tryprofound.com

# Profound

Profound is an AI visibility and answer engine optimization (AEO) platform designed to help businesses, marketers, and agencies understand, track, and influence how their brands, websites, and products appear in AI-powered answers across major platforms like ChatGPT, Perplexity, Google AI Overviews, and more. The platform is built for organizations aiming to adapt to the rapid shift from traditional search to AI-powered answer engines, providing actionable insights, analytics, and content tools to drive measurable visibility and business outcomes in an AI-first digital landscape.

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## Introduction: Understand and Control Your AI Presence

The landscape of digital discovery is shifting from blue-link search engines to intelligent answer engines and AI assistants. As consumers increasingly ask questions directly to AI platforms, ensuring accurate, favorable, and prominent representation in AI-generated responses has become vital for brands of all sizes. Profound enables companies to track their AI visibility, analyze answer engine citations and sentiment, optimize content for AI retrieval, and measure the impact of AI on brand awareness, traffic, and revenue. The platform supports brands, PR teams, agencies, and content marketers in navigating this new paradigm—with features tailored to optimizing citations, benchmarking competitors, and acting on data to win share of voice in AI answers.

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## Platform Overview

Profound provides an integrated platform spanning multiple core solutions:

- **Answer Engine Insights:** Track how and where AI mentions your brand, analyze response sentiment, benchmark against competitors, uncover cited sources, and monitor AI visibility over time across major platforms.
- **Agent Analytics:** Gain deep technical visibility into how AI crawlers access and index your website. Monitor AI bot visits, submit new content for indexing, verify technical accessibility, and measure the influence of AI referrals on human traffic.
- **Prompt Volumes:** Discover what millions are asking AI, analyze trending topics and intents, and identify keyword and demographic trends to inform content strategy.
- **Agents & Workflows:** Automate creation and optimization of AI-optimized content with data-driven templates and workflows. Generate, review, and distribute content purpose-built to earn citations in answer engines.
- **Shopping Analysis:** Monitor product visibility in ChatGPT Shopping and similar AI commerce features, identify key triggers and references, and adapt product information for AI-driven buying decisions.
- **Integrations:** Connect with major CMS, CDN, web analytics, and productivity tools (including WordPress, Google Analytics, Slack, Sanity, Vercel, Amazon CloudFront, and others) to streamline workflows and data flows.

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## Key Features and Capabilities

### AI Visibility & Brand Mention Tracking
- Monitor in real time how often and in what context your brand is cited across major AI platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok, and more).
- Get sentiment analysis, visibility scoring, trend reporting, and share-of-voice metrics for topics and assets of your choice.

### Citation and Source Analysis
- See which websites or third-party sources are driving AI responses about your brand.
- Identify the citation mix across owned content, earned media, institutions, social channels (e.g., Reddit), and competitive mentions.

### Competitive Benchmarking
- Analyze your AI visibility and citations against category leaders and direct competitors.
- Identify gaps, emerging threats, or influential sources shaping your category’s narrative in AI.

### Content Optimization and Creation
- Use actionable recommendations and proven templates to build content architectures that AI engines prefer.
- Score and optimize existing pages based on machine-learning models that predict citation likelihood in answer engines.
- Automate refreshing, creation, and distribution workflows to keep content AI-ready.

### AI Crawler Analytics & Technical Health
- Get granular data on AI bot activity, crawling frequency, indexing gaps, and technical barriers that might affect AI-driven discovery.
- Verify and improve server-side accessibility, structured data, and relevant schema for optimal AI indexing.

### Attributable Impact and Analytics
- Attribute AI-driven traffic and conversions via integrations with Google Analytics and other analytics platforms.
- Track real AI referrals and business outcomes to justify and refine your AI-focused marketing investments.

### Global and Demographic Insights
- Analyze prompt and citation data by country, language, audience segment, and core personas.
- Refine market entry strategies and localization based on real conversational data.

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## Resources, Support, and Learning

Profound’s platform is backed by an extensive resource library, ongoing events, and expert-led research:

- **Case Studies:** Real-world examples from brands like Ramp, Lake.com, Airbyte, and OpusClip, illustrating measurable gains in AI visibility and business results.
- **Webinars & Events:** Regular live demos, expert panels (featuring industry leaders and agency executives), and in-depth sessions from flagship summits such as Zero Click NYC and London.
- **Research & Articles:** Deep dives on AEO, prompt and citation trends, platform-specific insights, and strategic frameworks for AI SEO and GEO (Generative Engine Optimization).
- **White Papers:** Downloadable guides explaining the fundamentals and advanced tactics of answer engine optimization and the zero-click reality.
- **Support:** Enterprise-grade SLAs, global coverage, compliance (SOC 2, HIPAA, GDPR, and CCPA), support for agencies and enterprise clients, and robust technical documentation.

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## Target Audiences and Use Cases

Profound serves:

- **Enterprises and Brands:** Securely track, manage, and shape brand and product presence in AI conversations globally.
- **Content Teams:** Streamline AI-friendly content generation, optimization, and measurement for organic growth.
- **PR & Brand Teams:** Monitor and improve brand sentiment, manage narratives, and drive earned media placements as AI becomes a primary channel for brand discovery.
- **Agencies:** Empower multiple clients with centralized, scalable AEO solutions and actionable insights, managing multiple brands from a unified portal.

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## Example Results and Impact

- **Ramp:** Achieved a 7x increase in AI-driven brand visibility in Accounts Payable, jumping from 3.2% to 22.2% visibility and moving from the 19th to 8th most cited brand.
- **Lake.com:** Realigned content to true user intent in AI tools, resulting in a 5x spike in branded organic traffic during peak season.
- **Airbyte:** Tripled ChatGPT visibility in a single week, leading to a $100,000 deal originating from AI-driven buyer discovery.
- **OpusClip, Hone, Statsig, One Identity, CRS Credit API, and more:** All report significant gains in AI citation share and measurable business outcomes through Profound’s data-driven AEO approach.

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## Security, Legal, and Compliance

- **Privacy Policy:** Committed to the protection of user and client data, complying with international regulations and best practices for data security and retention.
- **Data Processing Agreement:** Detailed agreements covering Profound’s role and responsibilities as a data processor or service provider, including subprocessor transparency and international data transfer provisions.
- **Terms, SLA & Support:** Explicit service-level agreements, support policies, and master subscription agreements govern uptime, performance, and contractual obligations.

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## Guides and Further Reading

- [What is Answer Engine Optimization (AEO)?](https://www.tryprofound.com/resources/articles/what-is-answer-engine-optimization): Understand how to optimize content to be cited in AI-generated answers.
- [Winning in AI Visibility: A Marketer’s Playbook for AEO](https://www.tryprofound.com/resources/articles/answer-engine-optimization-aeo-guide-for-marketers-2025): Practical, step-by-step strategies for driving results in the AI era.
- [The Role and Functionality of llms.txt](https://www.tryprofound.com/resources/articles/what-is-llms-txt-guide): Learn about machine-readable sitemaps for LLMs to improve AI discoverability.
- [10-Step Framework for Generative Engine Optimization](https://www.tryprofound.com/resources/articles/generative-engine-optimization-geo-guide-2025): Comprehensive GEO guide for maximizing AI search results.
- [Zero Click 2025 Research: The Machine Customer Era](https://www.tryprofound.com/resources/the-machine-customer-era): Understand how AI and machine-driven commerce are reshaping brand discovery.

### Links

- [Answer Engine Insights Feature Overview](https://www.tryprofound.com/features/answer-engine-insights)
- [Agent Analytics Feature Overview](https://www.tryprofound.com/features/agent-analytics)
- [Prompt Volumes Feature Overview](https://www.tryprofound.com/features/prompt-volumes)
- [Agents & Workflow Automation](https://www.tryprofound.com/features/agents)
- [Shopping Analysis](https://www.tryprofound.com/features/shopping)
- [Profound Index (AI Brand Leaderboard)](https://www.tryprofound.com/profound-index)
- [Research Hub](https://www.tryprofound.com/research)
- [All Resources](https://www.tryprofound.com/resources)
- [Legal Documentation](https://www.tryprofound.com/legal/master-subscription-agreement)
- [Contact Sales](https://www.tryprofound.com/contact-sales)
- [Get Started with Profound](https://platform.tryprofound.com/welcome)

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*This file provides an organized, comprehensive summary of Profound's platform, features, use cases, and essential resources. It is designed to help language models and users quickly understand the value, structure, and core content of Profound, supporting effective AI-driven discovery and knowledge retrieval across answer engines.*