spotler.com
Last updated: 11/7/2025valid
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Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Spotler: Spotler offers marketers user-friendly data driven marketing software to easily engage with you audience and improve your marketing. ## Sitemaps [XML Sitemap](https://spotler.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Halloween Inspiration](https://spotler.com/halloween) - [Trial | Spotler CRM](https://spotler.com/crm/trial) - [Spotler SendPro demo](https://spotler.com/demo/sendpro) - [Black Friday Marketing Hub](https://spotler.com/black-friday-marketing-hub) - [Inspo Wall – Black Friday Marketing Hub](https://spotler.com/black-friday-marketing-hub/inspowall) - [Marketing Cloud for B2B](https://spotler.com/b2b) - [Mail+ vs. MailPro](https://spotler.com/products/mailplus-vs-mailpro) - [Q&A session on how to improve your customer experience](https://spotler.com/public-sector/session-improving-customer-experience) - [Grow with Spotler](https://spotler.com/ecommerce/grow-with-spotler): Waar kan jouw Customer Journey wel een extra zetje gebruiken? - [Social Publishing and Monitoring](https://spotler.com/public-sector/social-publishing-monitoring) - [Webcare](https://spotler.com/public-sector/webcare) - [Event Management for Public Sector](https://spotler.com/public-sector/event-management) - [Email Marketing Communication for Public Sector](https://spotler.com/public-sector/email-marketing-communication) - [Service Cloud for Customer Service](https://spotler.com/public-sector) - [Onsite Search and Merchandising](https://spotler.com/ecommerce/onsite-search-merchandising) - [WhatsApp, SMS and Social Media](https://spotler.com/ecommerce/whatsapp-sms-social-media) - [Transactional Emails](https://spotler.com/ecommerce/transactional-emails) - [Email Marketing Automation for Ecommerce](https://spotler.com/ecommerce/email-marketing-automation) - [Customer Data Platform (CDP)](https://spotler.com/ecommerce/customer-data-platform) - [Marketing Cloud for Ecommerce](https://spotler.com/ecommerce) - [Social Media Publishing for B2B](https://spotler.com/b2b/social-media-publishing) - [Conversational Marketing for B2B](https://spotler.com/b2b/conversational-marketing) - [Website Personalisation for B2B](https://spotler.com/b2b/website-personalisation) - [Event Management for B2B](https://spotler.com/b2b/event-management) - [Pricing Marketing Cloud for B2B](https://spotler.com/pricing/b2b): - [Email Marketing Automation for B2B](https://spotler.com/b2b/email-marketing-automation) - [Trial | Spotler Message](https://spotler.com/message/trial) - [Pricing Marketing Cloud for Ecommerce](https://spotler.com/pricing/ecommerce) - [Pricing Service Cloud for Public Sector](https://spotler.com/pricing/public-sector) - [CRM and Lead Management for B2B](https://spotler.com/b2b/crm-lead-management) - [AI Analytics](https://spotler.com/ai/ai-analytics) - [Offices](https://spotler.com/offices) - [Contact Support](https://spotler.com/support) - [Spotler CRM demo](https://spotler.com/demo/crm) - [Connect trial](https://spotler.com/connect/trial) - [The Hague office](https://spotler.com/contact/office-the-hague) - [Contact Sales](https://spotler.com/sales) - [Threads](https://spotler.com/engage/channels/threads) - [TikTok](https://spotler.com/engage/channels/tiktok) - [LinkedIn](https://spotler.com/engage/channels/linkedin) - [Growth Model](https://spotler.com/growth-model) - [Spotler B2B Solution demo](https://spotler.com/demo/b2b-solution) - [Jobs](https://spotler.com/careers/jobs) - [Predictive AI](https://spotler.com/ai/predictive-ai) - [Generative AI](https://spotler.com/ai/generative-ai) - [Conversational AI](https://spotler.com/ai/conversational-ai) - [Spotler & AI](https://spotler.com/ai) - [Spotler SendPro (landing)](https://spotler.com/sendpro/lp) - [Message archive](https://spotler.com/sendpro/archive) - [Trial](https://spotler.com/activate-search/trial) - [Cart and browse abandonment recovery](https://spotler.com/solutions/use-cases/cart-and-browse-abandonment-recovery) - [Social retargeting](https://spotler.com/solutions/use-cases/social-retargeting) - [Lead ads synchronisation](https://spotler.com/solutions/use-cases/lead-ads-synchronisation) - [CRM Webinars](https://spotler.com/webinars) - [Eazy is now Spotler](https://spotler.com/eazy-is-now-spotler) - [Spotler Message demo](https://spotler.com/demo/message) - [Spotler Message](https://spotler.com/message) - [Momice](https://spotler.com/events) - [Omnichannel Messaging Dashboard](https://spotler.com/message/dashboard) - [Event Management](https://spotler.com/solutions/use-cases/event-management) - [Customer Service](https://spotler.com/solutions/teams/customer-service) - [Operations](https://spotler.com/solutions/teams/operations) - [Communications](https://spotler.com/solutions/teams/communications) - [Marketing](https://spotler.com/solutions/teams/marketing) - [Teams](https://spotler.com/solutions/teams) - [Merchandising](https://spotler.com/activate-search/merchandising) - [Site Search](https://spotler.com/activate-search/site-search) - [Personalised Site Search](https://spotler.com/solutions/use-cases/personalised-site-search) - [Search Merchandising](https://spotler.com/activate-search/search-merchandising) - [WhatsApp Marketing](https://spotler.com/solutions/use-cases/whatsapp-marketing) - [Data Security](https://spotler.com/connect/data-security) - [Maturity Model](https://spotler.com/maturity-model) - [Email Marketing Automation](https://spotler.com/solutions/use-cases/email-marketing-automation) - [Transactional email](https://spotler.com/solutions/use-cases/transactional-email) - [Education](https://spotler.com/solutions/industries/education) - [Healthcare](https://spotler.com/solutions/industries/healthcare) - [Travel & Tourism](https://spotler.com/solutions/industries/travel-tourism) - [Government](https://spotler.com/solutions/industries/government) - [Careers](https://spotler.com/careers) - [Real-time cross-channel campaign management](https://spotler.com/solutions/use-cases/real-time-cross-channel-campaign-management) - [Spotler ActivatePro](https://spotler.com/activatepro) - [Forms and surveys](https://spotler.com/mailplus/forms-and-surveys) - [SMS mailings](https://spotler.com/mailplus/sms-mailings) - [RSS feed to email](https://spotler.com/mailplus/rss-feed-to-email) - [Pop-ups](https://spotler.com/mailplus/pop-ups) - [Landing pages](https://spotler.com/mailplus/landing-pages) - [Newsletters](https://spotler.com/mailplus/newsletters) - [Audiences and segmentations](https://spotler.com/mailplus/audiences-and-segmentations) - [Document and image management](https://spotler.com/mailplus/document-and-image-management) - [E-mail Automation](https://spotler.com/mailplus/email-automation) - [Analysis and reports](https://spotler.com/mailplus/analysis-and-reports) - [Image editor](https://spotler.com/mailplus/image-editor) - [Homepage](https://spotler.com/) - [Privacy statement](https://spotler.com/privacy-statement) - [Frequently Asked Questions](https://spotler.com/activate/faq) - [Squeezely is now Spotler](https://spotler.com/squeezely-is-now-spotler) - [Shopping Minds is now Spotler](https://spotler.com/shoppingminds-is-now-spotler) - [Datatrics is now Spotler](https://spotler.com/datatrics-is-now-spotler) - [Login](https://spotler.com/login) - [Measuremail is now Spotler](https://spotler.com/measuremail-is-now-spotler) - [Media Monitor](https://spotler.com/engage/media-monitor) - [Facebook](https://spotler.com/engage/channels/facebook) - [Instagram](https://spotler.com/engage/channels/instagram) - [Live chat](https://spotler.com/engage/channels/live-chat) - [Review Platforms](https://spotler.com/engage/channels/review-platforms) - [Webpower is now Spotler](https://spotler.com/webpower-is-now-spotler) - [Tripolis is now Spotler](https://spotler.com/tripolis-is-now-spotler) - [A/B testing](https://spotler.com/mailplus/ab-testing) - [X](https://spotler.com/engage/channels/x-twitter) - [WhatsApp](https://spotler.com/engage/channels/whatsapp) - [Messaging](https://spotler.com/engage/messaging) - [Social media publishing](https://spotler.com/engage/social-media-publishing) - [Reputation & Crisis management](https://spotler.com/solutions/use-cases/reputation-crisis-management) - [Why Spotler Activate](https://spotler.com/activate/why-spotleractivate) - [Sooqr is now Spotler](https://spotler.com/sooqr-is-now-spotler) - [Omnichannel customer service](https://spotler.com/solutions/use-cases/omnichannel-customer-service) - [Workflow automation](https://spotler.com/crm/workflow-automation) - [Reporting](https://spotler.com/crm/reporting) - [Pipeline management](https://spotler.com/crm/pipeline-management) - [Customisation](https://spotler.com/crm/customisation) - [Improved conversion rates](https://spotler.com/solutions/use-cases/improved-conversion-rates) - [Contact Management](https://spotler.com/crm/contact-management) - [Website Personalisation via Spotler Activate](https://spotler.com/activate/website-personalisation) - [Realtime persuasion](https://spotler.com/activate/realtime-persuasion) - [Product Recommendations](https://spotler.com/activate/product-recommendations) - [Journey Builder](https://spotler.com/activate/journey-builder) - [Channel synchronisation](https://spotler.com/activate/channel-synchronisation) - [Audience segmentation](https://spotler.com/activate/audience-segmentation) - [A/B autopilot testing](https://spotler.com/activate/ab-autopilot-testing) - [360-Degree Customer Profile](https://spotler.com/activate/360-degree-customer-profile) - [Spotler Engage](https://spotler.com/engage) - [Spotler Mail+](https://spotler.com/mailplus) - [Success Cases of Spotler Activate](https://spotler.com/activate/success-cases) - [Real-time statistics](https://spotler.com/sendpro/realtime-statistics) - [Advanced Templating](https://spotler.com/sendpro/advanced-templates) - [Dynamische bijlagen](https://spotler.com/sendpro/dynamische-bijlagen) - [SendPro Basic](https://spotler.com/sendpro/basic) - [SendPro Premium](https://spotler.com/sendpro/premium) - [SendPro Premium](https://spotler.com/sendpro/premium) - [Flowmailer is now Spotler](https://spotler.com/flowmailer-is-now-spotler) - [Spotler SendPro vs. Postmark](https://spotler.com/sendpro/vs-postmark) - [Spotler SendPro vs. Mailjet](https://spotler.com/sendpro/vs-mailjet) - [Spotler SendPro vs. Mailgun](https://spotler.com/sendpro/vs-mailgun) - [Spotler SendPro vs. Sendgrid](https://spotler.com/sendpro/vs-sendgrid) - [Bounce Management](https://spotler.com/sendpro/bounce-management) - [eCommerce & Retail](https://spotler.com/solutions/industries/commerce) - [Industries](https://spotler.com/solutions/industries) - [Premium](https://spotler.com/activate/premium) - [Spotler Activate Search](https://spotler.com/activate-search): - [Spotler SendPro](https://spotler.com/sendpro) - [Increase customer satisfaction](https://spotler.com/solutions/use-cases/increase-customer-satisfaction) - [Solutions](https://spotler.com/solutions) - [Community Management](https://spotler.com/solutions/use-cases/community-management) - [Channels](https://spotler.com/engage/channels) - [OBI4wan is now Spotler](https://spotler.com/obi4wan-is-now-spotler) - [Spotler Aigent](https://spotler.com/aigent) - [Help Center overview](https://spotler.com/help-centers) - [Spotler MailPro](https://spotler.com/mailpro) - [Spotler CRM](https://spotler.com/crm) - [Spotler Activate](https://spotler.com/activate) - [Products](https://spotler.com/products) - [SendPro trial](https://spotler.com/sendpro/trial) - [Event agenda](https://spotler.com/agenda) - [Resources](https://spotler.com/resources) - [Success stories](https://spotler.com/success-stories) - [Guides](https://spotler.com/guides) - [Cookies](https://spotler.com/cookies) - [Get inspired](https://spotler.com/get-inspired) - [Spotler Newsletter](https://spotler.com/newsletter) - [Contact](https://spotler.com/contact) - [Disclaimer](https://spotler.com/disclaimer) - [Services](https://spotler.com/services) - [Features](https://spotler.com/mailplus/features) - [Online demo](https://spotler.com/demo) - [Pricing](https://spotler.com/pricing) - [Partners](https://spotler.com/partners) - [Quotation / price indication](https://spotler.com/quotation) - [Integrations](https://spotler.com/integrations) - [News overview](https://spotler.com/about-us/news) - [About us](https://spotler.com/about-us) - [Blog](https://spotler.com/blog) ## Integrations - [Ecommerce Integrations](https://spotler.com/integrations/ecommerce) - [Spotler API](https://spotler.com/integrations/api) - [CRM Integrations](https://spotler.com/integrations/crm) - [Spotler Connect](https://spotler.com/integrations/connect) - [Workbooks CRM](https://spotler.com/integrations/workbooks): Integrate Workbooks CRM with Spotler to create targeted and personalised marketing campaigns. Sync customer and sales data to send tailored messages that improve engagement and drive conversions. - [NetSuite CRM](https://spotler.com/integrations/netsuite-crm): Integrate NetSuite CRM with Spotler to create highly targeted and automated marketing campaigns. Sync customer and sales data to send personalised messages that increase engagement and boost conversions. - [COINS](https://spotler.com/integrations/coins): Sync project and customer data to send personalised updates and messages that boost client engagement and support business growth. - [Microsoft Dynamics 365](https://spotler.com/integrations/microsoft-dynamics-365): Enhance your marketing campaigns by integrating Microsoft Dynamics 365 CRM with Spotler. - [Eudonet CRM](https://spotler.com/integrations/eudonet-crm): Enhance your member engagement with the integration of Eudonet’s CRM and Spotler. - [CloudSuite](https://spotler.com/integrations/cloudsuite): Integrate CloudSuite with Spotler for personalised, data-driven marketing campaigns. - [HubSpot](https://spotler.com/integrations/hubspot): Integrate HubSpot with Spotler for enhanced marketing automation and personalised campaigns. - [VTEX](https://spotler.com/integrations/vtex): Integrate VTEX with Spotler for personalised, data-driven marketing campaigns. - [Salesforce](https://spotler.com/integrations/salesforce): Salesforce is a cloud-based customer relationship management (CRM) platform designed to help businesses connect with their customers in innovative and efficient ways. - [Aspos](https://spotler.com/integrations/aspos): Integrate Aspos with Spotler to enhance your hospitality marketing and drive customer engagement - [AFAS](https://spotler.com/integrations/afas): Integrate AFAS with Spotler to streamline business operations and enhance marketing efficiency. - [WooCommerce](https://spotler.com/integrations/woocommerce): WooCommerce is a customizable, open-source eCommerce plugin for WordPress. - [Shopify](https://spotler.com/integrations/shopify): Shopify is a leading eCommerce platform that enables businesses of all sizes to create, manage, and scale their online stores. - [Shopware](https://spotler.com/integrations/shopware): Shopware is an open-source e-commerce platform that enables users to create and manage online shops. - [Magento](https://spotler.com/integrations/magento): Magento is a powerful open-source e-commerce platform that offers a wide range of features for managing an online store. - [PrestaShop](https://spotler.com/integrations/prestashop): PrestaShop is an open-source eCommerce platform that enables businesses to create and manage online stores - [Lightspeed](https://spotler.com/integrations/lightspeed): Combine Lightspeed with our data-driven marketing software for optimal results in your eCommerce marketing campaigns. Read about the possibilities! ## News - [Spotler launches native HubSpot integration to bring sales and marketing closer](https://spotler.com/about-us/news/spotler-launches-native-hubspot-integration): New Spotler integration with HubSpot connects sales and marketing. Sync data in real time and collaborate from one shared source of truth. - [Spotler at STA Colorado Summit 2025 ](https://spotler.com/about-us/news/spotler-at-sta-colorado-summit-2025): Spotler joins the STA Colorado Summit 2025 to help sports organisations use data smarter and unlock the commercial value of participation. - [Spotler Mail+ achieves CSA certification: even better inbox placement for our customers](https://spotler.com/about-us/news/csa-certification): Spotler Mail+ is now CSA certified, confirming that our email infrastructure meets the highest international security, privacy, and deliverability standards. - [DMEXCO 2025: Innovation and the future of ecommerce](https://spotler.com/about-us/news/dmexco-2025): Spotler is joining the Shopware stand during DMEXCO. Visit us at Hall 7.1, Stand D013 and shape your future. - [Spotler Netherlands extends contract with X for continued API access](https://spotler.com/about-us/news/spotler-netherlands-extends-contract-with-x-for-continued-api-access): The X API enables Spotler NL customers to continue tracking X messages to monitor sentiment and respond to webcare needs. - [Spotler Group welcomes Insocial to strengthen customer feedback offering](https://spotler.com/about-us/news/spotler-group-acquires-insocial): Spotler Group has acquired Insocial, a Dutch platform that helps businesses collect and act on customer feedback. - [Spotler Group strengthens event portfolio with acquisition of Let’s Get Digital](https://spotler.com/about-us/news/spotler-group-strengthens-event-portfolio-with-acquisition-of-lets-get-digital): Spotler Group is pleased to announce the acquisition of Let's Get Digital, a leading event technology provider. - [Spotler Engage #1 in the Emerce100; top rankings for Spotler software](https://spotler.com/about-us/news/spotler-scores-high-in-emerce100-2025): In the Emerce100, Spotler is again in top positions in various categories. This makes us one of the best companies in e-business. - [Spotler announces a strategic AI Marketing role: Chief AI Officer](https://spotler.com/about-us/news/spotler-announces-a-strategic-ai-marketing-role-chief-ai-officer): With Dr Björn Goerke moving into the new CAIO role, Oliver Schmieder has taken over his role as the Managing Director of Spotler DACH. - [ActivatePro: A new name for our CDP](https://spotler.com/about-us/news/activatepro-a-new-name-for-our-cdp): The CrossEngage CDP has a new name! From now on, it will be known as ActivatePro. - [Spotler Group obtains ISO 27001:2022 certification ](https://spotler.com/about-us/news/spotler-group-obtains-iso-27001-certification): Spotler Group obtained the latest version of the ISO 27001 certificate and meets all requirements for proper information security. - [Spotler Becomes a Gold Technology Partner of Shopware](https://spotler.com/about-us/news/spotler-becomes-a-gold-technology-partner-of-shopware): We are proud to announce that Spotler has become a Gold Technology Partner of Shopware. - [Spotler Group acquires RedEye to continue its European growth as the leading Marketing Automation Solution Provider](https://spotler.com/about-us/news/spotler-group-acquires-redeye): Spotler Group acquires UK-based RedEye. This acquisition aims to enhance Spotler's offerings and expand its market influence. - [Spotler Group Strengthens Position in Event Sector with Acquisition of Evisit](https://spotler.com/about-us/news/spotler-group-acquires-evisit): Spotler Group acquires Evisit, enhancing event management capabilities and complementing the recent Momice acquisition. - [Spotler Group further expands its portfolio with the acquisition of Momice](https://spotler.com/about-us/news/spotler-group-acquires-momice): Spotler Group announces the acquisition of Momice, a developer of event registration software for marketers and event managers. - [OBI4wan, Spotler Nederland and Squeezely continue as one organisation](https://spotler.com/about-us/news/obi4wan-spotler-nederland-and-squeezely-continue-as-one-organisation): The merger gives us more power to further develop marketing software solutions and increase services. - [Introducing Spotler Activate, a new name for our CDP](https://spotler.com/about-us/news/introducing-spotleractivate-a-new-name-for-our-cdp): We're introducing a single platform for our CDP. Spotler Activate, unites the activities of Squeezely, Sooqr, Datatrics and Shopping Minds. - [Spotler Group invests in AI and German market by acquiring CrossEngage](https://spotler.com/about-us/news/spotler-group-acquires-crossengage): Adding AI driven predictive modelling and audiences to the current Spotler platforms makes these platforms more powerful in use for Spotler customers. - [Spotler Group expands portfolio with the acquisition of Buckles](https://spotler.com/about-us/news/spotler-group-acquires-buckles): Spotler Group acquires the developer of an (international) connection platform Buckles. - [Really Simple Systems is now Spotler CRM](https://spotler.com/about-us/news/really-simple-systems-is-now-spotler-crm): In August 2023, Really Simple Systems joined Spotler Group, enhancing our B2B marketing offering. Now, we move into the next phase, with the exciting launch of Spotler CRM, the marketer's CRM. - [Spotler Activate RFM: Get even better insight into your target audiences](https://spotler.com/about-us/news/rfm-get-better-insight-into-your-audiences): Our Premium RFM module gives you the opportunity to better understand customer segments and create targeted campaigns across different channels. ## Blog - [Email marketing tricks that will reap you treats: How you can make the most of spooky season ](https://spotler.com/blog/email-marketing-during-spooky-season): Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season. - [WhatsApp vs Email: which channel really connects with today’s buyers?](https://spotler.com/blog/whatsapp-vs-email-which-channel-connects-with-todays-buyers): Compare their strengths of these channels, from GDPR to engagement, and see how using both drives better buyer relationships. Read the blog! - [No, Halloween won’t send you to spam: email deliverability myths debunked](https://spotler.com/blog/halloween-email-myths-busted): Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season. - [Kickstart your campaign: how to get quick results with Spotler Activate ](https://spotler.com/blog/kickstart-your-campaign-with-spotler-activate): Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth. - [From software to results: making marketing impactful](https://spotler.com/blog/how-to-make-marketing-software-impactful): Discover how Spotler makes marketing truly impactful with sector-focused clouds, best-of-breed tools and a human, collaborative approach. - [Google Update: What’s changed in Gmail and Postmaster Tools? ](https://spotler.com/blog/gmail-and-postmaster-tools-v2): Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance. - [The secrets to retaining Black Friday buyers this festive season](https://spotler.com/blog/secrets-to-retaining-black-friday-buyers): Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement. - [The 5 types of Black Friday customers – and how to respond to each](https://spotler.com/blog/the-5-types-of-black-friday-customers): Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them? - [Why Black Friday shoppers behave differently and what you can do about it](https://spotler.com/blog/why-black-friday-shoppers-behave-differently-and-what-you-can-do-about-it): Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers. - [15 cheat codes for Black Friday/Cyber Monday success](https://spotler.com/blog/15-cheat-codes-for-black-friday-cyber-monday-success): Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast. - [TikTok Made Me Buy It: What marketers can learn from viral shopping](https://spotler.com/blog/tiktok-made-me-buy-it): Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion. - [FOMO and JOMO: How Black Friday makes us buy (or not) ](https://spotler.com/blog/fomo-jomo): Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively. - [First-party vs. third-party data: Why it’s crucial for marketers](https://spotler.com/blog/first-party-vs-third-party-data): Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future. - [Setting and achieving your Black Friday eCommerce marketing goals](https://spotler.com/blog/setting-and-achieving-your-black-friday-ecommerce-marketing-goals): Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025. - [B(lack) F(riday) C(atchy) M(ailings) ](https://spotler.com/blog/black-friday-catchy-mailings): Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs. - [10 tips to make your event as chaotic as possible](https://spotler.com/blog/10-tips-to-make-your-event-as-chaotic-as-possible): Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back. - [Black Friday 2025: 5 trends you can’t miss](https://spotler.com/blog/black-friday-2025-tips): Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results. - [AI marketing dashboards you can talk to](https://spotler.com/blog/ai-marketing-dashboards-you-can-talk-to): What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how! - [Why should your emails be accessible, and how do you do it?](https://spotler.com/blog/wcag-make-emails-accessible): Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience. - [What is customer loyalty when AI does the shopping for you?](https://spotler.com/blog/customer-loyalty-and-ai): Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally). - [How to turn your customers into your best brand advocates](https://spotler.com/blog/how-to-turn-customers-into-brand-advocates): Personal recommendations can carry more weight than any ad. It’s time to start turning your loyal customers into brand advocates on social media. - [What is Influencer Marketing? ](https://spotler.com/blog/what-is-influencer-marketing): Ever seen “#sponsored” on an Instagram post? That’s influencer marketing! Take a look under the hood of this growing channel. - [Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics](https://spotler.com/blog/winning-with-email-marketing-in-2025): We're explore the five key strategies your team should focus on to stay ahead with email marketing. - [Hosting a B2B event? Here’s how to sell it out](https://spotler.com/blog/selling-out-a-b2b-event): We're outlining how the right ticketing strategy can elevate your event quality and help you sell out faster. - [What is Natural Language Query (NLQ) & why should you care? ](https://spotler.com/blog/natural-language-query-nlq): Without Natural Language Query (NLQ), the AI storm would be much quieter. So what is it and why does it matter? - [How to lower no-show rates at your events (Live & Online)](https://spotler.com/blog/how-to-lower-no-show-rates): No-shows drain resources and energy from your events. Discover 4 proven strategies to lower no-show rates at live and online events. - [5 event management tips to make your event unforgettable (and less stressful)](https://spotler.com/blog/5-event-management-tips-to-make-your-event-unforgettable-and-less-stressful): 5 practical event tips to boost engagement, reduce no-shows, and make your events unforgettable. - [Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice ](https://spotler.com/blog/choosing-eu-based-saas): Discover why EU-based SaaS is gaining traction over US tech and why Spotler is the privacy-first, GDPR-compliant marketing cloud of choice. - [GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well](https://spotler.com/blog/gdma-email-benchmark-2025): The Netherlands, Sweden and the UK score above average. In this article, we are happy to explain these and some other conclusions. - [Does the African jungle have a smarter WhatsApp strategy than you?](https://spotler.com/blog/whatsapp-strategy-of-the-african-jungle): Real-world WhatsApp messaging beats email hands down - and why your marketing strategy needs to catch up. - [AI is changing how customers discover your webshop: are you ready? ](https://spotler.com/blog/ai-changing-webshop-discovery): This blog explores how AI-driven discovery works and how to stay ahead while the space is still wide open. - [How to make your B2B event website come alive](https://spotler.com/blog/make-your-b2b-event-website-come-alive): Your B2B event website is not just a digital flyer or a "nice to have" on a checklist. It's where your event begin, so you have to get it right. - [Threads: where real-time engagement meets community building](https://spotler.com/blog/threads-engagement-meets-community-building): Threads offers unique opportunities for real-time interaction and community building. But how do you go about it? Check out our tips. - [What is TikTok? The social platform where creativity is intertwined with authentic connection](https://spotler.com/blog/the-possibilities-of-tiktok): Discover the power of authentic and engaging content through TikTok. Make your brand indispensable in today's fragmented social media landscape. - [Outlook’s new DMARC requirements](https://spotler.com/blog/outlooks-new-dmarc-requirements): Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC. - [Eight tips to increase the attendance rate of open days](https://spotler.com/blog/increase-your-attendance-rate): Colleges and schools compete for attention with open days. Discover 8 tips from Spotler to boost attendance and attract more students. - [4 eggs-amples of egg-cellent Easter emails ](https://spotler.com/blog/4-eggs-amples-of-egg-cellent-easter-emails): There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job. - [How to set up an online event registration flow](https://spotler.com/blog/online-event-registration-flow): Tired of juggling messy Excel lists for event sign-ups? Learn how to set up a smooth online registration flow in 5 steps. - [5 April Fools emails that really work ](https://spotler.com/blog/5-april-fools-emails-that-really-work): Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now! - [WhatsApp Marketing: the Do’s and Don’ts](https://spotler.com/blog/whatsapp-marketing-the-dos-and-donts): In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively. - [What are B2B events actually for?](https://spotler.com/blog/what-are-b2b-events-actually-for): As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why. - [What’s stopping you from running events?](https://spotler.com/blog/whats-stopping-you-from-running-events): Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing. - [From Search to Sale: Why Searchandising is the next evolution of Marketing Automation ](https://spotler.com/blog/why-searchandising-is-the-next-evolution-of-marketing-automation): Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack. - [5 steps to send event emails that actually work](https://spotler.com/blog/event-emails-that-work): Want more people to open, read and act on your event emails? Discover 5 simple steps to craft clear, personal and engaging emails that boost attendance and build excitement. - [The importance of a good AI prompt and how to write it ](https://spotler.com/blog/the-importance-of-a-good-ai-prompt): Writing an AI prompt is important to get better results. We're diving into the practice of prompt engineering and testing your eye for AI. - [What’s stopping you from using a CDP (Customer Data Platform)?](https://spotler.com/blog/whats-stopping-you-from-using-a-cdp-customer-data-platform): Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why? - [What is lead scoring in B2B Marketing?](https://spotler.com/blog/what-is-lead-scoring-in-b2b-marketing): Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers. - [Valentine’s emails we loved 2025](https://spotler.com/blog/valentines-emails-we-loved-2025): You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work. - [Why do my emails end up in junk or quarantine in Microsoft 365 (Outlook)?](https://spotler.com/blog/junk-emails-microsoft-outlook): Understanding how Microsoft's junk filters work and where to look for potential issues can help you improve email deliverability. - [The power of AI marketing](https://spotler.com/blog/the-power-of-ai-marketing): Harness the power of AI technologies to automate and optimise marketing activities. Quickly read how you can do this! - [ChatGPT is now available on WhatsApp](https://spotler.com/blog/chatgpt-is-now-available-on-whatsapp): OpenAI has announced that ChatGPT is now available on WhatsApp. By adding a special phone number to your contacts, you can start using ChatGPT directly. - [Events: from good speakers to great conversations](https://spotler.com/blog/events-from-good-speakers-to-great-conversations): Interview with protocol expert Jean Paul Wijers on event managers as relationship managers and tips for effective relationship management at events. - [How to create FOMO for your event?](https://spotler.com/blog/create-fomo-for-your-event): How do you make sure your target audience is willing to clear their busy schedules to visit your event? Spoiler: it starts with a conversation. - [Understanding the new Microsoft Exchange Online rate limits in 2025](https://spotler.com/blog/new-exchange-online-recipient-rate-limit): Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders - [Black Week breaks all records for Spotler email sending volumes](https://spotler.com/blog/black-week-breaks-all-records-for-spotler-email-sending-volumes): Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week. - [How to grow Sales without (solely) pushing discounts](https://spotler.com/blog/how-to-grow-sales-without-solely-pushing-discounts): As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour? - [A look into the future with Predictive Modelling](https://spotler.com/blog/a-look-into-the-future-with-predictive-modelling): Using predictive AI to work with data will give marketers a much better understanding of their audience. So how does it work? - [Display your logo in the inbox with Apple Branded Mail; how does it work? ](https://spotler.com/blog/apple-branded-mail): On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it? - [Understanding WhatsApp’s new pricing model: the changes from November 2024](https://spotler.com/blog/the-new-pricing-model-of-whatsapp): Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp's pricing model and explain the changes. - [How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs](https://spotler.com/blog/whatsapp-and-cdp-in-retail): Retailers today are always searching for new ways to connect with their customers and improve their shopping experiences. - [How Merchandising can make all the difference this holiday season](https://spotler.com/blog/how-merchandising-can-make-all-the-difference-this-holiday-season): What is Merchandising? And how can Merchandising make a difference during the holiday season? We're happy to explain. - [10 social media tactics for Black Friday](https://spotler.com/blog/10-social-media-tactics-for-black-friday): Read our 10 ways to engage your audience on social media and make it a winning day for your revenue goals. - [How to get more registrations for my event?](https://spotler.com/blog/event-registrations): The number of registrations is an important indicator for your event success. This is how you get your audience to sign up. - [How B2B marketers can nurture and convert leads with actionable insights](https://spotler.com/blog/how-b2b-marketers-can-nurture-and-convert-leads-with-actionable-insights): Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial. - [5 reasons to use WhatsApp in e-Commerce](https://spotler.com/blog/5-reasons-to-use-whatsapp-in-e-commerce): With its growing popularity, WhatsApp has become a great tool for businesses, especially in e-commerce. Here’s how it can help your online store - [Four unexpected insights from the GDMA Email Benchmark 2024](https://spotler.com/blog/four-unexpected-insights-from-the-gdma-email-benchmark-2024): Focusing on unsubscribe and spam complaint rates sets new standards for email marketing, emphasising the importance of engagement and maintaining trust with recipients. - [Apple’s doubling down on AI: what does iOS 18 mean for email marketing?](https://spotler.com/blog/apples-doubling-down-on-ai-what-does-ios-18-mean-for-email-marketing): Primarily focusing on AI-driven advanced features, Apple is changing the way we do email marketing with these two features. - [Matchmaking: the smartest way to successful events](https://spotler.com/blog/matchmaking-at-b2b-events): A good network makes all the difference. Face-to-face encounters are more important than ever, and more and more people are discovering that events offer a solution. - [8 Tips for Efficient Social Media Publishing](https://spotler.com/blog/social-media-publishing-8-tips): Did you know that with proper planning and analysis, you can get more out of social media? Here are 8 tips for optimal engagement with your target audience! - [Under the skin of the Yahoo/Gmail update: what you need to do and how to do it](https://spotler.com/blog/yahoo-google-new-dmarc-requirements): Spotler Group's Head of Deliverability, Daniel Thorpe, shares the key details you need to know about Google and Yahoo's new DMARC requirements. - [Improve your shopping funnel with data-driven marketing software](https://spotler.com/blog/improve-shopping-funnel-data-driven-marketing-software): Spotler Activate is a solution that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns. - [Is my email domain blocklisted? (How to check and what to do)](https://spotler.com/blog/is-my-email-domain-blocklisted): Are your emails bouncing or being ignored? Learn how to check if your domain is on an email blocklist, what that means, and how to fix and prevent it. - [How WhatsApp can boost business growth](https://spotler.com/blog/how-whatsapp-can-boost-business-growth): We'll explore how businesses can benefit from using WhatsApp and the various features that make it so effective. - [The effect of CAPS LOCK in your email subject line](https://spotler.com/blog/the-effect-of-caps-lock-in-your-email-subject-line): Every year on October 22, the world “celebrates” the ironic Caps Lock Day. But did you know that caps lock can have an impact on your email opens? - [Prepare yourself with Spotler Activate for a cookieless future](https://spotler.com/blog/a-future-without-cookies): Spotler Activate lets you manage your own data without using third-party cookies. - [An optimal search experience through Activate Search](https://spotler.com/blog/an-optimal-search-experience-through-activate-search): Not only personalization, but also optimal search performance is essential for the perfect customer experience. - [Why you should integrate chatbots with your CRM system](https://spotler.com/blog/why-you-should-integrate-chatbots-with-your-crm-system): Integrating chatbots with CRM offers numerous benefits: seamless data collection, personalised interactions, efficient lead management, and more. - [How to get the most value out of your ecommerce data](https://spotler.com/blog/how-to-get-most-value-out-ecommerce-data): About how a CDP can help you turn your existing e-commerce data into valuable insights that you can use for new actions. - [The power of conversational sales and marketing through messaging platforms](https://spotler.com/blog/the-power-of-conversational-smarketing): As customer engagement is key to business success, conversational sales and marketing are becoming essential tools for companies. - [Enhancing customer support: Why B2C companies should embrace WhatsApp](https://spotler.com/blog/enhancing-customer-support-why-b2c-companies-should-embrace-whatsapp): By integrating WhatsApp, B2C companies can exceed customer expectations, foster loyalty, and thrive in the digital age. - [29 ways to improve email deliverability](https://spotler.com/blog/improve-email-deliverability): It doesn't matter how good your content is if your email isn't reaching the inbox! Luckily building your deliverability is straightforward. - [5 ways of personalisation for online shopping](https://spotler.com/blog/5-ways-of-personalisation-for-online-shopping): We look at 5 ways to provide an attractive personalized online shopping experience. The result? Increased loyalty and more conversions! - [Personalisation strategy with a CDP: This is how you do it](https://spotler.com/blog/personalisation-strategy-with-cdp-how-to): How to develop a personalization strategy? And what role does a CDP play in it? In this blog, we'll tell you all about it. - [What to consider when adding a chatbot to your website](https://spotler.com/blog/what-to-consider-when-adding-a-chatbot-to-your-website): Implementing a chatbot on your website can bring significant benefits, such as improved customer service, streamlined communication, and enhanced user engagement. - [Customer journey management: what it is and how to master it in five steps](https://spotler.com/blog/customer-journey-management-how-to-master-in-five-steps): Customer journey management is a hot topic in the e-commerce world, and for good reason. We'll show you how to effectively manage the customer journey. - [McKinsey’s customer journey model: origin, evolution, and how to use it](https://spotler.com/blog/learn-from-mckinseys-customer-journey-model): Want to map the touchpoints of the customer journey? McKinsey’s customer journey model helps you create a practical overview of all interactions. - [Maximum control over your customer interactions](https://spotler.com/blog/maximum-control-over-your-customer-interactions): Powerful lifecycles feature gives you complete control over every customer interaction, on every channel. - [Level up with Custom Cases](https://spotler.com/blog/level-up-with-custom-cases): Discover the far-reaching possibilities of Custom Cases. With this unique tooling and training from Spotler Activate, you’ll reach your business goals faster. - [What is A/B testing?](https://spotler.com/blog/ab-testing): Also known as 'split testing', A/B testing brings a scientific methodology to marketing and removes the guesswork. - [CDP vs. DMP: which one do you need?](https://spotler.com/blog/cdp-vs-dmp-which-one-do-you-need): There are significant differences between CDPs and DMPs. In this blog, you'll discover the most important ones and find out which one suits your company best. - [Understanding market and database segmentation](https://spotler.com/blog/understanding-market-and-database-segmentation): Database segmentation is a powerful marketing tool that can help companies increase engagement, improve customer satisfaction, and boost ROI. - [10 tactics to generate B2B leads online](https://spotler.com/blog/generate-b2b-leads): If you’re running a business-to-business (B2B) company, the ability to generate new leads is key to driving growth and fostering success. - [Starting with a CDP? Here’s how to get started](https://spotler.com/blog/starting-with-customer-data-platform): For your convenience, we have compiled our experiences, success stories, and best tips for getting started with a CDP. - [The real effect of dedicated IPs](https://spotler.com/blog/the-real-effect-of-dedicated-ips): What exactly is a 'dedicated IP'? And does using dedicated IPs really help your email deliverability? We explain. - [CRM vs ERP: Understanding the differences and benefits](https://spotler.com/blog/crm-vs-erp-understanding-the-differences-and-benefits): Managing customer relationships and optimizing enterprise resources are critical to success in today's fast-paced business world. To accomplish these goals, businesses often rely on Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. - [5 examples of customer journeys in e-commerce](https://spotler.com/blog/5-examples-of-customer-journeys-in-ecommerce): The examples vary depending on the type of product, the needs of the customer, and the e-commerce platform! - [Hyper-personalisation in retail: these are the top benefits](https://spotler.com/blog/hyper-personalisation-in-retail-top-benefits): Retailers can benefit from all the possibilities that personalisation has to offer. Learn to show consumers exactly what they need. - [How hyper-personalisation enhances customer experience](https://spotler.com/blog/hyper-personalisation-enhances-customer-experience): Create the ideal customer experience with hyper-personalisation. But what is it? And what is the difference with traditional personalisation? - [How to create and use actionable insights for business growth](https://spotler.com/blog/how-to-create-and-use-actionable-insights-for-business-growth): Having access to relevant and accurate actionable insights is becoming increasingly important for companies of all sizes. - [Chatbot Marketing: Give Your Strategy a Boost](https://spotler.com/blog/chatbot-marketing-strategy): Did you know that marketing and chatbots go hand in hand? Service and webcare departments often interact with potential customers right at the beginning of the purchasing process. - [The advantages of running an all-in-one on-site CRO suite](https://spotler.com/blog/advantages-of-running-all-in-one-on-site-cro-suite): Our suite of tools is a group of integrated software tools for your webshop that combines a lot of search magic into one platform. - [Add PDF attachments to your transactional emails](https://spotler.com/blog/add-pdf-attachments-to-your-transactional-emails): Easily send PDF attachments for clear invoices, tickets and reports. Discover how to generate attachments dynamically. - [Best practices for good order confirmation emails](https://spotler.com/blog/best-practices-for-good-order-confirmation-emails): Indispensable in the Customer Journey is the email that the customer receives after purchasing your service or product. - [What is Sender Policy Framework (SPF)?](https://spotler.com/blog/what-is-spf): What is SPF (Sender Policy Framework), why is it needed and what does it do? Learn more about this email authentication standard. - [Best practices for password reset emails](https://spotler.com/blog/best-practices-for-password-reset-emails): Everyone knows them: an email to reset your password. But how do you create good password reset email? - [What is Domain-based Message Authentication, Reporting & Conformance (DMARC)](https://spotler.com/blog/what-is-dmarc): Want to know what DMARC is? We explain what it is, how it works, why it is needed and how you set it up. - [What is DomainKeys Identified Mail (DKIM)?](https://spotler.com/blog/what-is-dkim): DomainKeys Identified Mail (DKIM) is one of the most important email security standards around. - [The value of all-in-one conversion rate optimisation tools (for e-commerce)](https://spotler.com/blog/value-all-in-one-conversion-rate-optimisation-tools): Increase customer engagement & sales with personalized, powerful search on your online store. Discover our integrated suite. - [Branding in transactional email](https://spotler.com/blog/branding-in-transactional-email): We explain how to bring your brand to life in your transactional emails. Do you also want tips on how to do this? - [Why recipients mark your transactional email as SPAM](https://spotler.com/blog/why-recipients-mark-your-transactional-email-as-spam): Even though recipients want to receive transactional emails, sometimes they mark them as spam. Why do they do that? - [Live chat: how does it work?](https://spotler.com/blog/live-chat-how-does-it-work): What is live chat? What are its similarities and differences with other forms of online customer contact, and how do you get started with live chat? - [How to use customer data more effectively](https://spotler.com/blog/how-to-use-customer-data-more-effectively): With the widespread usage of CRM solutions, the customer experience within the B2B sector is being redefined. - [Inspiring SaaS metrics every software company should track](https://spotler.com/blog/inspiring-saas-metrics-every-software-company-should-track): In the dynamic world of SaaS, success hinges on more than just innovative solutions and smart marketing—it's about understanding the intricacies of your business metrics. - [How to run a micro-marketing campaign](https://spotler.com/blog/how-to-run-a-micro-marketing-campaign): Reaching out to consumers and their targeted audience is essential for any business. Proper knowledge about the consumer can ensure a business's growth. Micro-marketing is one strategy businesses can use. - [What is reputation management, and how do you take it to the next level?](https://spotler.com/blog/what-is-reputation-management): Do you also want to go for next level reputation management and PR? Don't miss out on these tips and tricks! - [What is progressive profiling and why do you need it?](https://spotler.com/blog/progressive-profiling): Customer data provides companies with crucial intelligence. But how does one go about progressively building a profile on their customers? - [Unfolding the email: Sender name, subject line, and pre-header](https://spotler.com/blog/unfolding-the-email-sender-name-subject-line-and-pre-header): We dive into the first thing someone sees when receiving your email: the sender name, subject line and preheader. Also how to utilize these for your transactional emails. - [Improve Meta advertising results with our Conversions API](https://spotler.com/blog/improve-meta-advertising-results-with-our-conversions-api): Our Meta Conversions API enables future-proof sharing of campaign data and creates a richer digital experience for visitors. - [How CRM software can help you align sales and marketing](https://spotler.com/blog/crm-align-sales-marketing): Let’s examine in more detail why sales & marketing alignment is so important and how CRM software can help us achieve it. - [An elementary explanation of email authentication](https://spotler.com/blog/an-elementary-explanation-of-email-authentication): We explain what Email Authentication, why it is important, how it can help and how it can counter vulnerabilities. - [Data-driven marketing: what is it, why is it important and what are the advantages?](https://spotler.com/blog/data-driven-marketing-the-advantages): What is data-driven marketing? Why is it important and what are the advantages? Discover everything about data-driven marketing and learn how you start. - [Behind the spam folder](https://spotler.com/blog/behind-the-spam-folder): How does the spam folder work? What makes you go from trusted sender to spammer? How do you fix a bad reputation? - [What’s the difference between live chat and WhatsApp?](https://spotler.com/blog/whats-the-difference-between-live-chat-and-whatsapp): Are you ready for conversational customer contact? In this article we list the differences and similarities of live chat and WhatsApp! - [5 CRM tips for effective data management](https://spotler.com/blog/5-crm-tips-for-effective-data-management): We will look into five ways to make your data cleaner and more reliable and make your team more inclined to accept the new concept so they can focus more on sales. - [8 tips for Community Management 2.0](https://spotler.com/blog/8-tips-for-community-management-2-0): The ideal community manager knows his target audience from the inside out. Take community management to the next level with these 8 tips. - [Turning GDPR from challenge to opportunity with a CDP](https://spotler.com/blog/turning-gdpr-from-challenge-to-opportunity-with-cdp): By adopting a CDP, you can stay ahead of the privacy curve, managing data ethically from a central hub point while also taking advantage of what this data offers. - [Online personalisation: the 5 steps to success](https://spotler.com/blog/online-personalisation-the-5-steps-to-success): How can you make personalisation a success in e-commerce? The key take-aways we discuss in our blog are from marketing research. - [Marketing automation: what is it, why is it relevant and what are the benefits?](https://spotler.com/blog/marketing-automation-the-benefits): Marketing automation software improves your efficiency, customer experience and the amount and quality of your leads. Curious why? - [5 elements of order confirmations that will surprise your customers](https://spotler.com/blog/5-elements-of-order-confirmations-that-will-surprise-your-customers): Exceeding customer expectations with order confirmations. Okay, but how? We going in depth in our blog. - [Stop the confusion: on-site search and SEO are not the same!](https://spotler.com/blog/on-site-search-and-seo-are-not-the-same): Despite being confused for the same thing often, on-site search and SEO are two completely different things. Why does this matter? - [Our secret sauce — or: how does Spotler Activate Search actually work?](https://spotler.com/blog/how-does-spotler-activate-search-actually-work): In this blog, we take a close look at the ingredients, at how the Spotler Activate Search search engine actually works. Discover more about our recipe. - [11 ways to attract more customers to your online SME business](https://spotler.com/blog/11-ways-to-attract-more-customers-to-your-online-sme-business): To let your online shop thrive, there are a few things you can do to optimise it. In this blog we share the best tips for SME’s with online presence. - [Stemming: a basic necessity for any search engine](https://spotler.com/blog/stemming-a-basic-necessity-for-any-search-engine): The use of stemming within your onsite search engine is fundamental. Without stemming, you’d create a terrible UX and hurt your conversion rate. - [The ins & outs about dark mode for email](https://spotler.com/blog/the-ins-outs-about-dark-mode-for-email): Dark mode has a big impact on the display of your emails such as newsletters and transactional messages. - [The power of recognising website visitors for marketing](https://spotler.com/blog/the-power-of-recognising-website-visitors-for-marketing): Why is it important to recognise your visitors? And how can you use this online recognition for marketing purposes? - [The Inverted Pyramid: Email design skills we can learn from a journalistic framework](https://spotler.com/blog/email-design-can-learn-from-journalistic-framework): Use the Inverted Pyramid framework to make your transactional emails clear and concise. Want to know how? - [What is the Simple Mail Transfer Protocol (SMTP)?](https://spotler.com/blog/what-is-smtp): SMTP is used in sending and receiving email. But what is it exactly, how does it works and what are the limitations? We give you an answer! - [Why CRM is a perfect solution for B2B companies](https://spotler.com/blog/why-crm-is-a-perfect-solution-for-b2b-companies): RM systems can be very beneficial for businesses of all kinds. Whether your company is small or big, and whether it works with other businesses or directly with customers, they can help you earn money and save time. - [What is email deliverability?](https://spotler.com/blog/what-is-email-deliverability): We explain what exactly email deliverability is, what it involves and how you can ensure that your delivery is good. - [How customer service automation can help your business](https://spotler.com/blog/automating-customer-service): Cost reduction, better and faster service and happy customers and employees? Here's everything you need to know about automation in customer service! - [How to use user behaviour data to increase conversions](https://spotler.com/blog/how-to-use-user-behaviour-data-to-increase-conversions): User behaviour data is a method for collecting, processing and interpreting various types of user data and it helps us understand how people interact with a website or service. - [9 simple strategies to improve your Marketing-Sales Cycle](https://spotler.com/blog/9-simple-strategies-to-improve-your-marketing-sales-cycle): Businesses will always try to optimise their sales cycle, so let's take a look at how marketing & sales can collaborate more efficiently. - [Why the scarcity persuasion principle doesn’t always work](https://spotler.com/blog/why-scarcity-persuasion-principle-doesnt-always-work): Does the scarcity persuasion principle (from Cialdini) always and for everyone work? No, not really. We'll take a deeper look. ## Glossary - [TikTok Advertising](https://spotler.com/glossary/tiktok-advertising): Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour. - [LinkedIn Advertising](https://spotler.com/glossary/linkedin-advertising): Paid advertising on LinkedIn to target professional audiences with tailored campaigns. - [Instagram Advertising](https://spotler.com/glossary/instagram-advertising): With Instagram Advertising, can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours. - [Facebook Advertising](https://spotler.com/glossary/facebook-advertising): Facebook Advertising refers to promoting products or services through paid campaigns on the Facebook platform. - [Cost-per-click (CPC)](https://spotler.com/glossary/cost-per-click-cpc): CPC, or cost-per-click, is a way advertisers pay for online ads, only when someone actually clicks on them. - [Customer Relationship Management (CRM)](https://spotler.com/glossary/crm): CRM is both a strategy and a toolset that helps businesses manage interactions with customers and potential customers in one central place. - [Cross-sell](https://spotler.com/glossary/cross-sell): Cross-selling encourages customers to purchase additional, related products alongside their main purchase. - [Customer Lifecycle](https://spotler.com/glossary/customer-lifecycle): The customer lifecycle includes all customer relationship stages. - [Customer Journey](https://spotler.com/glossary/customer-journey): A customer journey maps out how people move through each stage of getting to know, buying, and using your product or service. - [Bot clicks](https://spotler.com/glossary/bot-clicks): Bot clicks are automatic interactions with digital ads, emails, or website links triggered by software rather than real users. - [Domain-based Message Authentication, Reporting and Conformance (DMARC)](https://spotler.com/glossary/dmarc): An API is a set of rules that lets two software systems share information and work together. - [Application Programming Interface (API)](https://spotler.com/glossary/api): An API is a set of rules that lets two software systems share information and work together. - [Cascading Style Sheets (CSS)](https://spotler.com/glossary/cascading-style-sheets-css): CSS is a language used to control how things look on a web page. - [Anchor link](https://spotler.com/glossary/anchor-link): A clickable link that takes users directly to a section of a website page. - [Zero-shot prompting](https://spotler.com/glossary/zero-shot-prompting): Zero-shot prompting is an artificial intelligence technique particularly relevant in natural language processing tasks. - [DMARCbis](https://spotler.com/glossary/dmarcbis): DMARCbis is an email security tool that helps stop scammers from pretending to send emails from your domain. - [Brand Indicators for Message Identification (BIMI)](https://spotler.com/glossary/bimi): BIMI is an email standard that lets companies display their verified logo alongside messages in supported inboxes. - [Accelerated Mobile Pages (AMP)](https://spotler.com/glossary/amp-accelerated-mobile-pages): AMP is a way to make mobile content faster and more usable for those who browse on slower connections or don't wait for heavy pages to load. - [DomainKeys Identified Mail (DKIM)](https://spotler.com/glossary/domainkeys-identified-mail-dkim): DKIM adds a digital signature to the email's header, which the recipient's mail server can verify. - [Sender Policy Framework (SPF)](https://spotler.com/glossary/sender-policy-framework-spf): Sender Policy Framework (SPF) is an email authentication method that helps verify a sender's identity to prevent email spoofing. - [Alt text](https://spotler.com/glossary/alt-text): Alt text is a written description of an image, designed to be read by screen readers for people with visual impairments. - [Acquisition](https://spotler.com/glossary/acquisition): Acquisition is about gaining new customers or users. Those who sign up, subscribe, or buy what your company offers. - [Conversion](https://spotler.com/glossary/conversion): A conversion is when someone takes a specific action you want them to take, split in macro and micro conversions. - [Confirmed Open Rate (COR)](https://spotler.com/glossary/confirmed-open-rate-cor): Confirmed Open Rate (COR) is a metric used in email marketing to measure the number of recipients who opened an email. - [Countdown Timer](https://spotler.com/glossary/countdown-timer): A countdown timer tells visitors exactly how many hours, minutes, and seconds are left in a promotional campaign. - [Abandoned cart campaign](https://spotler.com/glossary/abandoned-cart-campaign): More than half of your website visitors don't finish their purchase. An abandoned cart campaign helps re-spark interest in buying your product. - [CAN-SPAM](https://spotler.com/glossary/can-spam): A US law passed in 2003 to set basic rules for commercial email. It is in some shape comparable to GDPR. - [Call-to-action (CTA)](https://spotler.com/glossary/call-to-action-cta): A call-to-action, or CTA, is a prompt that tells someone what to do next. - [Buyer Persona](https://spotler.com/glossary/buyer-persona): A buyer persona is a semi-fictional profile that represents your ideal customer. - [Buyer Journey](https://spotler.com/glossary/buyer-journey): The buyer journey is the path someone takes before they become a customer, typically in the stages 'Awareness', 'Consideration', and 'Decision'. - [Birthday Campaign](https://spotler.com/glossary/birthday-campaign): A birthday campaign is a marketing tactic that involves sending personalised messages to customers on or around their birthday. - [Blind Carbon Copy (BCC)](https://spotler.com/glossary/blind-carbon-copy-bcc): The 'blind carbon copy' is a feature in email that lets you privately send a message to someone without having the main recipient know about it. - [Bulk email](https://spotler.com/glossary/bulk-email): Bulk email is one of the most direct and consistent ways to communicate with a large audience. - [Automation trigger](https://spotler.com/glossary/automation-trigger): An automation trigger lives inside a marketing platform as the first step of a journey, for example a nurture campaign. - [Above the fold](https://spotler.com/glossary/above-the-fold): Above the fold refers to the part of a web page or email that's visible without having to scroll. - [Carbon Copy (CC)](https://spotler.com/glossary/carbon-copy-cc): A carbon copy (or: CC) lets you send a copy of your email to someone without making them the primary recipient. - [At sign (@)](https://spotler.com/glossary/at-sign): The at sign has become a universal symbol of communication, connection, and context. It's used in different ways across the Internet. - [Content Management System (CMS)](https://spotler.com/glossary/content-management-system-cms): A Content Management System or CMS allows you to create, manage, and publish content on a website. - [Click-to-open (CTO)](https://spotler.com/glossary/click-to-open-cto): The click-to-open shows how many people who opened your email clicked on something inside it. - [Acceptance Rate (AR)](https://spotler.com/glossary/acceptance-rate-ar): The acceptance rate is the percentage of your emails that are accepted by the recipient’s mail server. - [Click-through-rate (CTR)](https://spotler.com/glossary/click-through-rate-ctr): Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. - [AB test](https://spotler.com/glossary/ab-test): AB testing is a technique to figure out which version of your email or page is best, based on real behaviour, not assumptions. - [Customer Data Platform (CDP)](https://spotler.com/glossary/customer-data-platform-cdp): A Customer Data Platform is software that helps businesses gather everything they know about their customers into one place. - [Churn](https://spotler.com/glossary/churn): Churn is the opposite of retention and happens when a customer decides to stop using your product or service. - [Churn Rate](https://spotler.com/glossary/churn-rate): Customer churn is about the number of users leaving; revenue churn looks at the money lost when subscribers downgrade or cancel. - [Conversion Rate Optimisation (CRO)](https://spotler.com/glossary/conversion-rate-optimisation-cro): CRO is the process of improving your website (or landing page, email, or app) to encourage more visitors to take a specific action. - [Data Management Platform (DMP)](https://spotler.com/glossary/data-management-platform-dmp): A DMP is a tool that collects, stores, and organises data about your audiences so that you can better target them. - [Data Protection Officer (DPO)](https://spotler.com/glossary/data-protection-officer-dpo): A Data Protection Officer is the person responsible for overseeing how a company collects, manages, and protects personal data. - [Database](https://spotler.com/glossary/database): A database holds rows and tables of data that can be sorted, searched, updated, and analysed with precision and speed. - [Customer Lifetime Value (CLV)](https://spotler.com/glossary/customer-lifetime-value-clv): Put simply, it’s the total amount of money a customer is expected to spend with your business over the entire length of their relationship with you. - [Customer Retention Rate (CRR)](https://spotler.com/glossary/customer-retention-rate): Customer Retention Rate is a metric that tells you how well your business keeps its customers over time. - [Customer Acquisition Cost (CAC)](https://spotler.com/glossary/customer-acquisition-cost): CAC tells you how much it costs your business to win a new customer: Divide the spent budget by the amount of leads generated. Quick maths! - [Dark mode](https://spotler.com/glossary/dark-mode): Dark mode is a colour scheme setting that users can enable on their device, operating system, browser, or specific apps. ## Guides pages - [How to spot bot opens and clicks in your email statistics](https://spotler.com/guides/how-to-spot-bot-opens-and-clicks-in-email): The percentage of bot opens and clicks in emails is increasing. How can you recognise and extract human behaviour from your email statistics? - [The Personalisation Paradox: Why marketers hold back despite the benefits](https://spotler.com/guides/personalisation-paradox): Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation's full potential. - [How to realise flawless event registration](https://spotler.com/guides/flawless-event-registration): Flawless registration is an important element of your event; your attendees' experience starts here! - [How to build an omnichannel marketing strategy](https://spotler.com/guides/omnichannel-marketing-strategy-how-to): In the perfect omnichannel marketing strategy, offline and online marketing channels give the exact same brand experience. Learn how! - [Webcare is more than customer service](https://spotler.com/guides/webcare-is-more-than-customer-service): Are you fully aware of the added value of online customer service for your organisation? In this guide we're showing you how that works. - [Optimise your Customer Lifetime Value with Predictive AI](https://spotler.com/guides/clv-optimisation-with-predictive-ai): Increasing customer value is every eCommerce marketer's dream. Predictive AI helps you attract new customers and expand on existing ones. - [The smart B2B CRM buyer’s guide: 10 must-know factors before you choose](https://spotler.com/guides/b2b-crm-buyers-guide): With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise? - [What is WhatsApp Proactive Messaging?](https://spotler.com/guides/whatsapp-proactive-messaging): Since WhatsApp has become an indispensable channel, this guide dives into 5 use cases on using WhatsApp and interacting with customers. - [From cold website visitors to warm contact: how to be successful with lead management in B2B](https://spotler.com/guides/lead-management): How do you generate as many MQLs for your sales team? Let's dive into how to optimise your lead management process. - [How to create compelling emails for your B2B event](https://spotler.com/guides/how-to-create-compelling-emails-for-your-b2b-event): Learn the ins and outs about event mailings, backed by tens of thousands of events hosted by our customers. - [How to conduct the perfect post‑event survey](https://spotler.com/guides/how-to-create-a-post-event-survey): A survey is a powerful tool to measure your event goals. Conducting one is not easy. This guide shows you how to create the perfect survey for your next event. - [A fair comparison of Mail+ and MailPro](https://spotler.com/guides/mailplus-vs-mailpro): Tom Meijer (XXL Nutrition) provides a fair comparison between Spotler's email marketing software packages Mail+ and MailPro for application in e-commerce. - [How do you apply tagging and scoring?](https://spotler.com/guides/apply-tagging-and-scoring): With tagging and scoring, you segment contacts and determine lead priority based on interactions. Discover how to apply this cleverly. - [How does predictive AI work?](https://spotler.com/guides/how-does-predictive-ai-work): Predictive AI uses historical data, algorithms and machine learning models to predict future outcomes or trends. - [What is generative AI?](https://spotler.com/guides/what-is-generative-ai): Generative AI is a form of artificial intelligence that creates original content, such as texts, images and videos. How it works. - [How to successfully run a B2B event: Spotler’s blueprint for event managers](https://spotler.com/guides/event-blueprint): Our 10-step method will help you make your events a success, from setting your objectives to gathering usable feedback afterwards. - [How to build customer loyalty](https://spotler.com/guides/how-to-build-customer-loyalty): Of course, customer loyalty leads to repeat purchases, but the goal is bigger: you want them to not only order more often, but also spend more. - [What is site search?](https://spotler.com/guides/what-is-site-search): Site search is important for marketers because it is a functionality that helps visitors in their search behaviour, but how does it work? - [Harnessing the power of WhatsApp marketing: a comprehensive guide](https://spotler.com/guides/harnessing-the-power-of-whatsapp-marketing): We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing. - [How to create great subject lines for your email marketing](https://spotler.com/guides/how-to-create-great-subject-lines-for-your-email-marketing): How much thought do you put into your subject lines? This guide unpacks 8 different ways to make your subject lines eye-catching and effective. - [What are transactional emails: the ins and outs](https://spotler.com/guides/what-is-transactional-email-the-ins-and-outs): Transactional email are the backbone of our online customer experience - but what do we actually know about them? - [What is conversion rate optimisation + 4 steps to get started](https://spotler.com/guides/what-is-conversion-rate-optimisation-and-steps-to-get-started): The higher the conversion rate, the more effective your marketing strategy. In this guide, you will learn more about strategies to increase your conversion rate. - [Insightful ideas for generating top-of-the-funnel leads](https://spotler.com/guides/top-of-the-funnel-leads): When starting the customer journey, it's crucial to catch the attention of potential customers who may need to learn about your business. - [How to apply e-commerce personalisation](https://spotler.com/guides/how-to-apply-ecommerce-personalisation): There are many ways to apply e-commerce personalization in your business strategy, starting with data. Learn the required steps. - [How we turned simple data into an AI-powered email](https://spotler.com/guides/how-we-turned-simple-data-into-an-ai-powered-email): AI and email can do a lot, but how do you actually do this? In this guide, we'll tell you how we turned simple data into an AI-powered email! - [How to map the customer journey](https://spotler.com/guides/how-to-map-the-customer-journey): Visualizing all the touchpoints your customers have with your company leads to the customer journey map. This is key in understanding your customer. - [How to get meaningful insights into the ecommerce customer journey](https://spotler.com/guides/how-to-get-insights-into-ecommerce-customer-journey): In this guide we help you achieve a complete overview of the customer journey through a CDP and extract the most important insights from it. - [How to shorten the customer lifecycle journey](https://spotler.com/guides/how-to-shorten-customer-lifecycle-journey): How can you start building a base of loyal customers? By managing and shortening the customer lifecycle journey. In this guide we'll show you how to begin. - [A practical guide to customer journey analytics](https://spotler.com/guides/customer-journey-analytics): Customer journey analysis is the process of evaluating and truly understanding all customer interactions with your business or brand. - [Personalise your website in 4 steps](https://spotler.com/guides/personalise-your-website-in-4-steps): Personalisation makes the difference in e-commerce. In this guide we show you how to start personalising your website in 4 easy steps. - [What is a CDP: Customer Data Platform?](https://spotler.com/guides/what-is-a-cdp-customer-data-platform): In this guide, you'll discover all about what a Customer Data Platform (CDP) is, what it does, and how it can help your e-commerce business grow. - [Ready your data strategy for the cookieless world](https://spotler.com/guides/ready-your-data-strategy-for-the-cookieless-world): If you have built your business strategy around third-party cookies, the time has come to prioritise the transition to a zero & first-party data strategy. - [A simple guide to nurturing leads and driving conversions](https://spotler.com/guides/nurturing-leads-and-driving-conversions): Explore what is nurture marketing and how CRM software can help you nurture leads. - [How to write product titles and descriptions](https://spotler.com/guides/how-to-write-product-titles-and-descriptions): In this guide you’ll find actionable insights to optimise your site search performance by improving your product information and attributes. - [What is CRM? A comprehensive guide to Customer Relationship Management](https://spotler.com/guides/what-is-crm): This complete guide to Customer Relationship Management explains CRM's meaning, examines its benefits, and discusses its importance for businesses today. - [From data-driven chatbots to future proof customer contact](https://spotler.com/guides/from-data-driven-chatbots-to-future-proof-customer-contact): What are the current trends and developments in the field of chatbots and what should organisations be aware of? - [What is Email Marketing?](https://spotler.com/guides/what-is-emailmarketing): What is email marketing? What are the advantages and disadvantages? In this article we explain in detail what it is and what you can do with it. - [What is Return On Ad Spend (ROAS) and how to calculate it?](https://spotler.com/guides/return-on-ad-spend-roas): How do you know if your ad campaigns are effective and how to measure their effectiveness? Discover a crucial metric: return on advertising spend (ROAS). - [What is data management and how to do it properly](https://spotler.com/guides/data-management): Data is an essential business asset – are you making the most of yours? Let's explore the importance of data management. - [What is lead scoring? A beginner’s guide to prioritising prospects](https://spotler.com/guides/lead-scoring): Lead scoring helps your sales teams focus their efforts on prospects with the most potential rather than chasing after dead opportunities. - [Enhance the customer journey with data-driven personalisation](https://spotler.com/guides/enhance-customer-journey-with-data-driven-personalisation): Customers expect personalised and streamlined shopping experiences across multiple channels and devices. We guide you in data-driven personalisation. - [Why personalisation is important for the customer experience](https://spotler.com/guides/why-personalisation-is-important-for-the-customer-experience): In this guide, we discuss personalization within a CDP, a way to provide a great customer experience in today's competitive market. - [Spreadsheets vs CRM: How CRM tools help your salespeople excel](https://spotler.com/guides/spreadsheets-vs-crm): Let’s explore the myriad benefits of a for-purpose SaaS CRM platform over using a spreadsheet and how CRMs help salespeople. - [How to apply the Cialdini principles with a CDP](https://spotler.com/guides/how-to-apply-cialdini-principles-with-cdp): Caldini’s theories are still relevant and are being used by many marketers today. You can apply them as well, using a CDP. - [How to keep up with Amazon – and make your SME successful](https://spotler.com/guides/how-to-keep-up-with-amazon-and-make-your-sme-successful): Big marketplaces like Amazon, eBay and AliExpress are taking over the world of e-commerce. So how to survive the ‘invasion of the marketplace’ as an SME? - [4 applications of media monitoring for loyal customers and efficiency](https://spotler.com/guides/4-applications-of-media-monitoring): Do you want the best possible results out of media monitoring? 4 usefull applications for your organisations in this free whitepaper! ## Events - [Commerce @ the Castle](https://spotler.com/agenda/commerce-at-the-castle): Visit Commerce @ the Castle on 4 November—the e-commerce event organised by XSARUS, with Spotler as proud sponsor. Sign up now! - [Yellowgrape Commerce Day](https://spotler.com/agenda/yellowgrape-commerce-day): Celebrating the future of e-commerce with inspiration, workshops, and networking opportunities at Roest Amsterdam is a must! - [E-commerce Insights](https://spotler.com/agenda/ecommerce-insights): Discover at E-commerce Insights how CloudSuite & Spotler use data and AI for personalised customer experiences and higher conversion. - [Webwinkel Vakdagen 2025](https://spotler.com/agenda/webwinkel-vakdagen-2025): On 2 and 3 April, we're exhibiting at the Webwinkel Vakdagen in the Jaarbeurs in Utrecht, The Netherlands. ## Case studies - [How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey ](https://spotler.com/case-studies/kempinski-hotels): How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series. - [How Radboud University reaches thousands of national and international students](https://spotler.com/case-studies/radboud-university): Radboud University uses WhatsApp and live chat for prospective students with questions. Learn how here. - [Nubikk: Greater success with targeted personalisation across channels](https://spotler.com/case-studies/nubikk): Nubikk is successful with the personalisation strategy they apply on their website, in emails and WhatsApp messages. - [How Rituals made loyalty sign-ups faster and easier with WhatsApp](https://spotler.com/case-studies/rituals): Rituals recruits new members for their Loyalty Program in a smart and simple way via their stores and WhatsApp. Want to know how? - [How GCC realised 80% increase in their website conversion rates](https://spotler.com/case-studies/gcc): Using Spotler’s seamless CRM integration, dynamic content, and lead scoring to boost conversions and efficiency. - [Increasing conversions and loyalty with personalised campaigns at Termeer Groep](https://spotler.com/case-studies/termeer-groep): Explore Termeer Groep's journey to enhance customer retention through smart strategies and personalisations. - [Reducing drop-off and increasing leads for DELTA with Spotler Activate](https://spotler.com/case-studies/delta): Telecom provider DELTA improved the digital customer experience with Spotler Activate and received a CRO-award for their achievements. - [How Sportpaleis grew sales from better site search](https://spotler.com/case-studies/sportpaleis): Read how Spotler helped Sportpaleis boost sales, improve product discovery, and increase conversions through smarter search functionality. - [How Videoland boosted Customer Satisfaction with intelligent chatbots](https://spotler.com/case-studies/videoland): Spotler’s chatbots helped Videoland increase efficiency by answering common questions instantly, while providing seamless handoffs for more complex issues. - [How Zusss increased ROI using dynamic transactional email](https://spotler.com/case-studies/zusss): See how Zusss turned transactional emails into a powerful marketing tool with Spotler SendPro, offering dynamic content and personalised product recommendations. - [How Vitens improved customer satisfaction with WhatsApp & Chatbots](https://spotler.com/case-studies/vitens): Learn how Vitens improved customer service efficiency and satisfaction using Spotler and the WhatsApp chatbot for automated queries. - [Livecrowd enhances customer service at scale using WhatsApp](https://spotler.com/case-studies/livecrowd): By using Spotler Message, Livecrowd was able to manage customer queries more efficiently across multiple channels, leading to increased satisfaction and reduced costs. - [How Exact increased the reliability of transactional email](https://spotler.com/case-studies/exact): Spotler helped Exact with challenges they had in scaling up its email streams such as security and delivery. - [High customer satisfaction through real-time emails at DPD](https://spotler.com/case-studies/dpd): DPD increases customer satisfaction and positive reviews of its services by deploying smart transactional emails. - [Improving Customer Service efficiency via WhatsApp at De Telegraaf](https://spotler.com/case-studies/de-telegraaf): Learn how De Telegraaf used Spotler Message to streamline customer communication, improve response times, and reduce workload with WhatsApp and chatbot automation. - [Achieving 11x ROI from personalisation at Lake District Hotels](https://spotler.com/case-studies/lake-district-hotels): Better customer understanding and smarter marketing led to an increase in bookings for Lake District Hotels. - [How Fitness Superstore achieved 11x ROI through personalised offerings](https://spotler.com/case-studies/fitness-superstore): Learn how Fitness Superstore saved money and increased conversions with Spotler’s personalised email campaigns, machine learning recommendations, and A/B testing. - [Luke 1977 achieves 30% Sales growth with clever personalisation](https://spotler.com/case-studies/luke-1977): See how Luke 1977 uses Spotler to optimise email campaigns, recover abandoned carts, and increase revenue by delivering personalised experiences. - [How CliniClowns creates positive engagement on social media](https://spotler.com/case-studies/cliniclowns): Positivity in webcare and mediamonitoring thanks to Spotler Engage's user friendly software. Read CliniClowns' experiences here. - [How Room Copenhagen doubled its marketing database using clever CRM strategies](https://spotler.com/case-studies/room-copenhagen): See how SpotlerCRM helped Room Copenhagen optimise sales, grow their database, and gain insights for more effective marketing strategies. - [How FilmHallen delivers personalised cinema experiences](https://spotler.com/case-studies/filmhallen): How FilmHallen developed its cross-channel marketing approach through data collection and segmentation. - [How Cameranu doubled sales by introducing hyperpersonalisation](https://spotler.com/case-studies/cameranu): Through the use of Spotler CDP, Cameranu delivers personalised email campaigns, recovers abandoned carts, and seamlessly tracks the offline impact of online efforts. - [323% more sales from Lucardi’s new Cart Abandonment Journey](https://spotler.com/case-studies/lucardi): This is how the largest jewellery chain in the Netherlands boosted their online conversion rate by 11%. - [Shade Station sees +50% Conversion Rate and +54% revenue from on-site search](https://spotler.com/case-studies/shade-station): With Spotler, Shade Station achieved faster, more accurate search results, leading to a 50% increase in conversions and a 54% boost in revenue. - [How Spotler CRM catapulted The Property Jungle’s growth](https://spotler.com/case-studies/the-property-jungle): Discover how The Property Jungle tackled market challenges and achieved unparalleled growth with Spotler CRM. - [How Jacobs Douwe Egberts streamlines services across multiple channels](https://spotler.com/case-studies/douwe-egberts): Discover how Jacobs Douwe Egberts improved customer service efficiency and satisfaction by using Spotler's multi-channel messaging and AI chatbots. - [+113% conversions from search results at Express Wear](https://spotler.com/case-studies/express-wear): Improved conversion rates and order values thanks to Search' smart ranking rules. - [Simplifying business operations: One Education’s transformation with a CRM](https://spotler.com/case-studies/one-education): Discover how One Education transformed their operations with Spotler CRM. - [How Fotobehang.com increased conversions by 39% using a CDP](https://spotler.com/case-studies/fotobehang): Discover how Spotler helped Fotobehang.com optimise the sample-to-purchase journey, boosting conversions and customer engagement. - [How RTL delivers fast, transparent Customer Service](https://spotler.com/case-studies/rtl): The omnichannel strategy of RTL makes a difference in online customer care. Curious how? Read all about it in our success story! - [How MaxiAxi increased email sales by 14% with Spotler Activate](https://spotler.com/case-studies/maxiaxi): Read how MaxiAxi improved customer experience and increased sales with personalised, automated email campaigns using Spotler Activate. - [Ibizamode lowers acquisition costs by 20% with Meta Conversions API](https://spotler.com/case-studies/ibizamode): Improved measurability and 20% lower acquisition costs thanks to Spotler Activate and its' Conversions API. - [Digital where possible, personal where needed: Terneuzen’s WhatsApp approach](https://spotler.com/case-studies/terneuzen): Read how Terneuzen improves citizen service using WhatsApp for personal, informal chats, quick responses, and better routing to the right departments. - [From crises to campaigns: Why Media Monitoring is essential at MCL](https://spotler.com/case-studies/medical-centre-leeuwarden): Discover how Medical Centre Leeuwarden uses media monitoring for daily keyword tracking, fast crisis response, and strong Board-level reporting. - [Building resident trust through measurable communication at Staedion](https://spotler.com/case-studies/staedion): Communication advisor Priscilla Bossaert speaks about how to make Staedion’s goals measurable and how the RepScore can help! - [Improved tracking, easier planning: VisitAberdeenshire’s CRM upgrade](https://spotler.com/case-studies/visitaberdeenshire): Read how VisitAberdeenshire chose Spotler CRM for customisation and value, achieving better planning and smooth adoption by the whole team. - [From idea to 90% satisfaction: The chatbot success at Erasmus University](https://spotler.com/case-studies/erasmus-university): See how Erasmus University launched Chatbot Desiderius to deliver 24/7 answers about tuition fees, achieving 90% user satisfaction. - [How Hello Scotland turned automated emails into professional client care](https://spotler.com/case-studies/hello-scotland): Hello Scotland achieved better client communication and saved time with marketing automation using Spotler. - [Clear Vehicle Data automates marketing and wins more clients with Spotler CRM](https://spotler.com/case-studies/clear-vehicle-data): Clear Vehicle Data revs up sales coordination with Spotler CRM. Discover how they steer remote teams and streamline growth effortlessly. - [Brand Britain automates marketing and saves time with Spotler CRM](https://spotler.com/case-studies/brand-britain): Brand Britain, renowned for strategic design, enhances client relationships with Spotler CRM. Explore how they coordinate growth seamlessly. - [Coursecheck boosts email engagement and increases conversions with Spotler CRM](https://spotler.com/case-studies/coursecheck): Using advanced email automation, smart segmentation, and CRM integration to improve client communication and increase sign-ups. - [Cooden increases lead quality and reduces time with Spotler CRM](https://spotler.com/case-studies/cooden): Cooden Tax Consulting optimises R&D tax relief with Spotler CRM. Explore their seamless transition and how they drive growth effortlessly. ## Videos - [WhatsApp-ening in B2B? Turning Chats into Conversions](https://spotler.com/webinars-on-demand/whatsapp-ening-in-b2b): We will delve deeper into the many possibilities of applying WhatsApp marketing for B2B organisations. We give you a lot of useful tips and tricks. - [The Power of Predictive AI](https://spotler.com/webinars-on-demand/the-power-of-predictive-ai): Want to better understand and predict customer behavior? Predictive AI is the game-changer your marketing strategy needs! We will tell you all about it in our webinar. ## Infographics - [Black Friday campaign planning](https://spotler.com/infographics/black-friday-campaign-planning): Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning! ## Jobs - [Technical Support Engineer](https://spotler.com/careers/jobs/technical-support-engineer): Do you have the talent to put yourself in every customer’s shoes and provide concrete solutions? Then come work at Spotler in the Support team! - [Open application](https://spotler.com/careers/jobs/open-application): We are always looking for talent! Discover your career opportunities within the Spotler team. Together we will see if you fit in with us. ## Essentials - [Last-minute Halloween inspiration](https://spotler.com/essentials/last-minute-halloween-inspiration): Looking to pumpkin spice up your Halloween campaign emails? We’re treating you to some tricks: Best practices and examples for email marketing! - [Black Friday 2025 – calendar](https://spotler.com/essentials/black-friday-2025-calendar): A good planning is essential for the success of your Black Friday campaign. Stay on top of your schedule with our calendar. - [Black Friday 2025 – checklist](https://spotler.com/essentials/black-friday-2025-checklist): Don't forget any important things in your Black Friday 2025 campaign with our checklist. Walk through your preparation step by step. - [Colour contrast checker for WCAG compliance](https://spotler.com/essentials/colour-contrast-checker): With the right contrast, your content becomes more readable for users with visual impairments, improving their overall experience. - [3, 2, 1… Action! Your last-minute livestream checklist](https://spotler.com/essentials/livestream-checklist): During the preparation of your live stream, you have a lot to manage. To help you keep a good overview, we created this quick checklist. - [Lead scoring card for B2B](https://spotler.com/essentials/lead-scoring-card-for-b2b): This Lead Scoring Card will help you set up your own lead scoring model, so download it quickly and get started today. Available in Excel & Google Sheet. - [Quick QR code generator](https://spotler.com/essentials/quick-qr-code-generator): Need a QR code fast? Our free online QR code generator lets you create high-quality QR codes in seconds. - [Marketing Calendar 2025](https://spotler.com/essentials/marketing-calendar-2025): We’ve gathered some of the most interesting dates of 2025 into a handy marketing calendar, so you can plan your campaigns for real impact. ## Landing Pages - [CRM](https://spotler.com/discover/crm) ## Partners - [CloudSuite](https://spotler.com/partners/cloudsuite): CloudSuite is the leading B2B-first eCommerce platform for wholesalers and brand manufacturers who want to accelerate digitally without complex customization. - [Factor Blue](https://spotler.com/partners/factorblue): Factor Blue develops advanced Magento webshops, applications, and integrates data sources for the digital growth of ambitious entrepreneurs. - [RevenueCraft](https://spotler.com/partners/revenuecraft): RevenueCraft specialises in B2B marketing and lead management, with full integration of CRM, email marketing and B2B lead tracking generation. - [Gonect](https://spotler.com/partners/gonect): Gonect is the online marketing agency for online stores and physical stores. We help them get more out of online channels. - [ON. Digital Marketing](https://spotler.com/partners/on-digital-marketing): ON. Digital Marketing is a full-service online marketing agency serving clients of all sizes across a wide range of industries. - [Strix](https://spotler.com/partners/strix): Strix is your strategic digital commerce partner for growth. We design and implement the most demanding e-commerce platforms. - [Mellema Marketing](https://spotler.com/partners/mellema-marketing): I’m SEO specialist with a background in marketing and a straightforward, no-nonsense approach to digital strategy. - [Funnelboost](https://spotler.com/partners/funnelboost): Funnelboost is the agency for companies that want to get serious about email marketing and personalisation. - [Moddit](https://spotler.com/partners/moddit): Moddit Digital Agency is a full-service digital agency that arranges everything for companies in the field of digitalization and online marketing. - [Online ID – Digital Performers](https://spotler.com/partners/online-id): Online ID is a data-driven performance agency, specialized in online marketing for e-commerce companies. - [Adwise](https://spotler.com/partners/adwise): We are a team of more than 140 creative minds at the digital frontier. We are here to propel businesses forward. - [Nexwork](https://spotler.com/partners/nexwork): Strategic, thoughtful, and a little bit stubborn: that is Nexwork. Since 2000, we have been telling our clients' stories online. - [IMPRES](https://spotler.com/partners/impres): IMPRES helps you get the most out of digital interaction with your customers, suppliers or colleagues and all the resources you use for this. - [Yoobi](https://spotler.com/partners/yoobi): Yoobi develops modular, scalable software to streamline and optimise your business processes. - [Wander Journeys](https://spotler.com/partners/wander-journeys): Since 2008, Wander Journeys has been working on the best e-mail campaigns for companies in the travel and leisure industry. - [U Digital](https://spotler.com/partners/u-digital): We provide daily digital marketing activities such as CRO, SEO, Google and Social Ads, E-mail and CRM and the design & realisation of websites. - [no.dots](https://spotler.com/partners/nodots): We specialise in growing brands with their own products. We combine strategy, marketing and development to realise e-commerce ambitions. - [Follo](https://spotler.com/partners/follo): We bring strategy, execution, and optimization together in an integrated approach. We combine organic and paid channels, linking data to creativity. - [Cognito](https://spotler.com/partners/cognito): We specialize in serving the communication needs of a diverse range of financial institutions. Our core expertise lies in PR, marketing and branding. - [Springbok](https://spotler.com/partners/springbok): We partner with ambitious brands and people to create lasting growth. We are specialized in crafting impactful marketing campaigns that seamlessly blend creativity with cutting-edge technology. - [Nextlane](https://spotler.com/partners/nextlane): Not a standard online marketing agency, but a business partner for growth. We are experienced professionals who look beyond the online channels we work with. - [Mandrino](https://spotler.com/partners/mandrino): Mandrino is an integration specialist for marketing automation and helps companies connect systems. Both standard and custom solutions. - [Clever Strategy](https://spotler.com/partners/cleverstrategy): Clever Strategy is a performance marketing agency that uses technology, data and creativity to make customers and brands hyperconnected. - [Kosmos Digital](https://spotler.com/partners/kosmosdigital): Kosmos Digital helps B2B companies achieve sustainable, structural growth. All based on your ambitions and objectives. - [10uur](https://spotler.com/partners/10uur): 10uur is a full service advertising agency for campaigns that you will talk about for longer. We don't think in or-or-or, but in and-and. In strategy and tactics. - [Arthur & Brent](https://spotler.com/partners/arthurbrent): Arthur & Brent helps companies to clearly define their identity, so that they stand out in a crowded market. - [Envoker](https://spotler.com/partners/envoker): Envoker is a digital marketing agency specialized in maximizing online visibility and business growth through tailored marketing strategies. - [Sales Missie](https://spotler.com/partners/sales-missie): Sales Mission helps you improve your online sales. With personal guidance, customised advice and unlimited service, we go for success together! - [EK Retail](https://spotler.com/partners/ek-retail): Purchasing group, marketing association and competence network: EK provides a range of services to 4,000 retail partners in Europe. - [Shoptrader](https://spotler.com/partners/shoptrader): Shoptrader provides flexible and reliable decentralised application technology, including personal support. - [OrangeTalent](https://spotler.com/partners/orangetalent): OrangeTalent is a Digital Agency specialised in e-commerce and B2B marketing. Ready to achieve more success? - [Vendic](https://spotler.com/partners/vendic): Vendic is a Magento 2 agency specializing in performance and simplicity. Whether it's a new project or takeover project. - [Logic4](https://spotler.com/partners/logic4): Logic4 all-in-one webshop & ERP is the fully integrated solution for e-commerce and business software. - [BlueWay](https://spotler.com/partners/blueway): Optimise and implement your AFAS InSite and OutSite environment with BlueWay. Join us on a journey and discover the possibilities of AFAS. - [Brandfirm](https://spotler.com/partners/brandfirm): Brandfirm helps to realise more leads, turnover or brand awareness. Achieve more with Brandfirm's online marketing strategies. - [OMG/Netdirect](https://spotler.com/partners/omg-netdirect): OMG/Netdirect has over 25 years of experience in online lead generation, marketing automation, CRO and search engine marketing. - [New Orange](https://spotler.com/partners/neworange): New Orange is an agency specializing in simplifying complex challenges to create scalable, future-proof solutions that drive business growth. - [Kega](https://spotler.com/partners/kega): We are providing integrated solutions in the areas of digital strategy, commerce and solutions, we move our clients' businesses forward. - [Creative CT](https://spotler.com/partners/creative-ct): Creative CT is a B2B e-commerce expert and offers solutions using Shopware, Symfony & PWA. Growing your e-commerce business? - [SIM Caribbean](https://spotler.com/partners/sim-caribbean): SIM Caribbean specializes in digital transformation and customer engagement solutions. We help organizations optimize their communication strategies. - [AFAS Software](https://spotler.com/partners/afas-software): The Dutch family business AFAS Software develops modern business software to automate organisations from all sectors. - [Guapa](https://spotler.com/partners/guapa): At Guapa, we are committed to developing innovative digital solutions that help companies realize their dreams and goals. - [SYcommerce](https://spotler.com/partners/sycommerce): At SYcommerce we work with a dedicated team of specialists in the field of online strategy, marketing and development. - [Red Banana](https://spotler.com/partners/redbanana): We are Red Banana, Digital agency for creative development. We create high-end, unique and visually appealing websites and webshops that perform better. - [Plate](https://spotler.com/partners/plate): User-friendly, secure, and innovative CMS solutions for complete autonomy over all your content and websites. - [Itonomy](https://spotler.com/partners/itonomy): Itonomy designs, builds and maintains innovative and solid B2B, B2C & D2C e-commerce strategies. - [Lead Today](https://spotler.com/partners/leadtoday): Lead Today is a marketing agency focused on achieving results and achieving set marketing and sales goals and ambitions. - [CRMprofs](https://spotler.com/partners/crmprofs): CRMprofs helps with CRM selection, implementation, optimization and training, including Salesforce, SugarCRM and Teamleader. - [Steam-connect](https://spotler.com/partners/steam-connect): Our customer contact platform is a powerhouse for seamless conversations. Manage all your customer interactions in one interface. - [Leadrs](https://spotler.com/partners/leadrs): At Leadrs, we are an online marketing agency specialised in recruitment marketing and ensure that you can fill your vacancies yourself. - [Eagerly](https://spotler.com/partners/eagerly): Eagerly is a digital agency that creates custom websites and apps for brands in the arts, culture and education and organisations that practice social responsibility. - [Maxlead](https://spotler.com/partners/maxlead): Maxlead is a strategic partner in performance marketing that helps companies generate leads and sales, both nationally and internationally. - [Gladior](https://spotler.com/partners/gladior): To grow sustainably, you need to dare to dream digitally. With Gladior you turn digital dreams into tangible results! - [NextChapter eCommerce](https://spotler.com/partners/nextchapter-ecommerce): Use NextChapter's e-commerce software to start doing business faster and at a lower cost, while your competitor tinkers with their e-commerce platform. - [Sweet Systems](https://spotler.com/partners/sweet-systems): Sweet helps companies automate and streamline customer journeys. Sweet provides together with Spotler the best marketing automation possible. - [De Nieuwe Zaak](https://spotler.com/partners/denieuwezaak): De Nieuwe Zaak is a full-service digital agency that helps you take the next step in digital transformation, e-commerce and digital marketing. - [Dunion Online Marketing](https://spotler.com/partners/dunion-online-marketing): Dunion is an all-round strategic partner in online marketing. But above all, we are a close-knit club of professionals who make your brand or company stronger in a responsible way. - [Resultaatmakers](https://spotler.com/partners/resultaatmakers): Resultaatmakers is an online agency for wholesalers and B2B with expertise in search engine optimisation, Google & Bing ads, email marketing and social ads. - [Friday](https://spotler.com/partners/friday): At Friday, we create a head start by shaping the future today. As a full-service digital agency, we set ambitious goals together with you and raise the bar. - [Tomorrowmen™](https://spotler.com/partners/tomorrowmen): Meet us: Tomorrowmen™. By profession, we are a smart group of digital marketers who are working very hard today for the future of tomorrow. - [LOGISZ](https://spotler.com/partners/logisz): LOGISZ offers a full service in the field of marketing and communication. They have everything in-house to realise your goals. - [SOLVM](https://spotler.com/partners/solvm): SOLVM is a personal agency for email marketing automation. Since 2017 we are a partner of Spotler and we work for clients in various industries. - [OH Marketing & Reclame](https://spotler.com/partners/oh-marketing-reclame): OH Marketing & Reclame is a creative marketing agency that helps companies grow with powerful marketing strategies, appealing design and smart websites. - [The DISTRIKT](https://spotler.com/partners/thedistrikt): We are The DISTRIKT, a full-service online marketing agency in Eindhoven. Our experienced team of online marketing experts is here to help you achieve your goals. - [Basic Orange](https://spotler.com/partners/basic-orange): Basic Orange is a digital agency specialized in designing and developing digital solutions that meet the needs of your organization and users. - [Epona](https://spotler.com/partners/epona): Epona solutions allow you, as a legal professional, to access your documents, contacts and work anytime, anywhere, without compromising security or efficiency. - [Valk Solutions](https://spotler.com/partners/valk-solutions): Valk Solutions is a leading player in the world of retail technology, with the ASPOS Unified Commerce Platform as its foundation. - [Advisie](https://spotler.com/partners/advisie): Advisie is the partner for you with knowledge of Exact and Microsoft. This will give you and maintain a commercial and organizational advantage. - [Menno Ouweneel Consultancy](https://spotler.com/partners/menno-ouweneel-consultancy): Senior marketing & communications strategist who supports in understanding, translating and telling concepts and stories that have an impact. - [Clixz Consultancy](https://spotler.com/partners/clixz-consultancy): Clixz Consultancy delivers sustainable, flexible and secure software integrations. - [FACTICX](https://spotler.com/partners/facticx): Achieve measurable results by combining your vision with our 15 years of experience in digital marketing. - [valantic](https://spotler.com/partners/valantic): valantic is one of the leading companies in digital solutions, consulting and software, with more than 3,500 developers and consultants. - [Social Brothers](https://spotler.com/partners/social-brothers): We are a reliable partner for our clients since 2011. We work for organisations with digital challenges and ambitions, no matter the size. - [Sition](https://spotler.com/partners/sition): Sition is with more than 20 years of experience in e-commerce the first Shopware Enterprise Partner in the Netherlands! - [E-mailconsultant.nl](https://spotler.com/partners/e-mailconsultant-nl): Do you also want to use professional e-mail marketing to generate more turnover or visits to your website? I am happy to help you. - [iO](https://spotler.com/partners/io): iO is a blended agency. We bring together talent in marketing, technology, content, strategy and creativity. - [XSARUS Digital Commerce](https://spotler.com/partners/xsarus): XSARUS is here for you with converting e-commerce platforms, efficient PIM solutions and omnichannel order management. - [Traffic Today](https://spotler.com/partners/traffic-today): We are the results-oriented digital marketing agency that improves the online visibility, findability and conversion of our customers. - [schurq](https://spotler.com/partners/schurq): We are a rebel in the world of marketing and sales. Everything revolves around development. Of the team, the products, in the market or with the customer. - [SERA Business Design](https://spotler.com/partners/sera-business-design): At SERA, your vision becomes our mission. With innovative software, strategic marketing and customer-focused consultancy, we make your organisation more efficient. - [Krachtig In Marketing](https://spotler.com/partners/krachtig-in-marketing): One-person agency specializes in creating and launching powerful CRM solutions and executing effective email campaigns that drive results. - [Yellowgrape](https://spotler.com/partners/yellowgrape): Discover how Yellowgrape propels your e-commerce growth to new heights with an innovative blend of technology and creativity. - [RapidSugar](https://spotler.com/partners/rapidsugar): RapidSugar has been a partner for your data-related campaigns for over 25 years. We help our clients with strategic, creative and technical challenges. - [mailmeisters](https://spotler.com/partners/mailmeisters): We boost your turnover with masterful automations and relevant campaigns. - [Yelflow](https://spotler.com/partners/yelflow): Yelflow is a marketing agency with only experienced consultants who are strong in personalisation and automation marketing for e-commerce. - [Bookerz](https://spotler.com/partners/bookerz): Bookerz specializes in automating marketing processes and help you generate more turnover. We operate at the interface of technology, marketing and communication. - [DAYLEE](https://spotler.com/partners/daylee): Data and marketing, that's what DAYLEE is all about. We are personalisation marketers who get excited about data, personalisation and marketing automation. - [Dutch Synergy](https://spotler.com/partners/dutch-synergy): Dutch Synergy is an innovative web and marketing agency. We help industrial companies succeed digitally and make them grow. - [2manydots](https://spotler.com/partners/2manydots): We build, maintain and optimise WordPress websites. With our clients we work on growth by making the website and online marketing successful. - [APC](https://spotler.com/partners/apc): Result-oriented performance marketing experts with knowledge and experience in their field. Together we make your ambitions come true. - [Divide](https://spotler.com/partners/divide): Divide enables online and/or offline fashion retailers to create exceptional customer experiences that drive loyalty and growth. - [B&S Media Internetmarketing](https://spotler.com/partners/bs-media-internetmarketing): B&S Media Internet Marketing is a marketing agency and expert in developing and improving websites and their findability. - [CARE Internet Services](https://spotler.com/partners/care-internet-services): CARE Internet Services provides support to municipalities and companies in their online services through successful websites and intranets. - [Bloosem](https://spotler.com/partners/bloosem): Bloosem translates the online goals of organizations into successes in the areas of findability, visibility, brand awareness or lead generation. - [Multiply](https://spotler.com/partners/multiply): Multiply is the retail marketing specialist. Through the unique Multiply Retail Model we help retail organisations grow. - [Bigbridge](https://spotler.com/partners/bigbridge): Bigbridge is an e-commerce specialist. We work hard every day to build the best Magento webshops. - [Happy Horizon](https://spotler.com/partners/happy-horizon): We are your creative digital agency in the field of online marketing, strategy and creation. - [Van IJzendoorn Marketing Advies](https://spotler.com/partners/vanijzendoorn): A marketing agency that focuses on developing websites, web shops, mailings and mobile applications. - [Redkiwi](https://spotler.com/partners/redkiwi): We help companies grow. With distinctive strategies, fact-based marketing, groundbreaking creativity and innovative technology. - [Kaiola](https://spotler.com/partners/kaiola): Kaiola helps you with email marketing, Google Ads, social advertising, analytics, tag management and customer journey marketing. - [Campaigns&Results](https://spotler.com/partners/campaignsresults): Communications & consultancy agency for strategic marketing of and for brands, people, organizations, services and products in the profit and non-profit sectors. - [FRMWRK](https://spotler.com/partners/frmwrk): FRMWRK is a growth partner for e-commerce companies in the scale-up phase. Growth not only in turnover, but also in profitability. - [Sabel Communicatie](https://spotler.com/partners/sabel-communicatie): The communication agency for narrative power. From storytelling, communication shy; strategy and content creation. - [Bluedesk](https://spotler.com/partners/bluedesk): We deliver sustainable E-Commerce solutions that are given the space to continuously develop. - [Social Sales](https://spotler.com/partners/socialsales): Social Sales coaches and guides teams/companies in achieving more sales and growth in new customers. - [PI marketing](https://spotler.com/partners/pi-marketing): PI Marketing helps you convert visitors into loyal customers with smart marketing automation! - [Scherp Online](https://spotler.com/partners/scherp-online): Scherp Online is a full-service online marketing agency, dedicated to generating more reach, traffic, leads, and customers for its clients. - [Growteq](https://spotler.com/partners/growteq): Growteq is a specialized Salesforce consultancy and implementation organization. - [Become partner](https://spotler.com/partners/become-a-partner): Do you want to use our software for your customers and make them successful with marketing automation? See how we can work together!
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