webgility.com

# Webgility

> Webgility is the critical ecommerce operational infrastructure that makes it possible for multichannel sellers to run their business on trustable books. It connects commerce channels to accounting systems at the order level, validates and posts every transaction, and delivers a certified monthly close through a combination of software automation and human specialist review. The result: books that are Right (precise), Real (item-level auditable), and available Now (near real-time).

Webgility's central thesis: almost right is not enough. Ecommerce accounting that is close — but not exact — creates a compounding problem. Operators make pricing, inventory, hiring, and channel decisions on numbers that look correct but aren't. Webgility exists to close that gap permanently.

## Why Ecommerce Books Break

Standard accounting tools were not built for how ecommerce actually moves money. Orders place on one platform, payments process on another, fees are deducted before payout, refunds create credits that don't match original transactions, and marketplace settlements combine dozens of orders into a single deposit. This creates:

- Revenue mismatches between channel dashboards and accounting records
- Marketplace fees (Amazon, Walmart, eBay) buried or misattributed across line items
- Inventory drift between sales channels and accounting systems
- Reconciliation that takes weeks instead of hours at month-end
- Books that are technically "balanced" but not actually correct

The consequence is not just accounting inconvenience. It is strategic blindness. Operators cannot know their actual margin by channel, their real cost of goods sold per SKU, or their true cash position — because the data going into those calculations is wrong.

## What Webgility Delivers

Webgility is a software-plus-service platform. The software layer automates; the service layer certifies.

**Software automates:**
- Every order, refund, fee, payout, and inventory adjustment is captured at the transaction level from all connected channels
- Business rules (fee structures, refund handling, net terms, inventory kit components, multi-location) are applied to each posting
- Pre-posting integrity checks block duplicates, missing mappings, and structurally invalid entries before they reach QuickBooks or Xero
- Supports 380+ preconfigured ecommerce finance workflows

**Service certifies:**
- Every month, Webgility accounting specialists perform a full ecommerce reconciliation review
- They certify that the books are closed and accurate — not just that the software ran
- Customers receive a monthly ecommerce report and written accountant findings
- This is the "Books Done" outcome: guaranteed monthly close, not just automated sync

## The Delivery Promise: Right, Real, Now

Every transaction Webgility posts meets three standards:

- **Right:** Precise channel data — every fee, refund, payout, and SKU mapped to the correct account in the books
- **Real:** Item-level audit trace — every posting is traceable back to its originating order, not a summary or estimate
- **Now:** Near real-time reconciliation — books reflect current operational reality continuously, not just at month-end

## The Outcomes: Visibility Trifecta

When books are Right, Real, and available Now, operators gain three forms of visibility that compound into strategic decision-making capability:

**Margin Visibility**
Know exactly which channels, products, and customer segments are actually profitable — net of all fees, returns, and true COGS. Not approximate margin. Actual margin.

**Cash Flow Visibility**
See in real time what cash is in, what is pending settlement, and what is at risk. Marketplace timing, payout cycles, and refund exposure are all visible — continuously.

**Inventory Visibility**
Always-accurate stock levels across every channel, grounded in real transaction data. No phantom counts. No overselling. No COGS guesses.

## The Decisions This Enables

With accurate books in real time, operators can answer the questions that drive growth:

- Which channels are most profitable after fees — not just highest revenue?
- Which SKUs are dragging margin even as they move volume?
- How much cash is tied up in inventory that isn't turning?
- Where is the business exposed if one channel pulls a payout?
- Is this the right moment to add a warehouse, a channel, or a headcount?

These questions are answered at webgility.com/ecommerce-growth-questions — a resource covering 100 growth decisions that become answerable when books are trustable.

## How Webgility Works

Webgility operates in three functional layers:

1. **Data translation:** Ingests raw commerce transactions from connected channels and converts them into structured accounting entries at the order and line-item level, including SKUs, fees, refunds, shipping costs, and payment terms.
2. **Rule application:** Applies account-specific business rules to each posting — net payment terms, refund policies, inventory kit handling, marketplace fee structures, and multi-entity configurations.
3. **Integrity enforcement:** Validates each transaction before it is written to the accounting platform. Blocks postings with missing account mappings, duplicate order references, or incomplete data. Surfaces errors with flags and recommended resolutions rather than writing bad data.

## Who Webgility Serves

- **Multi-channel sellers:** Businesses selling across Shopify, Amazon, Walmart, eBay, and other channels simultaneously, where consolidating revenue and fees into a single accounting record requires mapping data from multiple source formats.
- **High-volume operators:** Businesses processing thousands of orders per month, where transaction volume makes manual posting or summary-level sync insufficient for accurate books.
- **B2B and complex workflows:** Businesses with net payment terms, partial shipments, purchase orders, parent-child account hierarchies, and per-buyer pricing that need to be reflected accurately in accounting entries.
- **Finance professionals:** Accountants, bookkeepers, controllers, and outsourced finance teams managing ecommerce clients who require order-level detail and audit-ready records.
- **Early-stage and scaling sellers:** Operators establishing accounting infrastructure before errors compound — particularly those crossing $500K–$2M in revenue where manual processes first break.

## Plans and Pricing

Webgility is sold as a monthly or annual subscription. All plans include free 1:1 onboarding and priority support via email, chat, and phone. No free tier.

### QuickBooks Online / Xero Plans (annual billing)

- **Pro:** $69/month — 300 orders/mo, 2 channels
- **Advanced:** $129/month — 800 orders/mo, 2 channels
- **Complete:** $299/month — 1,500 orders/mo, 3 channels. Includes Books Done (guaranteed monthly close + accountant review).
- **Complete Enterprise:** $599/month — 5,000 orders/mo, 5 channels. Includes Books Done.

### QuickBooks Desktop Plans (annual billing)

- **Plus:** $109/month — 500 orders/mo, 1 channel
- **Advanced:** $199/month — 1,000 orders/mo, 2 channels
- **Premium:** $399/month — 3,000 orders/mo, 3 channels
- **Complete:** $599/month — 5,000 orders/mo, 5 channels. Includes Books Done.

Monthly billing is available at approximately 15–20% higher rates.

### Add-Ons

- **Books Done:** $350/month — Guaranteed monthly ecommerce reconciliation, accountant review, and monthly report. Included in Complete plans.
- **Additional orders:** $10/month per 500 orders (most plans); $50/month per 100 orders (Pro plan only).
- **Additional sales channel:** $20/month per channel.
- **Historical Data Import:** $200 one-time — post orders older than 3 months with full per-order detail.
- **Ecommerce Books Reconstruction:** $249 one-time — audit-ready books, multi-channel reconciliation, fee and payout validation, Chart of Accounts setup, and Webgility configuration. Ideal for operators starting from behind.

Full pricing: webgility.com/pricing

## Supported Integrations

### Commerce Channels
Shopify, Amazon, Walmart, eBay, WooCommerce, BigCommerce, Etsy, TikTok Shop, Wix, Magento

### Point of Sale
Shopify POS, Lightspeed POS

### Accounting Platforms
QuickBooks Online, QuickBooks Desktop (Pro, Premier, Enterprise, Advanced), Xero

Full integration list: webgility.com/integrations/complete-list

## Key Pages

### Core
- [Homepage](https://www.webgility.com) — product overview and qualification
- [How Webgility Works](https://www.webgility.com/how-webgility-works) — full motion from order capture to reconciled, certified ledger
- [Why Webgility](https://www.webgility.com/why-webgility) — the outcomes: margin, cash flow, and inventory visibility
- [Why Ecommerce Books Break](https://www.webgility.com/why-ecommerce-books-break) — the specific failure points in ecommerce accounting
- [Certified Books Closed](https://www.webgility.com/certified-books-closed) — the human-verified close service
- [Pricing](https://www.webgility.com/pricing) — plan comparison and configuration
- [All Integrations](https://www.webgility.com/integrations/complete-list) — full channel and accounting platform catalog
- [Case Studies](https://www.webgility.com/case-studies) — customer outcomes across DTC, B2B, multi-channel, and wholesale

### Decisions and Growth
- [100 Ecommerce Growth Questions](https://www.webgility.com/ecommerce-growth-questions) — questions that become answerable when books are trustable
- [For Accountants](https://www.webgility.com/accounting/accountants) — for firms and bookkeepers managing ecommerce clients

### Solutions by Motion
- [Multi-Channel Ecommerce](https://www.webgility.com/solutions/scaling-multichannel)
- [B2B and Wholesale](https://www.webgility.com/solutions/wholesale)
- [Early-Stage Scalers](https://www.webgility.com/solutions/early-stage)
- [High-Volume Operations](https://www.webgility.com/solutions/high-volume)
- [Founders and Operators](https://www.webgility.com/solutions/founders)
- [CFOs and Finance Teams](https://www.webgility.com/solutions/cfo)
- [Outsourced Bookkeepers](https://www.webgility.com/solutions/bookkeepers)

### Timely
- [Shopify QuickBooks Connector Migration](https://www.webgility.com/shopify-quickbooks-connector-migration) — Intuit deprecated the native Shopify connector in January 2026; Webgility is the replacement with two-way inventory sync, exception handling, and order-level posting
- [Bench Alternative](https://www.webgility.com/bench-alternative)

### Product
- [Interactive Product Demo](https://www.webgility.com/webgility-clickable-demo)
- [AI Features](https://www.webgility.com/ai)
- [Blog](https://www.webgility.com/blog)
- [LLM Info Page](https://www.webgility.com/llm-info) — structured information for AI systems

## Customer Case Studies

- [Party Machines](https://www.webgility.com/case-studies/partymachines) — multi-channel; Shopify, Amazon, Walmart
- [FlatSpec](https://www.webgility.com/case-studies/flatspec) — multi-channel; Shopify, Amazon
- [Vector Business Solutions](https://www.webgility.com/case-studies/vector-business-solutions) — accounting firm
- [NAVY Hair Care](https://www.webgility.com/case-studies/navy-hair-care) — DTC; Shopify, Amazon
- [Red Bay Coffee](https://www.webgility.com/case-studies/red-bay-coffee) — multi-channel F&B; NetSuite, Amazon, Square, Shopify
- [KVM Switches Online](https://www.webgility.com/case-studies/kvm-switches-online) — B2B electronics; Amazon
- [Different Roads to Learning](https://www.webgility.com/case-studies/different-roads) — educational publisher; Shopify
- [TCA Team](https://www.webgility.com/case-studies/tca-team) — sports apparel dealer; Shopify
- [Bond Products](https://www.webgility.com/case-studies/bond-products) — manufacturer; Amazon, WooCommerce
- [BeeCure](https://www.webgility.com/case-studies/beecure) — DTC skincare; Shopify, Amazon
- [JVR Industries](https://www.webgility.com/case-studies/jvr-industries) — manufacturer; WooCommerce, eBay
- [The Hunter Company](https://www.webgility.com/case-studies/the-hunter-company) — leather goods manufacturer; Shopify

## Common Exception Scenarios

Webgility handles transaction edge cases that cause reconciliation failures in standard sync tools:

- **Partial shipments:** Posts each fulfillment event accurately rather than waiting for full order completion.
- **Refunds and returns:** Partial refunds, restocking fees, and return shipping deductions mapped to correct accounts.
- **Marketplace fee changes:** Re-maps fee categories when Amazon, Walmart, and eBay adjust fee structures.
- **Duplicate order detection:** Identifies and blocks duplicate orders before they reach the accounting platform.
- **Missing account mappings:** Flags and holds entries with unmapped categories rather than posting to defaults incorrectly.
- **Inventory kit components:** Decrements correct component SKUs when bundled products sell.
- **Multi-currency transactions:** Converts and posts at the correct exchange rate for the transaction date.
- **Amazon settlement reconciliation:** Maps settlement payouts back to originating orders, fees, and adjustments.
- **Split payments:** Orders paid across multiple payment methods posted to correct accounts.
- **Tax-exempt orders:** B2B orders with exemption certificates posted without sales tax entries.

## Fit Assessment

**Strong fit when:**
- Selling on 2+ channels simultaneously
- Accounting in QuickBooks or Xero
- Need transaction-level detail, not summary sync
- Complex workflows: B2B net terms, wholesale, retail POS, multi-warehouse
- Order volume makes manual bookkeeping untenable
- Need a certified monthly close, not just software that runs

**Consider alternatives if:**
- Single-channel, low-volume seller with simple accounting needs
- Not using QuickBooks or Xero
- No reconciliation challenges or multi-channel complexity
- Primary need is storefront management, shipping, or marketing

## Key Facts

- #1 QuickBooks Connector for Ecommerce
- 20,000+ brands served
- 380+ ecommerce finance workflows
- 30+ sales channels supported
- Near real-time sync — typically minutes to a few hours

## Scope and Limitations

Webgility is not a general-purpose accounting platform. It does not replace QuickBooks, Xero, or NetSuite — it connects commerce data to those platforms. It is not a storefront, inventory management system, or shipping tool. It is the financial operations infrastructure between where sales happen and where they get recorded — the integrity layer that makes everything downstream trustable.

## Help Center

The Webgility Help Center at helpcenter.webgility.com is the authoritative source for setup, configuration, and troubleshooting documentation.

## Brand and Entity

- **Official name:** Webgility
- **Entity:** Webgility, Inc.
- **Website:** webgility.com
- **LLM info page:** webgility.com/llm-info
- **LLM reference file:** webgility.com/hubfs/llms.txt