and the tactics used to execute an integrated program.
- [Using the PESO Model© as Your Marketing Operating System](https://spinsucks.com/communication/useing-peso-model-marketing-operating-system/) - Gini Dietrich shows you how the PESO Model© helps CMOs optimize data, build first-party strategies, and balance AI with human creativity.
- [From Kitchen Catastrophes to Culinary Confidence: A Microlearning Journey](https://spinsucks.com/communication/microlearning-ai/) - Shelly Verkamp explains how to use microlearning to break down complex skills or concepts into bite-sized, digestible pieces.
- [Generative Engine Optimization, Trust, and the PESO Model©](https://spinsucks.com/communication/geo-trust-peso-model/) - PR is powering AI visibility. Learn how brand mentions, citations, and a modern PESO Model© help you show up in machine-generated answers.
- [How Generative AI Ruined My Fantasy Baseball Season](https://spinsucks.com/communication/generative-ai-fantasy-baseball/) - Christopher Barger explains why generative AI isn’t a magic solution and how to integrate it into your work without losing focus.
- [Retrofitting the PESO Model© Without Starting Over](https://spinsucks.com/communication/retrofit-peso-model/) - Already launched your campaign and forgot to integrate the PESO Model©? Travis Claytor shows how to retrofit it without starting over.
- [Why Comms Pros Are the New Visibility Engineers](https://spinsucks.com/communication/visibility-engineers-comms-pros/) - Communications pros are the new visibility engineer. They now build the systems that make brands discoverable, credible, and cited in AI-powered answers.
- [Why Speed Matters in Crisis Communications](https://spinsucks.com/communication/crisis-communications-coldplay-kiss-cam/) - Coldplay concert. A viral Kiss Cam. A silent startup. And Gwyneth Paltrow. Here's what went wrong—and what every brand needs to know about crisis communications.
- [How to Use Data to Tell Your Brand Story](https://spinsucks.com/communication/data-brand-story/) - Every comms pro wants a compelling brand story but few know how to pull one from scattered data. Indiana Lee offers a framework for meaningful data storytelling
- [Invisible Brands: The New Discoverability Crisis](https://spinsucks.com/communication/invisible-ai-brand-discoverability-crisis/) - AI is changing how brands get discovered, but the PESO Model© can boost AI brand discoverability and keep your brand in the conversation. Learn how here.
- [What Wine and Travel Taught Me About Mastering the PESO Model©](https://spinsucks.com/communication/mastering-peso-model/) - Learning anything new takes time. Shelly Verkamp explores what the forgetting curve teaches us about mastering the PESO Model©.
- [In the Age of AI Search, PR Holds the Keys to Visibility](https://spinsucks.com/communication/ai-search-pr-visibility/) - In the age of AI search, PR is the key to visibility. Discover how brand mentions, trust, and authority help communicators win the zero-click game.
- [Better Marketing Measurement With the PESO Model©](https://spinsucks.com/communication/better-marketing-measurement-peso-model/) - Marketing measurement shouldn’t end in “trust us.” Christopher Barger explains how the PESO Model© gives you data that leaders actually care about.
- [99 PR Problems? Make Sure Your Pitch Ain't One](https://spinsucks.com/communication/earned-media-problems/) - You may have 99 problems, but a pitch shouldn't be one. Louise Linehan presents the most common PR problems when pitching and strategies to avoid them.
- [The Significance of Trust Signals: How Google Decides If You’re Legit ](https://spinsucks.com/communication/significance-of-trust-signals/) - In this guest post, Scott Baradell breaks down the importance of utilizing trust signals and reveals how Google both assesses and promotes content.
- [The Big Question: Your Favorite SEO Tools](https://spinsucks.com/social-media/big-question-favorite-seo-tools/) - There are a ton of SEO tools out there that can help with keyword research. But that’s a problem in and of itself. There are too many to choose from, paid or free. What should you choose? Experts weigh in...
- [Implementing the PESO Model© in a Zero-Click, Zero-Share World](https://spinsucks.com/communication/implement-peso-model-zero-click-zero-share/) - Discover why your content isn’t broken and how to evolve your PESO Model© for trust and traction in a zero-click, zero-share world.
- [What the Warrior Games Reveals About Purpose-Driven Communications](https://spinsucks.com/communication/purpose-driven-communications/) - You don’t need more content, you need purpose-driven communications that adapts and resonates. Travis Claytor shows how the Warrior Games team gets it done.
- [Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share](https://spinsucks.com/communication/peso-model-wins-zero-click-zero-share/) - Discover why clicks and shares are disappearing—and how to adapt your PESO Model® for a zero-click, zero-share world to build lasting trust and traction.
- [The Five Moments of Need (From Wine Newbie to... Slightly Less Newbie)](https://spinsucks.com/communication/peso-model-learning-five-needs/) - Most people don’t learn the PESO Model© all at once. Shelly Verkamp explores how real understanding happens in five moments of need.
- [How the PESO Model© Helps You Work Smarter, Not Harder](https://spinsucks.com/communication/peso-model-work-smarter-not-harder/) - Discover how the PESO Model© helps you work smarter, not harder, by turning scattered tactics into a system that builds trust, momentum, and measurable results.
- [How Agencies Can Thrive in a Country on Fire](https://spinsucks.com/entrepreneur/agency-thrives-among-crises/) - A bold playbook for PR agency owners to lead, grow, and thrive through chaos—using strategy, data, innovation, and the PESO Model© to stay ahead
- [The PESO Model© Is Your Marketing Operating System](https://spinsucks.com/communication/peso-model-marketing-operating-system/) - Discover how the PESO Model© turns chaos into clarity by unifying paid, earned, shared, and owned media into a marketing system that actually works.
- [Why the PESO Model© is Right For High-Velocity Industries](https://spinsucks.com/communication/peso-model-high-velocity-industries/) - When comms teams are constantly reacting, they miss opportunities. Christopher Barger shares how the PESO Model® creates structure without slowing things down.
- [The Ultimate Guide to Not Letting AI Get You Canceled](https://spinsucks.com/communication/ai-get-you-canceled/) - AI can speed up PR—but without human oversight, it can also destroy trust. Learn what to delegate, what not to, and how to avoid AI misfires.
- [What Great Data Storytelling Looks Like in Real Life](https://spinsucks.com/communication/data-storytelling-in-real-life/) - Master the art of data storytelling by making insights relatable, handling tough data, and turning metrics into business decisions that actually drive action.
- [Leveraging the Power of AI in the PESO Model©](https://spinsucks.com/communication/peso-model-ai/) - Without a strategic plan, AI is just another shiny object. Travis Claytor shares how the PESO Model® brings structure and purpose to your AI use.
- [Mastering the Art of Data Storytelling](https://spinsucks.com/communication/mastering-art-data-storytelling/) - Learn how to use data storytelling to uncover insights, influence decisions, and connect metrics to business impact—all without a 47-slide hostage situation.
- [Navigating Uncertainty With the PESO Model](https://spinsucks.com/communication/navigating-uncertainty-peso-model/) - With economic uncertainty rising, proving the value of marketing and comms is more important than ever. Christopher Barger explains how the PESO Model© can help
- [Create a Data Story Executives Will Love](https://spinsucks.com/communication/execs-data-story/) - Learn how to turn marketing data into compelling stories executives care about—so you stop reporting and start driving smarter business decisions.
- [The Stages of Learning (and Why Crocheting Almost Broke Me)](https://spinsucks.com/communication/stages-of-learning/) - What do crocheting and the PESO Model© have in common? More than you’d think. Shelly Verkamp shares what crafting has taught her about the stages of learning.
- [A Modern Guide to Measurement in the PESO Model©](https://spinsucks.com/communication/peso-model-measurement-guide/) - Learn how to measure what matters in the PESO Model©, from media-specific metrics to integrationso your work drives results that matter to your client or boss
- [How Organizations Can Build Trust Through Content Marketing](https://spinsucks.com/communication/build-trust-content-marketing/) - One of the best ways an organization can build trust is through its content marketing efforts. Gini Dietrich says this is a prime example of how communicators affect change.
- [Unlocking the Real Power of the PESO Model©](https://spinsucks.com/communication/unlock-peso-model-power/) - Integration is the key to unlocking the real power of the PESO Model. Learn how to connect your efforts for exponential rather than linear results.
- [Bringing the PESO Model© to the Enterprise Stage](https://spinsucks.com/communication/peso-model-enterprise-licensing/) - The PESO Model® is stepping onto the enterprise stage! Travis Claytor explains how we’re turning the framework into systems for communications teams.
- [Leveraging AI to Supercharge Crisis Communications Planning](https://spinsucks.com/communication/ai-crisis-communications-planning/) - Crisis communications planning needs an overhaul if PR professionals are to keep up with the pace things unfold. Nick Lagalante discusses how AI can help.
- [Advancing the PESO Model© Through Strategic Learning](https://spinsucks.com/communication/peso-model-learning/) - Learning isn’t a checkbox; it’s a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen!
- [Your Mid-Year Communications Plan Check](https://spinsucks.com/communication/communications-plan-trends/) - A mid-year review of your communications plan is critical. Learn how to adapt your strategy to economic shifts, AI disruption, and media fragmentation.
- [Meet the Dream Team Leading the PESO Model© Evolution](https://spinsucks.com/communication/peso-model-dream-team/) - After 10 years of the PESO Model© transforming marcomm, most still aren't implementing it correctly. Learn how it's evolved and what you're (likely) doing wrong
- [The PESO Model© and the Future of Enterprise MarComm](https://spinsucks.com/communication/peso-model-enterprise-marcomm/) - Christopher Barger joins Spin Sucks as chief strategy officer and makes the case for why large enterprises need the PESO Model© now more than ever.
- [Why Communicators Will Thrive (Not Disappear) in the AI Era](https://spinsucks.com/communication/communicators-thrive-ai-era/) - AI won't replace communicators, but it will revolutionize your workflow. Learn where AI excels, where humans remain essential, and how to create the perfect partnership.
- [Why Your PESO Model© Program Isn't Working](https://spinsucks.com/communication/peso-model-not-working/) - Five things prevent PESO Model success: organizational silos, market variation, technology fragmentation, measurement inconsistency, and talent misalignment.
- [PR Is Evolving With AI – And That's a Good Thing](https://spinsucks.com/communication/ai-in-pr/) - Modern PR teams are using AI tools to spot emerging stories, gauge responses, and predict outcomes. Indiana Lee shows how you can use AI in PR.
- [Elevate Your Leadership With These 5 Essential Business Stories](https://spinsucks.com/communication/five-essential-business-stories/) - Explore five key types of business stories that build trust, inspire action, and drive success— and discover the transformative power of storytelling.
- [The Uncomfortable Truth About Brand Storytelling](https://spinsucks.com/communication/uncomfortable-truth-brand-storytelling/) - Learn why most brand storytelling fails and how to fix it with a 4-step framework that positions your customer as the hero and your brand as the essential guide.
- [Winning Business Without Proposals](https://spinsucks.com/entrepreneur/stop-sending-proposals/) - It's time for the way the business development game is played. Start with no longer sending proposals. Here is how you can increase your win rate.
- [How the Social Media News Anchor Is Redefining Journalism](https://spinsucks.com/communication/social-media-news-anchor-redefining-journalism/) - Explore the transformative role of the social media news anchor in today's journalism landscape. Discover how this is changing how you pitch stories.
- [A Comprehensive Guide to the PESO Model©](https://spinsucks.com/communication/peso-model-comprehensive-guide/) - Read here for insights on implementing the PESO Model©, from foundation building to scaling and innovation, to ensure you stay ahead in the digital age.
- [PESO Model© Measurement in an AI-Driven World](https://spinsucks.com/communication/peso-model-measurement-ai-world/) - AI search is transforming how PR success is measured. Learn what replaces media impressions and how to adapt your PESO Model© measurement for this new reality.
- [What the Future of the PESO Model© Looks Like](https://spinsucks.com/communication/peso-model-future/) - Explore how the PESO Model will evolve by 2030, combining AI capabilities with human expertise to create more powerful, authentic, and measurable programs.
- [The Guide to Creating and Protecting Your Intellectual Property](https://spinsucks.com/communication/create-protect-intellectual-property/) - Learn how to protect and monetize your agency's intellectual property, from documenting processes to copyright registration and sharing freely but strategically
- [How Communicators Must Adapt to AI Search Results](https://spinsucks.com/communication/communicators-ai-search-results/) - Learn how AI search is PR. Discover how to adapt your PESO Model strategy with expert tips for owned, earned, shared, and paid media success.
- [The New Rules of Modern Earned Media](https://spinsucks.com/communication/modern-earned-media-new-rules/) - Learn how to adapt your earned media strategy for 2025, drawing insights from the former White House's communications challenges and evolving media landscape.
- [Why Are Brands Still Struggling With Storytelling?](https://spinsucks.com/communication/brand-storytelling/) - Storytelling transcends time and culture yet most brands still struggle with it. Meg Crumbine breaks down why storytelling matters and how to close the gap.
- [Using the PESO Model© to Rebuild Institutional Trust](https://spinsucks.com/communication/peso-model-rebuild-institutional-trust/) - Learn how to rebuild institutional trust using the PESO Model. New data from the 2025 Trust Barometer shows why this framework is crucial for credibility.
- [Standing Out by Finding Your PR Niche](https://spinsucks.com/entrepreneur/pr-niche/) - Specialization sets you apart, builds credibility, and attracts clients seeking specific expertise. Indiana Lee discusses how to pursue a PR niche.
- [Mastering the Integration Magic of the PESO Model©](https://spinsucks.com/communication/mastering-peso-model-integration-magic/) - Learn why the PESO Model isn't just about tactics—discover how proper integration drives measurable business outcomes and marketing success.
- [How AI Search Is Changing the PR Game](https://spinsucks.com/communication/ai-search-changing-pr/) - Generative AI search is transforming; it's time to adapt your content strategy, crisis management, and media relations for the new era of digital visibility.
- [How AI Will Change the PESO Model In 2025](https://spinsucks.com/communication/ai-change-peso-model/) - In this article, Gini Dietrich describes practical ways to integrate AI into your PESO Model© communications program for better results in 2025.
- [5 PR Predictions for 2025](https://spinsucks.com/communication/pr-predictions-2025/) - As the annual predictions fly, Dustin Siggins explores 5 PR predictions for communicators to consider when planning for 2025.
- [Evolving the PESO Model© With Academia and Research](https://spinsucks.com/communication/peso-model-usc-annenberg/) - The PESO Model Certification collaborates with USC Annenberg , offering advanced integrated communications training for PR pros and students.
- [Valuable Friction: The Communications Secret Ingredient](https://spinsucks.com/communication/valuable-friction-communications/) - Valuable friction is about creating intentional moments of resistance that make your work stronger. We show you how to incorporate it in your comms programs.
- [The Communicator's Guide to the 2025 Earned Media Mosaic](https://spinsucks.com/communication/earned-media-mosaic/) - Explore how earned media is transforming through 2025 in this comprehensive analysis of emerging trends, challenges, and opportunities.
- [The Power of Online Communities](https://spinsucks.com/social-media/online-communities-pr-marketing/) - Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity.
- [5 PR Lessons From Wicked and Its Most Iconic Characters](https://spinsucks.com/communication/pr-lessons-from-wicked/) - Kim Markus shares five 5 PR lessons from Wicked that can guide PR pros in creating effective, human-centered campaigns.
- [Building a Strategic Communications Measurement Framework](https://spinsucks.com/communication/strategic-communicatoins-measurement-framework/) - Transform your PR measurement strategy in 90 days by aligning metrics with business outcomes, engaging leadership, and predicting trends to drive growth.
- [Taking Measurement a Step Further In 2025](https://spinsucks.com/communication/taking-measurement-further/) - A new survey on measurement shows PR pros know what to measure, but aren't confident in how to do it. We walk you through the start of your measurement journey.
- [Your Earned Media Strategy Needs a Complete Overhaul](https://spinsucks.com/communication/earned-media-overhaul/) - Traditional media is dying, but earned media isn't. Learn how podcasts, newsletters, and social media are reshaping your communications strategy.
- [7 Steps to Overcome Negative Online Press](https://spinsucks.com/communication/overcome-bad-press/) - Jennifer Norene outlines se steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust.
- [When Facts Don't Matter: A 2025 Guide to Truth-Based Communications](https://spinsucks.com/communication/truth-based-communications/) - In post-truth America, where facts matter less than feelings, learn how to build a communications strategy that champions truth while managing fake news.
- [The Business of Social Mission](https://spinsucks.com/uncategorized/the-business-of-social-mission/) - Meg Crumbine says a big brand cannot do business without a social mission. She shows how PR pros can play their role thoughtfully and authentically.
- [How Comms Pros Can Counter Misinformation](https://spinsucks.com/communication/comms-pros-counter-misinformation/) - Discover how misinformation has evolved from whisper campaigns to sophisticated disinformation tactics, creating new challenges for today's communicators.
- [The No BS Podcasting Guide for You and Your Clients](https://spinsucks.com/communication/podcasting-guide/) - There is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good
- [How AI In PR Is Revolutionizing How You Work](https://spinsucks.com/communication/ai-in-pr-how-you-work/) - Discover how AI in PR revolutionizes our work, saving professionals up to 15 hours per week on routine tasks. Learn best practices and overcome challenges.
- [How to Use NotebookLM In Your Communications Planning](https://spinsucks.com/communication/notebooklm-communications-planning/) - Explore how NotebookLM can help with media monitoring, content creation, crisis communications, scenario planning, meeting prep, and seven client service.
- [A Game-Changing Approach to SME-Driven Content Creation](https://spinsucks.com/communication/sme-driven-content-creation/) - Revolutionize your content creation process with SME insights, solve SME collaboration challenges, streamline workflow, and elevate your content quality.
- [The Future Is Integrated: Being All In on the PESO Model© Certification](https://spinsucks.com/communication/peso-model-certification-franco/) - By the end of 2022, 83% of Franco employees will have completed the PESO Model Certification. Nikki Little, Senior Vice President of the PR firm describes this journey and the outcomes.
- [Introducing the PESO Model Certified Guide© Program](https://spinsucks.com/communication/peso-model-certified-guide/) - Discover the new PESO Model Certified Guide© program, tailored for solopreneurs and agency owners who want to grow their businesses effectively and profitably.
- [Quickly Turn Your Media Pitch Into a Podcast Success](https://spinsucks.com/communication/podcast-media-pitch/) - How can you turn an effective media pitch into one that grabs a podcast host's attention and lands interviews? Angie Trueblood shares five quick fixes.
- [How Growth Hacks Drive Quick Wins and Brand Visibility](https://spinsucks.com/communication/growth-hacks-quick-wins/) - Discover how creative growth hacks in public relations help to achieve quick wins, build brand visibility, and demonstrate immediate value.
- [The Three Steps to Creating Your Own Successful Podcast](https://spinsucks.com/communication/create-successful-podcast/) - There are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them.
- [The Future of Search: A Content Knowledge Graph and AI](https://spinsucks.com/communication/future-of-search-content-knowledge-graph/) - Discover how to navigate the fragmented search landscape in the age of AI with a content knowledge graph and artificial intelligence.
- [Lessons In Crisis Communications from CPK](https://spinsucks.com/communication/cpk-crisis-communications-lessons/) - The response from California Pizza Kitchen to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac shares them here.
- [The Importance of Teaching (and Learning) Negotiation Skills](https://spinsucks.com/entrepreneur/learn-how-to-negotiate/) - Teaching girls how to negotiate is more than just a parenting lesson—it's a life skill that empowers them for a lifetime and can close the gender pay gap.
- [Embracing Humor and Building Trust Through a Crisis ](https://spinsucks.com/communication/humor-in-crisis/) - Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis
- [How to Turn Data Into Engaging PR Stories](https://spinsucks.com/communication/data-pr-stories/) - We live in a data-driven world that helps businesses make better decisions, but raw data can be complex and dull. Learn how to turn it into engaging PR stories.
- [When Your Client Wants to Replace You with Generative AI](https://spinsucks.com/communication/replacing-comms-generative-ai/) - Communication professionals can effectively discuss AI with executives by highlighting its benefits and emphasizing the irreplaceable value of human expertise.
- [How to Use Anti-Fragile Tactics to Predict the Future](https://spinsucks.com/communication/anti-fragile-tactics-predict-future/) - Learn how to predict the future and embrace uncertainty in business with anti-fragile tactics while discovering the power of daily reading and more.
- [The Struggles We All Have With the PESO Model©](https://spinsucks.com/communication/peso-model-struggles/) - The PESO Model© is a total no-brainer for 2024 and beyond, but that doesn’t mean it’s easy to implement. Here are some tips to overcome the struggles.
- [How to Convince an SME to Back E-E-A-T](https://spinsucks.com/communication/sme-back-eeat/) - Victor Ijidola shows how to collaborate with an SME and use their experience and expertise to fuel your PR campaigns and gain ground in search results.
- [Charge What You're Worth: 9 Steps to Create Solutions-Based Pricing](https://spinsucks.com/entrepreneur/solutions-based-pricing/) - Discover a 9-step process that allows you to incorporate solutions-based pricing to value your expertise, create solution packages, and maximize profits.
- [5 Questions to Ask During a Communications Post-Mortem](https://spinsucks.com/communication/communications-post-mortem/) - Peter Osborne says a communications post-mortem is a must after completing a project to assess the good and the bad and to ensure you learn and evolve.
- [10 Reasons to Ditch the RFP Process In Your Agency Search](https://spinsucks.com/entrepreneur/ditch-rfp-process/) - The RFP process is detrimental to both brands and agencies—there are major pitfalls and better alternatives for finding your ideal agency partner.
- [How Audio Storytelling Can Illuminate the Human Experience](https://spinsucks.com/communication/audio-storytelling-illuminates-experience/) - AI might empower more efficient communication but falls short when illuminating the human experience. Explore the value of audio storytelling for brands today.
- [How I Landed an Interview With Forbes in Five Hours](https://spinsucks.com/communication/newsjacking-landed-forbes-interview/) - Eitan Goldstein shares how he used newsjacking, a strong media list, and data from Propel to land an interview with Forbes in just five hours.
- [The Truth About Long-Term Communications Success](https://spinsucks.com/communication/long-term-communications-success/) - Discover the secrets to successful communications as we draw parallels between training for a long race and the consistency is takes for long-term success.
- [The Two-Question Test for CEOs Considering Political Statements](https://spinsucks.com/communication/two-question-test-political-statements/) - Oh, Sticker Mule. They provided a great case study on how and when to make political statements, which allowed us to outline how to advise your execs.
- [Earned Media Among Corporate Silence and Fragmented Bubbles](https://spinsucks.com/communication/earned-media-corporate-silence/) - The landscape of earned media is evolving with the rise of corporate silence and media fragmentation as brands work to reach audiences where they are.
- [The 50 Best AI Prompts For Public Relations Professionals](https://spinsucks.com/communication/ai-public-relations-prompts/) - Need help using AI in your day-to-day work? These 50 AI public relations prompts will get you started and excel beyond the boring and typical outputs.
- [Supercharging AI Tools for Your Day-to-Day Comms Work](https://spinsucks.com/communication/supercharging-ai-tools-communications/) - In this article, Gini Dietrich shows you how to enhance AI output and boost productivity using AI tools for PR tasks through sophisticated prompting.
- [Why Every Entrepreneur Needs Media Training](https://spinsucks.com/communication/media-training/) - Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Bass explores how entrepreneurs can undergo media training to prepare.
- [The Effect of Generative Search On Video Marketing](https://spinsucks.com/communication/sge-effect-video-marketing/) - The Google Search Generative Experience (SGE) is here and changing how content is placed. Torrey Tayenaka shares strategies for brands to adapt and stand out.
- [Celebrating 300 Episodes of the Spin Sucks Podcast](https://spinsucks.com/communication/300-episodes-spin-sucks-podcast/) - The 300th episode of the Spin Sucks podcast is here! Join Gini Dietrich for a special episode featuring her first-ever guests.
- [Maximize Your Writing Productivity With AI Tools](https://spinsucks.com/communication/ai-tools/) - In the world of communications, how you say something matters. Sa Bal explores how to harness the capabilities of AI tools to write compelling content.
- [How AI is Shaping the Future of Communications](https://spinsucks.com/communication/ai-communications-future-shape/) - There’s no need to be overwhelmed by AI. Here's how it can transform your career, along with practical ways to use it for enhanced productivity and job security
- [How to Create ChatGPT Prompts for Public Relations](https://spinsucks.com/communication/chat-gpt-public-relations/) - Whitney Deterding shows how to use ChatGPT prompts in public relations to manage tasks like research and content generation more effectively.
- [Pros and Cons of Using a Content Schedule](https://spinsucks.com/communication/pros-and-cons-of-using-a-content-schedule/) - Creating a content schedule helps teams focus and makes regular posting easier. But is it right for you? Read on for come pros and cons of content planning.
- [The Blogging Journey: What Has Changed and What Has Not](https://spinsucks.com/communication/blogging-journey-changes/) - During a trip down memory lane, Gini Dietrich takes a look at how the blogging journey has changed (and some not at all) in the past six years.
- [10 Marketing Frameworks to Boost Your Effectiveness](https://spinsucks.com/marketing/marketing-frameworks-boost-effectiveness/) - Marketing frameworks can help businesses prioritize, organize, and focus everyone on the right projects that drive real growth.
- [12 Days of Christmas: Four Productivity Tools](https://spinsucks.com/communication/best-productivity-tools/) - On the fourth day of Christmas, Spin Sucks gave to you: four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [Navigating the Challenges of Effective PR Strategies](https://spinsucks.com/communication/effective-pr-strategies/) - Ever wonder why some businesses get all the media attention? Dive into our latest article on effective PR strategies and uncover the secrets!
- [A Gigantic List of Tools for Communicators](https://spinsucks.com/communication/gigantic-list-tools-communicators/) - There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites.
- [Improve Your Social Media Efforts with These Three Tips](https://spinsucks.com/social-media/improve-social-media-tips/) - For 30 days, the Spin Sucks team has been testing and improving their social media efforts. Here are three tips that work, so you can do the same.
- [12 Days of Christmas: Eleven Software and Tools](https://spinsucks.com/communication/communications-software-and-tools/) - On the eleventh day of Christmas, Spin Sucks gave to me…11 software and tools, 10 books for communicators, nine PR pros to follow, and so much more!
- [The PESO Model: Bringing Shared Media into the Mix](https://spinsucks.com/communication/peso-model-shared-media/) - The third "hub" of the PESO Model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it.
- [PESO Model: Implement and Measure the Four Media Types](https://spinsucks.com/communication/implement-measure-peso-model/) - When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model.
- [How to Synchronize Your Content Marketing With an Editorial Calendar](https://spinsucks.com/communication/synchronize-content-editorial-calendar/) - Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level.
- [The Sleeping Giant: Why Content Marketing Reigns Supreme](https://spinsucks.com/communication/sleeping-giant-content-marketing/) - It’s hard to believe it’s been 12 years since Content Marketing Institute and MarketingProfs began their trends and insights report, but here we are. And what a year this 12th year has been! The report looks back on the past 12 months, of course, and includes expectations for 2022. It also asked the impervious question:
- [Communicators: It's Time to Step Up and Own the PESO Model](https://spinsucks.com/communication/communicators-own-peso-model/) - The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up.
- [Navigating the New Frontier of AI In Public Relations](https://spinsucks.com/communication/ai-orchestra-of-robots/) - If you open your mind to possibilities rather than sticking your head in the sand, you can learn how to conduct an AI orchestra of robots of your own.
- [What B2B Startups Get Wrong About Marketing](https://spinsucks.com/communication/startup-marketing/) - Meg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results.
- [Using the PESO Model© In a Communications Campaign](https://spinsucks.com/communication/peso-model-communications-campaign/) - Every successful PESO Model© program begins with owned media. Without it, you have nothing to share, nothing to help earn credibility, and nothing to amplify
- [The AI-SEO Connection: Tips to Boost Your Online Presence](https://spinsucks.com/marketing/ai-seo-connection/) - Paul Gomes delves into how communicators can use AI-SEO to improve rankings, ensure Google results, and stay ahead of the competition.
- [Optimizing Content for Generative Search, AI, and SEO](https://spinsucks.com/communication/generative-search-optimized-content/) - All of the generative search changes have people on edge, but there isn't much to worry about. Here are the things to consider in your own content creation.
- [The Enduring Value of Recognition In Creative Industries ](https://spinsucks.com/entrepreneur/employee-recognition/) - Recognition is essential for motivating teams, enhancing job satisfaction, and driving business success. Mike Szczesny shares how to implement this practice.
- [What the PESO Model Certification© Means For Students and Pros](https://spinsucks.com/communication/peso-model-certification-students-pros/) - We aim to ensure every comms and marketing professional has the PESO Model Certification© to help them execute and measure results effectively. Learn more here!
- [Writing Effective News Releases and Pitches](https://spinsucks.com/communication/writing-effective-news-releases/) - Scott Bartnick shares four steps for writing news releases and pitches that leverage human connections and capture media attention so you can get a response.
- [Master Modern PR By Integrating the PESO Model™](https://spinsucks.com/communication/master-modern-pr-peso-model-integration/) - It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model.
- [How to Use AI In Public Relations to Amplify Your Strategy](https://spinsucks.com/communication/ai-public-relations-strategy/) - Discover the power of AI in public relations. Whitney Deterding shares how to analyze sentiment, predict trends, and optimize strategies.
- [Using Our PR Powers for Good](https://spinsucks.com/communication/use-pr-powers-good/) - There is a reason PR professionals have a bad reputation: Hollywood loves to glamorize the bad apples in the industry. But we have a saying... Spin Sucks!
- [4 Considerations for Crisis Management](https://spinsucks.com/communication/pr-crisis-management/) - Few companies will avoid experiencing a crisis at some point. Thomas Mustac walks through the elements of a solid crisis management strategy.
- [Critical Skills Shared by Great Leaders and PR Professionals](https://spinsucks.com/entrepreneur/great-leaders-pr-professionals/) - What do great leaders and great PR professionals have in common? Ken Jacobs breaks it down into four characteristics that you can exemplify.
- [A Communicator's Guide to Navigating Weaponized Information](https://spinsucks.com/communication/communicators-guide-weaponized-information/) - Learn the differences between mis-, dis-, and malinformation to implement daily practices to protect your brand from bad actors spreading weaponized information
- [Unleashing Business-Strengthening Superpowers During Tough Times](https://spinsucks.com/entrepreneur/business-growth-during-tough-times/) - Business growth is challenging in good times, but even more so in bad. Roger Darnell shares five proven strategies to ensure you aren't left behind.
- [Earned Media: How to Design the Perfect Pitch](https://spinsucks.com/communication/earned-media-perfect-pitch/) - Designing your earned media efforts for results in 2024 means taking a page from email marketers and lead conversion experts.
- [Eight Key Tips for Simplifying Complex B2B Content](https://spinsucks.com/communication/b2b-content-writing/) - Producing great content in the B2B tech space is hard, especially when it has to be technical and short. Justin Hall shows how to approach B2B content tactfully
- [Beyond Links: The New Era of Digital PR and SEO](https://spinsucks.com/communication/digital-pr-seo-era/) - The early days of SEO were like the Wild West, filled with keyword showdowns and backlink duels. Now digital PR leads the way with authority and trust.
- [The PR Pro's Responsibility In Working With Mom-Run Influencers](https://spinsucks.com/social-media/mom-run-influencers/) - The influencer space is growing quickly, but little is being done to protect the children of mom-run influencers. Malia Elliott explores what PR pros can do
- [What Is the PESO Model©?](https://spinsucks.com/communication/peso-model-breakdown/) - The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. Gini Dietrich has a week-by-week breakdown on how to use it effectively.
- [Navigating the Future of PR Measurement With AI](https://spinsucks.com/communication/pr-measurement-future-ai/) - Discover how predictive analytics, AI, and an integrated PESO Model© are revolutionizing the PR measurement game from measuring outputs to tracking outcomes.
- [Accessible Content Creation: The Key to Becoming a Better Communicator](https://spinsucks.com/communication/accessible-content/) - You are missing 16% of the global population if you overlook accessibility in your communications. Ryann Wiseman shares how to create more accessible content.
- [How to Evolve Your PR Measurement Efforts](https://spinsucks.com/communication/evolve-your-pr-measurement/) - Don't miss out on this comprehensive PR measurement overview, featuring tips, tools, and forward-thinking strategies for evolving with the industry.
- [Understanding Measurement Using the PESO Model™](https://spinsucks.com/communication/understanding-peso-model-measurement/) - It's a new year, which means it's time to think about our annual communications plans, which should include the PESO Model™. Gini Dietrich talks you through how to measure your efforts using this framework.
- [Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership](https://spinsucks.com/communication/metaverse-pr-strategy/) - The rise of the metaverse signifies a significant shift in digital marketing and communications. Mike Szczesny has tips on building an innovative PR strategy.
- [Content Writer vs. Copywriter: Feel the Difference](https://spinsucks.com/communication/content-writer-vs-copywriter/) - Learn the key differences between a content writer and a copywriter—and what to ask of each of them—in this guide by Olesia Filipenko.
- [10 Tips for Better PR Pitching Results as Media Layoffs Continue](https://spinsucks.com/communication/pr-pitching/) - Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching.
- [Making the Case for Contributed Content In Your Comms Plan](https://spinsucks.com/communication/contributed-content-case/) - Contributed content is one of the most underused—but most successful—tools we have in our toolbox, yet many comms pros don't use it for fear of rejection. Gini Dietrich talks you through how to use it effectively, what to include, and how to measure it.
- [Unlocking the Power of Mentorship: A Guide for Communications Pros ](https://spinsucks.com/communication/mentorship/) - Mentoring is a powerful tool for career growth, both for mentors and protégés. Philip Tate describes how to leverage mentorship at any point in your career.
- [How Men Can Become Allies for Women to Increase Equality](https://spinsucks.com/entrepreneur/men-women-allies-equality/) - This article sheds light on the double standards women face at work and offers insights into how both men and women can foster equality at work and beyond.
- [A Roadmap for Successful Book Publicity](https://spinsucks.com/communication/book-publicity/) - Gail Sideman says book publicity is a marathon, not a sprint. She breaks it down into a step-by-step process for a successful launch.
- [Unlocking the Essence of True Thought Leadership](https://spinsucks.com/communication/unlocking-thought-leadership-essence/) - Here is how dedicating time, showcasing expertise, and expressing unique perspectives can help executives build a successful thought leadership platform.
- [10 Essential Ways PR Pros Can Make an IPO Successful](https://spinsucks.com/communication/succesful-ipo-pr/) - Paul Wilke shares 10 steps for how companies can use a PESO-based approach for a successful IPO.
- [Maximizing Your Owned Media Strategy with the PESO Model™](https://spinsucks.com/communication/maximizing-owned-media-strategy/) - Leverage owned media effectively within the PESO Model™ to enhance visibility, credibility, and revenue while using the other media types effectively.
- [Getting the Most Out of Your Marketing Videos in 2024](https://spinsucks.com/social-media/marketing-videos-strategy/) - Marketing videos are the number one trend for 2024, but you can't just turn your phone on and expect results. Tony Gnau has tips on how to gain success.
- [Mind the Gap: How to Leverage Resume Gaps for Future Success](https://spinsucks.com/entrepreneur/resume-gaps/) - Resume gaps can, understandably, make people nervous. Heather Feimster has tips on how comms pros can keep their skills sharp during a work pause.
- [Navigating a Corporate Crisis In the Age of TikTok](https://spinsucks.com/communication/navigating-corporate-crisis-tiktok-age/) - TikTok is revolutionizing the employer/employee relationship, and employees are winning. Here is why you should put HR pros through consistent crisis training.
- [Why Brands Must Prioritize Transparency and People During a Crisis](https://spinsucks.com/communication/transparency-during-crisis/) - Transparency and authenticity are not merely buzzwords in crisis communication—they are the pillars. Travis Claytor shares recent examples of this in action.
- [Navigating the Communications Shift from Services to Solutions](https://spinsucks.com/communication/shift-from-services-to-solutions/) - Learn how to incorporate the strategies to shift from services to solutions-based approaches, ensuring meaningful results and staying competitive.
- [The PR Surrounding Britney Spears' “Tell-All” Memoir](https://spinsucks.com/communication/britney-spears-pr/) - Britney Spears’ recent memoir sparked significant PR controversies for those mentioned in the book. Caroline Raley looks at how the situation is playing out.
- [Navigating the New Normal: Harnessing the Power of AI In PR](https://spinsucks.com/communication/harnessing-ai-in-pr/) - It's no surprise there has been a rapid integration of AI in PR, and along with that, there are lots of opportunities (and risks) to consider.
- [Distance Is Not a Barrier: How Marketing Empowers Remote Businesses](https://spinsucks.com/marketing/remote-businesses/) - Katie Pierce highlights four marketing strategies that remote businesses can adopt to thrive in the modern business landscape.
- [The Future of Digital Marketing In an AI-Driven World](https://spinsucks.com/communication/digital-marketing-future-ai/) - From the nostalgic Twitter happy hours to the challenges posed by generative AI, understand how digital marketing will be transformed.
- [Find Success With the C-Suite: Advice From an Executive Coach](https://spinsucks.com/communication/relationship-with-executives/) - Jill Hauwiller explores the 3 keys to building a strong relationship with executives: active listening, asking good questions, and building trust.
- [The Art of Commenting: Leveraging Comments for PR](https://spinsucks.com/communication/public-relations-comments/) - Explore how strategic comments can profoundly affect your earned media efforts with these tips on integrating them into your 2024 PR campaign.
- [Deciding When and How Your Brand Should Address Social Issues](https://spinsucks.com/communication/addressing-social-issues/) - Taking a public stance on social issues with the right approach can yield amazing results, but getting it wrong can be disastrous. Travis Claytor weighs in.
- [Mastering Executive Communications: Lessons from OpenAI](https://spinsucks.com/communication/mastering-executive-communications/) - Explore key insights on executive communications with our in-depth analysis of the recent leadership transitions at OpenAI.
- [Charting the Course for Communications In an AI-Driven Era](https://spinsucks.com/communication/ai-communications/) - Many feel pessimistic about how comms may look in 15 years. After hearing a futurist’s thoughts, Mike Tomlinson has found reasons to feel optimistic about AI.
- [Want to Be a Great Leader? Start by Building Trust and Respect](https://spinsucks.com/entrepreneur/trust-and-respect/) - You can’t assume you have trust and respect simply because you’re a leader. Ken Jacobs explores how to earn these valuable qualities.
- [The Making of a Great Leader: Beyond the Title and Into the Traits](https://spinsucks.com/entrepreneur/effective-leadership-skills/) - Learn the essential qualities of leadership, the importance of admitting mistakes, building trust, and the power of lifelong learning.
- [How to Align Sales and Marketing Teams to Skyrocket Your Startup](https://spinsucks.com/marketing/align-sales-marketing-teams/) - The world of startups can be grow our die. Aaron Hassen says those who align sales and marketing teams are on the way to success. He shares his strategy.
- [Corporate Communications In 2024: The Shift to Strategic Business Partner](https://spinsucks.com/communication/corporate-communications-evolving-role/) - Learn how the role of communications has evolved in a world where trust and CEO expectations are reshaping the corporate landscape.
- [How to Create a Sustainable Content Brainstorm Program](https://spinsucks.com/communication/brainstorm-program/) - Laura Goldstone shares a framework for a brainstorm program that has helped her team generate a consistent flow of content ideas.
- [Marketing Agency Challenges: The Halloween Costume Edition](https://spinsucks.com/marketing/marketing-agency-challenges-halloween-costumes/) - In the spirit of Halloween, Paul Stainton presents a series of spooky costumes representing common marketing agency challenges.
- [Balancing AI Risks and Opportunities In Your Communications Work](https://spinsucks.com/communication/ai-risks/) - Get insight from Sharon Toerek, a legal professional, about AI risks comms pros need to consider and the practical steps to minimize them.
- [Unlocking the Taylor Swift PR Playbook: Lessons for Brand Success](https://spinsucks.com/communication/taylor-swift-pr-playbook/) - Explore the Taylor Swift PR playbook and discover how to build an authentic, engaging brand with lessons from the pop icon's journey.
- [Breaking Down the PESO Model™: How Communicators Drive Revenue](https://spinsucks.com/communication/peso-model-drives-revenue/) - The real role of communicators, beyond stereotypes and misconceptions, is demonstrated by using the PESO Model ™ and its ability to provide measurable results.
- [Generative AI: A Communications Professional’s Secret Weapon](https://spinsucks.com/communication/generative-ai-communications-weapon/) - Where can generative AI help comms pros the most? There are opportunities to overcome writer's block, enhance media relations, and spark innovative ideas.
- [Earned Media vs. Paid Media: The Truth In "No Upfront Fees"](https://spinsucks.com/communication/earned-media-vs-paid-media-truths/) - There is quite a debate between earned media vs. paid media, especially in a PESO Model™ program, and understanding the pros and cons of each is critical.
- [The 17-Year Journey of Spin Sucks and the Changing World of Blogging](https://spinsucks.com/communication/spin-sucks-17-birthday/) - Join us as we celebrate 17 years of Spin Sucks, exploring the evolution of blogging, our messy beginnings, and the profound effect of content marketing.
- [How to Create Successful User-Generated Content Campaigns](https://spinsucks.com/social-media/user-generated-content/) - Create successful user-generated content campaigns for your business with this step-by-step guide from Laura Petrolino. Every business can leverage UGC to drive customers and sales.
- [The 2020 Back-to-School Guide for the PR Professional](https://spinsucks.com/communication/back-to-school-guide-pr-professional/) - Kids shouldn't be the only ones going back-to-school. Here's how you can focus on your PR professional development and grow your career.
- [12 Days of Christmas: Six SEO Best Practices](https://spinsucks.com/communication/seo-best-practices/) - On the sixth day of Christmas, Spin Sucks gave to you…six SEO best practices, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [Employee Engagement: Prepare for Environmental Factors](https://spinsucks.com/communication/employee-engagement-environmental-factors/) - External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement.
- [12 Days of Christmas: Five Habits to Break in 2021](https://spinsucks.com/communication/habits-to-break/) - On the fifth day of Christmas, Spin Sucks gave to you: five habits to break, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [Five Client Service Processes You Know You Should Do, But Don't](https://spinsucks.com/communication/client-service-processes/) - These five client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that.
- [Optimize Your User-Generated Content Campaign With the PESO Model™](https://spinsucks.com/communication/user-generated-content-campaign-peso-model/) - Your user-generated content campaign shouldn't be confined to social media alone. Laura Petrolino explains how to use the PESO model to maximize the success of your UGC campaign.
- [Customer Retention Strategies for Lovebirds](https://spinsucks.com/communication/customer-retention-strategies-for-lovebirds/) - The customer lifecycle is much like any other romantic relationship. First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer.
- [The Incomplete Guide of Communications Strategy Analogies](https://spinsucks.com/communication/the-incomplete-guide-of-communications-strategy-analogies/) - We can learn a lot about communication strategy from the world around us. Laura Petrolino rounds up her top communications strategy analogy posts in this guide
- [Four Ways to Apply the PESO Model™ to the Buyer's Journey](https://spinsucks.com/communication/four-ways-peso-buyers-journey/) - In communications, we have two popular toolsets available to us—the PESO Model and the buyer's journey. David Rodewald shares his tips on how to combine both their powers to get better results.
- [The Big Question: How Important is Video Marketing?](https://spinsucks.com/social-media/big-question-video-marketing/) - Mike Connell asks: How important is video marketing? If it is absent from your content strategy, do you need to add it? How much should you layer in?
- [Be the First to Create an Industry Disruption](https://spinsucks.com/communication/first-to-create-industry-disruption/) - The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar?
- [The Different Types of Revenue Streams Comms Pros Can Build](https://spinsucks.com/entrepreneur/revenue-streams-comms-pros/) - The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income.
- [Four+ Tips to Help You Get Over Your Fear of Video](https://spinsucks.com/social-media/get-over-video-fear/) - Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how.
- [Don't Be Scared! Keyword Research isn't that Hard](https://spinsucks.com/communication/keyword-research-tools-content-planning/) - Keyword research is an absolute necessity when producing content, but most people skip it because it seems overwhelming. We hit it head on for you here.
- [Celebrating 16 Years of Blogging, Community, and Learning](https://spinsucks.com/communication/16-years-spin-sucks-blogging/) - Spin Sucks has been around for 16 years (12 of them have actually been good), and Gini Dietrich helps us celebrate what we've learned about blogging, community, and more.
- [The Holiday Hashtag Decision Tree](https://spinsucks.com/marketing/the-holiday-hashtag-decision-tree/) - If you are having trouble deciding where to spend your money this holiday season, Paula Kiger has a solution. Check out The Holiday Hashtag Decision Tree.
- [It's Our Birthday! Happy, Happy Birthday, Spin Sucks!](https://spinsucks.com/communication/spin-sucks-birthday/) - On September 11, 2006, Spin Sucks launched and the rest, as the say, is history. Today we celebrate our birthday with numbers, a thank you, and our future.
- [Content Creation Series: Integrating Owned Media with Earned](https://spinsucks.com/communication/content-creation-owned-earned/) - In the third of our content creation series, we tackle how to marry owned and earned media to get a link to your content from a high-quality site.
- [Transition from Being a High-Achiever to a High-Performer](https://spinsucks.com/entrepreneur/high-achiever-to-high-performer-transition/) - An exploration of overachieving vs. high-performing, tips for recognizing the differences, and steps for changing your leadership behavior.
- [What Search Generative Experience Means for Content Creators](https://spinsucks.com/communication/search-generative-experience/) - The upcoming search generative experience from Google is going to transform content creation. Here are 4 ways for you to tweak your strategy to keep up.
- [Strategic Thinking for PR: How to Prepare for Black Swan Events](https://spinsucks.com/communication/strategic-thinking-pr/) - Dive deep into the world of strategic thinking in PR, inspired by Nassim Taleb's concepts on black swan events, data analysis, and anti-fragile strategies.
- [Why Crisis Communications Planning Is Essential for Today's Brands](https://spinsucks.com/communication/essential-crisis-communications-planning/) - Explore how crisis communications can serve as an insurance plan for your brand's reputation while preparation prevents damage and ensures long-term success
- [Why the PR Industry Should Embrace Futurecasting](https://spinsucks.com/communication/pr-industry-embrace-futurecasting/) - Gini Dietrich shows you how to use futurecasting to navigate uncertainty, anticipate trends, and propel your PR strategies into tomorrow.
- [How B2B Agencies Are Delighting Clients With Case Studies](https://spinsucks.com/entrepreneur/b2b-agenices-case-studies/) - Kristen Matthews says case studies are the strongest way to turn a lead into a client. She shares her strategies on how to do this in a B2B business.
- [Toxicity Isn't Remote Work's Fault: The Real Culprit is Leadership](https://spinsucks.com/entrepreneur/toxicity-remote-work-leadership/) - 🏢🏡 Hybrid or remote work isn't the problem. Learn here why toxic work cultures are a result of leadership decisions. #RemoteWork #Leadership #WorkCulture
- [From Ego to Empathy: Key Strategies for Effective Crisis Communication](https://spinsucks.com/communication/effective-crisis-communication/) - Discover the art of crisis communication and explore the journey from workplace turmoil to national emergencies, and emphasizing the power of empathy.
- [Lessons for Communicators In Navigating Polarizing Topics](https://spinsucks.com/communication/navigating-polarizing-topics/) - Discover the importance of addressing polarizing topics in today's world, while learning from successes and failures and exploring authentic engagement.
- [7 Steps for Leading Through Uncertain Times](https://spinsucks.com/entrepreneur/uncertain-times/) - The smoke signals from the world of PR point to uncertain times ahead. Ken Jacobs shares 7 steps to lead your team, clients, and agency with courage.
- [Companies that Have Better Marketing Have Faster Growth](https://spinsucks.com/marketing/better-marketing-faster-growth/) - Louis Gudema has researched nearly 100 SaaS companies and found those with robust, multi-channel marketing programs had notably quicker growth.
- [CNN Debacle: The Dangerous Consequences of Granting Media Access](https://spinsucks.com/communication/granting-media-access-consequences/) - Before granting media access, learn how to evaluate opportunities, enhance risk management, and safeguard your organization's reputation.
- [Real-Life Strategies Agency Owners Are Using to Land New Clients](https://spinsucks.com/entrepreneur/new-clients/) - Curious how fellow agency owners are landing new clients in 2023? Kristen DeGroot interviewed 50 founders and is sharing the most effective strategies.
- [The Unintended Consequences of Generative AI](https://spinsucks.com/communication/unintended-consequences-generative-ai/) - The unintended consequences of generative AI, include how it can make us more efficient but lead to idle time. Here are three things that can fill that time.
- [Presenting Your PR Results and Excellence In the Boardroom](https://spinsucks.com/communication/presenting-pr-results/) - In an era of tightening budgets, it is crucial to accurately measure and convey PR results to executives. Michiko Morales shares eight tips.
- [How to Integrate Your Marketing and Public Relations Efforts](https://spinsucks.com/communication/integrated-marketing-public-relations/) - Integrating marketing and public relations has become more important than ever. Chris Norton shares his tips on how to achieve the best results.
- [How to Become a Recovering Perfectionist](https://spinsucks.com/entrepreneur/recovering-perfectionist/) - Studies show perfectionism is on the rise. While a drive to exceed expectations is admirable, Gini Dietrich details how perfectionism can lead to excess self-criticism, poorer quality of workplace performance, and more serious consequences like burnout and depression.
- [How to Live the Golden Rule In the Communications Business](https://spinsucks.com/entrepreneur/golden-rule-communications-business/) - It's a small world after all. It's a small world after all. It's a small world after all. Gini Dietrich describes why it's always, always important to be professional. Always.
- [Using Online Reviews to Evolve Your Earned Media Efforts](https://spinsucks.com/communication/online-reviews-evolve-earned-media/) - Earned media isn’t as trusted as it once was, and online reviews have upended where people go for advice, which provides a great opportunity for PR pros as they're looking to evolve their efforts.
- [How Comms Pros Can Survive a Recession By Working With Sales](https://spinsucks.com/communication/survive-recession-work-with-sales/) - Discover how collaboration between sales, marketing, and communications can provide critical data for decision-making and lead to increased revenue growth, especially during a recession. Gini Dietrich is even bold enough to call it recession proof.
- [State of the Media in 2023 According to Propel Media Barometer](https://spinsucks.com/communication/propel-media-barometer-2023/) - Propel’s Q2 2023 Media Barometer is out and Zach Cutler shares a state of the media, highlighting the changes that PR pros should have on their radar.
- [The Definitive Guide to Creating a Lead Magnet for Your Agency](https://spinsucks.com/marketing/lead-magnet/) - A lead magnet is a powerful evergreen asset that continuously generates leads for your agency. Kristen DeGroot shares an in-depth guide to help you get started.
- [The Good, the Bad, and the Ugly of Generative AI](https://spinsucks.com/communication/generative-ai/) - Generative AI is all the rage right now and, while it's fun to explore, many comms pros are fearful it will take over their jobs. Gini Dietrich has the good, the bad, and the ugly.
- [The Email Emergency: A Societal Issue](https://spinsucks.com/entrepreneur/email-emergency-societal-issue/) - The always-on, need-to-respond culture in which we live has created an unintentional consequence: the email emergency, which Gini Dietrich says should be eradicated.
- [5 Tips to Achieve True Sales and Marketing Alignment](https://spinsucks.com/marketing/sales-and-marketing-alignment/) - Even though sales and marketing departments have the same goal of closing more business, it's common to see the two teams unintentionally working against each other. Kelsey Raymond shares five tips to achieve sales and marketing alignment.
- [Six Ways to Ensure Brand Reputation](https://spinsucks.com/communication/ensure-brand-reputation/) - Numerous studies show tangible benefits to having a stellar brand reputation, which is the number one job of today's comms pro. Gini Dietrich outlines six things you can do today to ensure tomorrow's brand reputation.
- [How to Become a Better Brand Storyteller](https://spinsucks.com/communication/better-brand-storyteller/) - In this article, Gini Dietrich helps you glean three things you can learn from reading fiction that will help you become a better brand storyteller.
- [Is Remote Work Dying Already?](https://spinsucks.com/entrepreneur/remote-work-already-dying/) - Remote work might already be dying, but 75% of communicators prefer to work that way. Gini Dietrich describes why the in-office decision should be carefully considered.
- [The LGBTQ+ Community Is Growing, So Why Don’t We See Them Onscreen?](https://spinsucks.com/communication/lgbtq-representation/) - Despite the strides made over the years, there’s still a noticeable gap in LGBTQ+ representation in advertising. Earlier this year, GLAAD’s Visibility Project highlighted that while the Super Bowl is one of the biggest days for advertisers, only a handful of Super Bowl ads featured LGBTQ+ people, and none featured LGBTQ+ storytelling. This gap in
- [How and When to Hire a Business Coach](https://spinsucks.com/entrepreneur/hire-business-coach/) - Most elite business leaders and athletes have a coach, but we mere mortals fight the idea of getting help in setting goals and reaching for the stars. Gini Dietrich describes why that thinking is backward and how and when it's time to hire a coach.
- [How to Claim DEI Wins When There Is No Finish Line](https://spinsucks.com/communication/dei/) - Can companies highlight DEI efforts even when there’s still progress to be made? Dorian Langlais explores how to claim DEI wins when there is no end in sight.
- [How Comms Pros Can Help Businesses Take Action](https://spinsucks.com/communication/businesses-take-action-comms-pros-help/) - It’s up to comms pros to influence our bosses or clients around social issues. Gini Dietrich has three questions to help you determine if you should take action or not.
- [Want to Be Better at Marketing? Get Better at Writing. Here’s How](https://spinsucks.com/communication/marketing-writing/) - Writing well is a non-negotiable requirement for marketers. Jeff Bradford explores why good writing is essential to success in marketing and how you can acquire the skill.
- [Evolve Your Agency, Add New Services, Enjoy Every Economy](https://spinsucks.com/entrepreneur/evolve-your-agency/) - If you’re an agency owner or work inside an agency, there is one more thing to consider: expansion of services. Gini Dietrich shows you how.
- [How to Prepare Now for an Impending Recession](https://spinsucks.com/entrepreneur/prepare-for-impending-recession/) - Even though the impending recession isn't yet here, there are consistent signs that point to it arriving soon. Gini Dietrich has tips on what you should to prepare now with your marketing and communications programs.
- [The 3 Fatal Flaws of the Metaverse](https://spinsucks.com/communication/metaverse-fatal-flaws/) - Ryan Green explores why the metaverse is flawed and what needs to change for it to gain a long-lasting spot at the marketing roundtable.
- [How Remote and Contract Workers Fit Into Agency Culture](https://spinsucks.com/entrepreneur/agency-remote-contract-workers/) - Since the pandemic upended the agency world, many owners are considering how remote and contract work fits into their strategies. Drew McLellan shares his thoughts on how contract workers can fit into agency culture.
- [Handle Trolls and Bad Actors with Updated Social Media Moderation](https://spinsucks.com/communication/updated-social-media-moderation/) - When creating your social media moderation policy, Gini Dietrich says there are different levels to take into account and there are policy nuances and context to attend to.
- [The 16 Things Every Communications Plan Should Include](https://spinsucks.com/communication/communications-plan-creation/) - It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but Gini Dietrich says that's the absolute wrong place to start.
- [How to Grow Your Business, No Matter the Size](https://spinsucks.com/entrepreneur/grow-your-business/) - Everyone wants an easy button when it comes to how to best grow their business, but the truth is, it takes time, patience, and dedication. Gini Dietrich has just one tip to put you on a projectory.
- [Most Leaders Suck at Communications—Here's What to Do About It](https://spinsucks.com/communication/most-leaders-suck-communications/) - If your organization is using the same tone, cadence, and tools from the pre-pandemic era, it’s all wrong. Gini Dietrich says it's time to bring in the big communications professional guns!
- [The RFP: Do We...or Don't We? That Is the Question](https://spinsucks.com/entrepreneur/rfps-pros-cons/) - RFPs are the bane of existence for an agency owner. Do we respond or do we ignore? Gini Dietrich helps you decide what's best for your agency and its growth trajectory.
- [Using the PESO Model™ to Build Your Internal News Organization](https://spinsucks.com/communication/peso-model-news-organization/) - The role of the communicator in 2023 is three-fold, which Gini Dietrich says will use owned media and the rest of the #PESOModel. Learn what those three things are—and how to use PESO to get it done
- [Here's How to Create Your Video Marketing Budget for 2023](https://spinsucks.com/social-media/video-marketing-budget/) - Video is one of the most important marketing tools for revenue generation in 2023. Hope Horner says these are the three steps to create a sustainable and effective video marketing budget for the new year
- [How to Attach the PESO Model™ to the Sales Funnel](https://spinsucks.com/communication/peso-model-sales-funnel/) - One of the most valuable lessons we have learned in the past two years is that if the client’s CEO came up through the sales ranks, it’s a lot more challenging to get them to see the work that we do as important to their sales funnel as, well, sales. They value sales enablement content
- [A Beginner’s Guide to Launching a Mobile Marketing Tour](https://spinsucks.com/marketing/mobile-marketing-tour/) - Mobile tours are an exciting marketing tool to show off your brand’s personality and connect with customers. Jeff Snyder shares the 6 essential pieces to a successful mobile marketing tour strategy.
- [How to Market a Cannabis Business From Launch to Loyalty](https://spinsucks.com/marketing/how-to-market-cannabis-business/) - There is likely no market as captivating or challenging as the cannabis industry. Kim Lawton shares a step-by-step process for how to market a cannabis business and build a loyal customer base.
- [3 Graphic Design Trends to Leave in 2022](https://spinsucks.com/marketing/graphic-design-trends/) - For many brands, uniqueness begins with graphic design. Greg Walthour explains how to stand out in 2023 while incorporating timeless elements.
- [Using ChatGPT to Write About Writer's Block](https://spinsucks.com/communication/chatgpt-writers-block/) - Gini Dietrich used ChatGPT to write part of this article about writer's block. She found it's an easy way to get over writer's block, but it won't replace humans anytime soon.
- [What Does a 5-Star Employee Look Like, and How Can I Attract Them?](https://spinsucks.com/entrepreneur/5-star-employee/) - Drew McLellan says the only way to knock every project out of the ballpark is to hire 5-star employees. These are the four ways to attract and retain top talent.
- [The Crypto Golden Boy Blames His Problems On PR](https://spinsucks.com/communication/crypto-golden-boy-blames-pr/) - The former crypto golden boy, Sam Bankman Fried, is telling his side of the story to anyone who will listen—and blaming PR for his woes.
- [How to Maintain Winning Marketing During Economic Adversity](https://spinsucks.com/marketing/economic-adversity/) - Worries are rising over the economic volatility and looming recession in the U.S. but Adam Ortman argues that marketing is the key ingredient for business owners to come out on top.
- [Reporting the Effectiveness of Your Content Marketing Program](https://spinsucks.com/communication/content-marketing-reporting/) - Sometimes, reporting just the data and metrics of your content marketing program is not enough—you have to do more to get exec buy-in. Gini Dietrich describes exactly what to do in 2023.
- [The Importance of Marketing to Active Military and Veterans](https://spinsucks.com/marketing/marketing-to-military-veterans/) - Tanya Marie Towles says brands that recognize active military and veterans and show appreciation for their service can get an advantage over their competition while solidifying lifelong clients.
- [Four Client Communication Rules that Will Grow Your Business](https://spinsucks.com/communication/client-communication-rules/) - Client communication is the most important communication strategy we develop as PR pros. Gini Dietrich explains why these four rules of successful client communication will help you stay on the right track and grow your business.
- [Successful Video Content Starts With a Plan](https://spinsucks.com/social-media/video-content-plan/) - Tony Gnau shares some tips from his newly released book, Lights, Camera, Impact, all about how to create and execute a winning video content strategy.
- [Relationship-Based Client Service: 11 Questions to Ask](https://spinsucks.com/communication/relationship-based-client-service/) - Gini Dietrich recommends 11 questions to be able to answer about your internal or external clients o create the most successful client service relationship possible.
- [How to Determine the Best Style of Marketing for Your Business](https://spinsucks.com/entrepreneur/style-of-marketing/) - With so many options and styles of marketing, it can be difficult to know where to start. Kelsey Raymond shares 6 steps to identify your brand’s marketing style.
- [Using Trust Signals to Build, Grow, and Protect Your Brand](https://spinsucks.com/communication/trust-signals/) - Trust Signals is all about the tools and tactics that businesses can use to build, grow, and protect their brands. Gini Dietrich highlights an excerpt from the book that will convince you this is your next read.
- [The 5 Elements of a Community Flywheel](https://spinsucks.com/social-media/community-flywheel/) - McKinsey developed a community flywheel to make things crazy easy for you when it comes to community building. Here is Gini Dietrich on how to use it.
- [Scale Your Marketing Agency With Strategic Forecasting](https://spinsucks.com/entrepreneur/agency-forecasting/) - Strategic forecasting puts a marketing agency in a better place to impress clients while upskilling staff with work on increasingly diverse projects. Jeff Meade shares his techniques for this type of growth.
- [3 Tips to Boost Business With Amazon's New Email Marketing](https://spinsucks.com/marketing/amazon-email-marketing/) - With Amazon’s new update, sellers can send emails to repeat, recent, and high-spending customers at no additional cost. Jason Streiff shares three strategies to boost business with the new tool.
- [The Importance of Data Accessibility In Marketing](https://spinsucks.com/marketing/marketing-data-accessibility/) - Technology is reshaping the traditional marketing landscape by allowing marketers to create more personalized digital experiences for consumers. Diane Keng discusses the importance of data accessibility in marketing today.
- [How to Close the Praise Deficit Between Men and Women](https://spinsucks.com/entrepreneur/praise-deficit/) - A praise deficit occurs in the work world between men and women. And, without the same kind of constructive feedback, Gini Dietrich says women miss out on a critical opportunity to learn and grow.
- [3 Steps to Leverage the Creator Economy to Promote Your Brand](https://spinsucks.com/social-media/creator-economy/) - Companies looking to leverage the creator economy need to rethink how they reach their target audiences. Paco Suro shares three keys to creating a successful campaign with influencers.
- [For Earned Media Success, Start With Trade Publications](https://spinsucks.com/communication/trade-publications-earned-media-success/) - For earned media success in nearly every organization, it's time to stop focusing solely on top-tier media and put an emphasis on trade publications. Gini Dietrich explains why that is and what to do about it for your 2023 plans.
- [How B2C Marketers Can Use a B2B Content Marketing Approach](https://spinsucks.com/marketing/b2c-marketers-b2b-content-approach/) - Over the past several years, the line between B2B and B2C marketing has blurred. Becky Ruyle outlines 3 specific tactics B2C marketers should borrow.
- [4 Pinterest Marketing Tips to Consider for Your Next Campaign](https://spinsucks.com/social-media/pinterest-marketing-tips/) - Pinterest has evolved from a playground for hobbyists and wedding planners to a site that offers serious advertising advantages. Drew McLellan shares 4 tips for a successful Pinterest campaign.
- [Professionally Ghosted: What to Do When a Prospect Ghosts You](https://spinsucks.com/communication/professionally-ghosted-tips/) - Professionally ghosted? Gini Dietrich explains what to do when a potential client ghosts you and how to determine when it's time to give up.
- [How to Keep Minority-Owned Agencies From Disappearing](https://spinsucks.com/communication/minority-owned-agencies/) - There is a great danger of minority-owned businesses being folded up into white-dominated spaces. Jeff Meade explains how we can prevent this.
- [Content Matrix: How to Come Up With Writing Ideas Fast](https://spinsucks.com/uncategorized/content-matrix/) - Lesley Vos shares a content matrix that will help generate content ideas that are fast and easy to implement in any niche.
- [The 27 Greatest Villains in Literature](https://spinsucks.com/communication/greatest-villains-literature/) - When discussing the greatest villains in literature, the conversation can become quite divisive. Who is the greatest? Gini Dietrich lists 27 of them. Who would you add?
- [Five Steps to Master the Art of Persuasion](https://spinsucks.com/communication/communicators-master-art-of-persuasion/) - The art of persuasion is something every communicator must master—both internally and externally. Gini Dietrich gives you five action steps to get started.
- [Survey Says: Strategic Communications Has Changed](https://spinsucks.com/communication/strategic-communications-survey/) - It's no surprise that the volume of strategic communications has increased, but so has the type of work we do, according to a recent JOTW survey. Gini Dietrich says this is all combined with other challenges, such as lack of measurement and more.
- [PR Measurement: Metrics to Use for Success](https://spinsucks.com/communication/pr-measurement/) - PR measurement can be the bane of our existence because it can't always be correlated directly to sales, but Gini Dietrich says there are things we can do to make execs happy.
- [The Creative Process Is Broken, Here’s How to Fix It](https://spinsucks.com/communication/fix-broken-creative-process/) - With a shift to remote work, many creatives are leveraging digital technologies to mimic the in-person processes. Nic Climer highlights four ways the creative process should adapt for this new era.
- [The Value of the Leader Who Is an Introvert](https://spinsucks.com/entrepreneur/introverts-best-leaders/) - There is great power in the quiet people in meetings, says Gini Dietrich. In leaders who are introverted. In those who do versus talk. The doers versus the talkers. Here is what you can learn from them.
- [Prowly Report Takes a Deep Dive Into the Role of Tech In PR](https://spinsucks.com/communication/state-of-pr-technology/) - Prowly's State of PR Technology 2022 report is out and Michela Pencz is sharing the top findings that PR pros should know.
- [The Characteristics and Instincts of Rebel Leaders](https://spinsucks.com/entrepreneur/characteristics-instincts-rebel-leaders/) - Having rebel leaders at work seems counterintuitive, but Gini Dietrich says the attitude they have toward work, colleagues, and innovation leads to far more success than conformity does.
- [How to Onboard New Hires to Be Better Advocates for Your Agency](https://spinsucks.com/entrepreneur/new-hires-agency-advocates/) - From the second a new hire joins your agency, you have an opportunity to educate them on your company’s rewards system, niche audience, and selling methodology to ultimately serve as advocates for your brand. Drew McLellan explains exactly how to do this.
- [The Pressure Cooker We're All Sitting In](https://spinsucks.com/entrepreneur/pressure-cooker-career-choices/) - We are all sitting in a pressure cooker that's about to explode, but Gini Dietrich says you can keep yours from going all over the walls by following these few simple tips.
- [Prepare Yourself Now for a Potential Recession Later](https://spinsucks.com/entrepreneur/prepare-yourself-recession/) - The economists are predicting a recession, but it doesn't have to be scary if you are prepared. Gini Dietrich outlines six things that will save you during a down economy
- [3 Ways to Bolster Your Video Content Marketing](https://spinsucks.com/social-media/bolster-video-content-marketing/) - Video content is the fastest-growing marketing tool today. Hope Horner shares three strategies for businesses to create dynamic video content.
- [5 Crisis Management Mistakes to Avoid at All Costs](https://spinsucks.com/communication/crisis-management-mistakes/) - Your crisis management plan exists to define problems your organization could face and the steps to take. Chris Norton explains how to create this plan strategically.
- [What Is Public Relations?](https://spinsucks.com/communication/what-is-public-relations/) - "What is public relations?" is a common question because not even the PR industry can clearly define it. Gini Dietrich dives deep into PR, communications, and marketing.
- [How to Execute Campaigns With a PR Calendar (Free Template)](https://spinsucks.com/communication/create-pr-calendar/) - A PR calendar gives structure to your content and messaging. Whitney Deterding shares everything communicators need to know to create a PR calendar.
- [Why Going Viral Is Not a Solid Communications Strategy](https://spinsucks.com/communication/going-viral-communications-strategy/) - Social media has made us all impatient and longing for some quick fix that will make us go viral. Gini Dietrich has why this is not a solid communications strategy.
- [Report Shows Comms Pros are Overworked and Underpaid](https://spinsucks.com/entrepreneur/communicators-overworked-underpaid/) - The new State of PR report from MuckRack shows communicators are overworked and underpaid at a time when burnout is especially high. Gini Dietrich has some tips on what you can do about it for yourself.
- [Why Your Post-Pandemic Events Could Be Better Than Before](https://spinsucks.com/marketing/post-pandemic-live-events/) - What will live events look like in a post-pandemic world? Bob Marsh considers the ways event planning has changed and shares four strategies for more interactive and engaging meetups.
- [How Women At the Top Increase Culture, Team, and Knowledge](https://spinsucks.com/entrepreneur/women-increase-culture-team-knowledge/) - New research shows that women appointed to upper management positions bring unique knowledge, contribute distinct perspectives, and foster team dynamics that shift ways of thinking within the entire top management team. Gini Dietrich has all of the details.
- [How to Find Inspiration When Creativity Drains Away](https://spinsucks.com/communication/find-creative-inspiration/) - Working from home has impacted everything including how we find inspiration. Jack Schuleman shares three strategies to re-inspire creativity.
- [How to Help Brands With Change Management](https://spinsucks.com/communication/change-management/) - The media world moves fast and only the businesses that continually adapt with enthusiasm and speed will thrive. John Wells explores how agencies can support brands to navigate change management.
- [The Art of Giving Positive Feedback](https://spinsucks.com/entrepreneur/art-positive-feedback/) - There is an art to giving positive feedback. Gini Dietrich says it starts with understanding what motivates the individuals you work with—and progresses by doing it with finesse.
- [Seven Tips for Communicators to Prepare for What's Next](https://spinsucks.com/entrepreneur/communicators-recession-preparation/) - There is an old adage that advertising is a bellwether for the economy—and it’s proven to be true. It doesn't look good for them—and it doesn't look good for communicators, but Gini Dietrich has some tips to help you not only survive, but thrive.
- [How Experiential Marketing Can Bolster Brand Identity](https://spinsucks.com/marketing/experiential-marketing-brand-identity/) - Brand authenticity has never been more vital. Adrian Si explores the benefits of immersing your audience in your brand through experiential marketing and shares four ways you can try this strategy.
- [5 Things to Consider When Taking a Content-First Strategy For SEO](https://spinsucks.com/communication/seo-content-strategy/) - Whit Kinser says the key to a strong content-first marketing strategy is getting out of the “SEO mindset” and creating the right content for the right audience. He shares five ways to do this.
- [Celebrating the 200th Episode of the Spin Sucks Podcast](https://spinsucks.com/communication/200-episode-spin-sucks-podcast/) - It's a celebration of the Spin Sucks podcast! We are 200 episodes in and it's been quite the journey. Gini Dietrich has a special guest for the celebration.
- [Joining a Mastermind Group Could Be Your Best Career Decision](https://spinsucks.com/entrepreneur/mastermind-group/) - According to Drew McLellan, joining a mastermind group can completely change your career trajectory and push you to achieve bigger goals. Here is how to find a mastermind group and what makes one successful.
- [14 Cognitive Biases Which Affect Your Communications Plan](https://spinsucks.com/communication/cognitive-bias-communications-plan/) - It's interesting to think about how our biases affect how we do communications planning. Gini Dietrich helps you understand what you innately know—and how it translates to the work you do.
- [PR Pros Must Upskill In Trans Awareness](https://spinsucks.com/communication/pr-pros-must-upskill-trans-awareness/) - Committing to trans awareness is a powerful signal to stakeholders of a company’s values. Aby Hawkins explores how to bring LGBT equity in a genuine way.
- [Forming Emotional Identity: Why You Should Care About What Customers Feel](https://spinsucks.com/marketing/emotional-identity/) - Brands grow and endure because of how consumers feel about them. Daryl Forkell has three essential steps to forming a solid emotional identity with your audience.
- [Elizabeth Holmes: Not All Crises Are PR Crises](https://spinsucks.com/communication/elizabeth-holmes-pr-crises/) - It’s easy to say the Theranos downfall was because of tech media or because of a series of PR crises, but Gini Dietrich describes why both of those statements are wrong.
- [The Advertiser’s Guide to Connected TV (CTV)](https://spinsucks.com/marketing/ctv-advertising-guide/) - The pandemic brought a major halt to many advertising strategies but savvy marketers have found a new opportunity: CTV. Ryan Green explains how advertising is shifting and how you can include CTV in your marketing.
- [The Nine Things You Need to Do for Owned Media Success](https://spinsucks.com/communication/owned-media-success/) - Gini Dietrich says if you’re consistent, understand search intent and trends, are willing to take a stand, and have access to SMEs, you'll have owned media success.
- [Creativity In a Hybrid World: How to Foster Collaboration](https://spinsucks.com/entrepreneur/creativity-in-hybrid-world/) - As the Great Resignation has demonstrated, cultivating a culture of creativity and empathy is more important than ever. Mindy Sears describes how leaders can do this.
- [Shared Media Considerations In a PESO Model™ Program](https://spinsucks.com/social-media/shared-media-peso-model-program/) - Shared media is one-forth of a PESO Model™ program. In this article, Gini Dietrich explores how to choose where to be, what to communicate, and where and when to test things out.
- [Making Social Mission a Part of Your Brand Communications](https://spinsucks.com/communication/social-mission-brand-communications/) - More and more, consumers are looking to brands to champion social mission. Rachel Latsos explains how to do this authentically, highlighting companies doing it the right way and the wrong way.
- [Getting Earned Media Results In an Information Overload World](https://spinsucks.com/communication/earned-media-results/) - Gini Dietrich says we're past the point of complaining about paywalls and media consolidation and limited resources and no one answering their phones or email. If you have earned media chops, you can take untraditional approaches for great results.
- [The Social Audio Revolution Is Here](https://spinsucks.com/social-media/social-audio-revolution/) - Audio platforms such as Clubhouse and Twitter Spaces have drastically changed the social media landscape over the past 18 months. David Ciccarelli shares three ways to strategically incorporate audio content into your strategy.
- [Being Inclusive: How Sharing the Spotlight Makes You a Better Leader](https://spinsucks.com/entrepreneur/inclusive-better-leader/) - Research shows that the leaders who are inclusive and share the spotlight with their team are the most effective—and are promoted the fastest. Gini Dietrich describes what that looks like for all of us at work.
- [6 Elements of a Good Story to Share Your Message](https://spinsucks.com/communication/elements-good-story/) - A well-written story can cut through the noise and capture an audience’s attention. Fredrik Skarheden outlines 6 key elements for communicators to consider when writing a story.
- [Using Paid Media for Your Next Tactic or Campaign](https://spinsucks.com/communication/paid-media-tactic-campaign/) - Paid media is one-fourth of a PESO Model™ program, yet many communicators don't use it. Without it, your program will topple over. Gini Dietrich gives you some examples on how to use it with your next tactic or campaign.
- [4 Steps to Make Any New Adtech Initiative a Success](https://spinsucks.com/marketing/new-adtech-campaigns/) - The world of adtech moves quickly, and it can be difficult to keep up with the latest trends and developments. Adam Ortman offers four steps that will prepare you for success in a new adtech campaign.
- [Overcome Marketing Myopia By Using High-Quality Data](https://spinsucks.com/marketing/overcome-marketing-myopia/) - When short-term goals become a fixation, brands are at big risk of marketing myopia. Diane Keng shares three ways high-quality data can avoid this.
- [The Critical Importance of ESG Today](https://spinsucks.com/communication/critical-importance-esg-today/) - Gini Dietrich says that never before has your work as a communicator—and the organization’s stance on ESG (environmental, social, and governance)—been more important, which is saying a lot after the past two years.
- [What's a Code of Ethics If People Don't Follow It?](https://spinsucks.com/communication/code-of-ethics/) - Gini Dietrich says for those of us who believe in honesty and transparency and living a Code of Ethics, the best thing we can do is keep doing that—and holding people like Ronn Torossian and his agency accountable.
- [20 Ways to End a Conversation You Never Wanted to Have](https://spinsucks.com/communication/how-to-end-a-conversation/) - How do you end a conversation you never wanted to have in the first place? Rebekah Iliff shares 20 conversation enders from her new book, Champagne for One, that can help you make a quick exit.
- [4 Actionable Tips for Better Media Relations](https://spinsucks.com/communication/media-relations-actionable-tips/) - Drawing on the findings of the Propel 2022 Media Barometer, Samantha Scribano relays four ways to improve media relations in 2022, namely between PR professionals and journalists.
- [Build Your Grief Leadership Skill to Create Unity and Healing](https://spinsucks.com/entrepreneur/grief-leadership/) - At this point in the pandemic, a new skill is required for people managers — grief leadership. Gini Dietrich outlines five things to consider as you craft this skill.
- [How MUM from Google Will Change Marketing](https://spinsucks.com/marketing/mum-google-algorithm/) - As Google introduces the new MUM algorithm and opens new search dimensions, Nick Chasinov predicts 3 ways it will change the course of digital marketing.
- [AMA: What's the Difference Between a Director of Communications or PR?](https://spinsucks.com/ask-me-anything/difference-director-of-communications-pr/) - On this week's Spin Sucks AMA, Gini Dietrich describes the difference between a director of communications and a director of PR—and what the difference would be if we lived in a perfect world.
- [Creating a Writing Ritual that Actually Works](https://spinsucks.com/communication/daily-writing-ritual/) - Rebecca Todd posits that the daily texts, social media posts, notes, and scribbles create a writing ritual and shares how to channel the habit into a more focused practice.
- [How to Have Multiple Hot Streaks In Your Career](https://spinsucks.com/entrepreneur/career-hot-streaks/) - Nearly every artist, film director, and scientist has had a least one hot streak in their career—a cluster of highly successful work. Gini Dietrich describes how you can do the same.
- [The Rise of a New Era of Reputation Management](https://spinsucks.com/communication/new-era-reputation-management/) - The Stan Richards racist comment that almost undid his agency is a great example of how reputation management is constantly changing in today's world.
- [AMA: How Do I Make Time for Professional Development?](https://spinsucks.com/ask-me-anything/make-time-professional-development/) - On this week's Spin Sucks AMA, Gini Dietrich discusses lots of different options for people struggling to do their own professional development among all of their work, life, and family responsibilities.
- [How Our Biases Affect Our Communications Plans](https://spinsucks.com/communication/biases-affect-communications-plans/) - Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans.
- [How to Constructively Approach a Reputational Crisis in PR](https://spinsucks.com/communication/reputational-crisis/) - In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
- [AMA: How Do I Handle Smarmy or Unethical Clients?](https://spinsucks.com/ask-me-anything/handling-unethical-clients/) - On this week's Spin Sucks AMA, Gini Dietrich talks about the process used in her agency to avoid unethical, smarmy, gross clients who never have any intention of paying their agency.
- [Why You Should Unlearn Your Behaviors](https://spinsucks.com/communication/unlearn-behaviors-better-communicator/) - Unlearning requires the integrity to admit that you were wrong yesterday, which Gini Dietrich explores in this article on how to become a better communicator.
- [AMA: Do I Need a Portfolio to Apply for a PR Job?](https://spinsucks.com/ask-me-anything/ama-need-portfolio-apply-pr-job/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do I need a portfolio to apply for a PR job?" She says no...and explains why.
- [The State of the Business Podcasting Industry](https://spinsucks.com/communication/business-podcasts-trends/) - If you have a podcast or are thinking about starting one, this report from One Stone Creative will help you decide where to go next (or how to get started)
- [What Is the Key to PR Business Success?](https://spinsucks.com/entrepreneur/leadership-entrepreneur/pr-business-success/) - In this post, Roger Darnell discusses his career trajectory as a PR professional, and how both authenticity and trust play a major role in a successful PR business as well as the future of the industry.
- [AMA: What Is the Best Way for Businesses to Approach COVID?](https://spinsucks.com/ask-me-anything/ama-business-approach-covid/) - On this week's Spin Sucks AMA, Gini Dietrich talks about how to remove the bias from the COVID convos and treat it like you would any other crisis.
- [Brands Can't be Truly Accessible Until Audio Is Part of the Plan](https://spinsucks.com/communication/accessible-audio/) - In this post, Angela Hawkins discusses the importance of audio in inclusive marketing, and shares helpful tips on how to successfully implement a high-quality audio strategy for your brand.
- [How Communicators Can Work to Rebuild Trust](https://spinsucks.com/communication/communicators-rebuild-trust/) - There are three trends for 2022, according to the team at Spin Sucks, but trust is the one they focus on—and how communicators can work to rebuild it for their executives, teams, colleagues, brands, and organizations.
- [AMA: Happy Holidays from the Spin Sucks Team](https://spinsucks.com/ask-me-anything/happy-holidays-spin-sucks/) - On this week's Spin Sucks AMA, Gini Dietrich wishes you happy holidays—and looks forward to 2022, the year that some have deemed the year of change.
- [Reframing the Idea of Feedback to Increase Performance](https://spinsucks.com/entrepreneur/reframing-feedback/) - In this week's guest blog post, Carla Patton discusses the value of constructive feedback, and outlines how it can lead to expansion and collaboration.
- [AMA: Tips for 2022 Communications Planning](https://spinsucks.com/ask-me-anything/ama-communications-planning/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can any of you PR practitioners please share any business planning tools you use as you look ahead to 2022?"
- [Step-by-Step Process to Starting Your Own PR Firm](https://spinsucks.com/entrepreneur/starting-pr-firm-process/) - So you want to go out on your own? Gini Dietrich has seven steps, or tips, to help you figure out when and how to start your own PR firm—and be happy doing so.
- [Tips for Creating a Successful TikTok Video Marketing Campaign](https://spinsucks.com/social-media/tiktok-video-marketing/) - In this week's guest blog post, Torrey Tayenaka shares how to leverage the extremely popular Tiktok app to showcase your business and broaden your reach.
- [AMA: Taking Stock In Your Business Life](https://spinsucks.com/ask-me-anything/ama-business-life-design/) - On this week's Spin Sucks AMA with Gini Dietrich, we discuss how rough and chaotic the last 20 months have been and how it's causing many of us to take stock in our business lives, to determine what's important—and what's not.
- [Setting Measurement Goals and Reporting On Results](https://spinsucks.com/communication/measurement-goals-reporting-results/) - Measurement is one of the most important things you should do in your communications program, but most either skip it or leave it to the end. Gini Dietrich shows you how to set—and report on—your goals.
- [How the Era of Audio Will Affect Influencer Marketing](https://spinsucks.com/communication/audio-influencer-marketing/) - In this week's guest blog post, Angela Hawkins discusses the current era of audio, and predicts how audio-generated content will change the nature of influencer marketing.
- [5 Essential DE&I Tips for Creating Effective B2B Content Writing](https://spinsucks.com/communication/essential-dei-tips/) - In this week's guest blog post, Chris Craft shares 5 key tips for how brands can excel at B2B marketing with DE&I in mind.
- [The Verge Says "On Background" Is No Longer Allowed](https://spinsucks.com/communication/on-background-not-allowed/) - The Verge has just announced that they are no longer going to allow receiving information on background. If you talk to someone on their team, send them an email, or text them, you can assume that whatever you say will be attributed to you.
- [AMA: What We Are Grateful for This Holiday Season](https://spinsucks.com/ask-me-anything/ama-grateful-holiday-season/) - On this Friday before Thanksgiving, Gini Dietrich records a special Spin Sucks AMA to celebrate all of you who have spent even a millisecond of your day with us.
- [What to Measure In Your Comms Programs In 2022](https://spinsucks.com/communication/pr-measurement-attribution/) - It's almost 2022 and a new PR measurement report from MuckRack shows that 94% of communicators are still measuring the number of stories placed. Gini Dietrich describes why that's the worst thing to measure—and what you should measure instead.
- [AMA: What Is Your Marketing Zodiac Sign?](https://spinsucks.com/ask-me-anything/marketing-zodiac-sign/) - Marketing job profiles are a lot like Zodiac signs. On this week's Spin Sucks AMA, Gini Dietrich takes you through the quiz so you can see how it works—and how it tells what kind of marketer you are.
- [Blogger Survey Shows Longer Content Has Better Results](https://spinsucks.com/communication/blogging-survey-longer-content/) - While there are 35 total insights from this year's Orbit Media survey about blogging, Gini Dietrich covers six of the (what she thinks) most important.
- [How Experiential Brands Can Authentically Demonstrate Empathy](https://spinsucks.com/marketing/experiential-brands-demonstrate-empathy/) - In this week's guest blog post, Jeff Snyder discusses how experiential brands can authentically and empathetically connect with consumers.
- [AMA: The Best Media Page Management Tools](https://spinsucks.com/ask-me-anything/media-page-management-tools/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do any of you have any good examples of media pages on websites that you like? Or any management tools that make it easy to keep updated?"
- [Communicators Can Bridge the Return to the Office Gap](https://spinsucks.com/communication/communicators-return-to-the-office/) - As company leaders still grapple with return to the office policies, Gini Dietrich says communicators can bridge the gap between what they want and what employees want—and provides some tips on doing exactly that.
- [Surviving and Thriving: How I Successfully Built a PR Firm During a Pandemic](https://spinsucks.com/entrepreneur/pr-firm-pandemic-growth/) - In this week's guest blog post, Lauren Howe outlines how she went from quitting her corporate job to building a successful PR firm in the pandemic and prioritizing self-care.
- [AMA: The Best Ways to Keep Up with Industry Changes](https://spinsucks.com/ask-me-anything/ama-industry-changes/) - On this week's AMA, Gini Dietrich answers the question, "What are the best ways to keep up with industry changes?" She offers some tips and advice on how to do that, no matter how you prefer to consume content.
- [The Future of Corporate Communications: Four Notable Insights](https://spinsucks.com/communication/corporate-communications-future/) - The Future of Corporate Communications is a new report from Edelman that seeks to create a playbook for 2002 planning and beyond. Gini Dietrich has details.
- [Maintaining Consumer Trust when Dealing with Multiple Truths](https://spinsucks.com/communication/dealing-with-multiple-truths/) - After a year characterized by fear and uncertainty, the truth can feel like a moving target. We have an incredible amount of information at our fingertips, but many PR and media professionals pull data from an array of sources that present conflicting information. Multiple truths can greatly affect consumer trust. Division and controversy occur when
- [It's Time to "Rebrand" the PR Industry for the Better](https://spinsucks.com/communication/rebrand-pr-industry/) - In this week's guest article, Ryan Smith talks about the misunderstood nature of the PR industry, outlines the various data to prove it, and shares how we can empower ourselves to successfully ride this new industry wave.
- [AMA: Spin Sucks Has a New Home!](https://spinsucks.com/ask-me-anything/ama-spin-sucks-new-home/) - On this week's Spin Sucks AMA, Gini Dietrich veers from the norm and doesn't answer a question. Instead, she gives you a tour of the new home for Spin Sucks. Check it out!
- [Maintaining Strong Leadership Through “The Big Quit”](https://spinsucks.com/entrepreneur/the-big-quit/) - “The Great Resignation,” which was first called “The Turnover Tsunami,” and now many are calling “The Big Quit” is real, and it’s here. To wit: According to a study by Microsoft in April, 2021, 40% of workers were contemplating leaving their jobs 39% of the workforce is predicted to leave current jobs for greater flexibility
- [AMA: A Reflection On the 20th Anniversary of 9/11](https://spinsucks.com/ask-me-anything/ama-reflection-20th-anniversary-9-11/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Rather than answer a question this week, I wanted to reflect on the 20th anniversary of 9/11. It Started As a Media Tour for
- [Happy, Happy Birthday, Spin Sucks!](https://spinsucks.com/communication/happy-15th-birthday-spin-sucks/) - Fifteen years. It has been 15 years since Spin Sucks launched. It’s kind of crazy to think that I started a blog about communications when I was just 15 years old! Just kidding! I was 20. OK, that’s also a lie. It’s hard to believe it’s been 15 years. Heck, I’ve been married to the
- [AMA: How to Handle a Cancellation Clause In Agency Contracts](https://spinsucks.com/ask-me-anything/cancellation-clause-agency-contract/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Let’s take a look at the mailbag to see which questions are burning this week. I know some larger agencies make clients sign agreements
- [Using Emotional Theory to Create Brand Loyalty](https://spinsucks.com/marketing/emotional-theory/) - We all like to think we’re rational human beings, but every buying decision we make is triggered by emotion. This is particularly true of the choices we make during stressful times — like a global pandemic. Last spring, industry leaders attempted to predict whether people would buy more junk food or healthy food during COVID-19.
- [How to Optimize Your PR Strategy by Using Local SEO](https://spinsucks.com/marketing/local-seo-strategy/) - So you’re looking to increase both your reputation and presence in your local market(s). Two core strategies emerge as pillars to achieve this goal: public relations and local SEO. Frequently, these two pillars are addressed separately, often by different teams, but aligning the two from the onset is a recipe for success. Local SEO &
- [The Communicator's Job and the Ensuing Mental Health Challenge](https://spinsucks.com/communication/communicators-job-mental-health/) - During the Olympics this year, Simone Biles stepped away from her competition at the height of her career, citing The Twisties and her mental health. Depending on where you looked on the internet, people either supported her fully or were completely and irrationally critical of her decision. A couple of days later, she posted on
- [When a PR Firm Uses Terrible Business Development Tactics](https://spinsucks.com/communication/pr-firm-terrible-biz-dev/) - A couple of weeks ago, a client forwarded me an email he had received. It read, “I’m so-and-so from XYZ, a PR agency that’s solely based on results, not retainers. We have an opportunity for a full feature in Business Insider, in about two weeks. You only pay if we place the piece (and you’ll
- [AMA: Do You Think Muck Rack Can Make My Life Easier?](https://spinsucks.com/ask-me-anything/ama-muck-rack-comms-pros/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Let’s take a look at the mailbag to see which questions are burning this week. Dear all. This has probably been asked a thousand
- [AMA: Where Can I Find a Pool of Communications Interns?](https://spinsucks.com/ask-me-anything/ama-communications-interns/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Let’s take a look at the mailbag to see which questions are burning this week. Hi All. Does anyone have a pool of communications
- [The Contentious Relationship Between PR Pros and Journalists](https://spinsucks.com/communication/pr-pros-vs-journalists/) - About a decade ago, Robin Wauters, the co-founder of TechCrunch wrote a scathing article about a communicator who, in Robin’s mind, had violated every rule that is supposed to exist between PR pros and journalists. He said this communicator had abused Robin’s “extremely sweet and mild-mannered colleague.” Robin was so angry at this communicator that
- [Facebook Outage Proves Why You Need a Strategic Communications Plan](https://spinsucks.com/entrepreneur/strategic-communications-plan/) - Facebook has had a rough go of it lately with a slew of crises that would make even the most seasoned public relations professional squeamish. Last month a whistleblower leaked thousands of internal documents to the Wall Street Journal, claiming the company put profits ahead of people. We now know the whistleblower is a former
- [AMA: Give Me All Your Fiction Recommendations!](https://spinsucks.com/ask-me-anything/ama-fiction-recommendations/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Let’s take a look at the mailbag to see which questions are burning this week. I always like hearing what's on your fiction reading
- [Can Facebook Be Fixed—Or Do We All Have to Leave It?](https://spinsucks.com/social-media/fix-facebook/) - Facebook knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions, and drafts of presentations to senior management.
- [AMA: How Do I Work Effectively With Lawyers During a Crisis?](https://spinsucks.com/ask-me-anything/work-effectively-lawyers-during-a-crisis/) - Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires. Let’s take a look at the mailbag to see which questions are burning this week. How do I work effectively with lawyers during a
- [Brands Have a Responsibility to Tell Authentic Stories By Amplifying Voice Actors of Color](https://spinsucks.com/communication/brand-voice-actors-of-color/) - Calls for racial justice in 2020 have echoed through the entertainment industry and induced a pop culture reckoning around the whitewashing of characters. Over the summer, numerous white voice actors resigned their cartoon roles so they could be recast with actors whose identities more closely aligned with those of the characters—at a time when just 3% of
- [AMA: What Is the Best Brand Monitoring System?](https://spinsucks.com/ask-me-anything/ama-brand-monitoring-system/) - In a new series from Spin Sucks—Ask Me Anything—we ask Christopher S. Penn how to build the best (free) brand monitoring system around.
- [AMA: How Do I Track Media Relations Results?](https://spinsucks.com/ask-me-anything/tracking-media-relations-results/) - On this week's AMA, Gini Dietrich answers the question, "How do I track my media relations efforts and reporter follow-up?"
- [AMA: How to Set Goals and Track PR Metrics](https://spinsucks.com/ask-me-anything/ama-pr-metrics/) - In this week's AMA, Megan Hayes asks Gini Dietrich how to set measurable goals and track PR metrics in the modern world of digital communications.
- [AMA: When Do You Say No to a Prospective Client?](https://spinsucks.com/ask-me-anything/ama-say-no-prospective-client/) - On this week's AMA, Katie Robbert asks, "As a small business, when do you say no, where do you draw the line? How established do you need to be when saying “no” isn’t a scary thing?"
- [AMA: What Is the Best CRM for Communicators?](https://spinsucks.com/ask-me-anything/best-crm-communicators/) - There are a lot of great options for CRMs for communicators, but Gini Dietrich says what you choose is totally dependent on what you need to track and report.
- [AMA: How Do You Build a PR Team from Scratch?](https://spinsucks.com/ask-me-anything/build-new-pr-team/) - A Spin Sucks Community member recently asked how to build a PR team from scratch. Paul Sutton helps us out with the answer in this week's AMA.
- [AMA: How Can I Create Content When My SMEs Won't Cooperate?](https://spinsucks.com/ask-me-anything/create-content-weekly-editorial-meeting/) - A Spin Sucks Community member recently asked how to create content if the SMEs won't participate. Gini Dietrich has the answer in this week's AMA.
- [AMA: Choosing an eBook Format for Your Lead Generation Efforts](https://spinsucks.com/ask-me-anything/ebook-format-lead-generation/) - In the Spin Sucks Community, there recently was quite a lively conversation about lead generation and formats for your content. Gini Dietrich is here to answer all of your questions.
- [AMA: What Do We Need to Do to Optimize Beyond Google?](https://spinsucks.com/ask-me-anything/ama-optimize-beyond-google/) - On this week's AMA, a viewer asked, "What do we need to do to optimize beyond Google (e.g. Bing, DuckDuckGo, Yahoo, etc.)?" Kyle Akerman has all the answers.
- [AMA: How Do I Convince Leadership to Create Content?](https://spinsucks.com/ask-me-anything/ama-convince-leadership-create-content/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "How do I convince my leadership to create content?" She also trims her bangs for an all-around good time.
- [AMA: The Risks to Communicators Among the Recent Short Squeeze News](https://spinsucks.com/ask-me-anything/communicator-risk-short-squeeze/) - The recent short squeezes from a subreddit called WallStreetBets is creating havoc for the financial industry. In this week's Spin Sucks AMA, Gini Dietrich talks you through what it means for you, as a communicator, and also tries to fold a fitted sheet.
- [AMA: How Has COVID Changed, Well, Everything?](https://spinsucks.com/ask-me-anything/ama-covid-changed-work-life/) - On this week's AMA, Gini Dietrich does a rapid-fire answer of several COVID-related questions—all while creating bouncy waves in her hair.
- [AMA: How Do I Inform Research and Strategy Without Access to Data?](https://spinsucks.com/ask-me-anything/inform-research-and-strategy-without-data/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are the best free sources to use to inform research and strategy?" There are some ancillary questions around that one that she also answers. Watch/read on...
- [AMA: A Q&A With the Spin Sucks Intern](https://spinsucks.com/ask-me-anything/ama-spin-sucks-intern/) - On this week's AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things.
- [AMA: How Do You Suggest Sales Follow-up On Marketing Leads?](https://spinsucks.com/ask-me-anything/sales-follow-up-marketing-leads/) - On this week's AMA, Gini Dietrich answers the question, "How do we follow-up with marketing leads without being too creepy or stalker-ish?"
- [AMA: KPIs, Crisis Comms, Ignorant Tweets, and Skinny Jeans](https://spinsucks.com/ask-me-anything/ama-kpis-crisis-comms-ignorant-tweets/) - On this week's AMA, Gini Dietrich answers questions from the community about crisis communications, KPIs, ignorant tweets, and skinny jeans.
- [AMA: Quarantine (AGAIN), Business Books, KPIs, and More](https://spinsucks.com/ask-me-anything/ama-quarantine-books-kpis/) - On this week's Spin Sucks AMA, Gini Dietrich discusses hybrid school schedules, KPIs for earned media efforts, business books to read, and more
- [AMA: Media Pitching, Tech Stack Expertise, Reddit, and Migraines](https://spinsucks.com/ask-me-anything/ama-media-pitching-reddit/) - On this week's Spin Sucks AMA, Gini Dietrich answers questions about media pitching, tech stack team members, AMAs on Reddit, and more.
- [AMA: Special Session with Joseph Jaffe](https://spinsucks.com/ask-me-anything/ama-joseph-jaffe-corona-tv/) - On this week's AMA, we have a special episode with Gini Dietrich appearing with Joseph Jaffe on CoronaTV. They discuss weird dreams, creativity, and more.
- [AMA: How to Connect Accounting to Communications Results](https://spinsucks.com/ask-me-anything/ama-accounting-communications-results/) - On this week's Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results.
- [AMA: Measuring SEO Impact, Domain Authority, and Social Amplification](https://spinsucks.com/ask-me-anything/ama-seo-domain-authority-social/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "I just started using Cision reporting for a client and including SEO Impact/Domain Authority as well as Social Amplification and wanted to see if there are any industry benchmarks to contextualize our results."
- [AMA: What Do I Do When a Client Backs Out of an Interview?](https://spinsucks.com/ask-me-anything/ama-client-interview-drop/) - On this week's Spin Sucks AMA, Gini Dietrich discusses what one should do when a client backs out of a previously scheduled interview with an influential journalist.
- [AMA: We Are All Speaking Greek](https://spinsucks.com/ask-me-anything/ama-we-are-all-speaking-greek/) - On this week's AMA, Gini Dietrich discusses the importance of keeping our language clear and simple—not full of jargon or lingo.
- [AMA: Best Marketing and Communications Podcasts](https://spinsucks.com/ask-me-anything/ama-marketing-communications-podcasts/) - On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best marketing and communications podcasts for you to subscribe to and listen to.
- [AMA: Best Holiday Weekend Reading Recommendations](https://spinsucks.com/ask-me-anything/ama-holiday-weekend-reading/) - On this week's Spin Sucks AMA, Gini Dietrich gives you a handful of book recommendations to take into your U.S. holiday weekend.
- [AMA: What Is the Best Online Speaker Guide Out There?](https://spinsucks.com/ask-me-anything/ama-online-speaker-guide/) - On this week's Spin Sucks AMA, Gini Dietrich answers a question about the best online speaker guide (do’s and don’ts, tips, and best practices).
- [AMA: What Has the Comms Industry Gained?](https://spinsucks.com/ask-me-anything/ama-communications-professional-present/) - On this week's AMA, Gini Dietrich answers the question, "Now that the pandemic is waning, what has the communications profession gained in the last 15 months or so?"
- [AMA: Breakdown of Media Monitoring Services](https://spinsucks.com/ask-me-anything/ama-breakdown-of-media-monitoring-services/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can you give us a breakdown of media monitoring services that incorporate everything under one roof?"
- [AMA: Best Recommendation for Legal Services for Agencies](https://spinsucks.com/ask-me-anything/ama-legal-services-for-agencies/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can anyone recommend a small business attorney? I am looking to refresh my standard services agreement. I also have a few items to review related to my out-of-state clients."
- [AMA: The Best Books to Help People Learn How to Manage](https://spinsucks.com/ask-me-anything/ama-management-art/) - On this week's AMA, Gini Dietrich tackles the question, "What are the best books for someone who is just starting out in management and needs to build their confidence in working with a team?"
- [AMA: Should All Agencies Have Professional Liability Insurance?](https://spinsucks.com/ask-me-anything/ama-agencies-professional-liability-insurance/) - On this week's Spin Sucks AMA, Gini Dietrich gives a short and sweet answer to the question, "Should all agencies have professional liability insurance?"
- [AMA: Best Practices for Allotting Time for Proactive PR](https://spinsucks.com/ask-me-anything/ama-proactive-pr/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are your best practices for allotting reasonable time for proactive PR, when maintenance and reactive work suck up all of your time?"
- [AMA: What's the Best Way to Protect My Agency's IP?](https://spinsucks.com/ask-me-anything/ama-protect-agencys-ip/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What is the best way to protect my agency's IP and my business?"
- [AMA: What Are Some New ABM Strategies that Work Post-COVID?](https://spinsucks.com/ask-me-anything/ama-abm-strategies/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "We do a lot of account-based marketing for our clients via LinkedIn. We can't help but feel our strategies are a bit outdated and are coming off as annoying to prospects. Does anyone have any ABM resources to share or experience with ABM adjustments post-COVID?"
- [AMA: Crafting a PR Plan as Part of the Interview Process](https://spinsucks.com/ask-me-anything/pr-plan-interview-process/) - On this week's Spin Sucks AMA, Gini Dietrich discusses the theory behind the question, "Have you had to present a PR plan as part of an interview process to get a job? I am split between going all out to impress and holding back until I get the job. Thoughts?"
- [AMA: Is Texting Your Pitch Proper Media Relations Etiquette?](https://spinsucks.com/ask-me-anything/ama-texting-media-relations-etiquette/) - On this week's Spin Sucks AMA, Gini Dietrich poses a question for you. She wants to know if it's proper etiquette to text a blogger, influencer, or journalist your pitch? And what if you've also emailed and left a voicemail? OK or not OK? You decide...
- [AMA: The Best Project Management Tools](https://spinsucks.com/ask-me-anything/ama-project-management-tools/) - On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are your favorite easy-to-use team project management tools?"
- [Budget-Friendly Ways to Improve Video Production Quality](https://spinsucks.com/social-media/video-production-quality/) - In this week's guest post, David Ciccarelli outlines 4 simple, budget-friendly ways to improve video production quality for your marketing.
- [When We Blame the Intern, We Demonstrate Weak Leadership](https://spinsucks.com/entrepreneur/blame-the-intern-weak-leadership/) - Want to know why people blame the intern? Gini Dietrich says it's because they don't have a spine nor how to lead with inspiration and motivation.
- [The Pay Equity Abyss: White Men In PR Still Make More](https://spinsucks.com/entrepreneur/pay-equity-abyss/) - When white men dominate leadership, the scarcity effect takes hold. This is even more exacerbated by the fact that women make up 75% of the PR industry. Gini Dietrich says we all have a responsibility to change it.
- [How to Effectively Approach Socially Responsible Marketing](https://spinsucks.com/marketing/socially-responsible-marketing/) - In this week's guest blog post, Rhonda Basler draws attention to the importance of socially responsible marketing, and gives astute insight into how we can effectively strategize to humanize campaigns.
- [Where CMOs Are Expected to Spend Their Money In 2022](https://spinsucks.com/marketing/marketing-budgets-cmo-value/) - According to a new Gartner survey, marketing budgets, as a proportion of company revenue, have fallen from 11% in 2020 to 6.4% in 2021. Gini Dietrich describes what this means for you and why the sky isn't falling...yet.
- [Predictions for the Future of Content Marketing Post-COVID](https://spinsucks.com/communication/content-marketing-future/) - Kelsey Meyer outlines how COVID-19 affected the content marketing industry, and shares her predictions on what it will look like for the rest of 2021 and into 2022.
- [Survey Shows Journalists Open Only 3% of Media Pitches](https://spinsucks.com/communication/media-pitches-response-reate/) - A recent survey by Propel shows that journalists open only 3% of the media pitches they receive and that it takes 31 emails to get a response.
- [Four Ways to Become Indispensable](https://spinsucks.com/communication/four-ways-to-become-indispensable/) - Becoming indispensable is an antidote to popular career advice that everyone is dispensable. Eric Wittke provides four ways to become indispensable.
- [Three Steps To Generating Revenue from Clubhouse](https://spinsucks.com/social-media/clubhouse/generating-revenue-from-clubhouse/) - In this article, Michele Van Tilborg highlights how the popular social media app Clubhouse can continue to evolve and generate revenue, as well as how businesses can utilize it to their advantage.
- [The Erroneous Reputation of the PR Industry](https://spinsucks.com/communication/erroneous-reputation-pr-industry/) - A recent article in The Economist details a PR industry full of passive-aggressive pontificators who do nothing more than scribe notes and put up roadblocks and Gini Dietrich has something to say about that.
- [Is a Crisis Really the Fault of PR?](https://spinsucks.com/communication/pr-crisis-organizational-crisis/) - When companies hit the headlines for the wrong reasons, it is often explained away as a result of a PR crisis. A bug, if you will. Fix the pesky communications issue and everything will go swimmingly next time.
- [Five Distinct Rules to Grow Your PR Agency](https://spinsucks.com/entrepreneur/pr-agency-growth/) - Catherine Lane, a PR agency owner in the U.K., shares five distinct rules about growing your own agency—and what is absolutely not negotiable.
- [Use the PR Writer’s Code of Conduct to Improve Your Writing](https://spinsucks.com/communication/pr-improve-your-writing/) - Don Bates advocates PR pros use a code of conduct to improve their writing—and encourage others to do the same, from journalists to executives.
- [AI and Communications: What the Future Holds](https://spinsucks.com/communication/ai-communications-future/) - AI in your communications programs doesn't have to be scary. Gini Dietrich says the robots are not going to replace you, but they sure are going to make you lots more efficient.
- [COVID-19 Redefined the Value and Influence of PR](https://spinsucks.com/communication/covid-19-redefined-communications-value-influence/) - Despite the rapidly changing society, Jamie Knightley from IBA International says communications have helped businesses evolve alongside it—keeping organizations engaged and top-of-mind.
- [Is It Really Possible to Have a Four Day Workweek?](https://spinsucks.com/entrepreneur/four-day-workweek-possibilities/) - The 40-hour workweek is a century old—and built for the industrial revolution—but we continue to use it. Gini Dietrich asks what happens if we looked to a four-day workweek instead—and why knowledge workers are more suited toward it.
- [What's In Store for Communicators for the Rest of 2021](https://spinsucks.com/communication/communicators-expectations/) - The 2021 JOTW Strategic Comms Survey shows the challenges communicators face, because of the pandemic and because of how fast things have changed—and Gini Dietrich details what this all means for you and the future of your career.
- [38 Tips for Reputation Management In a Post-Truth World](https://spinsucks.com/communication/reputation-management-post-truth-world/) - Scott Baradell asked 38 professional communicators, brand managers, entrepreneurs, and others to share their top tips for reputation management in the post-truth, cancel-culture world of 2021.
- [The Ethics Surrounding Fake Personas and Intentional Lying](https://spinsucks.com/communication/ethics-fake-persona-intentional-lying/) - In this article, Gini Dietrich describes why creating a fake persona to serve as a PR spokesperson is not just wrong, it's unethical, no matter the reason it was done to begin with.
- [How and Why Communicators Must Abide By a Code of Ethics](https://spinsucks.com/communication/communicators-abide-code-of-ethics/) - In this new world where everyone thinks they can be a journalist and report on the news, Gini Dietrich explains why communicators must abide by a code of ethics.
- [New Survey Shows the Top Challenges Communicators Face](https://spinsucks.com/communication/top-challenges-communicators-face/) - A new MuckRack survey shows the top challenges communicators face from measuring results to business outcomes to budget limitations. Gini Dietrich breaks down some of the top challenges—with some thoughts on how you can avoid them.
- [4 Types of Podcast Ads That Generate ROI](https://spinsucks.com/communication/podcast-ads-generate-roi/) - Fifty-four percent of listeners think about buying products advertised via podcast ads, which is why David Ciccarelli says they must be part of your podcast strategy.
- [Seven Ways to Ensure Owned Media Success](https://spinsucks.com/communication/blogging-owned-media-program/) - Trump recently shuttered his month-old blog, citing a preference for social media. He discovered owned media is hard, which is not an uncommon realization for many communciators. Gini Dietrich has more.
- [Dare to Lead: Seven Leadership Lessons to Remind Us All](https://spinsucks.com/entrepreneur/dare-to-lead-leadership-lessons/) - Dare to Lead is ostensibly about leadership, but Carmen Guillen says it's really about emotional intelligence. Here are the lessons she relays from the book.
- [Dramatic Changes Are Coming to the Communications Industry](https://spinsucks.com/communication/communications-industry-dramatic-changes/) - Ragan has released its annual Communications Benchmark Report, which analyzes the major trends in the communications industry during the last year. Gini Dietrich details the key findings and what is forthcoming for your career and the industry.
- [What the Opt-In World Says About the Future of Personalization](https://spinsucks.com/marketing/opt-in-world-personalization-future/) - Privacy is important, but an opt-in world creates an imbalance between the privacy consumers say they want and their preference for personalization, says Adam Ortman from Generator Media.
- [Remote Work Is Changing the Way We Do Our Jobs—For the Better](https://spinsucks.com/entrepreneur/remote-work-changing-jobs/) - Some companies have promised greater flexibility and others have lamented the perils of remote work. But research shows employees are willing to quit versus go back to an office.
- [Three Ways Communicators Can Effectively Do Their Jobs](https://spinsucks.com/communication/people-pleasers-ask-fearless-questions/) - Many communicators are people pleasers, which is fantastic, but can prevent you from being effective. Gini Dietrich has three things you can do to be both.
- [How to Create Effective Video Content With Influencers](https://spinsucks.com/communication/effective-video-content-influencers/) - Influencer marketing and short-form video content are the two heroes of social media right now and Hope Horner shows you how to effectively use both.
- [Recommending Values-Based Marketing for Reticent Business Leaders](https://spinsucks.com/communication/recommend-values-based-marketing/) - There is risk in speaking out. There is risk in staying silent. But one thing is certain: more and more executives are interested in values-based marketing. Gini Dietrich helps you navigate how to begin those conversations internally.
- [The Unprecedented Opportunity Communicators Have Right Now](https://spinsucks.com/communication/communicators-unprecedented-opportunity/) - Gini Dietrich says communicators have an unprecedented opportunity right now to take a seat at the decision-making table and provide insight, post-pandemic.
- [How to Create Work-Life Balance By Saying "Heck, Yes!"](https://spinsucks.com/entrepreneur/work-life-balance/) - Gini Dietrich says there are several things missing from the conversation about work-life balance, including the need for self-prioritization, and helps you think it through here.
- [The Corporate Communications Guide to Wikipedia](https://spinsucks.com/communication/corporate-communications-guide-wikipedia/) - Many communicators would love to control their company's (or their client's) Wikipedia page, but it's against the rules. Josh Greene details what you need to know:
- [How to Invest In Your Professional Development Journey](https://spinsucks.com/communication/professional-development-investment/) - There are benefits to investing in professional development—and there are costs to not doing it. Gini Dietrich helps you figure out the journey best suited for you.
- [Two Business Books to Check Out for Speaking and/or Online Courses](https://spinsucks.com/entrepreneur/business-books-speaking-online-courses/) - Here are two business books that have recently been published by two people you can't help but admire and respect: Tamsen Webster and Danny Iny.
- [You Can't Do Your Job If You're Exhausted and In a Fog](https://spinsucks.com/entrepreneur/job-in-a-fog/) - If you are bone tired, the kind of exhaustion that leaves you feeling like you're in a fog, you're not alone! The stress we've all endured is creating this and Gini Dietrich found some research to help you get out of it.
- [The Secret Superpowers Of Media Coverage](https://spinsucks.com/communication/media-coverage-superpowers/) - The business of media relations sometimes gets a bad rap these days. Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong.
- [The Executive's Guide to the PESO Model: Measurement](https://spinsucks.com/communication/peso-model-measurement-2/) - In this article, Gini Dietrich walks you through the four metrics every PESO Model program should track and measure against for the most success.
- [The Executive's Guide to the PESO Model: Investing In Success](https://spinsucks.com/communication/peso-model-success-investment/) - It takes time, money, and effort it takes to fully embrace a PESO Model program that drives real results. Gini Dietrich says it requires an investment to be successful.
- [How to Use Goldilocks to Define and Attract Your Ideal Client](https://spinsucks.com/entrepreneur/goldilocks-ideal-client/) - While you don’t want your ideal client to break into your business and try out all your services, Gini Dietrich says you do want to attract the Goldilocks’ of the world.
- [5 Keys to Growth and Strengthening Your Marketing Talents](https://spinsucks.com/marketing/strengthen-marketing-talents/) - There are small steps you can take with your marketing efforts that Shalini Gupta says will lead to new skills and big career progression in your future.
- [Maximize Owned and Earned Media to Garner (Real) Results](https://spinsucks.com/communication/maximize-owned-earned-media/) - When you combine owned and earned media, Gini Dietrich says it enhances both your expertise and your search engine results—authority online and off.
- [How to Choose the Right Pricing Model for Your Service Business](https://spinsucks.com/entrepreneur/choose-pricing-model/) - How do you decide the right pricing model for your service business? In this article, Gini Dietrich explores eight options for you to consider.
- [Four Strategies for Ensuring Your Livestream Is a Success](https://spinsucks.com/social-media/ensuring-livestream-success/) - Now a year into every one of us using video to promote our businesses, Hope Horner says there are four strategies you may not have considered for a successful livestream.
- [Create a Content Marketing Program Using Subject Matter Experts, Part 2](https://spinsucks.com/communication/content-subject-matter-experts-part-2/) - Want a content marketing program that uses subject matter experts without a lot of pain (for them...or you)? Gini Dietrich details the second part of a tried and true process that works every time.
- [How to Create a Content Marketing Program Using Subject Matter Experts](https://spinsucks.com/communication/content-marketing-subject-matter-experts/) - There are challenges in garnering input from your subject matter experts in a timely and efficient manner, but Gini Dietrich details a tried and true process that works.
- [Earned Media Tips from Journalists at Top-Tier Media Outlets](https://spinsucks.com/communication/earned-media-tips/) - If you do earned media, this report from OnePitch of 50 reporters, editors, and freelancers from 39 top-tier and trade publications is a must-read.
- [How to Be a Stellar Leader When You're Exhausted](https://spinsucks.com/entrepreneur/exhausted-stellar-leader/) - As a leader, you may be exhausted and burned out by the pandemic, but as we prepare for "The Great Return," Ken Jacobs says it's time to step up and provides some insight on how to do that.
- [How to Lead With Compassion-Based Communications](https://spinsucks.com/communication/compassion-based-communications/) - Compassion-based communications require you to put yourself in another person’s shoes and Gini Dietrich has five things to consider as you do exactly that.
- [How to Create a Successful Podcast By Pulling Out Exceptional Stories](https://spinsucks.com/communication/podcast-exceptional-stories/) - When it comes to the art of question-asking for podcasts, Corey Blake says the best hosts are both prepared and present. Here's how to manage both.
- [Three Trends From Creative Services Industries](https://spinsucks.com/communication/creative-services-trends/) - The Voices 2021 Trends Report includes several top creative services industry trends: continued remote work, digital training content, and audio advertising
- [Handling Crisis Communications In the Cancel Culture Era](https://spinsucks.com/communication/crisis-communications-cancel-culture-era/) - The new age of crisis communications requires one to consider cancel culture, social media terrorists and trolls alike, and how the organization’s values match that of your employees and customers. Gini Dietrich has more.
- [If Communicators Follow Award Entry Rules, They'll Actually Win](https://spinsucks.com/communication/award-entry-rules/) - Travis Claytor makes the case that by just following award entry rules, communicators give themselves a better chance at winning.
- [The Executive's Guide to the PESO Model: Benefits Beyond ROI](https://spinsucks.com/communication/peso-model-benefits-beyond-roi/) - When the PESO Model is fully integrated and working effectively, the benefits extend far beyond leads, conversions, and revenue. Gini Dietrich describes what else it must do to be highly effective.
- [Now Is the Perfect Time to Capture Your Audience’s Attention](https://spinsucks.com/communication/audience-attention-applicable-content/) - Nick Chasinov from Teknicks has four ways to capture your audience's attention and make your content applicable and engaging for the best inbound marketing results.
- [The #1 Thing Journalists Want from Communicators](https://spinsucks.com/communication/earned-media-relationships/) - Earned media is a long game and a new survey from MuckRack shows that one-on-one relationships rule the tactic when it comes to getting coverage
- [The Executive's Guide to the PESO Model: Driving Revenue](https://spinsucks.com/communication/peso-model-driving-revenue/) - In this third of a seven-part series, Gini Dietrich teaches you how the PESO Model drives revenue without changing your conversion or close rates one iota.
- [What Values-based Marketing Looks Like In 2021 and Beyond](https://spinsucks.com/communication/values-based-marketing/) - Many of us have spent our entire careers being told to keep our values and our stances on polarizing issues private, but Gini Dietrich says values-based marketing is the future.
- [Digital Gatherings Have Changed the Experiential Marketing Game](https://spinsucks.com/marketing/digital-gatherings-changed-experiential-marketing/) - When large-scale live events suddenly stopped happening and experiential marketing touchpoints went digital, Annabel Maw says opportunities abound!
- [The Executive's Guide to the PESO Model: How It Works](https://spinsucks.com/communication/executives-peso-model-guide-how-it-works/) - The PESO Model has the potential to drive more qualified leads than any other marketing function. In the second of this seven-part series, Gini Dietrich shows you how.
- [The Burden of Women "Having It All" In a Post-COVID World](https://spinsucks.com/entrepreneur/women-having-it-all-post-covid/) - One year into the coronavirus pandemic, women are not OK and are leaving the workforce in droves—up to three million and counting. Gini Dietrich describes the level of exhaustion facing most and what we can do about it.
- [Canceled In-Person Events? Reallocate Your Spend to Content](https://spinsucks.com/communication/content-reallocated-marketing-spend/) - Becky Ruyle says the solution to canceled in-person events is to diversify your marketing strategy by incorporating content marketing.
- [The Executive's Guide to the PESO Model: The Benefits](https://spinsucks.com/communication/peso-model-executive-guide-benefits/) - When the PESO Model is integrated and implemented correctly, Gini Dietrich says it can be one of the most profitable investments for your business because it builds brand awareness and it generates qualified leads.
- [Why Leaders Must Be Courageous](https://spinsucks.com/entrepreneur/courageous-leadership/) - No one said this job of leadership would be easy. And your people need your courageous leadership more than ever. Ken Jacobs shows you how.
- [The Best Tips for Lead Generation For an Agency (or For Your Clients), Pt 2](https://spinsucks.com/entrepreneur/best-lead-generation-tips-part-two/) - The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has MORE answers for you in this second part to a two-part series.
- [What Is Shadowbanning...and Why Should You Care?](https://spinsucks.com/social-media/shadowbanning-guide/) - When a person is shadowbanned, their posts on a social media platform are invisible to everyone but themselves, which Gini Dietrich says sort of defeats the purpose.
- [What If We Dropped the "R" and Called It Influence Marketing?](https://spinsucks.com/communication/influence-marketing-media-relations/) - In a thought-provoking piece, Jason Falls asks, "What if we dropped the "R" and called it influence marketing?" He explains here what that means.
- [The Best Tips for Lead Generation For an Agency (or For Your Clients)](https://spinsucks.com/entrepreneur/best-lead-generation-tips-part-one/) - The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has answers for you.
- [What You Need to Know About Direct Mail Marketing In the Digital Age](https://spinsucks.com/communication/direct-mail-in-digital-age/) - With all the digital marketing channels now available, direct mail has fallen out of favor with marketers, which Rhonda Basler says is an unfortunate turn of events for brands.
- [How Communicators Can Manage the Weaponization of Misinformation](https://spinsucks.com/communication/weaponization-of-misinformation/) - What is one to do when the weaponization is used against our organizations and, as communicators, we have to pick up the pieces? Gini Dietrich explores risk preparedness and what it means.
- [Content Marketing to Continue Explosive Growth In 2021](https://spinsucks.com/communication/content-marketing-continue-explosive-growth/) - Gini Dietrich digs into the findings of the B2C Content Marketing report from CMI and what it means for you if you’re into content marketing this year.
- [Five Ways to Prep Your Agency for Sale](https://spinsucks.com/entrepreneur/selling-your-agency-prep/) - If you’re an agency owner, you’ve probably thought about selling your agency at some point. Drew McLellan provides five tips to help prep it for sale.
- [The Differences Between Corporate and Personal Thought Leadership](https://spinsucks.com/communication/corporate-personal-thought-leadership/) - With some caveats, thought leadership is important in today's communications programs. Gini Dietrich shows you how to execute a program flawlessly.
- [The Agency Strategic and Business Development Plan](https://spinsucks.com/entrepreneur/agency-strategic-business-development/) - Every agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini Dietrich has a list of everything you need to do.
- [PR Purists Kvetch About New Paid-Earned Media Models](https://spinsucks.com/communication/paid-earned-media-models/) - The new paid-earned media models through Forbes, Newsweek, and Rolling Stone provide massive opportunities for PR pros, says Scott Baradell.
- [What CEOs Expect of Marketers When It Comes to Results](https://spinsucks.com/communication/ceos-expect-marketers-results/) - According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. Gini Dietrich details what that means for you—and what to do about it.
- [Content Creation: How to Create Your Content Plan](https://spinsucks.com/communication/create-your-content-plan/) - In this article, Gini Dietrich shows you how to create a content plan that uses technology and data to build what's most effective for your audiences.
- [The State of Business Podcasting In 2021](https://spinsucks.com/communication/business-podcasts-action-tips/) - Gini Dietrich talks about business podcasts—whether or not you should have one and, if so, how to construct it so you don’t sound like everyone else.
- [Is Elon Musk Disrupting the PR Industry By Ignoring the Media?](https://spinsucks.com/communication/elon-musk-disrupting-pr-industry/) - Is Elon Musk disrupting the PR industry by ignoring the media? Or is this just another narcissistic, ego-driven move by a "visionary" who seems to be able to get away with it?
- [Effective Communications Lies Within the PESO Model](https://spinsucks.com/communication/peso-model-effective-communications/) - In a new series, we ask PESO Model certified students and professionals to join us so they can describe what they've learned, how they're using it in their jobs, and how they're measuring results.
- [12 Days of Christmas: 12 Popular Guest Blog Posts](https://spinsucks.com/communication/popular-guest-blog-posts/) - On the 12th day of Christmas, Spin Sucks is celebrating you—the guest authors we've had over the years, some as far back as 2015.
- [12 Days of Christmas: 11 Phrases That Should Be Banned](https://spinsucks.com/communication/phrases-to-be-banned/) - It's the 11th day of Christmas at Spin Sucks and Gini Dietrich provides a grand list of words or phrases that should be banned from your vocabulary and writing in 2021.
- [12 Days of Christmas: 10 PR Metrics that Matter](https://spinsucks.com/communication/pr-metrics-that-matter/) - On the 10th Day of Christmas, Spin Sucks gave to you 10 PR metrics, 9 productivity tips, 8 communications podcasts, 7 books for communicators, and more!
- [12 Days of Christmas: 9 Productivity Tips for Communications Professionals](https://spinsucks.com/communication/productivity-tips/) - On the ninth day of Christmas, Spin Sucks gave to you…nine productivity tips, eight communications podcasts, seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [12 Days of Christmas: Eight Communications Podcasts](https://spinsucks.com/communication/subscribe-to-communications-podcasts/) - On the eighth day of Christmas, Spin Sucks gave to you...eight communications podcasts, seven PR pros to follow, six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [12 Days of Christmas: Seven Books for Communicators](https://spinsucks.com/communication/books-for-communicators/) - On the seventh day of Christmas, Spin Sucks gave to me...seven books for communicators, six SEO tricks, five breakable habits, four PRM tools, three AI experts, two PR trends, and one mindset shift in a pear tree.
- [12 Days of Christmas: Four PRM Tools to Use In Earned Media](https://spinsucks.com/communication/earned-media-prm-tools/) - On the fourth day of Christmas, Spin Sucks gave to you… four PRM tools, three AI experts, two PR trends for 2021, and a mi-i-i-indset shift.
- [12 Days of Christmas: Three AI Experts](https://spinsucks.com/communication/three-ai-experts/) - On the third day of Christmas, Spin Sucks gave to you...three AI experts. Martin Waxman introduces them so they can explain and demystify artificial intelligence
- [12 Days of Christmas: Two PR Trends for a (Much) Better 2021](https://spinsucks.com/communication/two-pr-trends/) - On the second day of Christmas, Spin Sucks gave to you...two PR trends and one mindset shift. Gini Dietrich describes what those trends are for 2021.
- [12 Days of Christmas: One Mindset Shift Communicators Need to Master](https://spinsucks.com/communication/mindset-shift/) - On the first day of Christmas, Spin Sucks gave to me... it's the first day of our annual 12 Days of Christmas series with one mindset shift communicators must make in order to achieve your goals in 2021 and beyond.
- [Why Integrated Communications Is the Future of Public Relations](https://spinsucks.com/communication/integrated-communications-pr-future/) - Integrated communications is aligning your messaging across all channels, which Nikki LIttle says is possible with a fully implemented PESO Model program.
- [The Perfect Plan to Avoid Productive Procrastination](https://spinsucks.com/entrepreneur/avoid-productive-procrastination-plan/) - If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things.
- [Five Tips for Building a Marketing Team from Scratch](https://spinsucks.com/entrepreneur/building-marketing-team/) - It might be tempting to recruit a dream marketing team of established specialists. But at a startup, you don’t hire superstars — you make superstars. Brit Booth shows you how.
- [Use Content to Drive Your PESO Model and Metrics](https://spinsucks.com/communication/content-drives-peso-model-metrics/) - In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take.
- [A Four-Step Framework for Your Professional Development](https://spinsucks.com/communication/professional-development-framework/) - There is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it all for you here.
- [New Research: Communicators Are Launching DEI Initiatives](https://spinsucks.com/communication/dei-pr-initiatives-research/) - We have entered an age of stakeholder capitalism in which an organization’s words need to align with its actions. Today, the lack of diversity and inclusion poses social risks to an organization, according to a new study from MuckRack.
- [Use the PESO Model to Supercharge Your PR Program](https://spinsucks.com/communication/peso-model-supercharges-pr-program/) - In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO Model for your PR program. Gini Dietrich shows you how.
- [Your Communications Plan Using a One-page Quarterly Template](https://spinsucks.com/communication/one-page-quarterly-plan/) - If you're in the middle of planning and want to create something that won't get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan.
- [‘Spin Sucks’ and Other Things PR Pros Should Know](https://spinsucks.com/social-media/build-your-personal-brand/) - It's challenging to determine the boundaries between your personal brand and the business. Here are some ways Gini Dietrich has done it.
- [The PESO Model: How to Measure Your Efforts (III)](https://spinsucks.com/communication/pr-metrics-peso-model-part-three/) - In the final of a series on the PESO Model, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure.
- [Survive a Reputational Hit with Good, Old Crisis Communications](https://spinsucks.com/communication/reputational-hit-crisis-communications/) - As organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you.
- [Now Is a Great Time to Add to Your Marketing Team](https://spinsucks.com/entrepreneur/marketing-team-growth/) - As companies look to expand their delivery services this holiday season, they're relying on external marketing teams to help. Sam Sherman has everything you need to know about hiring quickly.
- [The PESO Model: How to Measure Your Efforts (II)](https://spinsucks.com/communication/pr-metrics-peso-model-part-two/) - In the second of three articles on how to measure results in a PESO Model, Gini Dietrich gives you the two most important metrics to track against.
- [The 12 Traits that Define Managers vs. Leaders](https://spinsucks.com/entrepreneur/define-managers-vs-leaders-traits/) - Gini Dietrich describes the differences in managers versus leaders, particularly as Gen Z enters the workforce, brands taking stances on social issues, and a global pandemic redirects everything we do.
- [The PESO Model: How to Measure Your Efforts (I)](https://spinsucks.com/communication/pr-metrics-peso-model-part-one/) - In part one of this mini-series on PR metrics inside the PESO Model series, Gini Dietrich has broken down the types of things you can measure by vanity (brand awareness) and data-driven (business objectives).
- [5 Ways to Know You're Ready to Leverage Instagram and Facebook Ads](https://spinsucks.com/social-media/leverage-instagram-facebook-ads/) - Instagram and Facebook ads aren’t like Cinderella’s Godmother...this wish won't come true overnight. Rachael Seda shows you how to use them to grow your email list.
- [The PESO Model: Bringing it All Together with Thought Leadership](https://spinsucks.com/communication/peso-model-thought-leadership/) - The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Gini Dietrich shows you how to build credibility and authority.
- [How to Convert Social Media Followers Into Email Subscribers](https://spinsucks.com/communication/social-media-followers-email-subscribers/) - Social media followers are one thing, but the real value lies in converting them to email subscribers. Rachael Seda provides several tips to do just that.
- [PESO Model: Does Paid Media Belong with Communications?](https://spinsucks.com/communication/peso-model-paid-media/) - The fourth media type in the PESO Model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why.
- [To Swear or Not to Swear...That Is the Question](https://spinsucks.com/communication/marketing-swear-words/) - George Carlin had a monologue called, “Seven Words You Can Never Say on Television.” Gini Dietrich shows how it started a debate around whether or not you can swear professionally—and where it's landed us nearly 50 years later.
- [Enjoy the Fruits of User-Generated Content with Social Media Moderation](https://spinsucks.com/social-media/ucg-social-media-moderation/) - There are four types of social media moderation that, when done well, allow a brand to enjoy the fruits of user-generated content while providing a safe online place for its consumers and avoiding censorship. Gini Dietrich walks you through all four and describes a brand's risk level for each.
- [How to Create Virtual Events People Want to Attend](https://spinsucks.com/communication/virtual-events/) - Paul Soseman has some interesting tips to help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable.
- [Survive and Thrive: How Jon-Mikel Bailey Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-jon-mikel-bailey/) - In the weekly Survive and Thrive column from Spin Sucks, Jon-Mikel Bailey talks about how he sold his stake in a business and started anew..right before the shut down.
- [The PESO Model: Where and How Earned Media Fits In](https://spinsucks.com/communication/peso-model-earned-media/) - Earned media is the 2nd step in the PESO Model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types.
- [The PESO Model: Start with Owned Media](https://spinsucks.com/communication/owned-media-peso-model/) - Though paid media is the first in the PESO model acronym, it actually begins with owned media. Gini Dietrich describes how to start your content integration.
- [I Am Woman. Hear Me Roar!](https://spinsucks.com/entrepreneur/justice-ginsburg-communications-pros/) - Justice Ginsburg fought for equal rights, regardless of gender, but her work is not done. Gini Dietrich describes everything we have left to do to help women in this country continue to have rights.
- [Survive and Thrive: How Ashleigh Burskey Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-ashleigh-burskey/) - In this week's Survive and Thrive, Ashleigh Burskey talks about how this time has allowed her to reposition her agency and grow in new ways.
- [Five Ways to Get Necessary Files From Your Graphic Designer](https://spinsucks.com/marketing/graphic-designer-files/) - It's a conundrum we've all faced: you hire a graphic designer, they do great work, but when you ask for the files, they say it'll cost more. What do you do? Ashleigh LeBlanc provides some tips to avoid the situation, altogether.
- [How to Get the PR Profession Back from the Brink of Despair](https://spinsucks.com/uncategorized/pr-professionals-despair-brink/) - PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals.
- [When a Crisis Hits Your Organization Through No Fault of Your Own](https://spinsucks.com/communication/no-fault-fake-news-crisis/) - If we’ve learned anything in the era of fake news, manipulated videos and images, and full-on social media terrorist attacks, it’s that just about anything can happen. Gini Dietrich shows you how to manage a crisis that happens through no fault of your own.
- [How to Prioritize Diversity and Inclusion In Your Communications](https://spinsucks.com/communication/diversity-and-inclusion-communications/) - This guide from guest authors Natalia Flores and Gina Luttrell explains the biggest mistakes communicators make when considering diversity in their campaigns (and how to fix them)
- [Survive and Thrive: How Shawna McGregor Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-shawna-mcgregor/) - In this week's Survive and Thrive, Shawna McGregor talks about how an essential industry (cannabis) has helped her survive this crazy time we are in.
- [It's Our Birthday! Join Us In a Virtual Celebration!](https://spinsucks.com/communication/spin-sucks-14-birthday/) - It's the 14th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results to date, and what a blog does as a teenager.
- [Survive and Thrive: How Carla Vallone Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-carla-vallone/) - In this week's Survive and Thrive, Carla Vallone talks about how breaking up with her printer in exchange for fizzy water during this pandemic we're in.
- [Survive and Thrive: How Travis Claytor Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-travis-claytor/) - In this week's Survive and Thrive, Travis Claytor talks about how he was excited to have his wife working from home...for the first week.
- [How to Clearly Define Your Crisis Communications Plan](https://spinsucks.com/communication/define-crisis-communications-plan/) - A social media crisis does not have to mean the end of the world, or even that you have to sleep at the office. With a smart plan, you can get past it quickly.
- [A Four-Step Process for Your Crisis Management Plan](https://spinsucks.com/communication/crisis-management-plan-process/) - Today’s crises require fast action, swift responses, and confidence in how it’s being handled. Gini Dietrich has a four-step process to build your crisis management plan.
- [Getting Help from VAs and Others for Repetitive Tasks](https://spinsucks.com/entrepreneur/vas-repetitive-tasks/) - Gini Dietrich and Chip Griffin discuss how to get the help many of us desperately need in the form or virtual assistants, sites such as Upwork, in-house help, or other solutions to relieve the burden of repetitive tasks
- [Survive and Thrive: How Susan Diaz Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-susan-diaz/) - Susan Diaz discusses how she isn't just surviving but thriving—and how she rejiggered her podcast schedule, found out how much she likes her kid, and how she super sharpened her agency's offerings
- [How to Protect Your PR Plan Against the Forces of Evil](https://spinsucks.com/communication/protect-your-pr-plan/) - These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals.
- [Tips to Plan, Research, Write, and Publish Your Content](https://spinsucks.com/communication/content-for-humans-and-bots/) - The priority is to always write for humans, but robots should also be considered. Gini Dietrich has tips on how to plan, research, write, & publish content.
- [How to Handle Clients or Executives Who Want Your Time 24/7](https://spinsucks.com/social-media/24-7-social-media-services/) - Can communicators offer social media, community building, and crisis...and still be able to have a life, sleep, and perhaps even become a teacher? Gini Dietrich and Chip Griffin explore this possibility.
- [Survive and Thrive: How Lauren Howe Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-lauren-howe/) - In a weekly series called Survive and Thrive, Laura Petrolino discusses why she's learned self-care is the secret ingredient to growth.
- [PR Plan Dos and Don'ts: Eight Ways to Maximize Your Results](https://spinsucks.com/communication/pr-plan-maximize-results/) - These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do.
- [The Super Simple Seven-Step Process to Email Marketing Success](https://spinsucks.com/marketing/email-marketing-success/) - In a world where attention is divided, email marketing still works, if done well and with value. Gini Dietrich has a seven-step process to help you define success.
- [How to Create Non-Traditional Revenue Streams](https://spinsucks.com/entrepreneur/create-non-traditional-revenue-streams/) - In a cross promotion with the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk how to create non-traditional revenue streams.
- [How to Create a Successful PR Plan in Five Steps](https://spinsucks.com/communication/create-successful-pr-plan/) - Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results.
- [Survive and Thrive: How Laura Petrolino Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-laura-petrolino/) - Laura Petrolino discusses how she isn't just surviving but thriving during 2020 and why she's learned self-care is the secret ingredient to growth.
- [How to Generate New Business During a Crisis](https://spinsucks.com/entrepreneur/generate-new-business-during-crisis/) - Gini Dietrich and Chip Griffin discuss how to generate new business during a global crisis, a down economy, or when your business needs an extra boost.
- [How to Choose the Right Marketing Tactics](https://spinsucks.com/communication/choose-the-right-marketing-tactics/) - Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate.
- [Survive and Thrive: How Gini Dietrich Is Doing Both](https://spinsucks.com/survive-and-thrive/survive-and-thrive-gini-dietrich/) - In a weekly series called Survive and Thrive, Gini Dietrich kicks us off with how she's taking advantage of the Great Pause and reevaluating her life.
- [How to Grow an Agency Into a Sustainable Business Model](https://spinsucks.com/entrepreneur/grow-an-agency-sustainably/) - To grow an agency into a sustainable business model takes process, procedure, standards, but most of all...vision. Gini Dietrich can help you get there.
- [How to Measure Your PESO Model Efforts](https://spinsucks.com/communication/measure-peso-model-efforts/) - In the last of the PESO Model series, Gini Dietrich shows you how to use metrics, measurement, attribution, MQLs, SQLs...oh my!
- [The Communications Pro's Guide to Effective Word Choice](https://spinsucks.com/communication/effective-word-choice/) - Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success
- [My Hot Mess: How Drew McLellan Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/drew-mclellan-crisis-coping/) - Gini Dietrich puts Drew McLellan is in the "My Hot Mess" hot seat to discuss why scotch tastings, virtual events, and why you and your puppy should wear matching your outfits.
- [Mea Culpa: When Things Don't Go According to Plan](https://spinsucks.com/entrepreneur/mea-culpa-sorry/) - I'm sorry. It's not hard to say (or type), but for some reason, most humans hate to utter that phrase. Gini Dietrich describes why it's a must during a crisis.
- [Leveraging Authority from Your PESO Model Program](https://spinsucks.com/communication/authority-thought-leadership-peso-model/) - Even though most hate the term, thought leadership is a very important part of the PESO Model in today’s business world. Gini Dietrich shows you how it can be effective.
- [The Halo Effect In Marketing: From Brand Reputation to Product Sales](https://spinsucks.com/communication/the-halo-effect-in-marketing/) - The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
- [Transform Your PR Agency with These 10 Rules](https://spinsucks.com/marketing/10-rules-for-transforming-your-agency/) - The pandemic has caused a "great pause", which has allowed some of us to think about how to build and grow your modern PR agency. Gini Dietrich provides some tips to help you think it through.
- [My Hot Mess: How Beth Wilson Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/beth-wilson-crisis-coping/) - Beth Wilson is in the "My Hot Mess" hot seat to discuss why running is for so much more than staying in shape (and being able to drink red wine).
- [My Hot Mess: How Ken Jacobs Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/ken-jacobs-crisis-coping/) - Gini Dietrich puts Ken Jacobs in the "My Hot Mess" hot seat to discuss five strategies to get through life and key learnings from this crazy pandemic.
- [How to Use Paid Media In a PESO Model Program](https://spinsucks.com/communication/paid-media-peso-model-program/) - Paid media is the fourth piece of a PESO Model foundation. Here, Gini Dietrich shows you how to use it as part of the larger process.
- [Task Delegation for Control Freaks: Stop, Drop, Delegate](https://spinsucks.com/entrepreneur/control-freak-task-delegation/) - Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps.
- [Four Email Drip Campaigns to Extend Your Communications Program](https://spinsucks.com/marketing/four-email-drip-campaigns/) - Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts.
- [How to Use Content Marketing During a Pop Culture Vacuum](https://spinsucks.com/marketing/content-marketing-pop-culture/) - COVID brought on a pop-culture vacuum and content marketing is poised to fill it for consumers. Guest Author Collette Eccleston explains how.
- [How to Use Shared Media In the PESO Model Process](https://spinsucks.com/communication/shared-media-peso-model-process/) - Want to know how shared media fits into a larger PESO Model program? Gini Dietrich shows you where it fits, how it works, and what you need to consider as you add it into your strategy.
- [The Spin Sucks 2020 Summer Reading List](https://spinsucks.com/communication/2020-spin-sucks-summer-reading-list/) - Need a good book recommendation for your holiday weekend? Gini Dietrich has you covered with 31 of her favorite books from the past eight years.
- [How to Use Earned Media In the PESO Model Process](https://spinsucks.com/communication/earned-media-peso-model-process/) - Gini Dietrich shows you how a customized media list, anchor text, and a link back to your website ensures earned media success in the PESO Model process.
- [Four Elements of Successful Brand Storytelling to Use Today](https://spinsucks.com/communication/successful-brand-storytelling/) - Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through history include them, and how you can too.
- [My Hot Mess: How Carrie Wilkerson Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/carrie-wilkerson-crisis-coping/) - Gini Dietrich puts Carrie Wilkerson in the "My Hot Mess" hot seat to discuss delivering happies and driver's ed when you are sheltering at home
- [How to Scale Your Agency During Good Times and Bad](https://spinsucks.com/entrepreneur/scale-your-agency/) - We have come to a point during this global pandemic that it's time to get back to business. Gini Dietrich show you how to scale your agency right now.
- [Why Sales and Content Marketing Need to Marry In a Post-COVID World](https://spinsucks.com/communication/content-marketing-sales-marriage/) - As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role.
- [A Deep Dive Into Owned Media In a PESO Model Program](https://spinsucks.com/communication/deep-dive-owned-media-peso-model/) - In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media.
- [Ask These 15 Questions to Improve Your Buyer's Journey](https://spinsucks.com/marketing/buyers-journey/) - Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers.
- [My Hot Mess: How Susan Cellura Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/susan-cellura-crisis-coping/) - Gini Dietrich puts Susan Cellura in the "My Hot Mess" hot seat to discuss the quicksand of job hunting during a global pandemic and economic recession.
- [How to Spot Fake News: Triangulation for Communications Pros](https://spinsucks.com/communication/how-to-spot-fake-news/) - Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own).
- [Using the PESO Model to Pivot Your Career](https://spinsucks.com/communication/peso-model-pivot-your-career/) - Gini Dietrich breaks the PESO Model into pieces, explains how each part works in connection to the other and shows that an updated and effective communication strategy creates authority, builds awareness, and generates results for your organization.
- [How to Destroy a Brand: Lessons from the CrossFit CEO](https://spinsucks.com/communication/crossfit-ceo-crisis-communications/) - Want to learn how to destroy a brand in a matter of weeks? Follow the play-by-play of actions from the Crossfit CEO. Laura Petrolino explains why it's important for commuincators.
- [My Hot Mess: How Jay Acunzo Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/jay-acunzo-crisis-coping/) - Gini Dietrich puts Jay Acunzo in the "My Hot Mess" hot seat to discuss saving the webinar from itself, messy houses, and running a daycare for one at home.
- [15 Key PR Metrics to Measure in a PESO Model Program](https://spinsucks.com/communication/pr-metrics-peso-model-program/) - The PESO Model is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns.
- [Nine Media Pitching Tips Directly from Journalists](https://spinsucks.com/communication/media-pitching-tips/) - Decisions around when and how to send a media pitch strike fear into the heart of every PR pro. Here's what strategies journalists say they prefer in based on recent research from MuckRack.
- [How to Stand Up to Social Injustice, In Both Words and Action](https://spinsucks.com/entrepreneur/social-injustice-words-actions/) - Gini Dietrich says there are three things to think about as you determine how your organization will stand up to social injustice, both in words and actions.
- [How to Talk to Your Clients About Racial Justice](https://spinsucks.com/communication/clients-racial-justice/) - Communicators are in a position of advising brands on how to speak about racial justice. Here's the advice our community have provided their clients.
- [Muted. Listening. Learning.](https://spinsucks.com/communication/muted-listening-learning-racism/) - As you start or continue to learn about anti-racism, the Spin Sucks team has put together some resources to help so we can all become anti-racist
- [The Five Career Growth Strategies You Can Learn from Nature](https://spinsucks.com/entrepreneur/business-growth-strategies-nature/) - When wildfires burn things to the ground, new habitats are created. Likewise, chaos and uncertainty can help you with business growth. Gini Dietrich shows you what you can learn from nature to pull yourself out of the pandemic.
- [Facebook Analytics vs. Google Analytics: Which Should You Use?](https://spinsucks.com/marketing/facebook-analytics-vs-google-analytics/) - Facebook Analytics vs. Google Analytics, which should you use and why? Laura Petrolino explains the differences between the two data platforms and which is right for you.
- [My Hot Mess: How Chris Brogan Is Coping During a Pandemic](https://spinsucks.com/my-hot-mess/chris-brogan-crisis-coping/) - Gini Dietrich puts Chris Brogan in the "My Hot Mess" hot seat to discuss how he's a hermit and he's totally OK with it—and what it means to be a sports fan in New England
- [How to Pitch Journalists During a Pandemic, According to Research](https://spinsucks.com/communication/pitch-journalists-research/) - When trying to figure out how to logistically pitch journalists, Gini Dietrich (and the Muck Rack annual survey) have you covered.
- [How to Find and Cultivate Your Marketing Automation Heart](https://spinsucks.com/marketing/your-marketing-automation-heart/) - Marketing automation does have a heart and finding it will help yours be successful. Guest author Jon Bailey explains how and why it's so important.
- [Scaling an Agency: What You Need to Know](https://spinsucks.com/entrepreneur/scaling-an-agency/) - Scaling an agency sounds good on paper, but it's a very challenging thing in real life. Gini Dietrich has some advice on how to have your version of success.
- [My Hot Mess: How Brad Marley Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/brad-marley-crisis-coping/) - Gini Dietrich puts Brad Marley in the "My Hot Mess" hot seat to discuss how he is learning to be a single dad in the middle of a pandemic while running a business, teaching math, and air frying Pop Tarts.
- [Building Community: A Step-By-Step Process to Getting Started](https://spinsucks.com/social-media/building-community-process/) - Everyone talks about the importance of building community, especially for brands, but no one gives you the secret sauce to get you started. While it's not an easy button, Gini Dietrich does tell you where to start.
- [What New Activism Means for Communicators in 2020 and Beyond](https://spinsucks.com/communication/new-activism-communicators/) - New activism is a term dubbed by the Annenberg Center for those who are making change by mobilizing votes, filing cause-related lawsuits, and more. Here is Gini Dietrich on what that means for your future communications plans.
- [Why Community Building Is a Responsibility In Times of Crisis](https://spinsucks.com/social-media/community-building-responsibility/) - As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive.
- [How to Use Authenticity to Appeal to Generation Z Consumers](https://spinsucks.com/communication/generation-z-consumers/) - Generation Z consumers value authenticity, social good, and uniqueness in brands. Learn how to tap into these values with your marketing.
- [My Hot Mess: How Cathy McPhillips Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/cathy-mcphillips-crisis-coping/) - Gini Dietrich puts Cathy McPhillips in the "My Hot Mess" hot seat to discuss how her hot mess is learning Swahili and swapping recipes with her siblings.
- [The Future of PR: Why We Must Own the PESO Model](https://spinsucks.com/communication/pr-future-peso-model/) - The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fighting chance.
- [How Can Visual AI Boost Your Ecommerce Sales?](https://spinsucks.com/marketing/visual-ai-ecommerce-sales/) - If there is one advantage that real-world shopping has over virtual, it's the visual experience, which visual AI is changing for ecommerce businesses. Shane Barker describes how it works, what to expect, and how to integrate it into your online store.
- [How to Build Thought Leadership In the PESO Model](https://spinsucks.com/communication/thought-leadership-peso-model/) - Even though most hate it, thought leadership is an important part of an PESO Model program. But what does that mean? How can it be effective? Gini Dietrich outlines how to plan for, and implement, your expert series.
- [Six Steps to Master the Language of Online Communities](https://spinsucks.com/social-media/online-communities/) - Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent."
- [My Hot Mess: How Katie Robbert Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/katie-robbert-crisis-coping/) - Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert
- [How to Gain Executive Buy-in for PESO Model Implementation](https://spinsucks.com/communication/executive-buyin-peso-model/) - When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle.
- [How Our Collective Catharsis Affects Communications During Times of Crisis](https://spinsucks.com/communication/communication-times-of-crisis/) - Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark.
- [Celebrating 100 Episodes of the Spin Sucks Podcast](https://spinsucks.com/communication/100-episodes-spin-sucks-podcast/) - One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task list. Gini Dietrich celebrates this journey with you.
- [The Communicator's Ultimate User-Generated Content Guide](https://spinsucks.com/communication/user-generated-content-guide/) - Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook.
- [My Hot Mess: How Scott Baradell Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/scott-baradell-crisis-coping/) - Gini Dietrich puts Scott Baradell in the "My Hot Mess" hot seat to discuss how his hot mess can't make lemonade right now, but it can certainly add cinnamon and sugar.
- [Resources to Help Communicators Stay Sane During the COVID-19 Crisis](https://spinsucks.com/communication/resources-for-communications-professionals/) - With the help of the Spin Sucks Community, we've compiled a list of resources for communications professionals to help you live, work, and stay (somewhat) sane during the COVID-19 crisis.
- [Five Ways to Successfully (and Sensitively) Pitch Media Right Now](https://spinsucks.com/communication/successfully-pitch-media/) - While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches.
- [Getting Started with Paid Media In the PESO Model](https://spinsucks.com/communication/paid-media-peso-model/) - Love paid media or hate it, it’s part of a PESO Model program, and it’s only going to become more important. Gini Dietrich shows you how to get prepared, knowledgeable, and ready to experiment!
- [Categorization, Justification, and Your Brand Message](https://spinsucks.com/communication/categorization-justification-brand-message/) - As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose.
- [My Hot Mess: How  Rob Biesenbach Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/rob-biesenbach-crisis-coping/) - Rob Biesenbach is in the "My Hot Mess" hot seat to discuss how he turns his hot mess into a tepid one by taking things one day at a time and focusing on karma.
- [PR Metrics: What to Measure in a PESO Model Program](https://spinsucks.com/communication/pr-metrics/) - The communications industry is moving toward better PR metrics, but it's still too focused on media relations. Gini Dietrich details what you should measure in a PESO model program.
- [Multicultural Marketing Is Crucial, Especially During a Pandemic](https://spinsucks.com/communication/multicultural-marketing/) - Diverse and inclusive marketing is more important now than ever. Guest authors Gina Luttrell and Natalia Flores discuss what communicators can do to improve our multicultural marketing efforts.
- [Why the Hustle Mentality Doesn't Work for Communicators Right Now](https://spinsucks.com/entrepreneur/hustle-mentality-communicators/) - The hustle mentality isn’t right for right now—and shaming people who don’t have the time to do something new is the absolute wrong thing to do. Here is Gini Dietrich with more.
- [The Benefits of Mindfulness for Communications Pros](https://spinsucks.com/entrepreneur/benefits-of-mindfulness-commuincations-pros/) - You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros.
- [My Hot Mess: How Sarah Robinson Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/sarah-robinson-crisis-coping/) - Sarah Robinson is in the "My Hot Mess" hot seat to discuss how she is managing being a single parent with an aging parent and a business that has all but evaporated.
- [What Kellogg Can Teach You About Marketing During a Global Pandemic](https://spinsucks.com/communication/kellogg-marketing-global-pandemic/) - These are not easy times, but we will come out of it. And, when we do, have a marketing plan ready to go. Gini Dietrich has three strategies to consider.
- [How to Implement the PESO Model Without Earned Media](https://spinsucks.com/communication/peso-model-without-earned-media/) - What is one to do when an executive or client only wants earned media and you don’t have anyone to pitch? Gini Dietrich describes the PESO Model without the E.
- [How to Work with Distractions: A Guide for Communicators](https://spinsucks.com/entrepreneur/how-to-work-with-distractions/) - Our work from home life is full of distractions right now. From news to kids to significant others. Guest author Kimberly Crossland has tips on how to work with distractions.
- [Business Spring Cleaning: Communications Strategy Success](https://spinsucks.com/communication/spring-cleaning-communications-strategy/) - How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts.
- [My Hot Mess: How Laura Petrolino Unicorns Through a Pandemic](https://spinsucks.com/my-hot-mess/laura-petrolino-crisis-coping/) - Laura Petrolino is in the "My Hot Mess" hot seat to discuss how she uses a combo of baking, push-up challenges, and meditation to survive quarentine.
- [Four Reasons the PESO Model Won't Work in Your Organization](https://spinsucks.com/communication/four-reasons-peso-model-wont-work/) - There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work.
- [How to Put AI in PR and Demonstrate the Value of Communicators](https://spinsucks.com/marketing/how-to-put-ai-in-pr/) - Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies.
- [How to Level Up Your Professional and DIY Video Production](https://spinsucks.com/communication/diy-video-production/) - While video production might be a bit tricker during these "stay-at-home" times, these tips from guest author Tony Gnau will level up both your professional and DIY video production
- [How to Implement the PESO Model, No Matter Your Team’s Size](https://spinsucks.com/communication/implement-peso-model-team-size/) - Need to understand how to understand how to implement the PESO Model, no matter the size—or experience—of your team? Gini Dietrich has you covered!
- [Business Spring Cleaning: Sparkling Clean Website Performance](https://spinsucks.com/marketing/website-performance/) - Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle.
- [My Hot Mess: How Gini Dietrich Is Coping During a Crisis](https://spinsucks.com/my-hot-mess/gini-dietrich-crisis-coping/) - In a series called My Hot Mess, we'll speak to communicators around the globe about the things they're doing right now to get through this hot mess we call life. Gini Dietrich launches the new series by talking about how she's muddling through.
- [Five Terrible Media Pitch Examples and What to Learn from Them](https://spinsucks.com/communication/media-pitch-examples/) - These five media pitch examples from guest author Delaney Kline will help you improve your pitches by showcasing what NOT to do for a successful media pitch.
- [Five Things to Include In Your Storytelling](https://spinsucks.com/communication/business-storytelling/) - Gini Dietrich says there are five things, as they relate to storytelling, that will make your business owned media program successful.
- [The PESO Model Certification](https://spinsucks.com/communication/peso-model-certification/) - The PESO Model Certification from Spin Sucks and S.I. Newhouse School for Public Communications at Syracuse University is available. Gini Dietrich has the details on how to get yourself certified.
- [Five Guiding Principles for Marketing During a Crisis](https://spinsucks.com/communication/market-during-a-crisis/) - You can—and should be—marketing right now. Gini Dietrich has five guiding principles by which to live as you decide what and how to market during a crisis.
- [65 Questions to Improve Your Social Media Presence Today](https://spinsucks.com/social-media/social-media-presence/) - Laura Petrolino shows you how to clean up your social channels and improve your results with this spring cleaning checklist.
- [Home Office Set-up Ideas for Communicators Who Work from Home](https://spinsucks.com/entrepreneur/work-from-home-offices/) - Grab home office set-up ideas from the Spin Sucks community to conquer work from home status like a pro. Laura Petrolino will help you find an office for every need.
- [The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 2](https://spinsucks.com/entrepreneur/mindset-shifts-during-crisis-2/) - A decade ago, Dan Sullivan we make mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines what he advises and provides advice, as it relates to a communicator.
- [Six Steps to Create Super Powered Landing Pages That Convert](https://spinsucks.com/marketing/landing-pages-that-convert/) - It's a bird, it's a plane, it's a landing page. Your landing pages are one of your most important digital assets. Guest author, Jon-Mikel Bailey offers six steps to build high-performing landing pages that convert.
- [The 10 Mindset Shifts to Get Yourself Through a Crisis, Part 1](https://spinsucks.com/entrepreneur/mindset-shift-during-crisis-1/) - A decade ago, Dan Sullivan proposed 10 mindset shifts, which are as relevant today as they were then. Gini Dietrich outlines them here and shows how they're relevant to a communicator.
- [Work More Effectively Anywhere: The Communicator's Digital Declutter](https://spinsucks.com/entrepreneur/digital-declutter/) - Ready, set, declutter! Now's a great time to clean out your digital workplace so you can work more effectively from anywhere. Follow these steps from Laura Petrolino for a digital declutter.
- [So You Work from Home AND Homeschool. Now What?](https://spinsucks.com/entrepreneur/work-from-home-homeschool/) - For all of you parents who suddenly find yourself having to work from home AND homeschool, Gini Dietrich has some advice and a reminder: do the best you can.
- [The Road to the FEEL Model and FEEL First Communications](https://spinsucks.com/communication/feel-model-feel-first-communications/) - The FEEL Model helps us communicate with audiences in a way that demonstrates passion, empathy, and an understanding of people's needs. Deirdre Breakenridge explains how.
- [So You Suddenly Work from Home. Now What?](https://spinsucks.com/entrepreneur/work-from-home/) - Your new normal is to work from home, but you have to do it on top of kids and/or spouses or partners home, too. Or without any human interaction. Gini Dietrich has several tips on how to survive.
- [Good News Stories for When You Don't Want to Read About COVID-19](https://spinsucks.com/entrepreneur/good-news-stories-covid19/) - Tired of reading endlessly about the pandemic. We've got you covered with good news stories to brighten your day.
- [PESO Model Certification: Your Questions Answered](https://spinsucks.com/communication/peso-model-certification-faq/) - The PESO Model Certification is the answer to every communicator's need to be able to execute a fully integrated program—and measure results. Laura Petrolino has more.
- [How to Implement the PESO Model In Your Communications Program](https://spinsucks.com/communication/implement-peso-model/) - Here's your one-stop-shop of tools and resources on how to implement and measure the PESO model as part of an integrated communications program
- [News Media Are In Uncharted Waters—Where Do We Go From Here?](https://spinsucks.com/communication/news-media-uncharted-waters/) - National and local media have been hollowed out. Distrust in social networks is on the rise. Rik Haslam offers a perspective on how news media can rebuild trust.
- [How the PESO Model Prevents the Media Relations Pigeon Hole](https://spinsucks.com/communication/peso-model-media-relations-pigeon-hole/) - The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations. And it's pretty clear most executives use PR for that purpose. Gini Dietrich provides tips on getting out of that hole.
- [Why Female Communicators Need to Have—and Be—Mentors](https://spinsucks.com/entrepreneur/women-mentors/) - Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help.
- [Cleopatra: The PESO Model Pharaoh](https://spinsucks.com/communication/cleopatra-communicates-peso-model/) - Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on.
- [Visualize the PESO Model to Help Others Understand it](https://spinsucks.com/communication/visualize-the-peso-model/) - Katleen Peeters explains how the PESO model helped her understand what integrated communications actually means and how to put it into practice.
- [The Challenges and Solutions of the PESO Model](https://spinsucks.com/communication/peso-model-challenges-solutions/) - A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution.
- [Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin](https://spinsucks.com/communication/touchpoint-analytics-peso-model/) - Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains...
- [Why PR Must Own Online Reputation and the PESO Model](https://spinsucks.com/communication/why-pr-must-own-online-reputation-peso-model/) - The blurring lines between PR and marketing have communications pros worried. Jon Goldberg explains why PR should own the PESO model and reputation management.
- [Adding Affiliate Marketing into the PESO Model Mix](https://spinsucks.com/marketing/peso-model-affiliate-marketing/) - Affiliate marketing doesn't exist in a silo. Michael Quoc shows us how to weave affiliate marketing into the PESO model mix.
- [Making Earned Media the Star of Your PESO Program](https://spinsucks.com/communication/earned-media-peso/) - Digital communications changes fast. We have data available like never before. Brendon O'Donovan explains how PR teams can have impact right alongside marketing teams with earned media.
- [How a Small Non-Profit Used the PESO Model for Success](https://spinsucks.com/communication/peso-model-non-profit-case-study/) - With PR and marketing being coordinated under one management umbrella these days, it's difficult to not cross lines and be successful. Here is a five-week case study for a small non-profit that did just that, using the PESO model.
- [How Whole30 Will Make You Hungry for the PESO Model](https://spinsucks.com/communication/peso-model/) - Hanna Knowles details how the Whole30 brand used the PESO model in an integrated effort to gain serious visibility and achieve real business results.
- [How to Use Paid Media in Your Communications Program](https://spinsucks.com/communication/paid-media-communications-program/) - Most communicators skip the paid media part of the PESO model, leaving it to their advertising brethren. But Gini Dietrich makes a case for keeping it under one umbrella.
- [The Massive Guide to Measurement in the PESO Model](https://spinsucks.com/communication/peso-model-measure-results-guide/) - How do we measure results in a communications program, let alone in the PESO Model? This is the massive guide to measurement and proving your worth.
- [The PESO Model: Results of the Cohesive Whole](https://spinsucks.com/communication/peso-model-deliver-results/) - The PESO model was designed to be used as a cohesive whole for best results, but it's fluid and adaptable, too. Gini Dietrich shows you how to choose what's best for you.
- [Shared Media: A Deep(er) Dive into Its Place in the PESO Model](https://spinsucks.com/communication/peso-model-shared-media-deep-dive/) - The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it.
- [A PESO Model Program Can't Exist Without Owned Media](https://spinsucks.com/communication/peso-model-owned-media/) - O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot exist without owned media. It's the foundation for it all. Gini Dietrich has more.
- [How to Walk the PESO Model Walk](https://spinsucks.com/communication/peso-model-walk/) - The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Gini Dietrich describes how to walk the PESO model walk.
- [The PESO Model as it Relates to Professional Development](https://spinsucks.com/communication/peso-model-professional-development/) - The always-on nature of our industry makes the idea of training and coursework nearly impossible. Who has the time? Enter the PESO model. Gini Dietrich has more.
- [Adapting the PESO Model as Your Own is Theft](https://spinsucks.com/communication/peso-model-theft/) - In a recent Google search, Gini Dietrich discovered the PESO model graphic has been stolen and robbed of its copyright. Many, many times.
- [The PESO Model Course with PRSA is Here! It's Really Here!](https://spinsucks.com/communication/prsa-peso-model-course/) - The PESO model course, which comes to you from PRSA and Spin Sucks, is ready for you to learn how to build your integrated, and measurable, program. Gini Dietrich has all the details.
- [How to Integrate Owned and Earned Media In the PESO Model](https://spinsucks.com/communication/integrate-owned-and-earned-media/) - If you want to get a gold star from Google, you need to know how to integrate owned and earned media. Gini Dietrich tells you how.
- [How the PESO Model Can Prevent the Convergence of PR and Marketing](https://spinsucks.com/communication/peso-model-convergence-pr-marketing/) - The 2019 Global Communications Report shows, in the next five years, marketing will own the PESO model and PR will be relegated to a tactic. Gini Dietrich has a solution, but it will take some elbow grease and left-brained thinking.
- [What is the PESO Model? Integration of the Four Media Types](https://spinsucks.com/communication/what-is-the-peso-model/) - Learn what the peso model is, what the four media types include, and why it's crucial for communicators who want to build measurable and successful communications campaigns.
- [The PR Industry and the PESO Model During the Next Decade](https://spinsucks.com/communication/pr-industry-peso-model/) - During the next decade, Gini Dietrich says you need to be experienced and wise about how the PESO model work so you can "conduct" the machines to do exactly what you want.
- [Who Can Use the PESO Model?](https://spinsucks.com/communication/peso-model-use/) - We talk today about who within an organization can use the PESO model, the different ways they can use it...and what happens when they don’t.
- [Star Wars, the PESO Model, and a Challenge for You](https://spinsucks.com/communication/star-wars-peso-model/) - A Star Wars superfan has written a 30,000 word dissertation on why the franchise sucks. He wants to get it in front of Bob Iger and asks for help. Gini Dietrich shows how the PESO model could help him achieve his goals.
- [The Communicator's Playbook: Implement a PESO Model Program](https://spinsucks.com/communication/the-communicators-playbook/) - The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program.
- [Five Owned Media Metrics Every Communicator Should Track](https://spinsucks.com/communication/owned-media-metrics/) - Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start.
- [What to Include in Your PR Metrics Dashboard](https://spinsucks.com/communication/pr-metrics-dashboard/) - Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results.
- [Spin Sucks AMA: Serena Ehrlich on Visual Storytelling Essentials](https://spinsucks.com/communication/visual-storytelling-essentials/) - In a mobile-first world, visual storytelling is a communications essential. Our next #SpinSucksAMA features Serena Ehrlich sharing visual storytelling strategies, tips, and tools.
- [How to Handle Communications About the Coronavirus](https://spinsucks.com/communication/coronavirus-communications/) - Hopefully, in the light of coronavirus, we can continue business as usual, but hope is not a strategy. Preparation is key. Gini Dietrich has some tips to help you prepare.
- [PESO Model 2.0: A New Masterclass to Help You In 2020 and Beyond](https://spinsucks.com/communication/peso-model-masterclass/) - February is PESO model learning month and Gini Dietrich lists resources all over the web to help you take it from theory to practice in a short amount of time.
- [How to Build a Communications Team That Earns Client Trust](https://spinsucks.com/entrepreneur/team-client-trust/) - Client trust doesn't happen overnight. Neither does building a team that earns trust from both you and your clients. Ken Jacobs explains how.
- [Help! My Client is Questioning PR Value! What Should I Do?](https://spinsucks.com/communication/pr-value/) - These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them.
- [The Future of Communications is Growth Stage PR](https://spinsucks.com/entrepreneur/growth-stage-pr/) - What is growth stage PR and why should your organization embrace it? Eric Schwartzman explains and shares strategies on how to implement it effectively.
- [The Double-Edged Sword of Measurement In the PESO Model](https://spinsucks.com/communication/peso-model-measurement/) - You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results.
- [Use Internal Communications to Eliminate False Fears](https://spinsucks.com/communication/internal-communications-false-fears/) - False fears among employees can create a disaster. Use internal communications processes to prevent it and help team members feeling secure. Laura Petrolino shares tips to do so.
- [The February Slump Professional Development: Online Courses](https://spinsucks.com/communication/public-relations-professional-development-online-courses/) - These online courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan to get yourself out of the February slump.
- [FTC Disclosure: The Latest Guidelines for Social Media Influencers](https://spinsucks.com/marketing/ftc-disclosure/) - Here are some of the top things communicators need to know about the FTC disclosure guidelines for social media influencers. Laura Petrolino breaks them down.
- [Ethical Decision Making: The Communicator's Responsibility](https://spinsucks.com/communication/ethical-decision-making-responsibility/) - Communicators face situations daily where they must set guidelines for ethical decision-making practices. Here are some of the most common ones and strategies to deal with them.
- [The Double Ethics Standard Between PR and Journalism](https://spinsucks.com/communication/pr-ethics-vs-journalsm-ethics/) - Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter
- [How Google Helped BERT Get Revenge](https://spinsucks.com/communication/google-bert-revenge/) - BERT means that Google now understands context, including word order, far better than before. Gini Dietrich says this means your content marketing needs to uplevel.
- [Why Tough Love Is Necessary for Successful Client Service](https://spinsucks.com/communication/tough-love-client-service/) - Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully.
- [How to Reduce Bias in Communication: A Communicator's Responsibility](https://spinsucks.com/communication/bias-in-communication/) - How do you reduce bias in communication in your work? Our community of experts discusses the struggles communicators face and strategies to help by Laura Petrolino.
- [2020 Super Bowl Ads: The Communications Perspective](https://spinsucks.com/marketing/super-bowl-ads/) - This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers.
- [How Long-Form Content Improved My Content Marketing Strategy](https://spinsucks.com/communication/long-form-content-in-content-marketing/) - Long-form content or blog posts help you establish authority and trust—and boost SEO. Agency owner Chris Craft offers strategies and tips on how to get started.
- [The Continual Conversation About PR and Podcasting](https://spinsucks.com/communication/pr-podcasting-conversation/) - There are lots of options for podcasting in PR, including micro-podcasts and smart device audio. Gini Dietrich breaks it all down for you here.
- [The Secret Ingredient to an Exceptional Client Relationship](https://spinsucks.com/communication/client-relationship/) - Without this important factor, your client relationships will fall short. Laura Petrolino explains what it is and how you can use it to build exceptional client relationships.
- [Three Steps to Create an Employee Brand Ambassador Program](https://spinsucks.com/communication/employee-brand-ambassador-program/) - There are 3 steps necessary to create an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one.
- [The Six Habits that Lead to Being a Strategic Thinker in PR](https://spinsucks.com/communication/pr-strategic-thinker/) - Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker.
- [How Politics Fits Into This Year's Communications Campaigns](https://spinsucks.com/communication/politics-communications-campaigns/) - Whether politics should be discussed in a professional setting is a polarizing issue. But the opportunity to stand up for your beliefs is stronger than ever. Gini Dietrich has more.
- [The Hunt for Standout Story Leads in Media Relations](https://spinsucks.com/communication/story-leads-media-relations/) - What can you do to stand out and get journalists to bite on your story leads when they’re inundated by pitches? Travis Claytor shares seven tips for media relations success.
- [Spin Sucks Question: Cultivating Customer Brand Ambassadors](https://spinsucks.com/communication/customer-brand-ambassadors/) - Your customers are your organization's best influencers. In our #SpinSucksQuestion, our community shares the eight steps communications leaders need to follow to cultivate customer brand ambassadors.
- [11 Social Media Marketing Tools to Help Improve Your Strategy](https://spinsucks.com/social-media/social-media-marketing-tools/) - What are some of the top social media marketing tools to optimize your content strategy? Shane Barker recommends 11 recommendations and provides an overview of what each does best.
- [The Hopes and Dreams (and Concerns) of Artificial Intelligence](https://spinsucks.com/communication/hopes-concerns-artificial-intelligence/) - One of the most exciting things about artificial intelligence is that it can scale activities that are difficult to scale sustainably when done manually. Gini Dietrich has more.
- [Client Onboarding: Follow These Four Steps for Success](https://spinsucks.com/communication/sucessful-client-onboarding/) - These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. Laura Petrolino walks you through the process.
- [Search Engine Strategies: Avinash Kaushik](https://spinsucks.com/social-media/search-engine-strategies-avinash-kaushik-3/) - Search engine optimization. Internet optimization. Web goals. Search engine marketing.
- [Spin Sucks Question: The Future of Influencer Relations](https://spinsucks.com/communication/influencer-relations-2020/) - Our community of experts lays out the do's, don'ts, and rules of influencer relations done right in 2020 in our #SpinSucksQuestion. Laura Petrolino discusses what needs to change for influencer relations to save itself.
- [Sensory Awareness and Storytelling](https://spinsucks.com/communication/sensory-awareness-and-storytelling/) - Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours.
- [Spin Sucks Question: Communications Trends of 2020](https://spinsucks.com/communication/communications-trends-2020/) - From AI to how political campaigns use social media, our Spin Sucks Community weighs in on the communications trends they are most excited for in 2020 in our #SpinSucksQuestion
- [50 Writing Prompts for Content Development](https://spinsucks.com/communication/writing-prompts/) - Content development can often be challenging, which is why we have 50 writing prompts to help you get started. From fill-in-the-blanks to questions, Gini Dietrich has you covered.
- [How to Pay for Video in 2020 and Not Break Your Budget](https://spinsucks.com/social-media/video-production-retainer/) - Are you planning to produce videos for your organization? What's the best way to pay for them, retainer or one-off? Tony Gnau shares video budgeting tips.
- [How to Spot Red Flags In New Business Relationships](https://spinsucks.com/entrepreneur/business-red-flags/) - It’s important to be realistic and weigh risks against the opportunities. Looking for red flags is the best way to do that. Gini Dietrich shows you how.
- [What Cats Can Teach Us About Effective Content Creation](https://spinsucks.com/communication/cats-and-content-creation/) - Jealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline-inspired content creation tips you should use in your content strategy. It's like catnip for the communications pro.
- [Spin Sucks AMA: Deirdre Breakenridge on Communicating with the FEEL Model](https://spinsucks.com/communication/feel-model-communications/) - After a personal tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed a framework for more empathetic communications. Join Deirdre on our next #SpinSucksAMA as she discusses the FEEL Model.
- [Why You Should Set New Year's Goals vs. Resolutions](https://spinsucks.com/entrepreneur/setting-new-years-goals/) - Making a resolution may not be the best way to actually make any changes. What can be a lot more effective is setting SMART goals. Gini Dietrich describes how to do this—and how to stay on task for the entire year.
- [How to Repurpose Your Media Interviews](https://spinsucks.com/communication/repurpose-media-interviews/) - Not every interview will see the light of day. We have no control over that and yet, if our media interviews don't air/publish/run, it's our fault. Gini Dietrich describes how to repurpose your unaired interviews.
- [Growing a Business: The Jump Shot Success Strategy](https://spinsucks.com/entrepreneur/growing-a-business/) - What does basketball have to do with growing a business? Find out why every entrepreneur should take a lesson from Kenny Sailors, inventor of the jump shot.
- [Email Marketing is Not Dead, but Yours Might Be Long Gone](https://spinsucks.com/marketing/email-marketing-dead-gone/) - Long live email marketing! It's certainly not dead, but the way your execute yours might be beyond saving. Here are some tips to revive it.
- [Five Things I Learned About the PR Industry: A Tech's POV](https://spinsucks.com/communication/five-things-learned-about-pr-industry/) - The PR industry has evolved a lot in the past 10 years. Jesse Wynants, a tech insider, offers his POV on the changes and what they mean for the future.
- [21 Good News Stories to Inspire and Motivate Your 2020](https://spinsucks.com/entrepreneur/good-news-stories-2019/) - These 21 good news stories will launch your 2020 on the right foot. Laura Petrolino shares the good things that happened in 2019 and how you can create more in 2020.
- [How Santa Uses the PESO Model to Own Christmas](https://spinsucks.com/communication/santa-claus-peso-model/) - If you think about it, Santa Claus may be the most powerful brand in the world. Here's how he uses the PESO model to be a communications powerhouse.
- [Tips to Excel at the 30-Day Communications Challenge](https://spinsucks.com/communication/30-day-communications-challenge-tips/) - Want to participate in the Spin Sucks 30-Day Communications Challenge? Gini Dietrich has some tips to help you not just succeed, but excel.
- [What Hiding Instagram Likes Means for Marketers](https://spinsucks.com/marketing/hiding-instagram-likes/) - Some marketers used Instagram likes to determine success. Now that likes are being hidden, Lauren Anderson believes brands need to adopt new metrics tied to business goals.
- [Six Communications Takeaways from Social Media Week](https://spinsucks.com/communication/six-takeaways-social-media-week/) - Social Media Week Toronto had a diverse line-up of presenters and ideas. Alison Garwood-Jones offers are six key takeaways for marketers and communications professionals.
- [The 2020 Spin Sucks 30-Day Communications Challenge](https://spinsucks.com/communication/spin-sucks-30-day-communications-challenge/) - We're coming up on 2020 and it's going to be a great year! To guarantee your success, Spin Sucks has re-launched its 30-day communications challenge. Gini Dietrich has details, and gives you the information on how to get started.
- [Is the 30-Day Communications Challenge Right for Me?](https://spinsucks.com/communication/30-day-communications-challenge-faqs/) - The 30-Day Communications Challenge is not for the faint of heart. Here Gini Dietrich describes who it makes sense for and why.
- [12 Days of Christmas: Seven PR Pros to Follow](https://spinsucks.com/communication/follow-comms-pr-pros/) - On the seventh day of Christmas, Spin Sucks gave to you seven PR pros to follow who can educate, inform and engage you about communications and PR by Martin Waxman.
- [Shared Media: How Black and White Newsprint Led to a Vibrant Community](https://spinsucks.com/communication/shared-media-newsprint/) - What better way to get to know potential clients than to invite them onto your balcony and into your living room every Sunday morning? Paula Kiger explains the vibrant community that has grown out of newsprint.
- [The 2019 Personal Grateful Challenge](https://spinsucks.com/communication/2019-personal-grateful-challenge/) - Every Thanksgiving Eve, Gini Dietrich challenges us all to participate in the grateful challenge. See what it is here—and if you're up for playing along.
- [Thanksgiving Marketing Statistics You'll Gobble About](https://spinsucks.com/marketing/thanksgiving-marketing-statistics/) - Turkey thought leadership. Stuffing strategy. Every communicator needs to know these fun and useful Thanksgiving marketing facts. Laura Petrolino tells you why.
- [Spin Sucks Question: What Are You Most Thankful for Professionally?](https://spinsucks.com/social-media/spin-sucks-question-most-thankful-professionally/) - With Thanksgiving almost here, we asked what our community is most thankful for professionally in our #SpinSucksQuestion. We're thankful for your answers.
- [Five Steps to Agency Growth Without Creating More Content, Part Three](https://spinsucks.com/entrepreneur/agency-growth-without-content-pt-three/) - In the final of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process.
- [How to Build and Measure an Effective Facebook Ads Strategy](https://spinsucks.com/marketing/facebook-ads-strategy/) - If you ever have said "Facebook ads don't work for me," then this is the article for you. Andrea Vahl shows you how to create and measure an effective strategy for your business based around your organizational goals and KPIs.
- [Creating False Idols: The Responsibility of Social Proof](https://spinsucks.com/communication/social-proof-responsibility/) - How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers.
- [Spin Sucks Question: What Are the Main Metrics Your Organization Tracks?](https://spinsucks.com/social-media/tracking-pr-metrics/) - What are the main metrics your organization tracks and how do they contribute to your business goals? That's what we asked in the #SpinSucksQuestion.
- [Five Steps to Agency Growth Without Creating More Content, Part 2](https://spinsucks.com/entrepreneur/agency-growth-without-content-pt-two/) - In part two of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process.
- [Five Steps to Agency Growth Without Creating More Content, Part 1](https://spinsucks.com/entrepreneur/agency-growth-without-content-pt-one/) - We truly don't need more content, especially when growing an agency. In part one of a three-part series, Gini Dietrich shows you how to grow without all the things.
- [Journalists' Top Six Pitching Pet Peeves](https://spinsucks.com/communication/journalists-pitching-pet-peeves/) - Securing quality coverage from media can do wonders for your brand, but pitchin’ ain’t easy. Delaney Kline shares tips on how to avoid six of journalists pitching pet peeves.
- [Spin Sucks Question: Great Examples of User-Generated Content](https://spinsucks.com/social-media/user-generated-content-examples/) - Does your company encourage customers to create user-generated content? What are your success stories? That's what we asked in our #SpinSucksQuestion.
- [Be Optimistic: Improve Your Job and Your Life In 2020](https://spinsucks.com/entrepreneur/be-optimistic/) - Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life.
- [Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies](https://spinsucks.com/communication/pr-measurement-strategies/) - Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke.
- [The Communications Industry Is Not Free from Diversity Issues](https://spinsucks.com/entrepreneur/diversity-communications-industry/) - The statistics prove we still have a long way to go to have diversity at work—and that the change must come from women and other minorities. Gini Dietrich has the stats, along with ideas and tips to help you build diversity in your workplace.
- [The Rockstar Guide to Setting Professional Goals in 2020](https://spinsucks.com/entrepreneur/setting-professional-goals/) - The year is coming to an end and it's time to set your 2020 professional goals. With the help of this rockstar guide from Laura Petrolino, you can set achievable and effective goals to further both your career and your life.
- [Spin Sucks Question: How Do You Feel About Emoji?](https://spinsucks.com/social-media/how-do-you-feel-about-emoji/) - Are you an all-emoji-all-the-time kind of person? Or do you think they're unprofessional? That's the topic in this week's #SpinSucksQuestion!
- [What the New Google BERT Update Means for Communicators](https://spinsucks.com/marketing/bert-update-communicators/) - BERT is the new update from Google, but before you get all stressed out about what that means for you, Gini Dietrich breaks it down and tells you what to do.
- [Spin Sucks AMA Recap: Marisa Ricciardi on Public Relations KPIs](https://spinsucks.com/communication/marisa-ricciardi-public-relations-kpis/) - In the latest #SpinSucksAMA, entrepreneur Marisa Ricciardi shares strategies on how to tie public relations KPIs to business goals.
- [Spin Sucks AMA with Darryl Salerno: Agency Planning and Profitability](https://spinsucks.com/entrepreneur/spinsucksama-darryl-salerno/) - Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits.
- [The Do’s and Don’ts of Holiday-Themed Content Campaigns](https://spinsucks.com/communication/holiday-themed-content-campaigns/) - Done well, holiday-themed content campaigns can connect you with your audience, generate a lot of engagement and generally be a good time for everyone.. Gini Dietrich shows you how.
- [Use the Buyer's Journey to Engage Brand Advocates](https://spinsucks.com/communication/brand-advocates/) - Brand advocates are a crucial resource for your business, but too often we overlook opportunities to connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers.
- [Spin Sucks Question: What's Your Favorite Scary Movie?](https://spinsucks.com/social-media/favorite-scary-movie/) - We're getting in the Halloween spirit for the #SpinSucksQuestion and this week, we asked which scary movie our community considers the scariest. Get ready!
- [How to Become a Top-Performing Content Marketer in 2020](https://spinsucks.com/communication/top-performing-content-marketing/) - Gini Dietrich has compiled content marketing stats, tips, tools, and best practices. As you plan for your 2020 content marketing needs, this is a great place to start.
- [The Negotiation Skills You Need As a Communicator](https://spinsucks.com/entrepreneur/communicator-negotiation-skills/) - Gini Dietrich has the tips and strategies for different types of negotiation skills you might find yourself in as a communications professional.
- [How Can Agency Leaders Prepare for Another Recession?](https://spinsucks.com/communication/agency-leaders-recession-preparation/) - What can agency leaders do to properly prepare for a recession? Drew McLellan takes a look at what the trends are showing us and what agencies can do.
- [Eleven Halloween Costumes for the Communications Professional](https://spinsucks.com/communication/halloween-costumes-communications-professional/) - Can't decide what to dress up as this Halloween? Laura Petrolino provides a list of 11 different costumes that are perfect for the communications professional.
- [Spin Sucks Question: Have You Ever Been Professionally Ghosted?](https://spinsucks.com/social-media/spinsucksquestion-professionally-ghosted/) - Have you ever been professionally ghosted? Do you think you're the reason? That's what Whitney Danhauer asks in this week's #SpinSucksQuestion.
- [The Agency Specialization Struggle](https://spinsucks.com/communication/agency-specialization-struggle/) - If you're struggling with the decision of agency specialization, Philip Morgan has four helpful tips borne out of his experience to make yours easier.
- [Three Ways to Decide If an App is Worthy of Your Attention](https://spinsucks.com/social-media/app-attention-worthy/) - In a perfect world, an app solves a problem, makes something easier, or entertains you. Gini Dietrich helps you decide when one is worthy of your attention.
- [Seven Reasons You Were Professionally Ghosted](https://spinsucks.com/entrepreneur/avoid-being-professionally-ghosted/) - Professionally ghosted? These seven new business "spooks" are stalling your agency's growth. Laura Petrolino explains what they are and how to avoid them.
- [Spin Sucks Question: How Do You Avoid Work Burnout?](https://spinsucks.com/social-media/avoid-work-burnout-3/) - Exercise? Boundaries? Reduce screen time? How do you avoid work burnout? That's the topic of this week's #SpinSucksQuestion.
- [How to Identify and Avoid Work Burnout](https://spinsucks.com/entrepreneur/avoid-work-burnout/) - Stop wearing the "I'm so busy" badge and falling prey to work burnout. Gini Dietrich offers tips for on how to identify and avoid burnout and stay focused at work.
- [Six Reasons Agency Owners Get Stuck and Can't Scale](https://spinsucks.com/entrepreneur/stuck-agency-owners/) - There are major reasons why smart, talented agency owners get stuck in their businesses and can’t seem to grow. Gini Dietrich describes six of them.
- [Have Notebook, Will Travel](https://spinsucks.com/communication/travelers-notebook/) - Everyone has their must-have tools that make them better at work, life… just better. For Mike Connell it was always a notebook. But not just any notebook. Keep reading for more...
- [Spin Sucks AMA Recap: Darryl Salerno on Agency Planning](https://spinsucks.com/entrepreneur/darryl-salerno-agency-planning/) - All business owners struggle with agency planning. In the #SpinSucksAMA we talked to Darryl Salerno, who offered strategies on how to streamline your firm and make it more profitable.
- [What to Include In Your Email Marketing for Best Results](https://spinsucks.com/marketing/email-marketing-best-results/) - It's important not to have all of your eggs in one email marketing basket. There is a solution so you aren’t just sending emails, but sending them as part of a larger plan. Gini Dietrich has more.
- [Four Skills for Successful Client Service Negotiations](https://spinsucks.com/communication/client-service-negotiation/) - Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes.
- [Spin Sucks Question: Favorite Podcasts for International Podcast Day](https://spinsucks.com/social-media/international-podcast-day/) - In this week's #SpinSucksQuestion, we celebrate International Podcast Day as our community offers up some of their favorite podcasts.
- [Why (and How) Everyone Needs a Coach](https://spinsucks.com/entrepreneur/spin-sucks-coaching-details/) - The Spin Sucks coaching program combines one-on-one coaching, group coaching, networking, and business building with a proprietary process that helps you scale.
- [Spin Sucks AMA with Marisa Ricciardi: Marketing and Public Relations KPIs](https://spinsucks.com/marketing/marketing-public-relations-kpis/) - How do marketers and PR pros develop KPIs tied to business goals? Agency owner and entrepreneur Marisa Ricciardi offers tips and strategies in the next #SpinSucksAMA.
- [How to Determine the Effectiveness of Your Pop-Ups](https://spinsucks.com/marketing/effective-pop-ups/) - Pop-ups may be annoying to all of us marketers, but in the real world they’re very effective. Gini Dietrich describes how to increase your conversions.
- [Spin Sucks Question: What's Your Punctuation Pet Peeve?](https://spinsucks.com/social-media/punctuation-pet-peeve/) - Do you have a punctuation pet peeve in digital and social media that really bothers you? That's what we're talking about on this week's #SpinSucksQuestion!
- [Why You Must Make Agency Specialization a Priority](https://spinsucks.com/entrepreneur/prioritize-agency-specialization/) - The only way to compete is to have the nerve to not try to be good at everything. It's not easy, but it's why agency specialization must be a priority. You'll be paid for an expertise—because you are the best in your field—and will never have to drop your prices to get new business. Gini Dietrich has more on how and why this is important.
- [How to Authentically Connect with the Latinx Audience without Hispandering](https://spinsucks.com/communication/latinx-audience-communications/) - In recent years, Hispanic Heritage Month has turned into a puzzling, marketing bacchanal. Suset Laboy offers strategies and tips on how to fix that.
- [Why a Digital Declutter Every Quarter Is Necessary](https://spinsucks.com/entrepreneur/digital-declutter-quarterly/) - It's impossible to evolve your communications plan if your digital life is a mess. It's time for a digital declutter. Gini Dietrich has four things to do right now.
- [The Professional's Guide to a Successful Communications Plan](https://spinsucks.com/communication/communications-plan-guide/) - September is planning season. Where do you begin? Laura Petrolino shares the must-have tools, checklists, and resources you need to build a world domination-worthy PR plan.
- [Spin Sucks Question: What's Your Most Valuable Spin Sucks Learning?](https://spinsucks.com/social-media/most-valuable-spinsucks-learning/) - The PESO model is crucial to the communications industry, strategic, and forward-thinking, so the answers to this week's #SpinSucksQuestion were no surprise.
- [Eight of the Worst News Release Mistakes](https://spinsucks.com/communication/news-release-mistakes/) - The news release isn't dead, but it has a long way to come to make it an effective tool. Gini Dietrich has eight of the biggest mistakes PR pros make with a release.
- [Real or Deepfake? Issues and Challenges for Communications Pros](https://spinsucks.com/social-media/deepfake-issues-communications-pros/) - One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns.
- [When a Negative Customer Experience Derails Your Day](https://spinsucks.com/communication/negative-customer-experience/) - Nobody enjoys a negative customer experience. Not the customer and not the business, but they do happen. Gini Dietrich has tips to handle those instances with grace.
- [Seven Things Successful Client Service Leaders Do](https://spinsucks.com/communication/successful-client-service-leaders/) - Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up.
- [What Are the Top New PR Skills Communications Pros Should Have?](https://spinsucks.com/social-media/pr-skills/) - This week on the #SpinSucksQuestion, Whitney Danhauer asks what the top three new PR skills communications pros should have to make them stand out.
- [Branding: Why Names Make Your Stories Spread](https://spinsucks.com/marketing/branding-names-stories-spread/) - The names you choose for your products, services, company or even campaigns define your brand and great branding is what makes your stories spread. Jeremy Miller has some tips to help you choose the right name for your next initiative.
- [What to Do When You Hate Your Boss and the Boss Is You](https://spinsucks.com/entrepreneur/hate-your-boss-you-are-boss/) - What do you do when you hate your boss, but the boss is you? Gini Dietrich has how to get yourself out of the slump and love your boss again.
- [How To Provide a Successful Customer Experience During a Crisis](https://spinsucks.com/communication/customer-experience-crisis/) - Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Laura Petrolino outlines the steps you need to take to make sure your strategy is on track.
- [Spin Sucks Question: Create Your Own Social Media App](https://spinsucks.com/social-media/create-your-own-social-media-app/) - If you could create your own social media app, what features would you include? Which ones would you leave off? That's what we asked in this week's #SpinSucksQuestion!
- [Moving From Thought Leadership to Thoughtful Leadership](https://spinsucks.com/entrepreneur/thought-leadership-thoughtful-leadership/) - Many people treat thought leadership and content marketing as one and the same. Jon Goldberg believes they're different and explains why it should be called thoughtful leadership instead.
- [Take An Unplugged Vacation Every Time With These Tips](https://spinsucks.com/entrepreneur/unplugged-vacation/) - Taking an unplugged vacation is important for your mental health and they help you refuel the proverbial tanks of creativity and productivity. Gini Dietrich describes why it's a must in our organizations.
- [Spin Sucks Question: Solving Problems in Your Communications Career](https://spinsucks.com/social-media/solving-problems-communications-career/) - The road to success is paved with challenges. In our #SpinSucksQuestion, we asked how you solved the toughest problem of your communications career?
- [Community Management is a Role for Public Relations](https://spinsucks.com/social-media/community-management-pr/) - There are many similarities between community management and public relations. Martin Waxman believes it should be a strategic position that falls under communications and explains why.
- [Artificial Intelligence Tools Versus Public Relations Skills](https://spinsucks.com/marketing/artificial-intelligence-tools/) - Artificial intelligence is on the rise, and public relations needs to take a proactive approach to #AIinPR tools. Stephen Waddington explains how.
- [How to Find Your Authentic Brand Voice](https://spinsucks.com/marketing/authentic-brand-voice/) - It's important to have a specific and authentic brand voice that remains consistent in all your content. Not sure where to start? Gini Dietrich shares tips.
- [How to Do a Content Audit to Improve Customer Relationships](https://spinsucks.com/communication/customer-relationships/) - All successful communication efforts start with solid customer relationships. Laura Petrolino explains how to do a content audit to make sure your content prioritizes them.
- [Spin Sucks Question: How Communications Pros Stay In the Know](https://spinsucks.com/social-media/pr-news-sources/) - Which sources can you rely on to have up-to-date information about the communications industry? Find out on this week's Spin Sucks Question.
- [Solopreneur vs. Communications Firm: Which is Better?](https://spinsucks.com/communication/solopreneur-vs-communications-firm/) - In the great debate of 2019, Paul Sutton and Gini Dietrich take on whether it's better to work with a solopreneur or a communications firm. You can weigh in!
- [Teaching Digital Citizenship: Kids and Social Media](https://spinsucks.com/social-media/kid-digital-citizenship-social-media/) - If we don't teach kids how to navigate social media, we can't be mad when they screw up. @Whit_Danhauer has some tips on digital citizenship and social media etiquette for kids.
- [Your Emails Don't Have to Suck](https://spinsucks.com/communication/email-marketing-best-practices-mistakes/) - Want to have more efficient email marketing? Here Gini Dietrich describes best practices to use and mistakes to avoid so your emails don't suck.
- [Innovation in Business: Three Ways To Communicate Effectively](https://spinsucks.com/entrepreneur/innovation-in-business/) - Innovation in business often requires us to use out-dated words to express new concepts. Laura Petrolino explains how to effectively overcome the language gap.
- [Spin Sucks Question: Fall Plans for Your Communications Organizations](https://spinsucks.com/social-media/fall-plans-communications-organization/) - The back-to-school season is a great time for a business reset. In our #SpinSucksQuestion, Whitney Danhauer asks: what do you have planned for your communications organizations this fall?
- [24 Reasons You Hate Your Job and What to Do About It](https://spinsucks.com/entrepreneur/hate-your-job-do-this/) - It turns out a good majority of you—70 percent—hate your job, which is a sad statement on the American Dream. If that's you, Gini Dietrich has some tips to help you do something about it.
- [Trust Bling, Tech Cred, and Online Influence with Brian Cugelman](https://spinsucks.com/marketing/trust-bling-tech-cred-influence-brian-cugelman/) - What's trust bling and how can it help your brand? Our #SpinSucksAMA recap features Brian Cugelman on online influence and establishing tech credibility and trust.
- [The Communications Professional's Customer Behavior Playbook](https://spinsucks.com/marketing/customer-behavior/) - Figure out how to best market to your customers by learning more about what goes on inside their heads. Laura Petrolino offers strategies that explain how communicators can adapt principles from behavioral science.
- [How to Generate Content Ideas and Forever Avoid Writer's Block](https://spinsucks.com/communication/generate-content-ideas-writers-block/) - It’s always easier to start with something versus a blank sheet of paper. Gini Dietrich helps you find ways to generate content ideas all around you.
- [Spin Sucks Question: What's Your Favorite Communications Movie?](https://spinsucks.com/social-media/favorite-communications-movie/) - Do you have a favorite communications movie? That's what Whitney Danhauer asked in this edition of the #SpinSucksQuestion and we cast a wide net!
- [The 2019 Spin Sucks Summer Reading List](https://spinsucks.com/communication/2019-spin-sucks-summer-reading-list/) - On the annual Spin Sucks summer reading list, Gini Dietrich details 40 books and assigns 29 thumbs up and 11 thumbs down.
- [Marketing Strategies to Cut Through Digital Clutter](https://spinsucks.com/marketing/reduce-digital-clutter/) - How can brands cut through the digital clutter and excite and engage their customers? By combining digital and experiential marketing strategies. Steve Randazzo tells us how.
- [Doin' It For the 'Gram: Six Ways to Use Instagram in Business](https://spinsucks.com/social-media/business-instagram-ideas/) - Most organization’s social media goals include getting prospects off the platform and into their funnels...but what if Instagram is the exception? Gini Dietrich explains.
- [A Holiday Guide for the Content Marketer](https://spinsucks.com/communication/a-holiday-guide-for-the-content-marketer/) - Though many a content marketer there is, it's helpful to often be reminded to go back to the basics. Cosette Jarrett does just that with these six tips.
- [How to Successfully Get Your Team Involved in Content Creation](https://spinsucks.com/communication/team-involvement-content-creation/) - Content creation shouldn't just be the role of the marketing team. Laura Petrolino provides three steps to help you engage all team members in the process.
- [Spin Sucks Question: What Books Are On Your Summer Reading List?](https://spinsucks.com/social-media/summer-reading-list/) - What books are on your summer reading list—the ones you're reading for enjoyment and pleasure? That's what Whitney Danhauer asked in this week's #SpinSucksQuestion.
- [11 Ways to Become a More Effective Leader](https://spinsucks.com/entrepreneur/effective-leader-empowering/) - We know it’s critical for a leader to have a compelling organizational and personal vision their followers can get behind and believe in. Ken Jacobs has the answers and strategies you need.
- [Outsourcing: The 3 Ways to Decide When and How to Do It](https://spinsucks.com/entrepreneur/outsourcing-how-when/) - When does outsourcing make sense? Gini Dietrich has a fool-proof way to help you figure out when you can outsource and when you have to suck it up.
- [The Importance of Handwriting for Communications Pros](https://spinsucks.com/communication/importance-of-handwriting/) - Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals.
- [Spin Sucks Question: Your Favorite Professional Development Books](https://spinsucks.com/social-media/favorite-professional-development-books/) - What's your favorite professional development book? That's what Whitney Danhauer asked our community in the #SpinSucksQuestion. And we list their top suggestions for communicators.
- [The Whys and the Hows of Extraordinary Onboarding](https://spinsucks.com/entrepreneur/extraordinary-onboarding/) - Clients are often very excited when they sign on with a new communications firm, but the wind goes out of their sails quickly if the onboarding stinks. Gini Dietrich has more.
- [What College Football Teaches Us About Brand Development](https://spinsucks.com/marketing/brand-development/) - Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands.
- [Spin Sucks Question: What Are Your Most Useful Mobile Apps?](https://spinsucks.com/social-media/the-spin-sucks-question-what-are-your-most-useful-mobile-apps/) - In this edition of the #SpinSucksQuestion, Whitney Danhauer asks the community to suggest their favorite and most useful mobile apps.
- [How Journalists View Earned Media in Today's Digital World](https://spinsucks.com/communication/earned-media-muckrack-journalism-survey/) - The 2019 MuckRack State of Journalism survey of 720 journalists gives us all the information we need to stay abreast of earned media changes. Gini Dietrich has some of the results and four key takeaways.
- [The Spin Sucks AMA Recap: Data Science with Dr. Alex Sevigny](https://spinsucks.com/marketing/spin-sucks-ama-recap-data-science-dr-alex-sevigny/) - Data science is becoming an increasingly important part of the communications toolkit. In the latest #SpinSucksAMA, Dr. Alex Sevigny shares some essential insights and tools.
- [How to Break Down Organizational Silos With the IKEA Effect](https://spinsucks.com/communication/organizational-silos/) - Managing organizational silos is an important part of any communicator's job. Laura Petrolino explains how to conquer them and get everyone on the same page with the IKEA Effect.
- [Spin Sucks Question: What's Your Favorite Piece of Technology?](https://spinsucks.com/social-media/favorite-piece-of-technology/) - Stranger Things and the lack of technology in the '80s made us wonder what tech we couldn't live without. That's what Whitney Danhauer asked in the #SpinSucksQuestion.
- [Cross Your Fingers Marketing: Why Hope Isn't a Strategy](https://spinsucks.com/entrepreneur/new-business-hope-strategy/) - Cross your fingers marketing means we've spent far too long relying on hope as a strategy, which isn't good. Gini Dietrich says you need a predictable new business program instead.
- [How HR Can Help PR with Video Content and Vice Versa](https://spinsucks.com/social-media/hr-can-help-pr-video-content-vice-versa/) - There are many great HR videos communicators can use for marketing. And vice versa. Tony Gnau offers tips on how to share already produced video content and achieve company goals.
- [A How-to Guide In Asking for Referrals for Your Agency](https://spinsucks.com/entrepreneur/agency-referrals-guide/) - It's a myth that it's an imposition to ask your clients for referrals. Gini Dietrich dispels that (and others) and give you tips to create and sustain a successful referral program.
- [Grow Your PR Agency This Summer with a Mid-year Tune-up](https://spinsucks.com/entrepreneur/pr-agency-midyear/) - Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track.
- [Great Customer Service: The Magic Is In the Details](https://spinsucks.com/communication/customer-service-details-magic/) - It can feel counterintuitive, but having and enforcing clear boundaries around customer service is one way to improve it. Gini Dietrich has that and four other rules.
- [Spin Sucks Question: Managing Workflow During Vacations](https://spinsucks.com/social-media/managing-workflow-when-your-go-to-goes-away/) - Holidays are great if you're going. But how do you manage workflow when key people are away? That's what Martin Waxman asks in our #SpinSucksQuestion.
- [Celebrate Your Independence from Self-Doubt with These Seven Rules](https://spinsucks.com/entrepreneur/self-doubt/) - All professionals struggle with self-doubt. Laura Petrolino provides seven rules to help you overcome self-doubt and refocus on your personal and professional success.
- [If You Could Interview One Person in Your Field, Who Would It Be?](https://spinsucks.com/social-media/interview-one-person-in-your-field/) - In this week's #SpinSucksQuestion Whitney Danhauer asks: If you could interview one person in your field, who would it be and why?
- [How Communications Is Missing the Content Marketing Boat](https://spinsucks.com/communication/pr-missing-content-marketing-boat/) - In a recent Content Marketing Institute of agency owners, it showed only 9% of PR firms are offering content marketing services. Gini Dietrich has why that's not OK.
- [How to Pry One-Star Reviews Off Your Brand: Part Two](https://spinsucks.com/communication/how-to-pry-one-star-reviews-off-your-brand/) - Negative, one-star leech reviews, suck business away from your brand. Chris Williams offers tips and actions on how to find, track, and manage them.
- [5 Ways to Stay on Top of Industry News and Happenings](https://spinsucks.com/communication/industry-news-updates/) - How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time.
- [12 Virtual Communication Rules of Successful Businesses](https://spinsucks.com/communication/virtual-communication/) - Virtual communication creates many challenges. Laura Petrolino provides 12 tips that will help your team excel at communicating virtually with clients and each other.
- [How to Grow Your Agency Without Retainer Work](https://spinsucks.com/entrepreneur/agency-growth-retainer-work/) - Clients are consistently hiring out projects, but retainers seem to be few and far between. Gini Dietrich explains why you don't need to worry.
- [How One-Star Reviews Act Like Leeches: Part One](https://spinsucks.com/communication/one-star-reviews-leeches/) - One-star reviews act like leeches. They get stuck to your brand, and quietly suck away at your business, causing problems you need to fix. Chris Williams explains.
- [What If We Called Thought Leadership Something Else?](https://spinsucks.com/communication/thought-leadership-new-phrase/) - Thought leadership is an essential part of many communications plans, and it's turned into a buzzword that’s lost all meaning. Gini Dietrich has how to navigate it all.
- [Summer Marketing Tips To Keep Your Sales Sizzling](https://spinsucks.com/marketing/summer-marketing/) - Laura Petrolino shares summer marketing tips to help you stay in front of customers and keep revenue rolling in during the often slower summer months.
- [Spin Sucks Question: How Do You Respond to Internet Trolls?](https://spinsucks.com/social-media/respond-internet-trolls/) - How do you deal with internet trolls and negative comments? That's what @Whit_Danhauer's asking in this week's #SpinSucksQuestion.
- [Spin Sucks AMA: Crisis Management with Melissa Agnes](https://spinsucks.com/communication/crisis-management/) - Melissa Agnes is a digital crisis management strategist, thought-leader, speaker, and author and if anyone knows how to prepare for a crisis it’s her. Here's a recap of her #SpinSucksAMA
- [Let's Take a Trip Down the Spin Sucks Memory Lane](https://spinsucks.com/communication/spin-sucks-memory-lane/) - Spin Sucks is going to celebrate its 13 year anniversary this year and Gini Dietrich thought it'd be fun to take a trip down memory lane. Join us!
- [The Summer Public Relations Professional Development Study Guide](https://spinsucks.com/entrepreneur/public-relations-professional-development-study-guide/) - Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up.
- [Handling a PR Emergency While Keeping Your Schedule Intact](https://spinsucks.com/communication/handling-pr-emergency-schedule-intact/) - No matter the situation, emergencies need to be dealt with fast. John Hall dives into how people with an already busy schedule can handle issues and crises.
- [Spin Sucks Question: Where Do You Turn for Fresh Content Ideas?](https://spinsucks.com/social-media/fresh-content-ideas/) - This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you tackle those mental blocks when it comes to content creation. How do you get over that hurdle?
- [The Five Parts of Brand Storytelling to Include Every Time](https://spinsucks.com/communication/five-part-brand-storytelling/) - Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap? Gini Dietrich has more.
- [The Three Parts of Successful Video Marketing](https://spinsucks.com/social-media/successful-video-marketing/) - Create videos that, regardless of changing trends and online behaviors, continue to be useful as long as the information in them is relevant. Gini Dietrich offers 3 parts of successful video marketing.
- [Memorial Day Marketing: Dos and Don'ts for Communicators](https://spinsucks.com/marketing/memorial-day-marketing/) - Make sure your Memorial Day marketing campaigns are respectful and effective. Laura Petrolino offers helpful dos and don'ts to plan a successful communications campaign.
- [Spin Sucks Question: Tips for Returning to Work After Vacation](https://spinsucks.com/social-media/tips-returning-work-after-vacation/) - Coming back to work after vacation can be stressful, but in this week's #SpinSucksQuestion, Whitney Danhauer dives into tips to make your return manageable.
- [Media Relations: Increase Your Search Engine Optimization](https://spinsucks.com/communication/media-relations-increase-your-search-engine-optimization/) - In the second prong of our media relations approach, we use the PR tactic to increase search engine optimization. Follow Gini Dietrich's 10-step process to get yourself on the first page of Google results.
- [How to Improve Customer Loyalty in a Changing World](https://spinsucks.com/communication/customer-loyalty/) - Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line.
- [It's the Spin Sucks Podcast Anniversary!](https://spinsucks.com/communication/first-spin-sucks-podcast-anniversary/) - It's the first Spin Sucks podcast anniversary and we asked our listeners what they've learned hanging out with us for the past year. Gini Dietrich has her learnings, too.
- [Spin Sucks Question: What Are Your Favorite Productivity Tools?](https://spinsucks.com/social-media/favorite-productivity-tools/) - This week in the #SpinSucksQuestion, Whitney Danhauer dives into everyone's favorite productivity tools, and how they use them to stay organized.
- [How to Get Paid Upfront: The Structure and the Agreement](https://spinsucks.com/entrepreneur/get-paid-upfront/) - It's a topic that makes some people's skin crawl—how to get paid upfront. But it's a necessity when running an agency. Gini Dietrich shows you how to do it easily and stress-free.
- [3 Easy-to-Make Mistakes in Communications](https://spinsucks.com/communication/mistakes-in-communications/) - There are three mistakes in your communications strategy that will come back and bite you. Gini Dietrich describes them and provides solutions, too.
- [What Marketers Get Wrong About Thought Leadership](https://spinsucks.com/communication/marketers-wrong-thought-leadership/) - Thought leadership is a hot trend in marketing, but it may be one of the oldest tactics in the book. Find out why Drew McLellan thinks we should keep at it.
- [Vacation Time: How to Grow Professionally from Time Away](https://spinsucks.com/entrepreneur/vacation-time/) - You can't bring your best to your job if you don't also take some time away. Vacation time is a needed part of a successful career. Laura Petrolino explains how to grow professionally and improve efficiency through time away from the office.
- [Spin Sucks Question: Tips on Time Management](https://spinsucks.com/social-media/tips-on-time-management/) - Whitney Danhauer does her best work when she has a deadline looming, but thanks to the #SpinSucksQuestion this week, she's finding tips on time management.
- [Use Lead Magnets to Generate Qualified Leads](https://spinsucks.com/communication/lead-magnets-qualified-leads/) - If you are charged with lead generation through content, consider using lead magnets with your landing pages. Gini Dietrich walks you through how in three easy steps.
- [The Overservicing and Overselling Conundrum](https://spinsucks.com/entrepreneur/overservicing-overselling-pr-firm/) - It doesn’t matter how clear your proposal, you'll have those who have incorrect expectations. And that leads to two issues: overservicing or overselling. Gini Dietrich describes how to stop doing both.
- [Harness the Power of AI Automation to Optimize Storytelling](https://spinsucks.com/marketing/ai-automation-storytelling/) - Many agencies are still in the early stages of collecting data and learning how to use it to drive value through AI automation. Kaitlyn Lloyd explains how.
- [Find Time to Exercise with These Six Tricks for Busy PR Pros](https://spinsucks.com/entrepreneur/find-time-to-exercise/) - It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day.
- [Lessons in Business Success from the World of Bodybuilding](https://spinsucks.com/entrepreneur/lessons-business-success/) - Any athlete will tell you that they learn so many lessons which can apply to business success through participating in their sport of choice. Laura Petrolino discuss a few such lessons she's learned through the sport of bodybuilding.
- [Spin Sucks Question: What's Your Biggest Communications Challenge?](https://spinsucks.com/social-media/biggest-communications-challenge/) - We may be in the communications business, but we still have lots of communications challenges. How do we handle them? That's our latest #SpinSucksQuestion.
- [The Decay of Trust in Today's Society—Online and Off](https://spinsucks.com/entrepreneur/trust-decay-society-today/) - The decay of trust is prevalent in our society today and it's up to us, individually, to fix it. Gini Dietrich provides three questions to ask yourself to help us rebuild trust.
- [Automate Your Business Life to Focus On Your Expertise](https://spinsucks.com/marketing/automate-business-life/) - There are lots of tools and systems you can use to automate some of your life. Gini Dietrich shows you how to craft your plan, find the tools, and get to work.
- [How to Find User-Generated Content in a Video-Driven World](https://spinsucks.com/marketing/user-generated-content-video-driven-world/) - With video ruling the internet, it's tough to find great user-generated content that can help your brand. Dan Seavers offers strategies and tips.
- [Motherly Advice That Will Improve Your Career in Communications](https://spinsucks.com/communication/motherly-advice/) - Mom really does know best. Laura Petrolino shares motherly advice from the moms of communications pros. Add your own and learn what advice from mom will help you in your own career.
- [Spin Sucks Question: How Do You Use Hashtags In Your Marketing?](https://spinsucks.com/social-media/hashtags-marketing/) - Hashtags can give your marketing a boost when used strategically. This week Whitney Danhauer wants to know how you use hashtags in your marketing strategy.
- [25 Ways to Create Shareable and Commented On Content](https://spinsucks.com/communication/create-shareable-blog-content/) - It's not easy to come up with blog content ideas day after day, but these 25 tips from Gini Dietrich will help you create something people want to comment on and share.
- [Spin Sucks AMA: Analytics, Marketing, and AI with Christopher S. Penn](https://spinsucks.com/marketing/analytics-ai-marketing/) - Whitney Danhauer recaps the latest Spin Sucks AMA with Christopher S. Penn where he dives into the world of analytics, marketing, and AI.
- [The Five-Step Customer Lifecycle Process for Communicators](https://spinsucks.com/entrepreneur/customer-lifecycle-process/) - There are lots of customer lifecycle models and lots of ways to best serve your customers when they most need it. Gini Dietrich has a simple five-step process.
- [How to Harness the Power of Inclusive Brand Storytelling](https://spinsucks.com/communication/inclusive-brand-storytelling/) - Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use inclusive brand storytelling to allow them to be part of your story.
- [Spin Sucks Question: How Do You Counter Fake News?](https://spinsucks.com/social-media/countering-fake-news/) - If your company's hit by a fake news attack, how would you counter it, and repair your reputation? That's what Whitney Danhauer asks in this week's Spin Sucks Question.
- [How to Create an Editorial Calendar from One Keyword](https://spinsucks.com/communication/editorial-calendar-content-from-one-idea/) - An editorial calendar is easy to create when you think about it almost like a millipede. Gini Dietrich has how to get 11 pieces of content from one keyword.
- [The Social Part of Dark Social: Are You Engaged?](https://spinsucks.com/social-media/dark-social-are-you-engaged/) - For Spin Sucks, dark social, or private social sharing, is a great way to spur conversation, exchange ideas, and get advice. Whitney Danhauer explains why.
- [Image Copyright Laws: Rules You Might Not Know...But Need To](https://spinsucks.com/communication/image-copyright-laws/) - In part two of Laura Petrolino's discussion with IP lawyer Shannon Montgomery they discuss the image copyright laws for GIFs, memes, photos you take yourself, and free image sites.
- [Micro-Moments in Mobile Communications](https://spinsucks.com/marketing/micro-moments-mobile-communications/) - The shift to mobile communications means understanding micro-moments and how to create big ideas for the small screen. Martin Waxman gives us strategies and tips.
- [Spin Sucks Question: What Are Your Favorite Social Listening Tools?](https://spinsucks.com/social-media/social-listening-tools/) - When there’s coverage about your brand how do you find out about it? Whitney Danhauer dives into everyone's favorite social listening tools in our #SpinSucksQuestion.
- [The RFP Process: When to Respond and When to Bow Out](https://spinsucks.com/entrepreneur/rfp-process/) - Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Dietrich has more.
- [Spin Sucks Question: Business Networking Advice for College Grads](https://spinsucks.com/social-media/business-networking-advice/) - Business networking can be tricky. In this week's #SpinSucksQuestion, Whitney Danhauer asks for advice from some of the best communications pros around.
- [Copyrighted Images: What Communicators Need to Know](https://spinsucks.com/communication/copyrighted-images/) - It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your client.
- [All Aboard: Why Client Onboarding is Essential for Agencies](https://spinsucks.com/marketing/client-onboarding-essential/) - Onboarding has different meanings to different people in different industries. Tressa Robbins tells us why it's important in every industry, and offers tips.
- [How Slack is Ruining the Workplace Dynamic](https://spinsucks.com/communication/slack-workplace-dynamic/) - Slack is a cloud-based communication app, with 10 million daily users. But is it right for your office? Lauren Anderson outlines the pros and the cons.
- [Four Things to Include in Every Crisis Communications Plan](https://spinsucks.com/communication/crisis-communications-plan-inclusion/) - At a high level, there are two types of crisis you’re likely to run into. Gini Dietrich has how to handle the crisis communications in both instances.
- [Media Relations Greatest Hits: Tips to Improve Your Efforts](https://spinsucks.com/communication/media-relations-greatest-hits/) - Media relations programs are a cost-effective, credible way to reach your key audiences. Olivia Tormento offers useful tips on how to improve your efforts.
- [What Does Digital Public Relations Mean in 2019?](https://spinsucks.com/marketing/digital-public-relations/) - Digital public relations is more than traditional communications tactics applied in the digital world. Tom Buckland offers tips to help you shift your strategy.
- [Spin Sucks Question: Tips for Creating a Brand Voice](https://spinsucks.com/social-media/creating-brand-voice/) - How do you create a brand voice that's unique, memorable, and attractive to customers? Whitney Danhauer asked for ideas in our #SpinSucksQuestion.
- [Perfecting Your Marketing Strategy for Online Video](https://spinsucks.com/social-media/perfecting-strategy-online-video/) - Adding online video to your marketing strategy? @CBCNewshound explains which platforms are best, and why it can all change at a moment's notice.
- [Not My First Rodeo: An Agency Owner's Experience](https://spinsucks.com/entrepreneur/not-first-rodeo-agency-owner-experience/) - This isn't Betsy Cooper's first time as an agency owner. But she learned from her mistakes, and shares her lessons on how to be a successful entrepreneur.
- [How to Use Data-Driven Marketing and Beat Competitors](https://spinsucks.com/marketing/use-data-driven-marketing/) - Without checking your data regularly, you'll fall behind your competitors. Ashton Meisner tells us how to use data-driven marketing to change that.
- [How to Pitch (Almost) Anything and Get Accepted (A Lot More Often)](https://spinsucks.com/communication/successful-media-pitches/) - There is one way—and only one way—to have your media pitches end up successful without falling on deaf ears. Gini Dietrich outlines it for you here.
- [Professional Ethics and a Communicator's Ethical Responsibility](https://spinsucks.com/communication/professional-ethics/) - Communicators have many responsibilities and opportunities when it comes to professional ethics. Laura Petrolino explains why it's an important topic for our industry.
- [Five Ways to Save Your Influencer Outreach from the Trash](https://spinsucks.com/marketing/save-influencer-outreach-trash/) - Influencer outreach often comes across as lazy and impersonal. Emily Ho breaks down what we need to know and do to make influencer outreach a success.
- [Putting the AI in Public Relations](https://spinsucks.com/marketing/putting-ai-in-public-relations/) - AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options.
- [The Whitney Sour: A Psycho Cat, Dysfunctional Superheroes, and More!](https://spinsucks.com/social-media/whitney-sour/) - With Gini Dietrich away, Whitney Danhauer takes over Gin and Topics this week with her own version—the Whitney Sour! Check out some of her favorite videos in today's post.
- [Spin Sucks Question: Pick Your Content Medium Poison](https://spinsucks.com/social-media/content-medium-poison/) - What's your preferred content medium? Whitney Danhauer loves video, but that wasn't the choice for most people in our #SpinSucksQuestion.
- [Unlimited Vacation Time Policies: What's the Catch?](https://spinsucks.com/entrepreneur/unlimited-vacation-time-catch/) - Unlimited vacation time can't come with stipulations to be truly effective. Gini Dietrich digs into why this perk can't shouldn't have a catch.
- [How to Build a Communications Network In Your City](https://spinsucks.com/communication/build-communications-network/) - Building a communications network is easier than you think. Sandy Pell offers tips and advice and shows why you shouldn't wait for someone else to make the first move.
- [#PRStudChat with Martin Waxman: PR Curriculum 3.0](https://spinsucks.com/social-media/prstudchat-pr-curriculum/) - In the March edition of the #PRStudChat, our guest of honor was our very own Martin Waxman talking about PR curriculum and how things are changing.
- [Does the Washington Post Need a Public Relations Firm?](https://spinsucks.com/communication/washington-post-public-relations-firm/) - The recent Washington Post Super Bowl ad may have missed the mark for some. But Amy Rosenberg believes it did spark a conversation about the roles of public relations, journalism, and advertising.
- [Spin Sucks Question: Why Do Smart People Do Dumb Things?](https://spinsucks.com/social-media/smart-people-dumb-things-public-relations-help/) - Last week, celebrities were indicted in a college admissions scandal. Whitney Danhauer wants to know what their public relations team might do to help.
- [Remove These Filler Words to Improve the Success of Your Content](https://spinsucks.com/communication/filler-words-writing/) - These common filler words in writing distract your reader from your message. Laura Petrolino says you should remove them to improve the success of your content.
- [A Technology Audit Can be Fun! I Promise.](https://spinsucks.com/entrepreneur/technology-audit/) - A technology audit is a great way to understand your business needs, determine if a tool is being used as intended and decide if it’s still right for you. Mary Pretotto dives into what they are and how you can conduct one yourself in today's post.
- [Gin and Topics: Watch a Best Man Faint (Badly)](https://spinsucks.com/social-media/gin-and-topics-best-man-faints/) - On this week's Gin and Topics, watch a best man faint at a wedding (and see the after effects—ow!). Gini Dietrich has that, Julia Roberts, puppies, and more.
- [Spin Sucks AMA with Susan Moeller: Tackling B2B Content Marketing](https://spinsucks.com/marketing/spin-sucks-ama-susan-moeller-b2b-content/) - B2B content marketing is tricky. BuzzSumo's Susan Moeller answers questions and shares B2B content marketing tips and strategies in our #SpinSucksAMA.
- [Five Ways to Evolve and Learn New Communications Skills Now](https://spinsucks.com/communication/evolve-learn-new-skills/) - It's scary to be in a constantly evolving industry—scary and hard to keep up. Gini Dietrich has five ways you can learn new skills now and take away the stress.
- [The Working Mom Conundrum: Full-Time, Part-Time, or Stay-At-Home?](https://spinsucks.com/entrepreneur/working-mom-challenge-full-time-part-time-stay-at-home/) - There's no right or wrong answer when it comes to being a working mom or #SAHM. Kara VanSkike tells us how to successfully navigate work-life balance and keep your sanity at the same time.
- [How Communications Pros Can Develop Twitter List Superpowers](https://spinsucks.com/social-media/twitter-list-superpowers/) - A custom Twitter list is Christophe Abiragi's secret weapon for social media monitoring, and it protects him from FOMOOT (fear of missing out on Twitter). Here's how.
- [Filler Words and Their Role in Effective Communication](https://spinsucks.com/communication/filler-words/) - We tend to vilify the use of filler words, but are they always bad? Laura Petrolino explains when and why to use filler words and techniques to control how you use them.
- [Spring Cleaning: How to Get Rid of Your Website Clutter](https://spinsucks.com/marketing/spring-cleaning-website-clutter/) - Clutter affects our productivity and ability to focus in life and online. Reese Spykerman shares tips on how to remove website clutter.
- [How to Choose the Right Platform for Your Community](https://spinsucks.com/social-media/community-platforms/) - If you’re looking for a platform to host your community on, Gini Dietrich describes the major platforms here...and how to decide which is right for you.
- [Gin and Topics: The Avengers Trailer is Out!](https://spinsucks.com/social-media/gin-and-topics-avengers-trailer/) - On this week's Gin and Topics, you can watch the brand, spanking new Avengers trailer. Gini Dietrich has that, a taste bud test on Ellen, the hockey hair team, and more!
- [Spin Sucks Question: What's Your Social Media Platform of Choice?](https://spinsucks.com/social-media/social-media-platform/) - Love it or hate it, social media is here to stay. In this week's #SpinSucksQuestion, Whitney Danhauer asks which social media platform you prefer for business and why.
- [Is Your Creative Agency an Artisanal Bakery or a Wonder Bread Factory?](https://spinsucks.com/communication/creative-agency-bakery-factory/) - What type of creative agency are you building? Drew McLellan breaks it down into two simple categories-artisanal bakery or Wonder Bread factory-and offers strategies on how to tailor your business to your passions, priorities, and needs.
- [A Vision for Women-Owned Businesses: How to Reach Your Goals](https://spinsucks.com/entrepreneur/women-owned-businesses/) - Out of all the women-owned businesses in the U.S. not even two percent generate $1 million in revenue. Christine Mortensen explains why that's not ok and how to reach your goals.
- [Four Ways to Fit Professional Development Into Your Life](https://spinsucks.com/entrepreneur/professional-development-priority/) - If professional development, continuous learning and stretching your brain, is a priority, you'll make time for it. Gini Dietrich tells you how to do that.
- [Your Web Design RFP Makes Me Cry Real Tears—Part 2](https://spinsucks.com/marketing/web-design-rfp-budget/) - Web design RFPs can be boring and miss key information a developer needs. Jon-Mikel Bailey gives us tips on how to create a great RFP to get results.
- [Eight Professional Development Goals to Set You Apart](https://spinsucks.com/entrepreneur/professional-development-goals/) - Gini Dietrich has our top suggestions for your professional development goals—what you should make an effort to learn, practice, and keep on improving.
- [How Communications Professionals Can Slow the Spread of Fake News](https://spinsucks.com/communication/communications-professionals-slow-spread-of-fake-news/) - Communications professionals should provide credible, accurate content, and try to slow the spread of fake news. Iva Grigorova tells us how.
- [The Car Lover's Guide to Your Communications Plan](https://spinsucks.com/communication/car-communications-plan/) - What type of car is your organization? Laura Petrolino teaches you how to find your organizational "car persona," and how it can inform your communications plan
- [Spin Sucks Question: Who Would You Profile for International Women's Day?](https://spinsucks.com/social-media/international-womens-day/) - It's International Women's Day and Whitney Danhauer asked our readers who they'd profile in our #SpinSucksQuestion. The catch? It has to be someone they know.
- [Gin and Topics: NKOTB Are Back!](https://spinsucks.com/social-media/gin-and-topics-nkotb-reunion/) - On this week's Gin and Topics, NKOTB make an appearance—and they spend a good portion of their music video making fun of themselves. Gini Dietrich has that and more!
- [When a Woman Leader Has to Invent a Male Business Partner](https://spinsucks.com/entrepreneur/male-business-partner/) - As we get closer to International Women's Day, Gini Dietrich has a challenge for you that involves a business partner and true feminism.
- [Nano Influencers - Think Small With Influencer Marketing](https://spinsucks.com/marketing/nano-influencers-influencer-marketing/) - It’s time for your brand to do a 180, and focus on nano influencers. They're the next generation of influencer marketing and Dan Seavers tells us why.
- [Enough with Storytelling: Practical Tips for B2B Marketing](https://spinsucks.com/communication/b2b-marketing-practical-tips/) - B2B marketing creators, need to describe processes clearly, offer actionable tips, and connect with audiences at an emotional level. Susan Moeller explains how.
- [How to Find a Mentor...and Become a Successful Mentee](https://spinsucks.com/entrepreneur/successful-mentor-mentee/) - On this week of International Women's Day, Gini Dietrich describes how to find a mentor—and be a great mentee...and, on the flip side, how to be a great mentor
- [How to KonMari Your Agency](https://spinsucks.com/communication/konmari-agency-optimization/) - As an agency leader, you can use the KonMari method to make your work more rewarding by “tidying” and optimizing your agency. Karl Sakas offers strategies and tips.
- [Creativity In PR: The 3 Cs to Help You Achieve Your Most Creative Self](https://spinsucks.com/communication/pr-creativity-comparison/) - The PR industry is just not considered that creative compared to our advertising brethren. Gini Dietrich shows you how to prove your creativity and stop the naysayers.
- [Automation is Not Always the Answer](https://spinsucks.com/marketing/automation-not-always-answer/) - One of the hottest topics in 2019 is automation through AI and machine learning. Katie Robbert tells us why automation isn’t always the answer.
- [Gin and Topics: Watch Another Fantastic Ellen Prank](https://spinsucks.com/social-media/gin-and-topics-ellen-prank/) - On this week's Gin and Topics, watch Ellen prank Milo Ventimiglia, a Star Is Born parody, dogs having fun, and lots, lots more.
- [Spin Sucks Question: Inspiration for B2B Marketing](https://spinsucks.com/social-media/b2b-marketing-inspiration/) - How are you supposed to make B2B marketing “enticing” and creative? Whitney Danhauer tackles that question in this week's #SpinSucksQuestion.
- [#PRStudChat: PR for Advocacy or Issues Management](https://spinsucks.com/social-media/issues-management-advocacy/) - Promoting products and good news is one thing, but how would you approach communications for advocacy or issues? Learn more in our latest #PRStudChat with guest RebeccaPrimis.
- [Crisis Communications: When a Global Crisis Hits and You Are SOL](https://spinsucks.com/communication/global-crisis-communications/) - The best crisis plan is to be prepared because Murphy's Law states, without preparation, you will be hit big time. Gini Dietrich has how to get yourself ready.
- [The Spin Sucks Community AMA Featuring Talkwalker](https://spinsucks.com/communication/influencer-marketing-talkwalker/) - Albane Flamant from Talkwalker answers questions about influencer marketing and influencer relations, in this edition of the Spin Sucks Community AMA.
- [Eight Customer Retention Strategies to Grow Your Business](https://spinsucks.com/communication/customer-retention-strategies/) - These eight customer retention strategies will grow your business, reduce customer churn, and keep your best customers active, engaged, and loyal. Laura Petrolino explains how.
- [How Technology Can Improve Business Efficiency](https://spinsucks.com/marketing/technology-improves-business-efficiency/) - It may sound cliché, but it is definitely true. Technology is the future for everything. While some organizations may be apprehensive about changing their operations. Kevin Gardner explains why doing so is beneficial.
- [Spin Sucks Question: How Do You Define the Value of PR?](https://spinsucks.com/social-media/define-value-of-pr/) - The value of PR can be a bit difficult to measure when it comes to value, and being in an industry that is constantly changing certainly doesn’t help the matter. This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you measure the value of PR.
- [Gin and Topics: Watch Celebrities Narrate a Makeup Tutorial](https://spinsucks.com/social-media/gin-and-topics-makeup-tutorial/) - On this week's Gin and Topics, watch Chris Pratt and Will Arnett narrate a makeup tutorial, see baby gorillas with Ellen, and lots more fun!
- [Why Creativity is Important in B2B Content Marketing](https://spinsucks.com/marketing/b2b-content-marketing/) - Just because the product or service you're selling isn't exciting doesn't mean the content you produce for it has to be boring. Whitney Danhauer gives us some tips and tricks to spice up our B2B content marketing.
- [Offsite Content Marketing: Four Tactics to Reach New Audiences](https://spinsucks.com/communication/offsite-content-marketing/) - While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares four tactics to reach new audiences.
- [Your Web Design RFP Makes Me Cry Real Tears](https://spinsucks.com/marketing/web-design-rfp/) - Website redesign RFPs can range from useful and informative to downright meaningless boilerplate content. Jon Mikel Bailey tells us how we can do better.
- [Use Media Relations to Get on the First Page of Google](https://spinsucks.com/communication/media-relations-google-search/) - Sometimes just creating content isn't enough to gain expertise in the eyes of Google. Gini Dietrich shows why you need to use good, ol' media relations to extend your reach.
- [Four Website Problems to Check for Every Quarter](https://spinsucks.com/marketing/check-website-problems-quarterly/) - When's the last time you did some maintenance on your website? Chris Williams tells us four checks you should complete every quarter to make sure your site is up to date in the world of web development.
- [The Pros and Cons (and Pros) of Virtual Organizations](https://spinsucks.com/entrepreneur/pros-cons-virtual-organizations/) - The hip, new trend is toward virtual organizations, but they don't come without their challenges. Gini Dietrich describes the pros and cons...and more pros.
- [The Sole Practitioner: How to Succeed As the Lone Comms Pro](https://spinsucks.com/communication/sole-practitioner-comms-pro/) - There is more to the communications industry than just agency work. Heath Feimster explains how lone “in house” practitioners face some unique challenges in the workforce today.
- [The Communicator's Guide to Successful Hashtag Marketing](https://spinsucks.com/social-media/hashtag-marketing/) - To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads.
- [Gin and Topics: Movie Trailers Galore!](https://spinsucks.com/social-media/gin-and-topics-movie-trailers/) - On this week's Gin and Topics, we have movie trailers galore, including Pet Sematary and Yesterday. Gini Dietrich has that and more fun for your viewing pleasure!
- [The Spin Sucks Question: Which Communications Buzzwords Bug You?](https://spinsucks.com/social-media/hated-communications-buzzwords/) - Every industry has buzzwords, but in the communications world, it sometimes feels like we’re overrun by them. Whitney Danhauer asks the #SpinSucksQuestion this week: what communications buzzwords do you have the most?
- [Five Date Night Movies for the Communications Pro](https://spinsucks.com/communication/communications-pro-movies/) - Have you ever wondered, "Which movies are best for communications pros?" Wonder no more. Whitney Danhauer has your Valentine's Day date already planned for you.
- [Business Tools We Love to Help You Do Your Job](https://spinsucks.com/communication/business-tools-we-love/) - On this Valentine's Day, the Spin Sucks gift to you is the business tools we love that will you help you be more efficient and productive in your jobs.
- [Pivot Your Strategy: What Hitchcock Can Teach Marketers](https://spinsucks.com/entrepreneur/pivot-your-strategy-hitchcock/) - When Hitchcock was faced with failure because of external factors, he made a pivot. Gini Dietrich has what you can learn from him about pivoting your marketing strategy.
- [How to Price and Sell Corporate Videos](https://spinsucks.com/marketing/price-sell-corporate-videos/) - Patrick Ortman says creating corporate videos, like other marketing other communications services, is a complex and nuanced task. It's always good to get a perspective from outside your bubble, so you'll have a better idea of what to do.
- [Romance with the PESO Model: Valentine's Day for PR Pros](https://spinsucks.com/marketing/valentines-day-pr-pros/) - Afraid your Valentine's Day will stink? Still looking for that special someone? Learn how PR pros can use their skills to land a date.
- [Chrome's New Ad Blocker: Will Your Ads Make the Cut?](https://spinsucks.com/marketing/chrome-ad-blocker/) - In July 2019, Google Chrome will launch its own ad blocker to clamp down on sites that repeatedly engage in "disruptive" advertising, on desktop and mobile, Michael Quoc explains.
- [Five Productivity Tools to Streamline Your Business](https://spinsucks.com/entrepreneur/productivity-tools-business/) - Productivity tools can make your life easier and improve everything from time management to financial results. Manish Dudharejia shares five excellent tools to help make running a business more streamlined and easy to handle.
- [Spin Sucks Question: Should We Hold Social Media Influencers Accountable?](https://spinsucks.com/social-media/social-media-influencers-accountable/) - On this week's #SpinSucksQuestion, Whitney Danhauer wants to know, should social media influencers be held accountable for what they promote?
- [Gin and Topics: Ryan Reynolds and Hugh Jackman Create a Truce](https://spinsucks.com/social-media/gin-and-topics-reynolds-jackman/) - On this week's Gin and Topics, you can watch Ryan Reynolds and Hugh Jackman discuss their truce, frozen pants, Lily Tomlin coming out story, and more.
- [What the Power of Time Off Does for Productivity and Morale](https://spinsucks.com/entrepreneur/power-time-off/) - It is completely counterintuitive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit. Gini Dietrich has the details.
- [Trade Show Success: Tips for Venturing Beyond Your Exhibition Booth](https://spinsucks.com/marketing/trade-show-success-tips/) - Remaining stationary is one of the big mistakes many exhibitors make, Adam Smith says. To make connections, you need to walk away from your exhibit and go talk to other people at their booths.
- [Big Spin Sucks Content News...and What It Means For You](https://spinsucks.com/communication/spin-sucks-content-news/) - The Spin Sucks team has big content news and you've heard it here first. Gini Dietrich has what will change—and what it means for you.
- [Agency Advice on Becoming a Benefit Corporation](https://spinsucks.com/entrepreneur/advice-benefit-corporation/) - For many PR or marketing agencies, the potential upside—monetary, social, and other—that comes with becoming a benefit corporation is well worth the effort. Caitlin Copple Masingill explains why.
- [Brand Storytelling: A Tale As Old As Time](https://spinsucks.com/communication/brand-storytelling-tale-old-time/) - There are three types of brand storytelling personas that will help you determine how to best tell your story that is unique to your organization. Gini Dietrich describes them, with examples for best use.
- [How to Lead Communications Around Organizational Change](https://spinsucks.com/entrepreneur/organizational-change/) - Communicators play an important role in any type of organizational change. Laura Petrolino outlines the six elements needed to drive success at every level.
- [Making a Career Change: Transferable Communications Skills](https://spinsucks.com/communication/transferable-skills/) - At the beginning of her career transition, she did not believe her skills would be transferable to a new career. Ana Lydia Monaco shares her journey of leaving the communications profession and recognizing her transferable skills.
- [Commonality of Crises: What Your Organization Can Do to Prepare](https://spinsucks.com/communication/crises-prepare/) - Everyone at every level of every organization must know how to recognize an incipient crisis, what to do, and whom to call for help. Doug Levy explains why.
- [Gin and Topics: Watch Marie Kondo Tidy a Writer's Office](https://spinsucks.com/social-media/gin-and-topics-marie-kondo/) - On this week's Gin and Topics, Marie Kondo tidy's one of Ellen's writers' office. That, a Norwegian who skinny dips in freezing water, and more.
- [The Spin Sucks Question: What is the Biggest Ethics Challenge in PR Today?](https://spinsucks.com/social-media/pr-ethics-challenge/) - PR practitioners have long had a complex relationship with the ethics surrounding our work. So Greg Brooks asks, what are the biggest ethics challenges on the PR landscape today?
- [The PR Industry Lacks Creativity. Here's What to Do About It.](https://spinsucks.com/communication/pr-industry-lacks-creativity/) - A new study of 650 PR professionals shows the industry lacks creativity, big ideas, resourcing, and creative talent. Read on to find a challenge for PR pros.
- [Professional Project Management Tips for Communications Pros](https://spinsucks.com/communication/project-management-tips/) - The project management course made Katya Komarova re-evaluate several practices in her own work and the work she saw from other pros. Here are some things she learned along the way.

## Pages

- [Spin Sucks: Professional Development for PR and Marketing Pros](https://spinsucks.com/) - Accelerate your communications career with Spin Sucks. Whether new or experienced, find resources to help you succeed in the industry.
- [The PESO Model®](https://spinsucks.com/peso-model/) - The PESO Model® was created by Gini Dietrich to help her clients achieve measurable results. Today, it is one of the most widely used integrated PR programs.
- [PESO Model Guide](https://spinsucks.com/academy/peso-model-guide/) - A PESO Model Certified Guide is someone who is certified in using the framework. Learn more about how you can become a Guide and grow your business.
- [About](https://spinsucks.com/about/) - Spin Sucks is a movement to educate and elevate the communications industry while modeling the modern communicator with high ethical standards.
- [Contact Sales](https://spinsucks.com/contact/sales/) - Contact the Spin Sucks sales team for PESO Model implementation, designed to enable enterprise companies, agencies, universities, nonprofits, and beyond.
- [Training](https://spinsucks.com/training/) - Discover how PESO Model training helps enterprises, agencies, and teams create integrated campaigns that deliver tangible outcomes and faster results.
- [Resources](https://spinsucks.com/resources/) - Enhance your marketing and PR skills with Spin Sucks’s official resources hub—featuring podcasts, videos, and must-read books to strengthen your strategy.
- [Training For Enterprise](https://spinsucks.com/training/enterprise/) - Discover how the PESO Model's training for enterprise orgs can transform marketing, uniting teams, proving results, & staying ahead with real-time optimization.
- [Training For Government](https://spinsucks.com/training/government/) - Discover how the PESO Model modernizes government efforts, boosts transparency, and fosters cross-agency collaboration. Get training for government teams today.
- [Training For Individuals](https://spinsucks.com/training/individuals/) - Upgrade your professional toolkit with PESO certification. Career training designed for individuals aiming to lead, innovate, and grow in their industry.
- [PESO Model® Certification](https://spinsucks.com/peso-model-certification/) - The PESO Model Certification is an online, self-paced program that turns marketing into a measurable operating system for agencies, brands, and associations.
- [Training For Nonprofits](https://spinsucks.com/training/nonprofits/) - Discover how the PESO Model empowers nonprofits to maximize limited budgets, enhance donor trust, and turn campaigns into measurable outcomes.
- [Enterprise Solutions](https://spinsucks.com/enterprise-solutions/) - See how Spin Sucks' PESO Model earns trust and builds credibility at an enterprise level. Trusted by Fortune 500 companies, global agencies, and more worldwide.
- [Training For Universities](https://spinsucks.com/training/universities/) - Bridge the gap between academia & industry with PESO training for universities. Equip students with real-world strategies to jumpstart their marketing careers.
- [Training For Sports](https://spinsucks.com/training/sports/) - Discover how the PESO Model boosts outcomes across game-day storytelling, ticketing, partnerships, and community efforts.
- [Licensing](https://spinsucks.com/licensing/) - Discover how to integrate the Spin Sucks' PESO Model through comprehensive licensing options for educational, professional, enterprise, and academic use.
- [Team Training](https://spinsucks.com/enterprise-solutions/team-training/) - Say goodbye to ineffective workshops. Spin Sucks' hands-on PESO training uses your challenges to build tailored integrated marketing expertise for your team.
- [Implementation](https://spinsucks.com/enterprise-solutions/implementation/) - Learn how the PESO Integrator embeds seamless coordination across paid, earned, shared, and owned media, boosting marketing effectiveness and ROI.
- [Executive Development](https://spinsucks.com/enterprise-solutions/executive-development/) - Spin Sucks' PESO Executive Development fixes leadership literacy gaps with workshops, orientations, and strategic intensives for organization-wide alignment.
- [AI Tools](https://spinsucks.com/enterprise-solutions/ai-tools/) - Get the AI-powered tool trained by the creators of the PESO Model for on-demand strategic intelligence, frameworks, templates, and amplified team capacity.
- [Contact](https://spinsucks.com/contact/) - For sponsorships, help finding an agency, understanding the PESO Model, getting consulting advice, or looking for personalized coaching — contact Spin Sucks.
- [Coaching](https://spinsucks.com/academy/coaching/) - Advance your career with personalized coaching through Spin Sucks. Receive PESO4U, income strategies, PR growth strategies, and plans that work for you.
- [Academy](https://spinsucks.com/academy/) - Explore how Spin Sucks Academy can unlock the capabilities your team needs through PESO Model Certifications, strategic consulting, and one-on-one coaching.
- [Training For Agencies](https://spinsucks.com/training/agencies/)
- [Terms & Conditions](https://spinsucks.com/terms-conditions/)
- [Privacy Policy](https://spinsucks.com/privacy-policy/)
- [Strategic Consulting](https://spinsucks.com/academy/strategic-consulting/) - In our consulting program, Gini and the team analyze what you're currently doing, where you want to be, and what has worked—and has not—in the past.

## Stuff Upcoming

- [The Modern Blogging Masterclass](https://spinsucks.com/upcoming/the-modern-blogging-masterclass/) - Join us starting November 12 at 12:00 ET for The Modern Blogging Masterclass, a four-week online course. It will prepare you for the dearth of content you have to produce next year. It will get you ready to rule your vertical market.

## Accolades

- [Best in PR](https://spinsucks.com/accolades/best-pr/)
- [Top Advertising Executives](https://spinsucks.com/accolades/top-advertising-executives/)
- [Top 50 PR Blogs](https://spinsucks.com/accolades/top-50-pr-blogs/)
- [60 of the Best PR Blogs](https://spinsucks.com/accolades/60-of-the-best-pr-blogs/)

## Speaking

- [Social Media Marketing World](https://spinsucks.com/speaking/social-media-marketing-world/)

## Contributing

- [PR Today](https://spinsucks.com/contributing/pr-today/)
- [AllBusiness Experts](https://spinsucks.com/contributing/allbusiness-experts/)
- [OpenForum](https://spinsucks.com/contributing/openforum/)
- [Inc.](https://spinsucks.com/contributing/inc/)
- [Convince and Convert](https://spinsucks.com/contributing/convince-convert/)

## Categories

- [Uncategorized](https://spinsucks.com/category/uncategorized/)
- [Communication](https://spinsucks.com/category/communication/)
- [Entrepreneur](https://spinsucks.com/category/entrepreneur/)
- [SEO](https://spinsucks.com/category/communication/seo/)
- [Social Media](https://spinsucks.com/category/social-media/)
- [Crisis](https://spinsucks.com/category/communication/crisis/)
- [LinkedIn](https://spinsucks.com/category/social-media/linkedin/)
- [Marketing](https://spinsucks.com/category/marketing/)
- [Measurement](https://spinsucks.com/category/social-media/measurement/)
- [Tools](https://spinsucks.com/category/social-media/tools/)
- [Personal Branding](https://spinsucks.com/category/social-media/personal-branding/)
- [Business Growth](https://spinsucks.com/category/entrepreneur/business-growth/)
- [Facebook](https://spinsucks.com/category/social-media/facebook-social-media/)
- [Small Business](https://spinsucks.com/category/social-media/small-business-social-media/)
- [Email Marketing](https://spinsucks.com/category/marketing/email-marketing/)
- [Trends](https://spinsucks.com/category/social-media/trends/)
- [Community](https://spinsucks.com/category/social-media/community-social-media/)
- [PR](https://spinsucks.com/category/communication/pr-communication/)
- [Writing](https://spinsucks.com/category/communication/writing/)
- [Twitter](https://spinsucks.com/category/social-media/twitter-social-media/)
- [#FollowFriday](https://spinsucks.com/category/social-media/followfriday-social-media/)
- [Blog](https://spinsucks.com/category/social-media/blog-social-media/)
- [Language](https://spinsucks.com/category/communication/language/)
- [Location](https://spinsucks.com/category/social-media/location-social-media/)
- [Content](https://spinsucks.com/category/communication/content-communication/)
- [Business Planning](https://spinsucks.com/category/entrepreneur/business-planning-entrepreneur/)
- [Cause Marketing](https://spinsucks.com/category/marketing/cause-marketing-marketing/)
- [Online Marketing](https://spinsucks.com/category/marketing/online-marketing-marketing/)
- [Social Media Strategy](https://spinsucks.com/category/social-media/social-media-strategy-social-media/)
- [IMC](https://spinsucks.com/category/communication/imc/)
- [Top 5](https://spinsucks.com/category/social-media/followfriday-social-media/top-5/)
- [Equality](https://spinsucks.com/category/entrepreneur/equality/)
- [Innovation](https://spinsucks.com/category/entrepreneur/innovation-entrepreneur/)
- [Content](https://spinsucks.com/category/marketing/content-marketing-2/)
- [Blogger Relations](https://spinsucks.com/category/communication/blogger-relations/)
- [Trends](https://spinsucks.com/category/communication/trends-communication/)
- [Planning](https://spinsucks.com/category/social-media/planning/)
- [Social Media](https://spinsucks.com/category/entrepreneur/social-media-entrepreneur/)
- [Leadership](https://spinsucks.com/category/entrepreneur/leadership-entrepreneur/)
- [Websites](https://spinsucks.com/category/marketing/websites/)
- [Planning](https://spinsucks.com/category/communication/planning-communication/)
- [Influence](https://spinsucks.com/category/social-media/influence-social-media/)
- [Client Service](https://spinsucks.com/category/communication/client-service/)
- [Speaking](https://spinsucks.com/category/communication/speaking/)
- [Google+](https://spinsucks.com/category/social-media/google-social-media/)
- [Inbound Marketing](https://spinsucks.com/category/marketing/inbound-marketing-marketing/)
- [Media Relations](https://spinsucks.com/category/communication/media-relations-communication/)
- [Reputation Management](https://spinsucks.com/category/communication/reputation-management-communication/)
- [Ethics](https://spinsucks.com/category/communication/ethics-communication/)
- [Agencies](https://spinsucks.com/category/communication/agencies/)
- [Measurement](https://spinsucks.com/category/communication/measurement-communication/)
- [Integration](https://spinsucks.com/category/marketing/integration-marketing/)
- [Video](https://spinsucks.com/category/social-media/video-social-media/)
- [Time Management](https://spinsucks.com/category/entrepreneur/time-management-entrepreneur/)
- [SEO](https://spinsucks.com/category/social-media/seo-social-media/)
- [Storytelling](https://spinsucks.com/category/communication/storytelling-communication/)
- [Pinterest](https://spinsucks.com/category/social-media/pinterest-social-media/)
- [Livefyre Chat](https://spinsucks.com/category/social-media/livefyre-chat/)
- [The Three Things](https://spinsucks.com/category/social-media/the-three-things/)
- [Spin Sucks](https://spinsucks.com/category/communication/spin-sucks-communication/)
- [Thought Leadership](https://spinsucks.com/category/communication/thought-leadership-communication/)
- [Follow](https://spinsucks.com/category/follow/)
- [Top Ten Guest Blogs](https://spinsucks.com/category/social-media/top-ten-guest-blogs/)
- [Mobile Marketing](https://spinsucks.com/category/marketing/mobile-marketing/)
- [Branding](https://spinsucks.com/category/marketing/branding-marketing/)
- [Instagram](https://spinsucks.com/category/social-media/instagram-social-media/)
- [Reddit](https://spinsucks.com/category/social-media/reddit-social-media/)
- [Policy](https://spinsucks.com/category/social-media/policy-social-media/)
- [Photography](https://spinsucks.com/category/social-media/photography-social-media/)
- [Influencer Marketing](https://spinsucks.com/category/marketing/influencer-marketing-marketing/)
- [Data](https://spinsucks.com/category/marketing/data-marketing/)
- [Intimate and Interactive](https://spinsucks.com/category/entrepreneur/intimate-and-interactive/)
- [Women Empowerment](https://spinsucks.com/category/entrepreneur/women-empowerment/)
- [Diversity](https://spinsucks.com/category/communication/diversity/)
- [Content](https://spinsucks.com/category/social-media/content-social-media/)
- [Wikipedia Marketing](https://spinsucks.com/category/marketing/wikipedia-marketing/)
- [Social Business](https://spinsucks.com/category/social-media/social-business-social-media/)
- [Internal](https://spinsucks.com/category/communication/internal/)
- [Ello](https://spinsucks.com/category/social-media/ello-social-media/)
- [12 Days of Christmas](https://spinsucks.com/category/communication/12-days-of-christmas/)
- [SEO](https://spinsucks.com/category/marketing/seo-marketing/)
- [Influencer Relations](https://spinsucks.com/category/communication/influencer-relations/)
- [Corporate Social Responsibility](https://spinsucks.com/category/communication/corporate-social-responsibility/)
- [Affiliate](https://spinsucks.com/category/marketing/affiliate/)
- [Professional Development](https://spinsucks.com/category/entrepreneur/professional-development/)
- [Events](https://spinsucks.com/category/communication/events/)
- [Podcasts](https://spinsucks.com/category/communication/podcasts/)
- [Real-time Bidding](https://spinsucks.com/category/marketing/real-time-bidding/)
- [Infographics](https://spinsucks.com/category/social-media/infographics/)
- [Lead Generation](https://spinsucks.com/category/communication/lead-generation/)
- [Offline Marketing](https://spinsucks.com/category/marketing/offline-marketing/)
- [StumbleUpon](https://spinsucks.com/category/social-media/stumbleupon/)
- [Word-of-Mouth](https://spinsucks.com/category/marketing/word-of-mouth/)
- [Online Course](https://spinsucks.com/category/communication/online-course/)
- [Tools](https://spinsucks.com/category/communication/tools-communication/)
- [Automation](https://spinsucks.com/category/marketing/automation/)
- [Lead Generation](https://spinsucks.com/category/marketing/lead-generation-marketing/)
- [Virtual Reality](https://spinsucks.com/category/marketing/virtual-reality/)
- [Trends](https://spinsucks.com/category/marketing/trends-marketing/)
- [Account Based Marketing](https://spinsucks.com/category/marketing/account-based-marketing/)
- [Snapchat](https://spinsucks.com/category/social-media/snapchat/)
- [Referral Marketing](https://spinsucks.com/category/marketing/referral-marketing/)
- [Crowdfunding](https://spinsucks.com/category/communication/crowdfunding/)
- [Creativity](https://spinsucks.com/category/communication/creativity/)
- [Virtual Office](https://spinsucks.com/category/entrepreneur/virtual-office/)
- [Hiring](https://spinsucks.com/category/entrepreneur/hiring/)
- [Event Marketing](https://spinsucks.com/category/marketing/event-marketing/)
- [Copywriting](https://spinsucks.com/category/marketing/copywriting/)
- [sponsorship](https://spinsucks.com/category/marketing/sponsorship/)
- [Networking](https://spinsucks.com/category/communication/networking/)
- [The Big Question](https://spinsucks.com/category/social-media/the-big-question/)
- [Awards](https://spinsucks.com/category/communication/awards/)
- [PESO Model](https://spinsucks.com/category/communication/peso-model/)
- [Fake News](https://spinsucks.com/category/communication/fake-news/)
- [The Fireside Chat](https://spinsucks.com/category/communication/the-fireside-chat/)
- [Research](https://spinsucks.com/category/communication/research/)
- [PR Dream Team](https://spinsucks.com/category/communication/pr-dream-team/)
- [Scare Tactics](https://spinsucks.com/category/communication/scare-tactics/)
- [Campaigns](https://spinsucks.com/category/marketing/campaigns/)
- [Strategy](https://spinsucks.com/category/marketing/strategy/)
- [Artificial Intelligence](https://spinsucks.com/category/marketing/artificial-intelligence/)
- [Travel](https://spinsucks.com/category/communication/travel/)
- [Expert-to-Expert](https://spinsucks.com/category/marketing/expert-to-expert/)
- [Engagement](https://spinsucks.com/category/marketing/engagement/)
- [Tips and Tricks](https://spinsucks.com/category/communication/tips-and-tricks/)
- [Graphics](https://spinsucks.com/category/social-media/graphics/)
- [Webinars](https://spinsucks.com/category/communication/webinars/)
- [Internship](https://spinsucks.com/category/social-media/internship/)
- [New Business](https://spinsucks.com/category/entrepreneur/new-business/)
- [Professional Development](https://spinsucks.com/category/communication/professional-development-communication/)
- [Customer Experience](https://spinsucks.com/category/marketing/customer-experience/)
- [Personal Growth](https://spinsucks.com/category/entrepreneur/personal-growth/)
- [well-being](https://spinsucks.com/category/entrepreneur/well-being/)
- [Networking](https://spinsucks.com/category/entrepreneur/networking-entrepreneur/)
- [Spin Sucks Question](https://spinsucks.com/category/social-media/spin-sucks-question/)
- [My Hot Mess](https://spinsucks.com/category/my-hot-mess/)
- [Survive and Thrive](https://spinsucks.com/category/survive-and-thrive/)
- [Ask Me Anything](https://spinsucks.com/category/ask-me-anything/)
- [Clubhouse](https://spinsucks.com/category/social-media/clubhouse/)
- [Socially Reponsible](https://spinsucks.com/category/marketing/socially-reponsible/)
- [TikTok](https://spinsucks.com/category/social-media/tiktok/)
- [Generative AI](https://spinsucks.com/category/communication/generative-ai/)
- [Artificial Intelligence](https://spinsucks.com/category/communication/artificial-intelligence-communication/)

## Tags

- [#FollowFriday](https://spinsucks.com/tag/followfriday/)
- [Advertising](https://spinsucks.com/tag/advertising/)
- [American Idol](https://spinsucks.com/tag/american-idol/)
- [Astroturfing](https://spinsucks.com/tag/astroturfing/)
- [Bloggers](https://spinsucks.com/tag/bloggers/)
- [Blogging](https://spinsucks.com/tag/blogging/)
- [blogs](https://spinsucks.com/tag/blogs/)
- [campaigns](https://spinsucks.com/tag/campaigns/)
- [CEO](https://spinsucks.com/tag/ceo/)
- [Chicago](https://spinsucks.com/tag/chicago/)
- [Counselors Academy](https://spinsucks.com/tag/counselors-academy/)
- [crisis communication](https://spinsucks.com/tag/crisis-communication/)
- [Employee Communication](https://spinsucks.com/tag/employee-communication/)
- [facebook](https://spinsucks.com/tag/facebook/)
- [Fads](https://spinsucks.com/tag/fads/)
- [Gen Y](https://spinsucks.com/tag/gen-y/)
- [IABC](https://spinsucks.com/tag/iabc/)
- [Leadership](https://spinsucks.com/tag/leadership/)
- [Major League Baseball](https://spinsucks.com/tag/major-league-baseball/)
- [media relations](https://spinsucks.com/tag/media-relations/)
- [Metrics](https://spinsucks.com/tag/metrics/)
- [NEW MEDIA](https://spinsucks.com/tag/new-media/)
- [New York Times](https://spinsucks.com/tag/new-york-times/)
- [Newsweek](https://spinsucks.com/tag/newsweek/)
- [Obama](https://spinsucks.com/tag/obama/)
- [Paid bloggers](https://spinsucks.com/tag/paid-bloggers/)
- [PR](https://spinsucks.com/tag/pr/)
- [PR Professionals](https://spinsucks.com/tag/pr-professionals/)
- [PRSA](https://spinsucks.com/tag/prsa/)
- [PRSA Chicago](https://spinsucks.com/tag/prsa-chicago/)
- [PRWeek](https://spinsucks.com/tag/prweek/)
- [Public Relations](https://spinsucks.com/tag/public-relations/)
- [social networking](https://spinsucks.com/tag/social-networking/)
- [Spin Sucks](https://spinsucks.com/tag/spin-sucks/)
- [Steve Jobs](https://spinsucks.com/tag/steve-jobs/)
- [traditional media](https://spinsucks.com/tag/traditional-media/)
- [Twitter](https://spinsucks.com/tag/twitter/)
- [wall street journal](https://spinsucks.com/tag/wall-street-journal/)
- [#SMBChicago](https://spinsucks.com/tag/smbchicago/)
- [#tlist](https://spinsucks.com/tag/tlist/)
- [2008 Election](https://spinsucks.com/tag/2008-election/)
- [Abrams Research](https://spinsucks.com/tag/abrams-research/)
- [Add new tag](https://spinsucks.com/tag/add-new-tag/)
- [Advice Entrepreneur SmallBusiness](https://spinsucks.com/tag/advice-entrepreneur-smallbusiness/)
- [AllBuiness.com](https://spinsucks.com/tag/allbuiness-com/)
- [AllBusiness.com](https://spinsucks.com/tag/allbusiness-com/)
- [AllState](https://spinsucks.com/tag/allstate/)
- [Amazon](https://spinsucks.com/tag/amazon/)
- [AmberNaslund](https://spinsucks.com/tag/ambernaslund/)
- [Analysis](https://spinsucks.com/tag/analysis/)
- [Apple](https://spinsucks.com/tag/apple/)
- [Arik Hanson](https://spinsucks.com/tag/arik-hanson/)
- [Arment Dietrich](https://spinsucks.com/tag/arment-dietrich/)
- [ArmentDietrich](https://spinsucks.com/tag/armentdietrich/)
- [Benchmarks](https://spinsucks.com/tag/benchmarks/)
- [BethHarte](https://spinsucks.com/tag/bethharte/)
- [BJEmerson](https://spinsucks.com/tag/bjemerson/)
- [BlairMinton](https://spinsucks.com/tag/blairminton/)
- [Blog](https://spinsucks.com/tag/blog/)
- [Blogger](https://spinsucks.com/tag/blogger/)
- [Blogsearch](https://spinsucks.com/tag/blogsearch/)
- [BMA](https://spinsucks.com/tag/bma/)
- [Books](https://spinsucks.com/tag/books/)
- [branding](https://spinsucks.com/tag/branding/)
- [BrandonNoel](https://spinsucks.com/tag/brandonnoel/)
- [Brandswag](https://spinsucks.com/tag/brandswag/)
- [Business](https://spinsucks.com/tag/business/)
- [Business Books](https://spinsucks.com/tag/business-books/)
- [Business Model](https://spinsucks.com/tag/business-model/)
- [BusinessEmergency](https://spinsucks.com/tag/businessemergency/)
- [BusinessGrowth](https://spinsucks.com/tag/businessgrowth/)
- [BusinessInsider](https://spinsucks.com/tag/businessinsider/)
- [businessowner](https://spinsucks.com/tag/businessowner/)
- [BusinessWeek](https://spinsucks.com/tag/businessweek/)
- [BusinessWeek.com](https://spinsucks.com/tag/businessweek-com/)
- [by Patti Knight](https://spinsucks.com/tag/by-patti-knight/)
- [C-Suite](https://spinsucks.com/tag/c-suite/)
- [CancerforChristmas](https://spinsucks.com/tag/cancerforchristmas/)
- [CEOs](https://spinsucks.com/tag/ceos/)
- [CharlesArment](https://spinsucks.com/tag/charlesarment/)
- [ChicagoTribune](https://spinsucks.com/tag/chicagotribune/)
- [chocolate gourmet](https://spinsucks.com/tag/chocolate-gourmet/)
- [Client Communication](https://spinsucks.com/tag/client-communication/)
- [Coke](https://spinsucks.com/tag/coke/)
- [Compensation Models](https://spinsucks.com/tag/compensation-models/)
- [conflict](https://spinsucks.com/tag/conflict/)
- [content](https://spinsucks.com/tag/content/)
- [ContentCreation](https://spinsucks.com/tag/contentcreation/)
- [contest](https://spinsucks.com/tag/contest/)
- [ConvenienceStoreDreaming](https://spinsucks.com/tag/conveniencestoredreaming/)
- [conversation](https://spinsucks.com/tag/conversation/)
- [Corporate Web sites](https://spinsucks.com/tag/corporate-web-sites/)
- [Courtney Lawrence](https://spinsucks.com/tag/courtney-lawrence/)
- [Crains](https://spinsucks.com/tag/crains/)
- [CrainsChicagoBusiness](https://spinsucks.com/tag/crainschicagobusiness/)
- [CrisisCommunication](https://spinsucks.com/tag/crisiscommunication/)
- [crowdsourcing](https://spinsucks.com/tag/crowdsourcing/)
- [Crush It](https://spinsucks.com/tag/crush-it/)
- [CrushIt!](https://spinsucks.com/tag/crushit/)
- [Dan Abrams](https://spinsucks.com/tag/dan-abrams/)
- [Dashal](https://spinsucks.com/tag/dashal/)
- [DavinaBrewer](https://spinsucks.com/tag/davinabrewer/)
- [Delicious](https://spinsucks.com/tag/delicious/)
- [DelJones](https://spinsucks.com/tag/deljones/)
- [Dewey Square Group](https://spinsucks.com/tag/dewey-square-group/)
- [DietCokeLuvah](https://spinsucks.com/tag/dietcokeluvah/)
- [difficultconversations](https://spinsucks.com/tag/difficultconversations/)
- [Digg](https://spinsucks.com/tag/digg/)
- [DKC](https://spinsucks.com/tag/dkc/)
- [do's](https://spinsucks.com/tag/dos/)
- [Domino's](https://spinsucks.com/tag/dominos/)
- [Don't Be That Boss](https://spinsucks.com/tag/dont-be-that-boss/)
- [don'ts](https://spinsucks.com/tag/donts/)
- [Edelman](https://spinsucks.com/tag/edelman/)
- [ElevatorPitch](https://spinsucks.com/tag/elevatorpitch/)
- [Email Ban](https://spinsucks.com/tag/email-ban/)
- [Entrepreneurs](https://spinsucks.com/tag/entrepreneurs/)
- [Entrpreneurs](https://spinsucks.com/tag/entrpreneurs/)
- [Escapaing Mediocrity](https://spinsucks.com/tag/escapaing-mediocrity/)
- [Executives](https://spinsucks.com/tag/executives/)
- [executiveteam](https://spinsucks.com/tag/executiveteam/)
- [FacebookFans](https://spinsucks.com/tag/facebookfans/)
- [facilitation](https://spinsucks.com/tag/facilitation/)
- [Failure](https://spinsucks.com/tag/failure/)
- [FastGrowth](https://spinsucks.com/tag/fastgrowth/)
- [Federal Trade Commission](https://spinsucks.com/tag/federal-trade-commission/)
- [Fees](https://spinsucks.com/tag/fees/)
- [FindYourNerve](https://spinsucks.com/tag/findyournerve/)
- [FirstImpressions](https://spinsucks.com/tag/firstimpressions/)
- [Fleishman-Hillard](https://spinsucks.com/tag/fleishman-hillard/)
- [FoodserviceNews](https://spinsucks.com/tag/foodservicenews/)
- [Forbes](https://spinsucks.com/tag/forbes/)
- [Ford](https://spinsucks.com/tag/ford/)
- [Fortune100](https://spinsucks.com/tag/fortune100/)
- [FOX](https://spinsucks.com/tag/fox/)
- [Franchise](https://spinsucks.com/tag/franchise/)
- [FranchiseBusinessReview](https://spinsucks.com/tag/franchisebusinessreview/)
- [FranchisEssentials](https://spinsucks.com/tag/franchisessentials/)
- [friendfeed](https://spinsucks.com/tag/friendfeed/)
- [FTC](https://spinsucks.com/tag/ftc/)
- [FTCGuidlines](https://spinsucks.com/tag/ftcguidlines/)
- [Gary Vaynerchuk](https://spinsucks.com/tag/gary-vaynerchuk/)
- [gifts](https://spinsucks.com/tag/gifts/)
- [good to great](https://spinsucks.com/tag/good-to-great/)
- [Google](https://spinsucks.com/tag/google/)
- [Google alerts](https://spinsucks.com/tag/google-alerts/)
- [Google analytics](https://spinsucks.com/tag/google-analytics/)
- [Google reader](https://spinsucks.com/tag/google-reader/)
- [Google webmaster](https://spinsucks.com/tag/google-webmaster/)
- [Groundswell](https://spinsucks.com/tag/groundswell/)
- [HAPPO](https://spinsucks.com/tag/happo/)
- [Harry Brumleve](https://spinsucks.com/tag/harry-brumleve/)
- [HarvardBusiness](https://spinsucks.com/tag/harvardbusiness/)
- [harvardbusinessreview](https://spinsucks.com/tag/harvardbusinessreview/)
- [Health](https://spinsucks.com/tag/health/)
- [Help A PR Pro Out](https://spinsucks.com/tag/help-a-pr-pro-out/)
- [HeritageWoods](https://spinsucks.com/tag/heritagewoods/)
- [honesty](https://spinsucks.com/tag/honesty/)
- [HuntingBigSales](https://spinsucks.com/tag/huntingbigsales/)
- [IanSohn](https://spinsucks.com/tag/iansohn/)
- [Instapaper](https://spinsucks.com/tag/instapaper/)
- [interns](https://spinsucks.com/tag/interns/)
- [interviews](https://spinsucks.com/tag/interviews/)
- [It'sTimetoLead](https://spinsucks.com/tag/itstimetolead/)
- [JanetCabot](https://spinsucks.com/tag/janetcabot/)
- [Jeff Jarvis](https://spinsucks.com/tag/jeff-jarvis/)
- [JeremyProbert](https://spinsucks.com/tag/jeremyprobert/)
- [Jim Lnetz](https://spinsucks.com/tag/jim-lnetz/)
- [jobs](https://spinsucks.com/tag/jobs/)
- [joyful bath co](https://spinsucks.com/tag/joyful-bath-co/)
- [Julio Varela](https://spinsucks.com/tag/julio-varela/)
- [KathyKregner](https://spinsucks.com/tag/kathykregner/)
- [Kellogg](https://spinsucks.com/tag/kellogg/)
- [kindle](https://spinsucks.com/tag/kindle/)
- [KogiKoreanTruck](https://spinsucks.com/tag/kogikoreantruck/)
- [Kyle Lacy](https://spinsucks.com/tag/kyle-lacy/)
- [Land Rover](https://spinsucks.com/tag/land-rover/)
- [Listen](https://spinsucks.com/tag/listen/)
- [listening](https://spinsucks.com/tag/listening/)
- [LorriWyndham](https://spinsucks.com/tag/lorriwyndham/)
- [LovelyBlogs](https://spinsucks.com/tag/lovelyblogs/)
- [Madonna](https://spinsucks.com/tag/madonna/)
- [management](https://spinsucks.com/tag/management/)
- [Mark Wiskup](https://spinsucks.com/tag/mark-wiskup/)
- [Mashable](https://spinsucks.com/tag/mashable/)
- [MatchPoint](https://spinsucks.com/tag/matchpoint/)
- [Maverick Mom](https://spinsucks.com/tag/maverick-mom/)
- [McCain](https://spinsucks.com/tag/mccain/)
- [McKeeWallworkCleveland](https://spinsucks.com/tag/mckeewallworkcleveland/)
- [media](https://spinsucks.com/tag/media/)
- [media emerging](https://spinsucks.com/tag/media-emerging/)
- [Merry Christmas](https://spinsucks.com/tag/merry-christmas/)
- [Molli Megasko](https://spinsucks.com/tag/molli-megasko/)
- [Monitoring](https://spinsucks.com/tag/monitoring/)
- [Motor Trend](https://spinsucks.com/tag/motor-trend/)
- [Negative](https://spinsucks.com/tag/negative/)
- [Networking](https://spinsucks.com/tag/networking/)
- [NewYorkTimes](https://spinsucks.com/tag/newyorktimes/)
- [Nick Harrison](https://spinsucks.com/tag/nick-harrison/)
- [Nissan](https://spinsucks.com/tag/nissan/)
- [Nissan Altima](https://spinsucks.com/tag/nissan-altima/)
- [NY Times](https://spinsucks.com/tag/ny-times/)
- [Ocean Spray](https://spinsucks.com/tag/ocean-spray/)
- [Ogilvy](https://spinsucks.com/tag/ogilvy/)
- [onlinecommunity](https://spinsucks.com/tag/onlinecommunity/)
- [OnlineNetworking](https://spinsucks.com/tag/onlinenetworking/)
- [OPENForum](https://spinsucks.com/tag/openforum/)
- [OutsourcingSocialMedia](https://spinsucks.com/tag/outsourcingsocialmedia/)
- [Paid tweets](https://spinsucks.com/tag/paid-tweets/)
- [Patrick Reyes](https://spinsucks.com/tag/patrick-reyes/)
- [Patti Knight](https://spinsucks.com/tag/patti-knight/)
- [PaulHolmes](https://spinsucks.com/tag/paulholmes/)
- [PaulSegreto](https://spinsucks.com/tag/paulsegreto/)
- [Pay-for-Performance](https://spinsucks.com/tag/pay-for-performance/)
- [Peppercom](https://spinsucks.com/tag/peppercom/)
- [personalbrand](https://spinsucks.com/tag/personalbrand/)
- [Philosophy](https://spinsucks.com/tag/philosophy/)
- [PizzaHut](https://spinsucks.com/tag/pizzahut/)
- [Post](https://spinsucks.com/tag/post/)
- [PRSAChicago](https://spinsucks.com/tag/prsachicago/)
- [Q&A](https://spinsucks.com/tag/qa/)
- [Radian6](https://spinsucks.com/tag/radian6/)
- [Ragan](https://spinsucks.com/tag/ragan/)
- [Relationships](https://spinsucks.com/tag/relationships/)
- [reporters](https://spinsucks.com/tag/reporters/)
- [RestaurantBusinessSeries](https://spinsucks.com/tag/restaurantbusinessseries/)
- [Rich Davis](https://spinsucks.com/tag/rich-davis/)
- [Rieva Lesonsky](https://spinsucks.com/tag/rieva-lesonsky/)
- [Robin Scott](https://spinsucks.com/tag/robin-scott/)
- [Robinson Lerer & Montgomery](https://spinsucks.com/tag/robinson-lerer-montgomery/)
- [Sales](https://spinsucks.com/tag/sales/)
- [Salt and Light](https://spinsucks.com/tag/salt-and-light/)
- [Sarah Robinson](https://spinsucks.com/tag/sarah-robinson/)
- [scott hepburn](https://spinsucks.com/tag/scott-hepburn/)
- [search engine optimization](https://spinsucks.com/tag/search-engine-optimization/)
- [SethGodin](https://spinsucks.com/tag/sethgodin/)
- [Shelly Kramer](https://spinsucks.com/tag/shelly-kramer/)
- [skills](https://spinsucks.com/tag/skills/)
- [Slate](https://spinsucks.com/tag/slate/)
- [Small Business](https://spinsucks.com/tag/small-business/)
- [Small Is the New Big](https://spinsucks.com/tag/small-is-the-new-big/)
- [SmallBusiness](https://spinsucks.com/tag/smallbusiness/)
- [SmallIstheNewBig](https://spinsucks.com/tag/smallisthenewbig/)
- [SmartBrief](https://spinsucks.com/tag/smartbrief/)
- [Social Habits](https://spinsucks.com/tag/social-habits/)
- [social media boundaries](https://spinsucks.com/tag/social-media-boundaries/)
- [SocialMedia](https://spinsucks.com/tag/socialmedia/)
- [SocialMedia Vacation Technology SmallBusiness](https://spinsucks.com/tag/socialmedia-vacation-technology-smallbusiness/)
- [SocialMediaMonitoring](https://spinsucks.com/tag/socialmediamonitoring/)
- [SocialNetworking](https://spinsucks.com/tag/socialnetworking/)
- [socialoomph](https://spinsucks.com/tag/socialoomph/)
- [spinsucks](https://spinsucks.com/tag/spinsucks/)
- [StephenKing](https://spinsucks.com/tag/stephenking/)
- [SteveJobs](https://spinsucks.com/tag/stevejobs/)
- [SteveMcKee](https://spinsucks.com/tag/stevemckee/)
- [Steven King](https://spinsucks.com/tag/steven-king/)
- [stumbleupon](https://spinsucks.com/tag/stumbleupon/)
- [su.pr](https://spinsucks.com/tag/su-pr/)
- [Success](https://spinsucks.com/tag/success/)
- [SuccessionPlanning](https://spinsucks.com/tag/successionplanning/)
- [TastiD-Lite](https://spinsucks.com/tag/tastid-lite/)
- [Technorati](https://spinsucks.com/tag/technorati/)
- [TheBigMoney](https://spinsucks.com/tag/thebigmoney/)
- [Tiger Woods](https://spinsucks.com/tag/tiger-woods/)
- [tips](https://spinsucks.com/tag/tips/)
- [Tony Hsieh](https://spinsucks.com/tag/tony-hsieh/)
- [TonyHsieh](https://spinsucks.com/tag/tonyhsieh/)
- [Toyota](https://spinsucks.com/tag/toyota/)
- [Toyota Recall](https://spinsucks.com/tag/toyota-recall/)
- [Transparency](https://spinsucks.com/tag/transparency/)
- [Twinterns](https://spinsucks.com/tag/twinterns/)
- [Twitter Marketing for Dummies](https://spinsucks.com/tag/twitter-marketing-for-dummies/)
- [TwitterMarketing](https://spinsucks.com/tag/twittermarketing/)
- [USAToday](https://spinsucks.com/tag/usatoday/)
- [V3](https://spinsucks.com/tag/v3/)
- [value](https://spinsucks.com/tag/value/)
- [Value-Based Pay](https://spinsucks.com/tag/value-based-pay/)
- [Vistage](https://spinsucks.com/tag/vistage/)
- [WallStreetJournal](https://spinsucks.com/tag/wallstreetjournal/)
- [westone](https://spinsucks.com/tag/westone/)
- [What Would Google Do](https://spinsucks.com/tag/what-would-google-do/)
- [When Growth Stalls](https://spinsucks.com/tag/when-growth-stalls/)
- [WhenGrowthStalls](https://spinsucks.com/tag/whengrowthstalls/)
- [WhiteHouse](https://spinsucks.com/tag/whitehouse/)
- [WIN Home Insepection](https://spinsucks.com/tag/win-home-insepection/)
- [Women](https://spinsucks.com/tag/women/)
- [womenbusinessleaders](https://spinsucks.com/tag/womenbusinessleaders/)
- [WomenEntrepreneurs](https://spinsucks.com/tag/womenentrepreneurs/)
- [WordPress](https://spinsucks.com/tag/wordpress/)
- [You'retheBoss](https://spinsucks.com/tag/youretheboss/)
- [Zappos](https://spinsucks.com/tag/zappos/)
- [Microsoft.com](https://spinsucks.com/tag/microsoft-com/)
- [alltop](https://spinsucks.com/tag/alltop/)
- [American Express](https://spinsucks.com/tag/american-express/)
- [Aneta Hall](https://spinsucks.com/tag/aneta-hall/)
- [associated content](https://spinsucks.com/tag/associated-content/)
- [B2B](https://spinsucks.com/tag/b2b/)
- [Barry Silver](https://spinsucks.com/tag/barry-silver/)
- [Case Studies](https://spinsucks.com/tag/case-studies/)
- [crowdsource](https://spinsucks.com/tag/crowdsource/)
- [Danny Brown](https://spinsucks.com/tag/danny-brown/)
- [Facebook fan page](https://spinsucks.com/tag/facebook-fan-page/)
- [ideas](https://spinsucks.com/tag/ideas/)
- [Intel](https://spinsucks.com/tag/intel/)
- [jeff bullas](https://spinsucks.com/tag/jeff-bullas/)
- [Kevin Vandever](https://spinsucks.com/tag/kevin-vandever/)
- [Kuru Footwear](https://spinsucks.com/tag/kuru-footwear/)
- [Link Love](https://spinsucks.com/tag/link-love/)
- [Nathan Matthews](https://spinsucks.com/tag/nathan-matthews/)
- [OPEN Forum](https://spinsucks.com/tag/open-forum/)
- [pimp your blog](https://spinsucks.com/tag/pimp-your-blog/)
- [Pitney Bowes](https://spinsucks.com/tag/pitney-bowes/)
- [tagline](https://spinsucks.com/tag/tagline/)
- [Publicity Club of Chicago](https://spinsucks.com/tag/publicity-club-of-chicago/)
- [Kevin Smith](https://spinsucks.com/tag/kevin-smith/)
- [Southwest Airlines](https://spinsucks.com/tag/southwest-airlines/)
- [iPhone](https://spinsucks.com/tag/iphone/)
- [iPhone apps](https://spinsucks.com/tag/iphone-apps/)
- [SxSW](https://spinsucks.com/tag/sxsw/)
- [at-anywhere](https://spinsucks.com/tag/at-anywhere/)
- [QuestPR](https://spinsucks.com/tag/questpr/)
- [QuestPR blog](https://spinsucks.com/tag/questpr-blog/)
- [SharonCain](https://spinsucks.com/tag/sharoncain/)
- [search engine](https://spinsucks.com/tag/search-engine/)
- [SES](https://spinsucks.com/tag/ses/)
- [search engine strategies](https://spinsucks.com/tag/search-engine-strategies/)
- [David Meerman Scott](https://spinsucks.com/tag/david-meerman-scott/)
- [New Rules of Marketing and PR](https://spinsucks.com/tag/new-rules-of-marketing-and-pr/)
- [avinash kaushik](https://spinsucks.com/tag/avinash-kaushik/)
- [occam's razor](https://spinsucks.com/tag/occams-razor/)
- [sesny](https://spinsucks.com/tag/sesny/)
- [adwords](https://spinsucks.com/tag/adwords/)
- [adquality](https://spinsucks.com/tag/adquality/)
- [measuring search](https://spinsucks.com/tag/measuring-search/)
- [search](https://spinsucks.com/tag/search/)
- [bing](https://spinsucks.com/tag/bing/)
- [foursquare](https://spinsucks.com/tag/foursquare/)
- [storytelling](https://spinsucks.com/tag/storytelling/)
- [fashion](https://spinsucks.com/tag/fashion/)
- [fashion blogs](https://spinsucks.com/tag/fashion-blogs/)
- [HR](https://spinsucks.com/tag/hr/)
- [introvert](https://spinsucks.com/tag/introvert/)
- [extrovert](https://spinsucks.com/tag/extrovert/)
- [personalities](https://spinsucks.com/tag/personalities/)
- [predictable success](https://spinsucks.com/tag/predictable-success/)
- [les mckeown](https://spinsucks.com/tag/les-mckeown/)
- [Google AdWords](https://spinsucks.com/tag/google-adwords/)
- [CTR](https://spinsucks.com/tag/ctr/)
- [PPC](https://spinsucks.com/tag/ppc/)
- [Click Thru Rate](https://spinsucks.com/tag/click-thru-rate/)
- [technology](https://spinsucks.com/tag/technology/)
- [iPad](https://spinsucks.com/tag/ipad/)
- [Wordpress Plugins](https://spinsucks.com/tag/wordpress-plugins/)
- [steve mckee](https://spinsucks.com/tag/steve-mckee/)
- [Newspapers](https://spinsucks.com/tag/newspapers/)
- [social media strategy](https://spinsucks.com/tag/social-media-strategy/)
- [erin adler](https://spinsucks.com/tag/erin-adler/)
- [nike](https://spinsucks.com/tag/nike/)
- [Webinars](https://spinsucks.com/tag/webinars/)
- [promotion](https://spinsucks.com/tag/promotion/)
- [publicity](https://spinsucks.com/tag/publicity/)
- [nick nichols](https://spinsucks.com/tag/nick-nichols/)
- [designinabag](https://spinsucks.com/tag/designinabag/)
- [facebookquestions](https://spinsucks.com/tag/facebookquestions/)
- [JeffBullas](https://spinsucks.com/tag/jeffbullas/)
- [iPhone 4G](https://spinsucks.com/tag/iphone-4g/)
- [Gizmodo](https://spinsucks.com/tag/gizmodo/)
- [checkbook journalism](https://spinsucks.com/tag/checkbook-journalism/)
- [personal brand](https://spinsucks.com/tag/personal-brand/)
- [jelena woehr](https://spinsucks.com/tag/jelena-woehr/)
- [entreprenership](https://spinsucks.com/tag/entreprenership/)
- [anniversary](https://spinsucks.com/tag/anniversary/)
- [MJ Tam](https://spinsucks.com/tag/mj-tam/)
- [Rick Wion](https://spinsucks.com/tag/rick-wion/)
- [Jack Monson](https://spinsucks.com/tag/jack-monson/)
- [Reid Lappin](https://spinsucks.com/tag/reid-lappin/)
- [Adam Keats](https://spinsucks.com/tag/adam-keats/)
- [internet](https://spinsucks.com/tag/internet/)
- [citibank](https://spinsucks.com/tag/citibank/)
- [billable hours](https://spinsucks.com/tag/billable-hours/)
- [insidePR](https://spinsucks.com/tag/insidepr/)
- [tracking time](https://spinsucks.com/tag/tracking-time/)
- [laura scholz](https://spinsucks.com/tag/laura-scholz/)
- [owning a business](https://spinsucks.com/tag/owning-a-business/)
- [ramon deleon](https://spinsucks.com/tag/ramon-deleon/)
- [franchise times](https://spinsucks.com/tag/franchise-times/)
- [facebook apps](https://spinsucks.com/tag/facebook-apps/)
- [networked blogs](https://spinsucks.com/tag/networked-blogs/)
- [social RSS](https://spinsucks.com/tag/social-rss/)
- [Facebook video](https://spinsucks.com/tag/facebook-video/)
- [inside pr](https://spinsucks.com/tag/inside-pr/)
- [privacy](https://spinsucks.com/tag/privacy/)
- [joe thornley](https://spinsucks.com/tag/joe-thornley/)
- [jason verhoosky](https://spinsucks.com/tag/jason-verhoosky/)
- [old beauty design](https://spinsucks.com/tag/old-beauty-design/)
- [online interactions](https://spinsucks.com/tag/online-interactions/)
- [ron smith](https://spinsucks.com/tag/ron-smith/)
- [passing through](https://spinsucks.com/tag/passing-through/)
- [ann dwyer](https://spinsucks.com/tag/ann-dwyer/)
- [millercoors](https://spinsucks.com/tag/millercoors/)
- [nfl](https://spinsucks.com/tag/nfl/)
- [fedex](https://spinsucks.com/tag/fedex/)
- [orange bowl](https://spinsucks.com/tag/orange-bowl/)
- [wrigley field](https://spinsucks.com/tag/wrigley-field/)
- [sponsorships](https://spinsucks.com/tag/sponsorships/)
- [conferences](https://spinsucks.com/tag/conferences/)
- [competitive](https://spinsucks.com/tag/competitive/)
- [cycling](https://spinsucks.com/tag/cycling/)
- [velodrome](https://spinsucks.com/tag/velodrome/)
- [introverts](https://spinsucks.com/tag/introverts/)
- [expansion expert](https://spinsucks.com/tag/expansion-expert/)
- [lizette pirtle](https://spinsucks.com/tag/lizette-pirtle/)
- [ghoti](https://spinsucks.com/tag/ghoti/)
- [darryl salerno](https://spinsucks.com/tag/darryl-salerno/)
- [jeans](https://spinsucks.com/tag/jeans/)
- [public speaking](https://spinsucks.com/tag/public-speaking/)
- [social media tool](https://spinsucks.com/tag/social-media-tool/)
- [justin brackett](https://spinsucks.com/tag/justin-brackett/)
- [lisa gerber](https://spinsucks.com/tag/lisa-gerber/)
- [mickie kennedy](https://spinsucks.com/tag/mickie-kennedy/)
- [ereleases](https://spinsucks.com/tag/ereleases/)
- [enewsletters](https://spinsucks.com/tag/enewsletters/)
- [jon buscall](https://spinsucks.com/tag/jon-buscall/)
- [Jontus Media](https://spinsucks.com/tag/jontus-media/)
- [Lead Generation](https://spinsucks.com/tag/lead-generation/)
- [randy hall](https://spinsucks.com/tag/randy-hall/)
- [4th Gear Consulting](https://spinsucks.com/tag/4th-gear-consulting/)
- [Mark Schaefer](https://spinsucks.com/tag/mark-schaefer/)
- [Schaefer Marketing Solutions](https://spinsucks.com/tag/schaefer-marketing-solutions/)
- [enr](https://spinsucks.com/tag/enr/)
- [jason falls](https://spinsucks.com/tag/jason-falls/)
- [small businesses](https://spinsucks.com/tag/small-businesses/)
- [blogging tips](https://spinsucks.com/tag/blogging-tips/)
- [video](https://spinsucks.com/tag/video/)
- [location](https://spinsucks.com/tag/location/)
- [mobile](https://spinsucks.com/tag/mobile/)
- [policy](https://spinsucks.com/tag/policy/)
- [editorial calendars](https://spinsucks.com/tag/editorial-calendars/)
- [thomas scott](https://spinsucks.com/tag/thomas-scott/)
- [show homes](https://spinsucks.com/tag/show-homes/)
- [pr blog of the year](https://spinsucks.com/tag/pr-blog-of-the-year/)
- [pr readers choice](https://spinsucks.com/tag/pr-readers-choice/)
- [death of social media](https://spinsucks.com/tag/death-of-social-media/)
- [podcast](https://spinsucks.com/tag/podcast/)
- [book](https://spinsucks.com/tag/book/)
- [terry fallis](https://spinsucks.com/tag/terry-fallis/)
- [community manager](https://spinsucks.com/tag/community-manager/)
- [12for12k](https://spinsucks.com/tag/12for12k/)
- [30under30](https://spinsucks.com/tag/30under30/)
- [worries](https://spinsucks.com/tag/worries/)
- [elizabeth sosnow](https://spinsucks.com/tag/elizabeth-sosnow/)
- [blisspr](https://spinsucks.com/tag/blisspr/)
- [blogcatalog](https://spinsucks.com/tag/blogcatalog/)
- [imho](https://spinsucks.com/tag/imho/)
- [selina eckersall](https://spinsucks.com/tag/selina-eckersall/)
- [courtney dial](https://spinsucks.com/tag/courtney-dial/)
- [pizzazzerie](https://spinsucks.com/tag/pizzazzerie/)
- [G20](https://spinsucks.com/tag/g20/)
- [conversation strategy](https://spinsucks.com/tag/conversation-strategy/)
- [business strategy](https://spinsucks.com/tag/business-strategy/)
- [abbie fink](https://spinsucks.com/tag/abbie-fink/)
- [paige worthy](https://spinsucks.com/tag/paige-worthy/)
- [Daniel Hindin](https://spinsucks.com/tag/daniel-hindin/)
- [jay baer](https://spinsucks.com/tag/jay-baer/)
- [convince and convert](https://spinsucks.com/tag/convince-and-convert/)
- [judge](https://spinsucks.com/tag/judge/)
- [perception](https://spinsucks.com/tag/perception/)
- [teresa basich](https://spinsucks.com/tag/teresa-basich/)
- [nancy myrland](https://spinsucks.com/tag/nancy-myrland/)
- [doug davidoff](https://spinsucks.com/tag/doug-davidoff/)
- [blog lists](https://spinsucks.com/tag/blog-lists/)
- [popularity contests](https://spinsucks.com/tag/popularity-contests/)
- [comfort zone](https://spinsucks.com/tag/comfort-zone/)
- [time trials](https://spinsucks.com/tag/time-trials/)
- [taking risk](https://spinsucks.com/tag/taking-risk/)
- [LeBron James](https://spinsucks.com/tag/lebron-james/)
- [PR nightmare](https://spinsucks.com/tag/pr-nightmare/)
- [susan hart](https://spinsucks.com/tag/susan-hart/)
- [hart public relations](https://spinsucks.com/tag/hart-public-relations/)
- [writing](https://spinsucks.com/tag/writing-2/)
- [aranet](https://spinsucks.com/tag/aranet/)
- [ara](https://spinsucks.com/tag/ara/)
- [aracontent](https://spinsucks.com/tag/aracontent/)
- [david olson](https://spinsucks.com/tag/david-olson/)
- [ivor tossell](https://spinsucks.com/tag/ivor-tossell/)
- [globe and mail](https://spinsucks.com/tag/globe-and-mail/)
- [martin waxman](https://spinsucks.com/tag/martin-waxman/)
- [maureen blandford](https://spinsucks.com/tag/maureen-blandford/)
- [twitter handles](https://spinsucks.com/tag/twitter-handles/)
- [jennifer macdonald](https://spinsucks.com/tag/jennifer-macdonald/)
- [brainstorming](https://spinsucks.com/tag/brainstorming-2/)
- [improv](https://spinsucks.com/tag/improv/)
- [improviser](https://spinsucks.com/tag/improviser/)
- [liz caradonna](https://spinsucks.com/tag/liz-caradonna/)
- [writing roads](https://spinsucks.com/tag/writing-roads/)
- [Julie Roads](https://spinsucks.com/tag/julie-roads/)
- [comments](https://spinsucks.com/tag/comments/)
- [kara Vanskike](https://spinsucks.com/tag/kara-vanskike/)
- [cyclists](https://spinsucks.com/tag/cyclists/)
- [walkers](https://spinsucks.com/tag/walkers/)
- [runners](https://spinsucks.com/tag/runners/)
- [rules of the road](https://spinsucks.com/tag/rules-of-the-road/)
- [stereotypes](https://spinsucks.com/tag/stereotypes/)
- [matt chevy](https://spinsucks.com/tag/matt-chevy/)
- [life without pants](https://spinsucks.com/tag/life-without-pants/)
- [seo tool](https://spinsucks.com/tag/seo-tool/)
- [language](https://spinsucks.com/tag/language-2/)
- [linguist](https://spinsucks.com/tag/linguist/)
- [ryan knapp](https://spinsucks.com/tag/ryan-knapp/)
- [matt laurer](https://spinsucks.com/tag/matt-laurer/)
- [today show](https://spinsucks.com/tag/today-show/)
- [elizabeth edwards](https://spinsucks.com/tag/elizabeth-edwards/)
- [golden rule](https://spinsucks.com/tag/golden-rule/)
- [pay it forward](https://spinsucks.com/tag/pay-it-forward/)
- [escaping mediocrity](https://spinsucks.com/tag/escaping-mediocrity/)
- [community](https://spinsucks.com/tag/community/)
- [digital marketing community](https://spinsucks.com/tag/digital-marketing-community/)
- [PR pros](https://spinsucks.com/tag/pr-pros/)
- [alex parker](https://spinsucks.com/tag/alex-parker/)
- [gowalla](https://spinsucks.com/tag/gowalla/)
- [location marketing](https://spinsucks.com/tag/location-marketing/)
- [geolocation](https://spinsucks.com/tag/geolocation/)
- [business connections](https://spinsucks.com/tag/business-connections/)
- [Geek Girls Guide](https://spinsucks.com/tag/geek-girls-guide/)
- [Nancy Lyons](https://spinsucks.com/tag/nancy-lyons/)
- [Meghan Wilker](https://spinsucks.com/tag/meghan-wilker/)
- [podcasts](https://spinsucks.com/tag/podcasts-2/)
- [creating podcasts](https://spinsucks.com/tag/creating-podcasts/)
- [using podcasts](https://spinsucks.com/tag/using-podcasts/)
- [User Experience](https://spinsucks.com/tag/user-experience/)
- [Customer Service](https://spinsucks.com/tag/customer-service/)
- [Customer Experience](https://spinsucks.com/tag/customer-experience/)
- [Jeannie Walters](https://spinsucks.com/tag/jeannie-walters/)
- [barter](https://spinsucks.com/tag/barter/)
- [trade](https://spinsucks.com/tag/trade/)
- [air force](https://spinsucks.com/tag/air-force/)
- [web response assessment](https://spinsucks.com/tag/web-response-assessment/)
- [clockwork active media systems](https://spinsucks.com/tag/clockwork-active-media-systems/)
- [social media policy](https://spinsucks.com/tag/social-media-policy/)
- [PR 2.0](https://spinsucks.com/tag/pr-2.0/)
- [PR 1.0](https://spinsucks.com/tag/pr-1.0/)
- [Jody Koehler](https://spinsucks.com/tag/jody-koehler/)
- [christy norton](https://spinsucks.com/tag/christy-norton/)
- [Cory Doctorow](https://spinsucks.com/tag/cory-doctorow/)
- [Clay Shirky](https://spinsucks.com/tag/clay-shirky/)
- [Catherine Novak](https://spinsucks.com/tag/catherine-novak/)
- [Joe Pulizzi](https://spinsucks.com/tag/joe-pulizzi/)
- [convenience store dreamin](https://spinsucks.com/tag/convenience-store-dreamin/)
- [location-based marketing](https://spinsucks.com/tag/location-based-marketing/)
- [forrester](https://spinsucks.com/tag/forrester/)
- [seth godin](https://spinsucks.com/tag/seth-godin/)
- [traditional marketing](https://spinsucks.com/tag/traditional-marketing/)
- [online marketing](https://spinsucks.com/tag/online-marketing/)
- [digital marketing](https://spinsucks.com/tag/digital-marketing/)
- [fast company](https://spinsucks.com/tag/fast-company/)
- [influence project](https://spinsucks.com/tag/influence-project/)
- [nate st. pierre](https://spinsucks.com/tag/nate-st.-pierre/)
- [it starts with us](https://spinsucks.com/tag/it-starts-with-us/)
- [amber naslund](https://spinsucks.com/tag/amber-naslund/)
- [mentor](https://spinsucks.com/tag/mentor/)
- [John Christianson](https://spinsucks.com/tag/john-christianson/)
- [Wealth Clarity](https://spinsucks.com/tag/wealth-clarity/)
- [young adults](https://spinsucks.com/tag/young-adults/)
- [authenticity](https://spinsucks.com/tag/authenticity/)
- [business plan](https://spinsucks.com/tag/business-plan/)
- [business planning](https://spinsucks.com/tag/business-planning/)
- [Tim Berry](https://spinsucks.com/tag/tim-berry/)
- [paradox](https://spinsucks.com/tag/paradox/)
- [gini dietrich](https://spinsucks.com/tag/gini-dietrich/)
- [feedburner](https://spinsucks.com/tag/feedburner/)
- [blog subscription](https://spinsucks.com/tag/blog-subscription/)
- [feedburner delivery](https://spinsucks.com/tag/feedburner-delivery/)
- [Swat Malaria](https://spinsucks.com/tag/swat-malaria/)
- [Malaria No More](https://spinsucks.com/tag/malaria-no-more/)
- [inbound marketing](https://spinsucks.com/tag/inbound-marketing/)
- [Outdoor Living Brands](https://spinsucks.com/tag/outdoor-living-brands/)
- [Larry Spada](https://spinsucks.com/tag/larry-spada/)
- [affordable marketing](https://spinsucks.com/tag/affordable-marketing/)
- [FCPA](https://spinsucks.com/tag/fcpa/)
- [tomfoxlaw](https://spinsucks.com/tag/tomfoxlaw/)
- [Thomas R. Fox](https://spinsucks.com/tag/thomas-r.-fox/)
- [incentive-based consulting](https://spinsucks.com/tag/incentive-based-consulting/)
- [peter shankman](https://spinsucks.com/tag/peter-shankman/)
- [chris brogan](https://spinsucks.com/tag/chris-brogan/)
- [kami watson huyse](https://spinsucks.com/tag/kami-watson-huyse/)
- [can i pick your brain](https://spinsucks.com/tag/can-i-pick-your-brain/)
- [journalism](https://spinsucks.com/tag/journalism/)
- [Web 2.0](https://spinsucks.com/tag/web-2.0/)
- [Sharon Cain](https://spinsucks.com/tag/sharon-cain/)
- [Sky TV](https://spinsucks.com/tag/sky-tv/)
- [Quest PR](https://spinsucks.com/tag/quest-pr/)
- [360 Connext](https://spinsucks.com/tag/360-connext/)
- [pr blogs](https://spinsucks.com/tag/pr-blogs/)
- [pr industry](https://spinsucks.com/tag/pr-industry-2/)
- [required reading](https://spinsucks.com/tag/required-reading/)
- [guy kawasaki](https://spinsucks.com/tag/guy-kawasaki/)
- [online noise](https://spinsucks.com/tag/online-noise/)
- [added workload](https://spinsucks.com/tag/added-workload/)
- [new role](https://spinsucks.com/tag/new-role/)
- [job responsibilities](https://spinsucks.com/tag/job-responsibilities/)
- [Karen Altes](https://spinsucks.com/tag/karen-altes/)
- [Institute of Real Estate Management](https://spinsucks.com/tag/institute-of-real-estate-management/)
- [verizon](https://spinsucks.com/tag/verizon/)
- [huffington post](https://spinsucks.com/tag/huffington-post/)
- [net neutrality](https://spinsucks.com/tag/net-neutrality/)
- [work schedules](https://spinsucks.com/tag/work-schedules/)
- [Kris Schindler](https://spinsucks.com/tag/kris-schindler/)
- [Start-Thinking](https://spinsucks.com/tag/start-thinking/)
- [Hampton Inn](https://spinsucks.com/tag/hampton-inn/)
- [Ozomatli](https://spinsucks.com/tag/ozomatli/)
- [Mad Men](https://spinsucks.com/tag/mad-men/)
- [Banana Republic](https://spinsucks.com/tag/banana-republic/)
- [social media lessons](https://spinsucks.com/tag/social-media-lessons/)
- [marketing lessons](https://spinsucks.com/tag/marketing-lessons/)
- [Wayne Gretzky](https://spinsucks.com/tag/wayne-gretzky/)
- [Steve Cunningham](https://spinsucks.com/tag/steve-cunningham/)
- [Polar Unlimited](https://spinsucks.com/tag/polar-unlimited/)
- [The Great One](https://spinsucks.com/tag/the-great-one/)
- [social media marketing](https://spinsucks.com/tag/social-media-marketing/)
- [grow sales](https://spinsucks.com/tag/grow-sales/)
- [build brand](https://spinsucks.com/tag/build-brand/)
- [Coca-Cola](https://spinsucks.com/tag/coca-cola/)
- [Comcast](https://spinsucks.com/tag/comcast/)
- [Old Spice](https://spinsucks.com/tag/old-spice/)
- [leadership brand](https://spinsucks.com/tag/leadership-brand/)
- [business success](https://spinsucks.com/tag/business-success/)
- [BP](https://spinsucks.com/tag/bp/)
- [Enron](https://spinsucks.com/tag/enron/)
- [leadership development](https://spinsucks.com/tag/leadership-development/)
- [warren berger](https://spinsucks.com/tag/warren-berger/)
- [harvard business review](https://spinsucks.com/tag/harvard-business-review/)
- [glimmer](https://spinsucks.com/tag/glimmer/)
- [glimmersite](https://spinsucks.com/tag/glimmersite/)
- [IDEO](https://spinsucks.com/tag/ideo/)
- [design thinking](https://spinsucks.com/tag/design-thinking/)
- [karl rectanus](https://spinsucks.com/tag/karl-rectanus/)
- [measurement tools](https://spinsucks.com/tag/measurement-tools/)
- [becky johns](https://spinsucks.com/tag/becky-johns/)
- [i'm working on it](https://spinsucks.com/tag/im-working-on-it/)
- [research](https://spinsucks.com/tag/research/)
- [build](https://spinsucks.com/tag/build/)
- [engage](https://spinsucks.com/tag/engage/)
- [elements of success](https://spinsucks.com/tag/elements-of-success/)
- [einstein bagels](https://spinsucks.com/tag/einstein-bagels/)
- [retirement](https://spinsucks.com/tag/retirement/)
- [camp](https://spinsucks.com/tag/camp/)
- [jayhawks](https://spinsucks.com/tag/jayhawks/)
- [university of kansas](https://spinsucks.com/tag/university-of-kansas/)
- [Facebook Places](https://spinsucks.com/tag/facebook-places/)
- [location sharing](https://spinsucks.com/tag/location-sharing/)
- [Barry Graubart](https://spinsucks.com/tag/barry-graubart/)
- [Alacra](https://spinsucks.com/tag/alacra/)
- [content technology](https://spinsucks.com/tag/content-technology/)
- [Back to the Future](https://spinsucks.com/tag/back-to-the-future/)
- [The Cluetrain Manifesto](https://spinsucks.com/tag/the-cluetrain-manifesto/)
- [Naked Conversations](https://spinsucks.com/tag/naked-conversations/)
- [Christopher Penn](https://spinsucks.com/tag/christopher-penn/)
- [Joey Strawn](https://spinsucks.com/tag/joey-strawn/)
- [Empty Jar Marketing](https://spinsucks.com/tag/empty-jar-marketing/)
- [the fast growth blog](https://spinsucks.com/tag/the-fast-growth-blog/)
- [demand creator](https://spinsucks.com/tag/demand-creator/)
- [level 5 leader](https://spinsucks.com/tag/level-5-leader/)
- [Jim Collins](https://spinsucks.com/tag/jim-collins/)
- [Built to Last](https://spinsucks.com/tag/built-to-last/)
- [David and Goliath](https://spinsucks.com/tag/david-and-goliath/)
- [How the Weak Win Wars](https://spinsucks.com/tag/how-the-weak-win-wars/)
- [against the odds](https://spinsucks.com/tag/against-the-odds/)
- [John Heaney](https://spinsucks.com/tag/john-heaney/)
- [Orange Envelopes](https://spinsucks.com/tag/orange-envelopes/)
- [overwhelmed](https://spinsucks.com/tag/overwhelmed/)
- [McKee Wallwork Cleveland](https://spinsucks.com/tag/mckee-wallwork-cleveland/)
- [book publishing](https://spinsucks.com/tag/book-publishing/)
- [death of books](https://spinsucks.com/tag/death-of-books/)
- [petya georgieva](https://spinsucks.com/tag/petya-georgieva/)
- [generation y](https://spinsucks.com/tag/generation-y/)
- [integrated marketing communications](https://spinsucks.com/tag/integrated-marketing-communications/)
- [data](https://spinsucks.com/tag/data/)
- [segmentation](https://spinsucks.com/tag/segmentation/)
- [behavioral groups](https://spinsucks.com/tag/behavioral-groups/)
- [Anna Barcelos](https://spinsucks.com/tag/anna-barcelos/)
- [#IMCChat](https://spinsucks.com/tag/imcchat/)
- [Angelica Colantuoni](https://spinsucks.com/tag/angelica-colantuoni/)
- [technology refresh](https://spinsucks.com/tag/technology-refresh/)
- [unplugging from technology](https://spinsucks.com/tag/unplugging-from-technology/)
- [digital devices](https://spinsucks.com/tag/digital-devices/)
- [Mikhail Prokhorov](https://spinsucks.com/tag/mikhail-prokhorov/)
- [location-based services](https://spinsucks.com/tag/location-based-services/)
- [Mike Shaffer](https://spinsucks.com/tag/mike-shaffer/)
- [Iostudio](https://spinsucks.com/tag/iostudio/)
- [V3IM](https://spinsucks.com/tag/v3im/)
- [brad farris](https://spinsucks.com/tag/brad-farris/)
- [customer loyalty](https://spinsucks.com/tag/customer-loyalty/)
- [paid reviews](https://spinsucks.com/tag/paid-reviews/)
- [steve mckee; mckee wallwork cleveland](https://spinsucks.com/tag/steve-mckee-mckee-wallwork-cleveland/)
- [company brand](https://spinsucks.com/tag/company-brand/)
- [christopher burgess](https://spinsucks.com/tag/christopher-burgess/)
- [cisco](https://spinsucks.com/tag/cisco/)
- [daniel pink](https://spinsucks.com/tag/daniel-pink/)
- [drive](https://spinsucks.com/tag/drive/)
- [employees](https://spinsucks.com/tag/employees/)
- [innovation](https://spinsucks.com/tag/innovation/)
- [Branded content](https://spinsucks.com/tag/branded-content/)
- [publication](https://spinsucks.com/tag/publication/)
- [u.s. chamber of commerce](https://spinsucks.com/tag/u.s.-chamber-of-commerce/)
- [mark hurd](https://spinsucks.com/tag/mark-hurd/)
- [equality in the workplace](https://spinsucks.com/tag/equality-in-the-workplace/)
- [hewlett packard](https://spinsucks.com/tag/hewlett-packard/)
- [wage gap](https://spinsucks.com/tag/wage-gap/)
- [charles arment](https://spinsucks.com/tag/charles-arment/)
- [employee motivation](https://spinsucks.com/tag/employee-motivation/)
- [Xecunet](https://spinsucks.com/tag/xecunet/)
- [Dallas Kincaid](https://spinsucks.com/tag/dallas-kincaid/)
- [innovative ideas](https://spinsucks.com/tag/innovative-ideas/)
- [nicole ashton](https://spinsucks.com/tag/nicole-ashton/)
- [first page of google](https://spinsucks.com/tag/first-page-of-google/)
- [user-generated content](https://spinsucks.com/tag/user-generated-content/)
- [Len Kendall](https://spinsucks.com/tag/len-kendall/)
- [GolinHarris](https://spinsucks.com/tag/golinharris/)
- [the3six5](https://spinsucks.com/tag/the3six5/)
- [4th gear](https://spinsucks.com/tag/4th-gear/)
- [steve strauss](https://spinsucks.com/tag/steve-strauss/)
- [social media ROI](https://spinsucks.com/tag/social-media-roi/)
- [michael hyatt](https://spinsucks.com/tag/michael-hyatt/)
- [publishing](https://spinsucks.com/tag/publishing/)
- [Todd Defren](https://spinsucks.com/tag/todd-defren/)
- [flacks](https://spinsucks.com/tag/flacks-2/)
- [spin doctors](https://spinsucks.com/tag/spin-doctors-2/)
- [Les Kollegian](https://spinsucks.com/tag/les-kollegian/)
- [Jacob Tyler](https://spinsucks.com/tag/jacob-tyler/)
- [Craig Jarrow](https://spinsucks.com/tag/craig-jarrow/)
- [Time Management Ninja](https://spinsucks.com/tag/time-management-ninja/)
- [blog traffic](https://spinsucks.com/tag/blog-traffic/)
- [blog subscriptions](https://spinsucks.com/tag/blog-subscriptions/)
- [blog bounce rates](https://spinsucks.com/tag/blog-bounce-rates/)
- [recruiting](https://spinsucks.com/tag/recruiting/)
- [Nathan Burgess](https://spinsucks.com/tag/nathan-burgess/)
- [website](https://spinsucks.com/tag/website/)
- [Wizard of Oz](https://spinsucks.com/tag/wizard-of-oz/)
- [Angie Swartz](https://spinsucks.com/tag/angie-swartz/)
- [Square Martini Media](https://spinsucks.com/tag/square-martini-media/)
- [delivering happiness](https://spinsucks.com/tag/delivering-happiness/)
- [tribal leadership](https://spinsucks.com/tag/tribal-leadership/)
- [linkexchange](https://spinsucks.com/tag/linkexchange/)
- [venture frogs](https://spinsucks.com/tag/venture-frogs/)
- [microsoft](https://spinsucks.com/tag/microsoft/)
- [Erik Hare](https://spinsucks.com/tag/erik-hare/)
- [social media tools](https://spinsucks.com/tag/social-media-tools/)
- [content marketing](https://spinsucks.com/tag/content-marketing/)
- [media companies](https://spinsucks.com/tag/media-companies/)
- [Junta42](https://spinsucks.com/tag/junta42/)
- [Z Squared Media](https://spinsucks.com/tag/z-squared-media/)
- [Get Content Get Customers](https://spinsucks.com/tag/get-content-get-customers/)
- [World Wide Rave](https://spinsucks.com/tag/world-wide-rave/)
- [book review](https://spinsucks.com/tag/book-review/)
- [viral marketing](https://spinsucks.com/tag/viral-marketing/)
- [The Chic Fit](https://spinsucks.com/tag/the-chic-fit/)
- [cognician](https://spinsucks.com/tag/cognician/)
- [shel holtz](https://spinsucks.com/tag/shel-holtz/)
- [barry kayton](https://spinsucks.com/tag/barry-kayton/)
- [patrick renvoise](https://spinsucks.com/tag/patrick-renvoise/)
- [roger dooley](https://spinsucks.com/tag/roger-dooley/)
- [neuromarketing](https://spinsucks.com/tag/neuromarketing/)
- [richard branson](https://spinsucks.com/tag/richard-branson/)
- [matt owen](https://spinsucks.com/tag/matt-owen/)
- [Sasha Muradali](https://spinsucks.com/tag/sasha-muradali/)
- [Little Pink Book PR](https://spinsucks.com/tag/little-pink-book-pr/)
- [Jewish](https://spinsucks.com/tag/jewish/)
- [Rosh Hashanah](https://spinsucks.com/tag/rosh-hashanah/)
- [High Holidays](https://spinsucks.com/tag/high-holidays/)
- [HMA Public Relations](https://spinsucks.com/tag/hma-public-relations/)
- [The Seven Questions You’re Asked in Heaven](https://spinsucks.com/tag/the-seven-questions-you’re-asked-in-heaven/)
- [Ron Wolfson](https://spinsucks.com/tag/ron-wolfson/)
- [Dana Hughens](https://spinsucks.com/tag/dana-hughens/)
- [what's in a name](https://spinsucks.com/tag/whats-in-a-name/)
- [rose by any other name](https://spinsucks.com/tag/rose-by-any-other-name/)
- [Clairemont Communications](https://spinsucks.com/tag/clairemont-communications/)
- [Romeo and Juliet](https://spinsucks.com/tag/romeo-and-juliet/)
- [brand names](https://spinsucks.com/tag/brand-names/)
- [product names](https://spinsucks.com/tag/product-names/)
- [Altoids to Zima](https://spinsucks.com/tag/altoids-to-zima/)
- [Evan Morris](https://spinsucks.com/tag/evan-morris/)
- [Mitch Hedberg](https://spinsucks.com/tag/mitch-hedberg/)
- [OPI Nail Lacquer](https://spinsucks.com/tag/opi-nail-lacquer/)
- [Valerie Simon](https://spinsucks.com/tag/valerie-simon/)
- [BurrellesLuce](https://spinsucks.com/tag/burrellesluce/)
- [paywall](https://spinsucks.com/tag/paywall/)
- [The Office](https://spinsucks.com/tag/the-office/)
- [Dan Schaible](https://spinsucks.com/tag/dan-schaible/)
- [Media Bistro](https://spinsucks.com/tag/media-bistro/)
- [Financial Times](https://spinsucks.com/tag/financial-times/)
- [skunkworks](https://spinsucks.com/tag/skunkworks/)
- [find a job](https://spinsucks.com/tag/find-a-job/)
- [tips for finding a job](https://spinsucks.com/tag/tips-for-finding-a-job/)
- [personal branding](https://spinsucks.com/tag/personal-branding-2/)
- [sway factor](https://spinsucks.com/tag/sway-factor/)
- [sima dahl](https://spinsucks.com/tag/sima-dahl/)
- [parlay communications](https://spinsucks.com/tag/parlay-communications/)
- [bristol palin](https://spinsucks.com/tag/bristol-palin/)
- [stand-up comedy](https://spinsucks.com/tag/stand-up-comedy/)
- [client presentations](https://spinsucks.com/tag/client-presentations/)
- [win more business](https://spinsucks.com/tag/win-more-business/)
- [Steve Cody](https://spinsucks.com/tag/steve-cody/)
- [Peppercorn](https://spinsucks.com/tag/peppercorn/)
- [American Comedy Institute](https://spinsucks.com/tag/american-comedy-institute/)
- [employee training](https://spinsucks.com/tag/employee-training/)
- [carment krushas](https://spinsucks.com/tag/carment-krushas/)
- [fetch plus](https://spinsucks.com/tag/fetch-plus/)
- [social media training programs](https://spinsucks.com/tag/social-media-training-programs/)
- [jeff lipschultz](https://spinsucks.com/tag/jeff-lipschultz/)
- [bike whisperer](https://spinsucks.com/tag/bike-whisperer/)
- [beth harte](https://spinsucks.com/tag/beth-harte/)
- [job interviews](https://spinsucks.com/tag/job-interviews/)
- [customer-focused](https://spinsucks.com/tag/customer-focused/)
- [customer-centric](https://spinsucks.com/tag/customer-centric/)
- [natural conversations](https://spinsucks.com/tag/natural-conversations/)
- [daily lark](https://spinsucks.com/tag/daily-lark/)
- [tech investors](https://spinsucks.com/tag/tech-investors/)
- [andy lark](https://spinsucks.com/tag/andy-lark/)
- [american dream](https://spinsucks.com/tag/american-dream/)
- [growing a business](https://spinsucks.com/tag/growing-a-business/)
- [businesses grow](https://spinsucks.com/tag/businesses-grow/)
- [Social media star](https://spinsucks.com/tag/social-media-star/)
- [Liz Strauss](https://spinsucks.com/tag/liz-strauss/)
- [SOBCon](https://spinsucks.com/tag/sobcon/)
- [spin](https://spinsucks.com/tag/spin-2/)
- [creativity](https://spinsucks.com/tag/creativity/)
- [motorola](https://spinsucks.com/tag/motorola/)
- [razr](https://spinsucks.com/tag/razr/)
- [cancer bracelets](https://spinsucks.com/tag/cancer-bracelets/)
- [breast cancer](https://spinsucks.com/tag/breast-cancer/)
- [generational marketing](https://spinsucks.com/tag/generational-marketing/)
- [i love boobies](https://spinsucks.com/tag/i-love-boobies/)
- [keep a breast foundation](https://spinsucks.com/tag/keep-a-breast-foundation/)
- [#sbt10](https://spinsucks.com/tag/sbt10/)
- [grant griffiths](https://spinsucks.com/tag/grant-griffiths/)
- [john haydon](https://spinsucks.com/tag/john-haydon/)
- [blogger relations](https://spinsucks.com/tag/blogger-relations-2/)
- [facebook question](https://spinsucks.com/tag/facebook-question/)
- [limit time spent](https://spinsucks.com/tag/limit-time-spent/)
- [self-image](https://spinsucks.com/tag/self-image/)
- [self-hatred](https://spinsucks.com/tag/self-hatred/)
- [life lessons](https://spinsucks.com/tag/life-lessons/)
- [change your life](https://spinsucks.com/tag/change-your-life/)
- [Frank Dickinson](https://spinsucks.com/tag/frank-dickinson/)
- [Huckleberry Media Connection](https://spinsucks.com/tag/huckleberry-media-connection/)
- [Genieo](https://spinsucks.com/tag/genieo/)
- [Flipboard](https://spinsucks.com/tag/flipboard/)
- [my6sense](https://spinsucks.com/tag/my6sense/)
- [ReadWriteWeb](https://spinsucks.com/tag/readwriteweb/)
- [Merredith Branscome](https://spinsucks.com/tag/merredith-branscome/)
- [LeapPR](https://spinsucks.com/tag/leappr/)
- [V3 Integrated Marketing](https://spinsucks.com/tag/v3-integrated-marketing/)
- [news reader](https://spinsucks.com/tag/news-reader/)
- [newsreader](https://spinsucks.com/tag/newsreader/)
- [comScore](https://spinsucks.com/tag/comscore/)
- [recommendation engine](https://spinsucks.com/tag/recommendation-engine/)
- [Kansas City Business Journal](https://spinsucks.com/tag/kansas-city-business-journal/)
- [affiliate marketing](https://spinsucks.com/tag/affiliate-marketing/)
- [eBook](https://spinsucks.com/tag/ebook/)
- [strategy](https://spinsucks.com/tag/strategy/)
- [differentiate](https://spinsucks.com/tag/differentiate/)
- [Imagine Business Development](https://spinsucks.com/tag/imagine-business-development/)
- [phones](https://spinsucks.com/tag/phones/)
- [meetings](https://spinsucks.com/tag/meetings/)
- [in-person conversations](https://spinsucks.com/tag/in-person-conversations/)
- [world domination](https://spinsucks.com/tag/world-domination/)
- [The Young Turk](https://spinsucks.com/tag/the-young-turk/)
- [rule the world](https://spinsucks.com/tag/rule-the-world/)
- [Vordak the Incomprehensible](https://spinsucks.com/tag/vordak-the-incomprehensible/)
- [chicago bears](https://spinsucks.com/tag/chicago-bears-2/)
- [bears](https://spinsucks.com/tag/bears/)
- [green bay packers](https://spinsucks.com/tag/green-bay-packers-2/)
- [packers](https://spinsucks.com/tag/packers/)
- [devin hester](https://spinsucks.com/tag/devin-hester/)
- [aaron rodgers](https://spinsucks.com/tag/aaron-rodgers/)
- [social proof](https://spinsucks.com/tag/social-proof/)
- [myspace](https://spinsucks.com/tag/myspace-2/)
- [youtube instant](https://spinsucks.com/tag/youtube-instant/)
- [open table](https://spinsucks.com/tag/open-table/)
- [trip advisor](https://spinsucks.com/tag/trip-advisor/)
- [netflix](https://spinsucks.com/tag/netflix/)
- [canada](https://spinsucks.com/tag/canada/)
- [wal-mart](https://spinsucks.com/tag/wal-mart/)
- [facebook question of the week](https://spinsucks.com/tag/facebook-question-of-the-week/)
- [beatriz alemar](https://spinsucks.com/tag/beatriz-alemar/)
- [email](https://spinsucks.com/tag/email/)
- [Isaacs](https://spinsucks.com/tag/isaacs/)
- [david spinks](https://spinsucks.com/tag/david-spinks/)
- [blogdash](https://spinsucks.com/tag/blogdash/)
- [scribnia](https://spinsucks.com/tag/scribnia/)
- [streamline processes](https://spinsucks.com/tag/streamline-processes/)
- [trim fat](https://spinsucks.com/tag/trim-fat/)
- [de-clutter](https://spinsucks.com/tag/de-clutter/)
- [process bloat](https://spinsucks.com/tag/process-bloat/)
- [top five](https://spinsucks.com/tag/top-five/)
- [#followfrida](https://spinsucks.com/tag/followfrida/)
- [lisa barone](https://spinsucks.com/tag/lisa-barone/)
- [klout klub](https://spinsucks.com/tag/klout-klub/)
- [vollmer](https://spinsucks.com/tag/vollmer/)
- [stuxnet](https://spinsucks.com/tag/stuxnet/)
- [customer-centered](https://spinsucks.com/tag/customer-centered/)
- [2011](https://spinsucks.com/tag/2011/)
- [customer engagement](https://spinsucks.com/tag/customer-engagement/)
- [trust](https://spinsucks.com/tag/trust/)
- [resource](https://spinsucks.com/tag/resource/)
- [authority](https://spinsucks.com/tag/authority/)
- [David Siteman Garland](https://spinsucks.com/tag/david-siteman-garland/)
- [The Rise To The Top](https://spinsucks.com/tag/the-rise-to-the-top/)
- [influence](https://spinsucks.com/tag/influence/)
- [pie](https://spinsucks.com/tag/pie/)
- [Marijean Jaggers](https://spinsucks.com/tag/marijean-jaggers/)
- [Standing Partnership](https://spinsucks.com/tag/standing-partnership/)
- [ruth](https://spinsucks.com/tag/ruth/)
- [brand integration boutique](https://spinsucks.com/tag/brand-integration-boutique/)
- [boutique firms](https://spinsucks.com/tag/boutique-firms/)
- [plan](https://spinsucks.com/tag/plan/)
- [implementation](https://spinsucks.com/tag/implementation/)
- [Heather Whaling](https://spinsucks.com/tag/heather-whaling/)
- [PRTini](https://spinsucks.com/tag/prtini/)
- [pr20chat](https://spinsucks.com/tag/pr20chat/)
- [Rich Burghgraef](https://spinsucks.com/tag/rich-burghgraef/)
- [social media budget](https://spinsucks.com/tag/social-media-budget/)
- [top five stories](https://spinsucks.com/tag/top-five-stories/)
- [livefyre](https://spinsucks.com/tag/livefyre/)
- [terry starbucker](https://spinsucks.com/tag/terry-starbucker/)
- [chipotle](https://spinsucks.com/tag/chipotle/)
- [malcolm gladwell](https://spinsucks.com/tag/malcolm-gladwell/)
- [petethetapeworm](https://spinsucks.com/tag/petethetapeworm/)
- [st. louis working mom](https://spinsucks.com/tag/st.-louis-working-mom/)
- [change the conversation](https://spinsucks.com/tag/change-the-conversation/)
- [sell](https://spinsucks.com/tag/sell/)
- [{grow}](https://spinsucks.com/tag/grow/)
- [engagement](https://spinsucks.com/tag/engagement/)
- [gap](https://spinsucks.com/tag/gap/)
- [new gap logo](https://spinsucks.com/tag/new-gap-logo/)
- [old gap logo](https://spinsucks.com/tag/old-gap-logo/)
- [umair haque](https://spinsucks.com/tag/umair-haque/)
- [lessons](https://spinsucks.com/tag/lessons/)
- [new dad](https://spinsucks.com/tag/new-dad/)
- [Tim Jahn](https://spinsucks.com/tag/tim-jahn/)
- [Beyond the Pedway](https://spinsucks.com/tag/beyond-the-pedway/)
- [Dennis Crowley](https://spinsucks.com/tag/dennis-crowley/)
- [Airbnb.com](https://spinsucks.com/tag/airbnb.com/)
- [Nathan Blecharczyk](https://spinsucks.com/tag/nathan-blecharczyk/)
- [Brian Chesky](https://spinsucks.com/tag/brian-chesky/)
- [Joe Gebbia](https://spinsucks.com/tag/joe-gebbia/)
- [penelope trunk](https://spinsucks.com/tag/penelope-trunk/)
- [brazencareerist](https://spinsucks.com/tag/brazencareerist/)
- [laura petrolino](https://spinsucks.com/tag/laura-petrolino/)
- [techcruch](https://spinsucks.com/tag/techcruch/)
- [working mothers](https://spinsucks.com/tag/working-mothers/)
- [women entrepreneurs](https://spinsucks.com/tag/women-entrepreneurs/)
- [message](https://spinsucks.com/tag/message/)
- [sharing](https://spinsucks.com/tag/sharing/)
- [pitches](https://spinsucks.com/tag/pitches/)
- [press releases](https://spinsucks.com/tag/press-releases/)
- [PR Week](https://spinsucks.com/tag/pr-week/)
- [round-up](https://spinsucks.com/tag/round-up/)
- [week's posts](https://spinsucks.com/tag/weeks-posts/)
- [women and start-ups](https://spinsucks.com/tag/women-and-start-ups/)
- [mothers and entrepreneurship](https://spinsucks.com/tag/mothers-and-entrepreneurship/)
- [cause marketing](https://spinsucks.com/tag/cause-marketing-2/)
- [Social Media Informer](https://spinsucks.com/tag/social-media-informer/)
- [hoarding](https://spinsucks.com/tag/hoarding/)
- [Simon Mainwaring](https://spinsucks.com/tag/simon-mainwaring/)
- [Dave Fleet](https://spinsucks.com/tag/dave-fleet/)
- [Erik Qualman](https://spinsucks.com/tag/erik-qualman/)
- [free](https://spinsucks.com/tag/free/)
- [bees with honey](https://spinsucks.com/tag/bees-with-honey/)
- [question of the week](https://spinsucks.com/tag/question-of-the-week/)
- [rachael seda](https://spinsucks.com/tag/rachael-seda/)
- [future of press releases](https://spinsucks.com/tag/future-of-press-releases/)
- [results](https://spinsucks.com/tag/results/)
- [resusable bags](https://spinsucks.com/tag/resusable-bags/)
- [letter to the editor](https://spinsucks.com/tag/letter-to-the-editor/)
- [Aspen Times](https://spinsucks.com/tag/aspen-times/)
- [awareness](https://spinsucks.com/tag/awareness/)
- [facebook groups](https://spinsucks.com/tag/facebook-groups/)
- [michael arrington](https://spinsucks.com/tag/michael-arrington/)
- [mark zuckerberg](https://spinsucks.com/tag/mark-zuckerberg/)
- [jackie lampugnano](https://spinsucks.com/tag/jackie-lampugnano/)
- [howard schultz](https://spinsucks.com/tag/howard-schultz/)
- [ceo insecurities](https://spinsucks.com/tag/ceo-insecurities/)
- [social media cowards](https://spinsucks.com/tag/social-media-cowards/)
- [sesame street](https://spinsucks.com/tag/sesame-street/)
- [grover](https://spinsucks.com/tag/grover/)
- [gap logo](https://spinsucks.com/tag/gap-logo/)
- [FTC rulings](https://spinsucks.com/tag/ftc-rulings/)
- [group buying](https://spinsucks.com/tag/group-buying/)
- [social commerce](https://spinsucks.com/tag/social-commerce/)
- [Q&A sites](https://spinsucks.com/tag/qa-sites/)
- [2011 trends](https://spinsucks.com/tag/2011-trends/)
- [social media trends](https://spinsucks.com/tag/social-media-trends-2/)
- [power of video](https://spinsucks.com/tag/power-of-video/)
- [youtube](https://spinsucks.com/tag/youtube/)
- [building facebook](https://spinsucks.com/tag/building-facebook/)
- [building community](https://spinsucks.com/tag/building-community/)
- [social stream](https://spinsucks.com/tag/social-stream/)
- [Scott Bishop](https://spinsucks.com/tag/scott-bishop/)
- [Bozell](https://spinsucks.com/tag/bozell/)