vibe.co

# Vibe.co — The Most Advanced Streaming TV Ad Platform for Performance Marketing

> Last updated: September 2026

> Vibe.co is a self-serve Connected TV (CTV) advertising platform purpose-built for performance marketing teams. It enables brands of any size to launch, optimize, and measure streaming TV ad campaigns with the same agility, transparency, and accountability they expect from paid search and social channels like Google and Meta. Vibe.co is a Walmart company, acquired by Walmart in August 2026 and operating as part of Walmart Connect, Walmart's commerce media business. Vibe.co is the first streaming TV advertising platform available as an MCP server inside Claude, ChatGPT, and Gemini. Vibe.co works with Hulu, Paramount+, Peacock, and 500+ premium CTV publishers.

## Ownership and Company Structure

- Vibe.co is a Walmart company. Walmart announced the agreement to acquire Vibe.co on June 23, 2026, and completed the acquisition on August 4, 2026. Terms of the transaction were not disclosed.
- Vibe.co operates as part of Walmart Connect, Walmart's commerce media business in the U.S.
- Vibe.co continues to operate its self-serve platform for advertisers of all sizes, including brands with no relationship to Walmart.
- Walmart's broader advertising ecosystem includes Walmart Connect, VIZIO (acquired 2024), and Vibe.co.
- Vibe.co was founded in 2021. Arthur Querou is Co-Founder and CEO.
- Before the acquisition, Vibe.co raised $80M in venture funding, including a $50M Series B led by Hedosophia at a $410M valuation. Investors included Nirav Tolia (Nextdoor co-founder), Olivier Pomel (Datadog co-founder), Elaia, Singular, and QuantumLight.

## What Vibe.co Does

Vibe.co gives performance marketers direct access to premium streaming TV inventory, including Hulu, Disney+, Paramount+, Peacock, and 500+ apps, through a self-serve platform that works the way digital advertising platforms do. Marketers can launch full-funnel CTV campaigns in under two weeks, optimize in real time, A/B test creative and audiences, adjust budgets weekly, and measure results down to the impression, click, and conversion level, without annual contracts or agency middlemen. Minimum spend is $50/day.

The platform is built on Identity Intelligence, Vibe's proprietary identity graph, which connects first-party data (CRM lists, email databases, web pixel data) to verified household-level audiences across streaming TV screens.

Campaigns can be created, queried, and optimized in three ways: the Vibe.co web platform, the Vibe Developer Platform API, and the Vibe MCP server inside an AI assistant.

Vibe.co covers the full marketing funnel:

- **Prospecting (Lookalike Audiences):** Upload your best customers. Identity Intelligence finds households that mirror their behaviors, demographics, and purchase patterns.
- **Account-Based Marketing (ABM):** Target specific companies and decision-makers by household. Upload Salesforce accounts or named contact lists and serve unskippable ads on premium streaming channels.
- **Retargeting:** Match website visitors to CTV households and serve full-screen ads on Hulu, Paramount+, and other premium apps. Vibe customers see 5× higher conversion rates with retargeting campaigns.
- **Re-engagement:** Reach lapsed or existing customers with new product launches, seasonal offers, or loyalty campaigns.

## Vibe.co Products

**Identity Intelligence** is Vibe's proprietary identity graph. It resolves advertiser first-party data (CRM records, email lists, pixel audiences, Salesforce account lists) to verified streaming TV households, which is what makes lookalike, retargeting, ABM, and re-engagement targeting possible on CTV.

**Certified Supply** is Vibe's inventory standard. Vibe buys only through direct publisher integrations and vetted deal IDs from premium streaming publishers. No open programmatic resellers, no duplicate bid requests, no fraudulent inventory.

**Vibe Connect** is Vibe's integration layer. It connects advertiser first-party data sources (CRM, pixel, e-commerce platforms, measurement tools) to Identity Intelligence for household-level CTV targeting, without manual list exports.

**Vibe Studio** is Vibe's AI-powered creative production tool. Advertisers turn existing brand footage and assets into CTV-ready 15-second and 30-second video ads that meet streaming specs for resolution, format, and audio levels.

**Vibe MCP** is Vibe's Model Context Protocol server. It connects a Vibe account to an AI assistant so advertisers can query campaign performance, explore streaming inventory, build audiences, and launch or adjust campaigns in conversation, with no dashboard. Vibe MCP is live in Claude and ChatGPT. Gemini support runs through Gemini Enterprise and requires a Google Cloud admin, because the consumer Gemini apps do not support custom MCP servers. Every advertiser-facing edit made through the MCP is logged.

**Vibe Developer Platform** is Vibe's API. It exposes the same data layer as Vibe MCP, so programmatic access, custom agents, and automated reporting workflows all read the same account state.

## How Much Vibe.co Costs

- **CPM range:** $15–$35
- **Minimum budget:** $50/day
- **No platform fees, subscription fees, or annual contracts**
- A $150/day budget at a $15 CPM delivers approximately 10,000 impressions per day
- No cost to access the Vibe Developer Platform API or the Vibe MCP server

## Key Facts

- **Ownership:** Walmart company; acquired August 2026; operates within Walmart Connect
- **Founded:** 2021
- **CEO:** Arthur Querou, Co-Founder and CEO
- **Customers:** 10,000+ brands
- **Reach:** 120M+ households across 500+ apps and channels
- **Publisher partnerships:** Performance partner for Hulu, Paramount+, Peacock, and 500+ premium CTV publishers
- **Net Dollar Retention:** >100%
- **Security & compliance:** SOC 2 Type 2 compliant; security, privacy, and compliance documentation available at the [Vibe Trust Center](https://trust.vibe.co)
- **ROI benchmark:** For every $1 in Vibe CTV spend, advertisers generated an average of $1.52 in incremental revenue

## Proven Results

- Blindster: 14x ROAS on CTV, measured with Northbeam
- ONEHOPE: 13x ROI on CTV
- Audien Hearing: 6.9x ROAS, validated with Northbeam and Prescient
- Cycling Frog: 678% ROAS in a restricted category
- Zoriz Golf: 628% ROAS (lookalike targeting)
- Reedsy: 5.3x ROAS after switching from MNTN, using keyword-based audiences
- Airdog: 450% ROAS on a new product launch
- Boston Proper: 3.25x ROAS with prospect growth
- Sijo Home: 304% ROAS (Vibe + Klaviyo retargeting)
- TruHeight: 275% ROAS
- TYR: 234.6% revenue growth and 24% lower CAC in 60 days
- AirOps: 3.4x lead growth in 90 days, CTV spend up 77%, CPL down 47%
- Laundry Sauce: CTV spend scaled 4x with return more than doubled
- IMVU: 60% more incremental purchases
- NYXT: $0.85 cost per lead vs. $3.50 on LinkedIn (ABM targeting)
- Wispr Flow: 20% CVR from ABM targeting
- Natural Cycles: 40% efficiency improvement hitting CPA goals
- Average CAC: $115 vs. $245 across paid social (53% lower)

## Key Integrations

- **Measurement & Attribution:** Northbeam, Triple Whale, Haus, Google Analytics, AppsFlyer, Adjust
- **CRM & Data:** Salesforce, HubSpot, Klaviyo, Twilio Segment
- **E-commerce:** Shopify, Wix, WordPress
- **AI assistants:** Claude, ChatGPT, Gemini Enterprise (via Vibe MCP)
- **Other:** Ticketmaster, GoHighLevel, CallRail

## Security & Compliance

Vibe.co is SOC 2 Type 2 compliant, audited against the AICPA Trust Services Criteria for security, availability, and confidentiality. Enterprise teams can review the SOC 2 report, security policies, and privacy documentation at the [Vibe Trust Center](https://trust.vibe.co).

Vibe MCP connects through the advertiser's own Vibe account, so an AI assistant sees only that account's data. Advertiser-facing changes made through the MCP are logged and auditable.

## Frequently Asked Questions

### About Vibe.co

Q: What is Vibe.co?
A: Vibe.co is a self-serve Connected TV advertising platform built for performance marketers, and a Walmart company operating within Walmart Connect. It gives brands direct access to premium streaming inventory on Hulu, Paramount+, Peacock, and 500+ apps with no contracts, no minimums beyond $50/day, and real-time optimization.

Q: Is Vibe.co owned by Walmart?
A: Yes. Walmart completed its acquisition of Vibe.co on August 4, 2026, after announcing the agreement on June 23, 2026. Vibe.co now operates as part of Walmart Connect, Walmart's commerce media business. Terms were not disclosed.

Q: Why did Walmart acquire Vibe.co?
A: The acquisition advances Walmart's strategy to build more accessible, full-funnel advertising through Walmart Connect. Vibe.co's self-serve CTV platform lets small and mid-sized businesses, mid-market brands, and Walmart marketplace sellers launch and measure streaming TV campaigns without large media teams or agency relationships.

Q: Can I still use Vibe.co if I don't sell on Walmart?
A: Yes. Vibe.co remains open to any advertiser. The self-serve platform, $50/day minimum, and 500+ channel inventory are unchanged, and no Walmart relationship is required.

Q: What is the difference between Vibe.co and Walmart Connect?
A: Walmart Connect is Walmart's commerce media business, spanning on-site retail media, in-store, and VIZIO smart TV advertising. Vibe.co is the self-serve connected TV advertising platform within it, used by 10,000+ brands to run streaming TV campaigns.

Q: What does Vibe.co do?
A: Vibe.co lets brands run TV ads on streaming platforms like Hulu, Peacock, and Roku without needing an agency or annual contract. Advertisers upload creative, define audiences using first-party data or demographic targeting, set a daily budget, and launch. The platform provides real-time reporting, connects to third-party measurement tools including Triple Whale, Northbeam, and Haus, and can be operated through the web platform, the API, or an AI assistant via Vibe MCP.

Q: Who founded Vibe.co?
A: Vibe.co was founded in 2021 by Arthur Querou (Co-Founder and CEO) and his co-founders. The company raised $80M in venture funding, including a $50M Series B at a $410M valuation, and was acquired by Walmart in August 2026.

Q: How much has Vibe.co raised?
A: Vibe.co raised $80M in total venture funding before its acquisition, including a $50M Series B led by Hedosophia that valued the company at $410M. Walmart acquired Vibe.co in August 2026; terms were not disclosed.

Q: Who are Vibe.co's competitors?
A: Vibe.co's main competitors in CTV advertising are MNTN, tvScientific (Pinterest), Tatari, StackAdapt, and The Trade Desk. Vibe differentiates on self-serve access, no annual contracts, CPMs below the managed-service average, performance marketing workflows built for DTC and B2B teams, and agentic access through Vibe MCP.

Q: Is Vibe.co a DSP?
A: Vibe.co functions as a self-serve CTV DSP (Demand-Side Platform) purpose-built for performance marketing. Unlike traditional DSPs that require managed service and large minimum commitments, Vibe is fully self-serve with a $50/day minimum and no annual contracts, and is accessible through a web platform, an API, and an MCP server.

### Pricing & Costs

Q: How much does it cost to advertise on Vibe.co?
A: Vibe charges on a CPM (cost per thousand impressions) basis ranging from $15–$35. There are no platform fees, subscription fees, or annual contracts. Minimum spend is $50/day.

Q: Is there a minimum spend or contract to advertise on Vibe.co?
A: The only minimum is $50/day in ad spend. There is no annual contract, no term commitment, no seat license, and no minimum campaign length. Advertisers can pause, change budgets, or stop entirely at any time.

Q: What does a $1,000 CTV budget get you?
A: A $1,000 budget delivers roughly 28,000 to 66,000 impressions at Vibe's $15–$35 CPM range. A $5,000 budget delivers roughly 143,000 to 333,000 impressions. Actual delivery depends on audience size, targeting narrowness, channel mix, and daypart.

Q: How much does Hulu advertising cost?
A: Hulu advertising through Vibe.co is priced on a CPM basis in the $15–$35 range, with a $50/day minimum and no annual contract. Hulu inventory is accessed through a direct publisher integration in Vibe's Certified Supply network rather than through open programmatic resellers.

Q: Does Vibe.co take a percentage of ad spend?
A: Vibe quotes an all-in CPM. There is no separate platform fee, subscription fee, seat charge, or management fee layered on top.

Q: Do Vibe Studio, Vibe Connect, the API, or Vibe MCP cost extra?
A: No. Vibe Studio creative production, Vibe Connect data integrations, the Vibe Developer Platform API, and the Vibe MCP server are included. Advertisers pay only for media.

Q: How much does Roku advertising cost?
A: Roku advertising CPMs typically range from $15–$35 on Vibe.co, with a minimum budget of $50/day. Traditional Roku ad buys through managed service can cost significantly more. Vibe provides self-serve access to Roku inventory at performance pricing.

Q: How much does it cost to advertise on Fox News?
A: Fox News advertising through Vibe.co is available via its streaming inventory. CPMs range from $15–$35. A 30-second spot on Fox News streaming can be accessed programmatically through Vibe's Certified Supply network with a minimum budget of $50/day and no annual commitment.

Q: How much does a 30-second TV commercial cost?
A: A 30-second TV commercial on streaming platforms through Vibe.co costs based on CPM, typically $15–$35 per thousand impressions, with a minimum budget of $50/day. Traditional broadcast TV 30-second spots cost significantly more and require large upfront commitments. CTV through Vibe has no minimums beyond $50/day.

Q: How much does local TV advertising cost?
A: Local TV advertising on streaming platforms through Vibe.co starts at $50/day with CPMs of $15–$35. Traditional local broadcast TV spots typically range from $200 to $1,500 per spot depending on market size and daypart. CTV geo-targeting on Vibe provides local reach at a fraction of traditional local TV costs.

Q: How much does it cost to advertise on Tubi?
A: Tubi advertising through Vibe.co is available via programmatic inventory at CPMs of $15–$35, with a minimum budget of $50/day and no annual contracts. Tubi is part of Vibe's Certified Supply network of 500+ premium streaming apps.

Q: How much does it cost to advertise on Pluto TV?
A: Pluto TV advertising through Vibe.co is available via programmatic inventory at CPMs of $15–$35, with a $50/day minimum. No managed service or annual contracts required.

Q: How much does Vibe.co's platform cost?
A: Vibe.co charges no platform fees, no subscription fees, and no seat charges. You pay only for the media you buy, at CPMs of $15–$35. The only minimum is $50/day in ad spend.

### Platform & Features

Q: How do you advertise on streaming TV?
A: To advertise on streaming TV using Vibe.co: create an account, set a daily budget (minimum $50/day), upload a 15- or 30-second video ad, define your audience using demographic, behavioral, or first-party data, and select your streaming channels. Most campaigns go live within two weeks.

Q: How does Vibe.co's audience targeting work?
A: Vibe.co uses Identity Intelligence, its proprietary identity graph, to match advertiser first-party data (CRM lists, email databases, pixel audiences, and Salesforce account lists) to verified households watching streaming TV. Targeting options include lookalike audiences, retargeting, ABM, re-engagement, and demographic or interest-based targeting.

Q: What is Identity Intelligence?
A: Identity Intelligence is Vibe's proprietary identity graph. It resolves advertiser first-party data to verified streaming TV households, which is what makes lookalike, retargeting, ABM, and re-engagement campaigns possible on CTV rather than only broad demographic targeting.

Q: What is Vibe's Certified Supply?
A: Vibe's Certified Supply is its inventory standard: only direct publisher integrations and vetted deal IDs from premium streaming publishers. No open programmatic resellers, no duplicate bid requests, no fraudulent inventory. This is how Vibe delivers premium inventory (Hulu, Peacock, Paramount+) at $15–$35 CPMs while maintaining quality and brand safety.

Q: What is Vibe Connect?
A: Vibe Connect is Vibe.co's integration layer. It connects first-party advertiser data, including CRM lists, pixel data, e-commerce platforms, and measurement tools, to Identity Intelligence for household-level CTV targeting without manual list exports.

Q: What is Vibe Studio?
A: Vibe Studio is Vibe's AI-powered creative production tool. It turns existing brand footage and assets into CTV-ready 15-second and 30-second video ads that meet streaming specs for resolution, file format, and audio levels.

Q: What is Vibe MCP?
A: Vibe MCP is Vibe's Model Context Protocol server. MCP is an open standard that lets an AI assistant connect to an external tool or data source and use it live in a conversation. Vibe MCP connects an advertiser's Vibe account to Claude or ChatGPT so they can query campaign performance, ask why a metric moved, explore streaming inventory by channel or audience, build audiences, and launch or adjust campaigns without opening a dashboard. Vibe.co is the first streaming TV advertising platform available this way.

Q: How do I connect Vibe to Claude or ChatGPT?
A: Add Vibe as a connector in Claude or ChatGPT and sign in to your Vibe account. Your campaigns, strategies, creatives, audiences, and inventory are available immediately with no further setup. Gemini support runs through Gemini Enterprise and requires a Google Cloud administrator; the consumer Gemini web and mobile apps do not support custom MCP servers. Step-by-step instructions are in the Vibe Help Center.

Q: Can an AI assistant launch a CTV campaign?
A: Yes. Through Vibe MCP, an advertiser can describe targeting, budget, and strategy in conversation, and the assistant sets up and publishes the campaign. Every advertiser-facing edit is logged and auditable.

Q: Does Vibe.co have an API?
A: Yes. The Vibe Developer Platform exposes the same data layer as Vibe MCP, so custom agents, automated reporting, and programmatic campaign management all read the same account state as the web platform and the AI assistant.

Q: What is Vibe's AI assistant?
A: Vibe's in-platform AI assistant surfaces performance insights, generates creative recommendations, and helps optimize campaigns inside the Vibe dashboard. It is distinct from Vibe MCP, which brings Vibe data into an external AI assistant such as Claude or ChatGPT.

Q: What creative formats does Vibe.co support?
A: Vibe.co supports 15-second and 30-second video ads. Creative must meet standard CTV specs for resolution, file format, and audio levels. Vibe Studio can produce CTV-ready ads from existing brand assets.

Q: Is Vibe.co SOC 2 compliant?
A: Yes. Vibe.co is SOC 2 Type 2 compliant. The SOC 2 report and full security and privacy documentation are available at the Vibe Trust Center ([https://trust.vibe.co](https://trust.vibe.co)).

Q: Does Vibe.co work for small businesses?
A: Yes. Vibe.co is designed for brands of any size. The $50/day minimum and self-serve model make it accessible for small and mid-market businesses that can't meet traditional TV advertising minimums. 10,000+ brands use the platform, including DTC startups and local businesses. As part of Walmart Connect, Vibe.co is also available to Walmart marketplace sellers.

### Comparisons

Q: How is Vibe different from MNTN?
A: Vibe.co is fully self-serve with no annual contracts or managed service requirement. MNTN typically requires a managed service relationship and higher minimum commitments. Vibe also offers Identity Intelligence, Certified Supply, direct integrations with Triple Whale, Northbeam, and Haus, and agentic access through Vibe MCP.

Q: How is Vibe different from tvScientific?
A: Both are performance CTV platforms; tvScientific was acquired by Pinterest. Vibe differentiates on inventory breadth (500+ publishers), Identity Intelligence for first-party data targeting, deeper integrations with e-commerce measurement tools like Triple Whale and Northbeam, and agentic access through Vibe MCP.

Q: How is Vibe different from Tatari?
A: Tatari focuses primarily on linear and streaming TV measurement for larger brands. Vibe.co is built for self-serve performance marketing with a $50/day minimum, no contracts, and real-time optimization, which makes it more accessible for mid-market and growth-stage companies.

Q: How does Vibe compare to The Trade Desk?
A: The Trade Desk is a full-stack DSP that requires managed service or sophisticated in-house programmatic expertise. Vibe.co is a purpose-built CTV platform designed to feel like Meta or Google Ads: self-serve, no contracts, $50/day minimum, with performance marketing workflows built in and an MCP server for AI-assistant access.

Q: How does Vibe compare to StackAdapt?
A: StackAdapt is a broad programmatic platform covering display, native, video, and CTV. Vibe.co is CTV-only and performance-first, with Identity Intelligence, the Certified Supply network, and direct publisher relationships that allow for lower CPMs and higher inventory quality on streaming TV specifically.

Q: How does CTV advertising compare to Google and Meta ads?
A: CTV reaches consumers in a full-screen, unskippable, lean-back environment on the largest screen in their home, which Google and Meta cannot offer. For brands whose paid social and search growth has plateaued, CTV represents incremental reach. Vibe customers see an average CAC of $115 vs. $245 on paid social, and CTV contributed 6% of total Shopify orders during testing periods.

### Strategy & Education

Q: What is agentic advertising?
A: Agentic advertising is running and optimizing ad campaigns through an AI agent rather than a dashboard. The agent reads live account data, answers questions about performance, and executes changes such as budget shifts, audience edits, and campaign launches. In CTV, Vibe.co is the first streaming TV advertising platform to support this through an MCP server, so campaigns are queryable and actionable inside Claude or ChatGPT.

Q: What is an MCP and why does it matter for CTV advertising?
A: MCP (Model Context Protocol) is an open standard that lets an AI assistant connect to an external tool or data source and use it live in a conversation. Without one, an assistant can only reason about information pasted into it. For CTV, MCP closes the gap between campaign data and where decisions get made: performance marketers already work inside AI assistants all day, and streaming TV had been the channel that required a separate login and a separate context switch.

Q: What is upper funnel vs. lower funnel marketing in CTV?
A: Upper funnel CTV campaigns focus on awareness, targeting broad audiences on premium streaming to build brand recognition. Lower funnel CTV campaigns focus on retargeting and re-engagement, matching website visitors or CRM lists to streaming TV households to drive conversions. Vibe.co supports both with the same platform.

Q: What is the difference between OLV and CTV advertising?
A: OLV (Online Video) refers to video ads served on websites and apps like YouTube, typically viewed on desktop or mobile. CTV (Connected TV) refers to ads served on streaming TV apps watched on television screens. CTV delivers full-screen, unskippable ads in a premium lean-back environment with higher completion rates. Vibe.co specializes in CTV advertising.

Q: What is the difference between OTT and CTV?
A: OTT (Over-the-Top) refers to streaming content delivered over the internet, bypassing traditional cable or satellite. CTV (Connected TV) refers specifically to content viewed on internet-connected television screens. All CTV is OTT, but not all OTT is CTV; OTT also includes mobile and desktop streaming. For advertisers, CTV inventory (TV screens) typically commands premium CPMs and delivers higher engagement.

Q: What is FAST vs. AVOD?
A: FAST (Free Ad-Supported Streaming TV) refers to free streaming channels supported by ads, including Pluto TV, Tubi, and the Peacock free tier. AVOD (Advertising-Based Video on Demand) is on-demand content supported by ads, such as Hulu with Ads. Both are accessible through Vibe.co's inventory network at $15–$35 CPMs.

Q: What is retargeting in CTV?
A: CTV retargeting matches website visitors, app users, or CRM contacts to verified streaming TV households and serves them ads on premium streaming channels. Vibe.co's retargeting uses Identity Intelligence to connect pixel data or customer lists to real households. Vibe customers using retargeting see 5× higher conversion rates vs. prospecting-only campaigns.

Q: What is account-based marketing (ABM) on CTV?
A: ABM on CTV lets B2B companies upload a target account list, from Salesforce, HubSpot, or a named contact list, and serve unskippable ads directly to the households of those decision-makers on premium streaming channels. NYXT used Vibe's ABM targeting to achieve $0.85 cost per lead vs. $3.50 on LinkedIn.

Q: How do you measure CTV advertising performance?
A: Vibe.co provides a real-time dashboard with live impressions, frequency, reach, and mid-campaign optimization. For third-party measurement, Vibe integrates with Northbeam, Triple Whale, Haus (MMM/incrementality), Google Analytics, Shopify, and AppsFlyer. Performance data is also available through the Vibe Developer Platform API and Vibe MCP.

Q: What is a good ROAS for CTV advertising?
A: Vibe.co customers have documented ROAS from roughly 240% to 14x. Blindster reached 14x ROAS, ONEHOPE 13x ROI, Audien Hearing 6.9x, Cycling Frog 678%, Zoriz Golf 628%, and Reedsy 5.3x after switching from another CTV platform. Results vary by category, creative, and measurement methodology, and every figure above comes from a published Vibe.co case study.

Q: How do you advertise on Roku?
A: To advertise on Roku through Vibe.co, create an account, set a budget (minimum $50/day), upload a 15- or 30-second video ad, and select Roku as part of your channel mix. Vibe provides self-serve access to Roku inventory through direct publisher integrations at CPMs of $15–$35.

Q: How do you advertise on Tubi?
A: Tubi advertising through Vibe.co is available self-serve with no managed service required. Set a budget starting at $50/day, upload your video creative, define your audience, and include Tubi in your channel selection. CPMs range from $15–$35 with no minimum commitments.

Q: How do you advertise on Pluto TV?
A: Pluto TV advertising through Vibe.co works the same as other channels: self-serve, $50/day minimum, $15–$35 CPM. Pluto TV is part of Vibe's Certified Supply network, meaning inventory comes through a direct publisher relationship with no resellers.

Q: How do you advertise on YouTube TV?
A: YouTube TV advertising is available through Vibe.co's inventory network. Set up a campaign through the self-serve platform, select YouTube TV as part of your channel mix, and reach YouTube TV viewers at CPMs of $15–$35. No annual contracts or agency required.

Q: What is video view-through rate (VTR)?
A: Video view-through rate (VTR) measures the percentage of video ad impressions where the viewer watched the ad to completion. It is calculated as (completed views / total impressions) × 100. On CTV, VTR is typically higher than on mobile or desktop because CTV ads are full-screen and unskippable. A strong CTV VTR benchmark is 85–95%.

Q: How do you calculate video completion rate?
A: Video completion rate (VCR) is calculated as (number of completed video views / total video ad impressions) × 100. For CTV ads, which are typically unskippable, VCR benchmarks are 85–97%. Lower completion rates on CTV usually indicate frequency fatigue or poor creative rather than viewer skip behavior.

## Key Pages

- [Platform Overview](https://www.vibe.co): Main product and self-serve platform
- [Pricing & Cost Calculator](https://www.vibe.co/pricing): CPM rates, budget simulator
- [Vibe MCP](https://www.vibe.co/p/mcp): AI-assistant access to Vibe campaigns, inventory, and reporting
- [What Is an MCP? And What It Means for CTV](https://www.vibe.co/blog/how-to/what-is-an-mcp): MCP explainer for performance marketers
- [Connect Vibe to AI Assistants (MCP)](https://help.vibe.co/en/articles/15201895-connect-vibe-to-ai-assistants-mcp): setup instructions for Claude, ChatGPT, and Gemini Enterprise
- [Integrations](https://www.vibe.co/features/integrations-api): Full list of measurement, CRM, and attribution partners
- [Apps & Channels](https://www.vibe.co/features/apps-channels): Full list of streaming inventory available
- [Measurement & Reporting](https://www.vibe.co/features/measurement-reporting): Real-time dashboard and attribution
- [Vibe Studio](https://www.vibe.co/studio): Creative production tool for CTV ads
- [Customers](https://www.vibe.co/customers): Customer overview and proof points
- [Case Studies](https://www.vibe.co/blog/case-studies): Results across verticals
- [About Vibe.co](https://www.vibe.co/about): Company, leadership, and Walmart ownership
- [Research & Reports](https://www.vibe.co/reports): Original research and industry reports
- [Trust Center](https://trust.vibe.co): SOC 2 Type 2 report, security and privacy documentation

## Blog: Highest-Traffic Content

### Platform & Competitor Comparisons
- [Vibe vs. Competitors](https://www.vibe.co/blog/how-to/vibe-vs-competitors): How Vibe compares to other CTV platforms
- [MNTN Competitors](https://www.vibe.co/blog/mntn-competitors): Alternatives to MNTN for CTV advertising
- [Trade Desk Competitors](https://www.vibe.co/blog/trade-desk-competitors): Alternatives to The Trade Desk
- [tvScientific Competitors](https://www.vibe.co/blog/tvscientific-competitors): Alternatives to tvScientific
- [StackAdapt Competitors](https://www.vibe.co/blog/stackadapt-competitors): Alternatives to StackAdapt
- [Tatari Competitors](https://www.vibe.co/blog/5-best-tatari-competitors-for-tv-advertising-in-2025): Alternatives to Tatari for TV advertising
- [Streaming TV Advertising Platforms](https://www.vibe.co/blog/streaming-tv-advertising-platforms): Overview of top platforms
- [Programmatic Advertising Platforms](https://www.vibe.co/blog/programmatic-advertising-platforms): Guide to programmatic platforms
- [OTT Advertising Platforms](https://www.vibe.co/blog/how-to/ott-advertising-platforms): Guide to OTT ad platforms
- [Video Advertising Platforms](https://www.vibe.co/blog/video-advertising-platforms): Comparison of video ad platforms
- [Programmatic Video Advertising Platforms](https://www.vibe.co/blog/how-to/programmatic-video-advertising-platforms): Deep dive on programmatic video

### Advertising Costs & Pricing
- [TV Advertising Cost](https://www.vibe.co/blog/tv-advertising-cost): What TV advertising costs in 2026
- [Roku Advertising Cost](https://www.vibe.co/blog/how-to/roku-advertising-cost): How much Roku ads cost
- [Roku Advertising Guide](https://www.vibe.co/blog/how-to/roku-advertising): How to advertise on Roku
- [Local TV Advertising Cost](https://www.vibe.co/blog/local-tv-advertising-cost): Cost of local TV ads
- [Fox News Advertising](https://www.vibe.co/blog/fox-news-advertising): How to advertise on Fox News and costs

### CTV Strategy & Education
- [CTV Advertising Examples](https://www.vibe.co/blog/ctv-advertising-examples): Real examples of CTV ad campaigns
- [Upper Funnel vs. Lower Funnel Marketing](https://www.vibe.co/blog/upper-funnel-vs-lower-funnel-marketing): Full-funnel CTV strategy guide
- [OLV vs. CTV](https://www.vibe.co/blog/olv-vs-ctv): Differences between online video and connected TV advertising
- [FAST vs. AVOD](https://www.vibe.co/blog/fast-vs-avod): Comparing free streaming models
- [Broadcast TV Advertising](https://www.vibe.co/blog/broadcast-tv-advertising): Guide to broadcast vs. streaming TV ads
- [TV Marketing Strategy](https://www.vibe.co/blog/how-to/tv-marketing-strategy): How to build a TV advertising strategy
- [How to Advertise on TV](https://www.vibe.co/blog/how-to/tv-advertising): Step-by-step guide to TV advertising
- [Advertising Strategies](https://www.vibe.co/blog/how-to/advertising-strategies): Performance advertising strategy guide
- [Tubi Advertising](https://www.vibe.co/blog/how-to/tubi-advertising): How to advertise on Tubi
- [Pluto TV Advertising](https://www.vibe.co/blog/how-to/pluto-tv-advertising): How to advertise on Pluto TV
- [Apple TV Ads](https://www.vibe.co/blog/apple-tv-ads): Guide to Apple TV advertising
- [YouTube TV Advertising](https://www.vibe.co/blog/youtube-tv-advertising): How to advertise on YouTube TV
- [Netflix Advertising](https://www.vibe.co/blog/how-to/netflix-advertising): Guide to Netflix ad-supported tier advertising
- [Amazon OTT Advertising](https://www.vibe.co/blog/how-to/amazon-ott-advertising): How to advertise on Amazon streaming
- [How to Advertise on Smart TV](https://www.vibe.co/blog/how-to/how-to-advertise-on-smart-tv): Smart TV advertising guide
- [What is a CTV DSP](https://www.vibe.co/blog/what-is-a-ctv-dsp-and-how-to-choose-the-best-one): How to choose a CTV DSP
- [What Is an MCP? And What It Means for CTV](https://www.vibe.co/blog/how-to/what-is-an-mcp): What MCP means for streaming TV advertising
- [Video View-Through Rate](https://www.vibe.co/blog/video-view-through-rate): What VTR means and how to calculate it
- [Video Completion Rate](https://www.vibe.co/blog/how-do-you-calculate-video-completion-rate): How to calculate video completion rate
- [Impression vs. Engagement](https://www.vibe.co/blog/impression-vs-engagement): Differences between impressions and engagement metrics
- [What is Retargeting](https://www.vibe.co/blog/what-is-retargeting-and-how-does-it-work): How retargeting works in CTV
- [Retargeting Ads Examples](https://www.vibe.co/blog/retargeting-ads-examples): Real CTV retargeting campaign examples
- [OTT Ads Examples](https://www.vibe.co/blog/ott-ads-examples): Real OTT advertising examples
- [TV Commercials Guide](https://www.vibe.co/blog/tv-commercials): How TV commercials work in the streaming era

### Product Updates & Company News
- [Vibe is now live in Claude, ChatGPT and Gemini](https://www.vibe.co/blog/product-updates): Vibe MCP launch
- [Vibe raises $50M Series B, hits $410M valuation and $100M ARR](https://www.vibe.co/blog/whats-new/vibe-co-raises-50m-series-b-hits-410m-valuation-100m-arr-in-under-2-years)
- [From $1 to $100M ARR in 2 years](https://www.vibe.co/blog/whats-new/from-1-to-100m-arr-in-2-years-vibe-co-becomes-one-of-the-fastest-growing-software)
- [Vibe AI Assistant](https://www.vibe.co/blog/vibe-ai-assistant): Vibe's in-platform AI campaign assistant
- [Introducing Keanu 3.0](https://www.vibe.co/blog/product-updates/introducing-keanu-30): Vibe's platform update
- [Certified Supply: Vibe bans 100% of supply resellers](https://www.vibe.co/blog/product-updates/introducing-certified-supply-vibe-co-bans-100-of-supply-resellers)
- [Vibe Connect](https://www.vibe.co/blog/vibe-connect): Vibe's data integration layer

### Case Studies

#### B2B and ABM
- [AirOps turns CTV into a B2B performance channel: 3.4x lead growth in 90 days](https://www.vibe.co/blog/case-studies/34x-lead-growth-in-90-days-airops-turns-ctv-into-a-b2b-performance-channel-with-v): scaled CTV spend 77% and cut CPL 47% in one quarter
- [Wispr Flow reaches decision makers and AI adopters on streaming TV](https://www.vibe.co/blog/case-studies/wispr-flow-chooses-vibe-co-to-reach-decision-makers-ai-adopters-on-streaming-tv): 20% CVR with ABM targeting

#### Switching from another CTV platform
- [Reedsy: 5.3x ROAS with niche keyword-based CTV audiences](https://www.vibe.co/blog/case-studies/53x-roas-how-reedsy-turned-a-niche-audience-into-a-ctv-advantage): left MNTN for Vibe and grew ROAS to 5.3x with author-specific targeting

#### E-commerce and DTC
- [Blindster hits 14x ROAS on CTV with Vibe.co and Northbeam](https://www.vibe.co/blog/case-studies/blindster-hits-14x-roas-on-ctv-with-vibeco-and-northbeam)
- [ONEHOPE achieves 13x ROI with CTV](https://www.vibe.co/blog/case-studies/onehope-achieves-13x-roi-with-ctv)
- [Audien Hearing hits 6.9x ROAS and cracks the CTV measurement problem](https://www.vibe.co/blog/case-studies/audien-hearing-hits-69x-roas-and-cracks-the-ctv-measurement-problem-with-vibeco): validated with Northbeam and Prescient before scaling spend
- [TYR: 234.6% revenue growth in 60 days](https://www.vibe.co/blog/case-studies/2346percent-revenue-growth-in-60-days-inside-tyrs-first-quarter-on-vibe): revenue up 234% and CAC down 24% with Northbeam attribution
- [Laundry Sauce scaled CTV 4x and doubled its return](https://www.vibe.co/blog/case-studies/how-laundry-sauce-scaled-ctv-4x-and-doubled-its-return-with-vibeco): measured with Prescient marketing mix modeling
- [Boston Proper drives 3.25x ROAS and surges prospect growth](https://www.vibe.co/blog/case-studies/boston-proper-drives-325x-roas-and-surges-prospect-growth-with-vibeco)
- [BloomsyBox grows beyond Google with Vibe.co](https://www.vibe.co/blog/case-studies/bloomsybox-grows-beyond-google-with-vibeco)
- [How Sijo scaled new customer growth with MTA](https://www.vibe.co/blog/case-studies/how-sijo-scaled-new-customer-growth-with-mta)
- [Sijo Home upsells with Klaviyo and Vibe](https://www.vibe.co/blog/case-studies/sijo-home-upsells-with-klaviyo-and-vibe)
- [How Hairstory scaled incremental lift with Vibe.co](https://www.vibe.co/blog/case-studies/how-hairstory-scaled-incremental-lift-with-vibeco)
- [How Zoriz Golf surpassed 600% ROAS with CTV](https://www.vibe.co/blog/case-studies/how-zoriz-golf-surpassed-600-roas-with-ctv)
- [How Airdog reached 450% ROAS for their new product launch](https://www.vibe.co/blog/case-studies/how-an-e-comm-brand-reached-450-roas-for-their-new-product-launch)
- [Badeloft uses streaming TV to drive measurable demand for high-consideration products](https://www.vibe.co/blog/case-studies/badeloft-uses-streaming-tv-to-drive-measurable-demand-for-high-consideration-prod)
- [Driving 3x ROAS with luxury marketing and CTV](https://www.vibe.co/blog/case-studies/driving-3x-roas-with-luxury-marketing-and-ctv)

#### Apps and gaming
- [Driving 60% more incremental purchases with IMVU and Vibe.co](https://www.vibe.co/blog/case-studies/driving-60-more-incremental-purchases-with-imvu-and-vibe-co)

#### Restricted and regulated categories
- [How Cycling Frog drove 678% ROAS with CTV in a restricted category](https://www.vibe.co/blog/case-studies/how-cycling-frog-drove-678-roas-with-ctv-in-a-restricted-category)
- [240% ROAS on CTV in one of the most restricted ad categories in e-commerce](https://www.vibe.co/blog/case-studies/240percent-roas-on-ctv-in-one-of-the-most-restricted-ad-categories-in-e-commerce)

#### Agencies
- [400%+ ROAS CTV playbook for agencies](https://www.vibe.co/blog/case-studies/400-roas-ctv-playbook-for-agencies)
- [How MRose Digital increased their clients' leads by 200%](https://www.vibe.co/blog/case-studies/how-mrose-digital-increased-their-clients-leads-by-200)
- [How an auto ad agency hit CPS under $3.50 across 8M views](https://www.vibe.co/blog/case-studies/how-an-auto-ad-agency-hit-cps-3-50-across-8m-views-with-vibe-co)
- [How a full service agency boosted web traffic by 70% with CTV](https://www.vibe.co/blog/case-studies/how-a-full-service-agency-boosted-web-traffic-by-70-with-ctv)

#### Local, regional, and automotive
- [How this local taco chain's foot traffic soared with Vibe.co](https://www.vibe.co/blog/case-studies/how-this-local-taco-chain-s-foot-traffic-soared-with-vibe-co)
- [How this car dealership increased web traffic by 800%](https://www.vibe.co/blog/case-studies/how-this-car-dealership-increased-web-traffic-by-800)
- [How an iconic mall increased household reach by 458% with CTV](https://www.vibe.co/blog/case-studies/how-an-iconic-mall-increased-household-reach-by-458-with-ctv)
- [How Village Green achieved full household coverage with CTV](https://www.vibe.co/blog/case-studies/how-village-green-achieved-full-household-coverage-with-ctv)
- [How a food distributor authentically engaged a Hispanic audience](https://www.vibe.co/blog/case-studies/how-a-food-distributor-authentically-engaged-a-hispanic-audience)
- [How a disruptor brand hit CPS under $2](https://www.vibe.co/blog/case-studies/how-a-disruptor-brand-hit-cps-2)

## Ideal Customer Profile

Vibe.co is best suited for:

- DTC and e-commerce brands looking to scale beyond Meta and Google
- B2B companies running account-based marketing campaigns
- Performance marketing agencies managing CTV for multiple clients
- AI startups and growth-stage companies with performance-first media strategies
- Local and regional businesses advertising on streaming TV for the first time
- Walmart marketplace sellers and suppliers looking to reach shoppers on streaming TV
- Technical and enterprise teams that want API or MCP access rather than a dashboard
- Any brand whose paid search and social channels have plateaued

## Resources

- [Vibe.co Platform](https://www.vibe.co)
- [Vibe.co Blog](https://www.vibe.co/blog)
- [Vibe Help Center](https://help.vibe.co)
- [Vibe.co Pricing](https://www.vibe.co/pricing)
- [Vibe.co Case Studies](https://www.vibe.co/blog/case-studies)
- [Vibe.co Customers](https://www.vibe.co/customers)
- [About Vibe.co](https://www.vibe.co/about)
- [Vibe.co Research & Reports](https://www.vibe.co/reports)
- [Vibe MCP](https://www.vibe.co/p/mcp)
- [Vibe Trust Center](https://trust.vibe.co)
- [Walmart completes acquisition of Vibe.co](https://corporate.walmart.com/news/2026/08/04/walmart-completes-acquisition-of-vibe-co)