thoughtlabs.com

# Thought Labs

> Thought Labs is a boutique digital marketing agency based in Boston, offering marketing/AI automation, digital strategy, inbound marketing, retargeting, and analytics. Founded in 2009 by Cappy Popp and John Maver.

## Pages

- [Home](https://thoughtlabs.com/index.html): Thought Labs — a boutique digital marketing agency.
- [About Us](https://thoughtlabs.com/about.html): A boutique digital marketing agency based in Boston, focused on building engagement between businesses and their customers.
- [Our Services](https://thoughtlabs.com/services.html): Strategy, digital advertising, inbound marketing, community, and analytics — and the implementation to back it up.
- [Our Clients](https://thoughtlabs.com/clients.html): Since 2009, Thought Labs has helped companies of all sizes integrate their customers into their businesses.
- [Speaking and Training](https://thoughtlabs.com/speaking.html): Cappy Popp and John Maver bring years of speaking experience backed by deep technical understanding.
- [Our Book](https://thoughtlabs.com/book.html): Essential Facebook Development — insider guidance and best practices for the entire Facebook application lifecycle.
- [Why Choose a Boutique Digital Marketing Agency](https://thoughtlabs.com/boutique-digital-marketing-agency.html): What working with a boutique agency means and why it fits clients who want senior attention.
- [Contact Us](https://thoughtlabs.com/contact.html): Get in touch to connect your business with your customers.
- [About](https://thoughtlabs.com/info/about.html): An example info/static page.

## Free Resources

- [Retargeting Trackable URL Generator (Tool)](https://thoughtlabs.com/free-resources/retargeting-trackable-url-generator.html): An Excel workbook that automatically generates Google Analytics–compatible trackable URLs for your retargeting ads, based on theme, subtheme, and variation.
- [Ad Retargeting Calculator (Tool)](https://thoughtlabs.com/free-resources/ad-retargeting-calculator.html): Calculate retargeting campaign budget requirements to reach impression and click goals on Facebook and the web.
- [Great Content Scorecard (Tool)](https://thoughtlabs.com/free-resources/great-content-scorecard.html): A scorecard that helps you objectively measure how great each blog post you write is — before you hit publish.
- [Content Matrix Template (Tool)](https://thoughtlabs.com/free-resources/content-matrix-template.html): A planning template that aligns the right persona with the topic you're writing about — quick reference when writing, posting, and curating content.
- [Great Social Media Post Checklist (Tool)](https://thoughtlabs.com/free-resources/great-social-media-post-checklist.html): A checklist that ensures every social post you publish has the essential elements that drive engagement.
- [Free Social Media Assessment (Consult)](https://thoughtlabs.com/free-resources/social-media-assessment-from-thought-labs.html): A free analysis and review of your social media presence — what’s working, what isn’t, and where the biggest opportunities are.
- [Retargeting Success Consult (Consult)](https://thoughtlabs.com/free-resources/retargeting-consult.html): You understand that retargeting is a challenge. You're ready to improve your results, skills, and conversions. Thought Labs is here to help.
- [Fresh Thoughts Monthly Newsletter (Newsletter)](https://thoughtlabs.com/free-resources/thought-labs-monthly-newsletter.html): A monthly newsletter rounding up the latest changes in the social media world plus examples of what is and isn’t working.

## Blog

Marketing and social-strategy articles, hosted on HubSpot at blog.thoughtlabs.com. The 40 most recent are listed below; browse the full archive at https://blog.thoughtlabs.com/blog/.

- [Quickly Create Social Videos from Your Blog Posts with Adobe Spark](https://blog.thoughtlabs.com/blog/quickly-create-social-videos-from-your-blog-posts-with-adobe-spark): A walkthrough of using Adobe Spark simple UI to quickly create social videos from your existing blog content.
- [Quickly Create Social Videos from Your Blog Posts with Content Samurai](https://blog.thoughtlabs.com/blog/quickly-create-social-videos-from-your-blog-posts-with-content-samurai): A walkthrough of using Content Samurai's automatic AI and content library to quickly create social videos from your existing blog content.
- [Quickly Create Social Videos from Your Blog Posts with Lumen5](https://blog.thoughtlabs.com/blog/quickly-create-social-videos-from-your-blog-posts-with-lumen5): A walkthrough of using Lumen5 automatic AI and content library to quickly create social videos from your existing blog content.
- [The Ultimate Guide To Facebook Pages For Business](https://blog.thoughtlabs.com/blog/facebook-pages): Learn why you need a Facebook Page for your business, how to create one, and the best practices for connecting with your customers in this ultimate guide.
- [The End of Organic Reach and What to Do About It](https://blog.thoughtlabs.com/blog/the-end-of-organic-reach-and-what-to-do-about-it): Top highlights and takeaways from the discussion about the recent changes to Facebook News Feed and the decline of organic reach.
- [What the Heck Is the January Facebook News Feed Change?](https://blog.thoughtlabs.com/blog/what-the-heck-is-the-january-facebook-news-feed-change): A huge change just announced to the Facebook News Feed, de-prioritizing Facebook Page posts. Here are the details and the actions you should take now.
- [How To Build An Effective Digital Marketing Team](https://blog.thoughtlabs.com/blog/how-to-build-an-effective-digital-marketing-team): The key to a great digital marketing team isn't having the latest and greatest skill set. Learn what the research says is way more important.
- [Facebook News Feed Update: Slow Pages Penalized](https://blog.thoughtlabs.com/blog/facebook-news-feed-update-slow-pages-penalized): The Facebook News Feed latest update penalizes slow loading websites. Read more about how it works and what you can do about it.
- [How to Create a Semi-Automated Table of Contents in PowerPoint](https://blog.thoughtlabs.com/blog/how-to-create-a-semi-automated-table-of-contents-in-powerpoint): Here is how to create a semi-automatically updating Table of Contents in Microsoft Powerpoint
- [Your Ultimate Guide to LinkedIn Matched Audiences: Account Matching](https://blog.thoughtlabs.com/blog/ultimate-guide-to-linkedin-matched-audiences-account-matching): Enjoy the ultimate how-to guide to LinkedIn matched audiences that let you build reusable targeted ad audiences from your own lists of companies or accounts.
- [Your Ultimate Guide to LinkedIn Matched Audiences: Contact Matching](https://blog.thoughtlabs.com/blog/ultimate-guide-to-linkedin-matched-audiences-contact-matching): Enjoy the ultimate how-to guide to LinkedIn matched audiences that let you build reusable targeted ad audiences from your own email lists and first-party data.
- [The Killer LinkedIn Advertising Tool You Didn't Know Existed: Targeting Templates for Saved Audiences](https://blog.thoughtlabs.com/blog/how-to-create-linkedin-targeting-templates-to-save-advertising-audiences): LinkedIn targeting templates let you create powerful saved audiences you can use across advertising campaigns. Learn how to create, manage, use, and share them.
- [What Do Facebook's New Transparent Metrics Mean for You? | Weekly Digital Marketing Essentials](https://blog.thoughtlabs.com/blog/weekly-digital-strategy-essentials-4): Learn how to build a great social media marketing program, what Facebook's new metrics mean for your brand, and how to spice up your CTAs for better conversions
- [How to Add Captions to Facebook Canvas Videos](https://blog.thoughtlabs.com/blog/how-to-add-captions-to-facebook-canvas-videos): This post provides a simple technique for adding captions to videos on a Facebook Canvas.
- [Going Beyond Social Listening for Better Business Outcomes | Weekly Digital Marketing Essentials](https://blog.thoughtlabs.com/blog/weekly-digital-strategy-essentials-3): What can you learn from Tesla's approach to incorporating customer feedback on social into their business? Finding the perfect image for your content, and more!
- [3 Steps to Finding Great Images for Your Content](https://blog.thoughtlabs.com/blog/3-steps-to-finding-great-images-for-your-content): Whether you're struggling with finding great stock photos or you're looking to take your image content beyond stock photos, these 3 recommendations are for you.
- [What You Need to Know Before You Build Your 2017 Content Plan | Weekly Digital Marketing Essentials](https://blog.thoughtlabs.com/blog/weekly-digital-strategy-essentials-2): What can you learn from Buzzfeed's Tasty campaign? What should you know before you build your 2017 content calendar? How can SMBs sell successfully on Twitter?
- [3 Steps to Win at LinkedIn in 2017](https://blog.thoughtlabs.com/blog/3-steps-to-win-at-linkedin-in-2017): Here are 3 new insights you can use to give your LinkedIn marketing efforts a boost in 2017!
- [December Q&A - LinkedIn for Your Business](https://blog.thoughtlabs.com/blog/december-qa-linkedin-for-business): Each month, we answer your questions about a topic in digital marketing. This month, we will be dealing with common questions about marketing on LinkedIn.
- [5 Ways LinkedIn for Business Will Benefit Your Brand](https://blog.thoughtlabs.com/blog/how-can-linkedin-for-business-benefit-my-brand): How can using LinkedIn for your business help your brand get real business results and reach your digital marketing goals?
- [Find the Right Content Mix for Your Business | Weekly Digital Marketing Essentials](https://blog.thoughtlabs.com/blog/weekly-digital-strategy-essentials-1): Find out what you can do to leverage chatbots for social customer care, increase your Facebook organic reach, and find the right content mix for your business.
- [How to Choose LinkedIn Groups that Benefit Your Business in 3 Easy Steps](https://blog.thoughtlabs.com/blog/how-to-choose-linkedin-groups-benefit-your-business-3-easy-steps): Don't waste your time getting established in the wrong LinkedIn Group. Here's how to vet a group before you join it, so you can make sure it's fit for purpose.
- [3 Steps to Rock Your Facebook Campaigns This Winter](https://blog.thoughtlabs.com/blog/3-steps-to-rock-your-facebook-campaigns-this-winter): Winter is coming up fast, but even though it's cooling down outside there's no reason that you can't be heating up your Facebook marketing efforts.
- [November Q&A - Facebook Advertising](https://blog.thoughtlabs.com/blog/november-qa-facebook-advertising): Each month, we answer your questions about a topic in digital marketing. This month, we will be dealing with common questions about Facebook Advertising.
- [Write Blog Posts That Win On LinkedIn by Answering These 4 Questions](https://blog.thoughtlabs.com/blog/blog-posts-that-win-linkedin-with-4-questions): Ask yourself these 4 questions to write newsworthy content that your audience will read and share on LinkedIn.
- [Hubspot's Key Traits for LinkedIn Advertising Success](https://blog.thoughtlabs.com/blog/hubspot-key-traits-linkedin-advertising-success): Here are the traits that you should aim to incorporate into the DNA of your LinkedIn digital strategy to drive successful LinkedIn ad campaigns!
- [Generating Trackable URLs for Retargeting Campaigns](https://blog.thoughtlabs.com/blog/generating-trackable-urls-for-retargeting-campaigns): This posts walks you through a standardized naming system for generating trackable URLs for your retargeting campaigns automatically using Excel.
- [How Do I Set Up LinkedIn Conversion Tracking?](https://blog.thoughtlabs.com/blog/how-do-i-set-up-linkedin-conversion-tracking): See how to set up LinkedIn conversion tracking for your website and start using it in your LinkedIn ad campaigns!
- [What the Heck Is LinkedIn Conversion Tracking?](https://blog.thoughtlabs.com/blog/what-the-heck-is-linkedin-conversion-tracking-pixel): Learn more about LinkedIn's conversion tracking, what it is, how it works, what types of conversions you can track, and the conversion metrics LinkedIn provides
- [5 Unexpected Benefits of LinkedIn Groups](https://blog.thoughtlabs.com/blog/5-unexpected-benefits-of-linkedin-groups): LinkedIn Groups can offer unexpected benefits if used correctly. Learning how, what, when and why to post content to them can reap big rewards.
- [How to Get the Biggest Benefits From Having a LinkedIn Company Page](https://blog.thoughtlabs.com/blog/how-to-get-biggest-benefits-linkedin-company-page): A LinkedIn Company Page can offer you some of the best benefits available to brands that use LinkedIn. Here's how to get the biggest benefits out of yours. 
- [3 Questions You Must Answer To Build Your LinkedIn Groups Strategy](https://blog.thoughtlabs.com/blog/3-steps-make-linkedin-groups-strategy): These 3 steps will teach you everything you need to know to build a comprehensive LinkedIn Groups strategy.
- [Creating Image Variations for Retargeting in Photoshop](https://blog.thoughtlabs.com/blog/creating-image-variations-for-retargeting-in-photoshop): This article will show you how to quickly create and manage ad image variations for your retargeting campaign using a great feature of Photoshop.
- [How to Set up the AdRoll SmartPixel for Retargeting](https://blog.thoughtlabs.com/blog/how-to-set-up-the-adroll-smartpixel-for-retargeting): This article will walk you through how to set up the AdRoll SmartPixel for retargeting and verify that it is correctly tracking website visitors.
- [The 5 Worst Mistakes You're Making With LinkedIn for Business](https://blog.thoughtlabs.com/blog/5-mistakes-avoid-linkedin-for-business): "Learn what the 5 most damaging mistakes you could make to harm your LinkedIn for business strategy are, and what you should do instead!
- [5 Top Tips for LinkedIn for Business](https://blog.thoughtlabs.com/blog/5-top-tips-linkedin-for-business): These 5 tips will help you make the most of LinkedIn for your business!
- [Planning Retargeting Campaigns with Objectives, Audience, and Trigger Pages](https://blog.thoughtlabs.com/blog/planning-a-retargeting-campaign-with-objectives-audience-and-trigger-pages): This article goes through the key planning pieces for a retargeting campaign - objective, audience, and trigger pages.
- [3 Steps to Properly Plan a Facebook Ad Campaign](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-proper-planning): Here are 3 steps you should take to make sure your next campaign is predestined for success, rather than fated to flop.
- [How Much Content Is Too Much in 2016?](https://blog.thoughtlabs.com/blog/how-much-content-is-too-much-for-content-marketing-in-2016): Content marketing obviously depends on having something to publish, but how much content should you actually be producing in 2016?
- [Unmet Expectations are Driving Your Followers Away](https://blog.thoughtlabs.com/blog/unmet-expectations-are-driving-your-followers-away): Why are so many people unfollowing your account? Likely because you aren't meeting the expectations outlined in this post!

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- [Home](https://thoughtlabs.com/sitemap-index.xml): Sitemap index for the entire site.