wholewhale.com

# Whole Whale

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## Pages
- [Home](https://wholewhale.com/)
- [Nonprofit Wellness Index](https://wholewhale.com/nonprofit-wellness-index/)
- [University](https://wholewhale.com/university/)
- [Case Studies](https://wholewhale.com/case-studies/)
- [All Courses](https://wholewhale.com/university/all-courses/)

## Memberships
- [Nonprofit Wellness Index \(NWI\)](https://wholewhale.com/register/nonprofit-wellness-index-nwi-membership/)
- [AI Ethics \& Policy For Nonprofits](https://wholewhale.com/register/ai-ethics-and-policy-for-nonprofits/)
- [Subscriber](https://wholewhale.com/register/subscriber/)
- [Harnessing Advanced AI Prompt Engineering for Text](https://wholewhale.com/register/harnessing-advanced-ai-prompt-engineering-for-text/)
- [2021 Nonprofit Advertising Benchmarks Study](https://wholewhale.com/register/2021-nonprofit-advertising-benchmarks-study/)

## Courses
- [Nonprofit Wellness Index \(NWI\)](https://wholewhale.com/courses/nonprofit-wellness-index-nwi/)
- [23 Ways to Build Your List in 2023: Fundraising in the Offseason](https://wholewhale.com/courses/23-ways-to-build-your-list-in-2023-fundraising-in-the-offseason/)
- [7 Ways to Use GA4 to Measure Nonprofit Impact](https://wholewhale.com/courses/7-ways-to-use-ga4-to-measure-nonprofit-impact/)
- [Inclusive Language to Use in 2023](https://wholewhale.com/courses/inclusive-language-to-use-in-2023/)
- [20 Minute Tune\-up: How to Amplify Your Ad Grant](https://wholewhale.com/courses/20-minute-tune-up-how-to-amplify-your-ad-grant/)

## Staff
- [Keri Goff](https://wholewhale.com/staff/keri-goff/)
- [Leo Quintero](https://wholewhale.com/staff/leo-quintero/)
- [Kathleen Costa\-Daniels](https://wholewhale.com/staff/kathleen-costa-daniels/)
- [George Weiner](https://wholewhale.com/staff/george-weiner/)
- [Rachel Clemens](https://wholewhale.com/staff/rachel-clemens/)

## Press
- [Case Study: Whole Whale](https://wholewhale.com/news/pivotal-tracker/): Case Study: Whole Whale, March 2016
- [All\-Good Text Delivers Critical Data via Twilio SMS for Nonprofits](https://wholewhale.com/news/twilio/): How Passive Aggressive Texts From A French Bulldog Can Help Nonprofits: All Good Text Delivers Critical Data via SMS, March 2015
- [GANT Global Campaign](https://wholewhale.com/press-mentions/gant-the-look-book/): The Prophet in Non\-profit , September 2015
- [Zilch: Get What You Want for Nothing](https://wholewhale.com/press-mentions/fast-company/): ZILCH: Get what you want for nothing\. How to profit by behaving like a not\-for\-profit By Nancy Lublin, Print July\-August 2010
- [Quarterly Journal for Nonprofit Leaders](https://wholewhale.com/press-mentions/nten-change-quarterly-journal-for-nonprofit-leaders/): The Rise of “Data Culture” in the Nonprofit Sector By Whole Whale, December, 2013

## Resource Articles
- [2024 Giving Tuesday: 31\+ Fresh Ideas You Haven't Thought Of](https://wholewhale.com/resources/giving-tuesday-ideas/): Creative ideas to jumpstart your \#GivingTuesday campaigns\.
- [15 Top Donation Platforms for Nonprofits \(Our Picks for 2025\)](https://wholewhale.com/resources/best-donation-platforms-nonprofits/)
- [Why You Need a Full\-Funnel Nonprofit Digital Marketing Strategy](https://wholewhale.com/resources/nonprofit-digital-marketing-strategy/)
- [General Data Protection Regulation \(GDPR\) for US Nonprofits](https://wholewhale.com/resources/gdpr-for-nonprofits/)
- [The Crawl\-Walk\-Run Approach to Nonprofit AI Adoption](https://wholewhale.com/resources/the-ai-crawl-walk-run-approach/)

## Case Studies
- [Swing Left](https://wholewhale.com/case-studies/swing-left/): In 2020, Swing Left had the opportunity to help Democrats flip the Senate and win back the White House\. The organization’s strategy relies on volunteers to get out the vote and fundraise for Democratic candidates in swing states\. Swing Left needed to supercharge its donor and volunteer base in the\.\.\.
- [California Health Care Foundation](https://wholewhale.com/case-studies/california-health-care-foundation/): CHCF ’s site contained a deep archive of research, publications, and updates going back many years\. While the team consistently produced high\-quality work, some key materials were buried in search results or not clearly optimized for how people look for health policy information online\. CHCF came to Whole Whale to\.\.\.
- [Fight Colorectal Cancer \(Fight CRC\)](https://wholewhale.com/case-studies/fight-colorectal-cancer-fight-crc/): Fight CRC began working with Whole Whale in 2019 for a nonprofit accelerator project, designed with a focus on developing a data\-driven content marketing strategy\. This evolved into a 4 year partnership where Whole Whale served as a strategic sounding board, providing ongoing support for all of Fight CRC’s digital\.\.\.
- [Great Barrier Reef Foundation](https://wholewhale.com/case-studies/great-barrier-reef-foundation/): Whole Whale worked closely with the Great Barrier Reef Foundation team over the course of an 8\-month project to help inspire and motivate new supporters in the United States to build the foundation for a sustainable US fundraising strategy to help save the Reef\.
- [YMCA of Montclair](https://wholewhale.com/case-studies/ymca-of-montclair/): Over three months, Whole Whale worked with the YMCA of Montclair to improve their digital analytics tracking, increase visibility and access to their data with a real\-time dashboard, and build capacity to use their data to further their online impact\.

## WWU Live Events
- [AI Ethics and Policy for Nonprofits](https://wholewhale.com/wwu-live/ai-ethics-and-policy-for-nonprofits/)
- [Look Who's Lookering Now: A Primer on Looker Studio](https://wholewhale.com/wwu-live/look-whos-lookering-now-a-primer-on-looker-studio/)
- [Harnessing Advanced AI Prompt Engineering for Text](https://wholewhale.com/wwu-live/harnessing-advanced-ai-prompt-engineering-for-text/)
- [Ethical AI for Fundraisers: Maintaining Trust in the Age of Automation](https://wholewhale.com/wwu-live/ethical-ai-for-fundraisers-maintaining-trust-in-the-age-of-automation/)
- [AI Fundamentals for Nonprofits: What It Is, What It Isn’t, and How to Use It Responsibly](https://wholewhale.com/wwu-live/ai-fundamentals-for-nonprofits-what-it-is-what-it-isnt-and-how-to-use-it-responsibly/)

## WWU Course Promo Pages
- [Nonprofit Wellness Index \(NWI\)](https://wholewhale.com/university/courses/nonprofit-wellness-index-nwi/)
- [AI Ethics \& Policy for Nonprofits](https://wholewhale.com/university/courses/ai-ethics-and-policy-for-nonprofits/)
- [Unlock the Power of GA4: Analyzing Year\-Over\-Year Data for Nonprofits](https://wholewhale.com/university/courses/unlock-the-power-of-ga4-analyzing-year-over-year-data-for-nonprofits/)
- [Navigating the New SGE Landscape: Transforming Search and Traffic](https://wholewhale.com/university/courses/navigating-the-new-sge-landscape-transforming-search-and-traffic/)
- [Mastering Year\-End Messaging: Leveraging the Power of Email for Social Impact](https://wholewhale.com/university/courses/mastering-year-end-messaging-leveraging-the-power-of-email-for-social-impact/)

## Episode
- [Grok’s Deepfake Crisis Is Forcing a Global Reckoning on AI, Platform Safety, and Accountability \(news\)](https://wholewhale.com/podcast/groks-deepfake-crisis-is-forcing-a-global-reckoning-on-ai-platform-safety-and-accountability-news/)
- [Social Services Fraud In Minnesota: How A Few Bad Actors Foment Collective Punishment \(news\)](https://wholewhale.com/podcast/social-services-fraud-in-minnesota-how-a-few-bad-actors-foment-collective-punishment-news/)
- [Using AI to Analyze Human Stories: Share More Stories CTO Andy Citizen](https://wholewhale.com/podcast/using-ai-to-analyze-human-stories-share-more-stories-cto-andy-citizen/)
- [The $326B DAF Opportunity \| Chariot Insights](https://wholewhale.com/podcast/the-326b-daf-opportunity-chariot-insights/)
- [ The CFC’s Uncertain Future, $1B Milestone, and Emergency Assistance Funds](https://wholewhale.com/podcast/the-cfcs-uncertain-future-1b-milestone-and-emergency-assistance-funds/)

## Categories
- [Social Media](https://wholewhale.com/category/social-media/)
- [CRO \+ Website Optimization](https://wholewhale.com/category/cro-website-optimization/)
- [Digital Media](https://wholewhale.com/category/digital-media/)
- [Uncategorized](https://wholewhale.com/category/uncategorized/)
- [Digital Advertising](https://wholewhale.com/category/digital-advertising/)

## Tags
- [digital strategy](https://wholewhale.com/tag/digital-strategy/)
- [fundraising](https://wholewhale.com/tag/fundraising/)
- [content marketing](https://wholewhale.com/tag/content-marketing/)
- [google analytics](https://wholewhale.com/tag/google-analytics/)
- [AI](https://wholewhale.com/tag/ai/)

## Course Tags
- [Free](https://wholewhale.com/course-tag/free/)
- [Paid](https://wholewhale.com/course-tag/paid/)

## Course Categories
- [Free](https://wholewhale.com/course-category/free/)
- [Webinar](https://wholewhale.com/course-category/webinar/)
- [Analytics](https://wholewhale.com/course-category/analytics/)
- [Data Visualization \+ Reporting](https://wholewhale.com/course-category/data-visualization-reporting/)
- [Template](https://wholewhale.com/course-category/template/)

## Categories
- [Webinar](https://wholewhale.com/?mepr-product-category=webinar)
- [Analytics](https://wholewhale.com/?mepr-product-category=analytics)
- [Template](https://wholewhale.com/?mepr-product-category=template)
- [Data Visualization \+ Reporting](https://wholewhale.com/?mepr-product-category=data-visualization-reporting)
- [Google Ad Grant](https://wholewhale.com/?mepr-product-category=google-ad-grant)

## Status
- [Past](https://wholewhale.com/wwu-live-status/past/)

## Authors
- [George Weiner](https://wholewhale.com/resource-articles-author/george-weiner/)
- [Nicholas Velarde](https://wholewhale.com/resource-articles-author/nicholas-velarde/)
- [Matt Caplan](https://wholewhale.com/resource-articles-author/matt-caplan/)
- [Megan Anhalt](https://wholewhale.com/resource-articles-author/megan-anhalt/)
- [Keri Goff](https://wholewhale.com/resource-articles-author/keri-goff/)

## Product Type
- [Free](https://wholewhale.com/wwu-product-type/wwu-free/)
- [Paid](https://wholewhale.com/wwu-product-type/wwu-paid/)

## Content Type
- [Webinar](https://wholewhale.com/wwu-live-type/webinar/)
- [Template](https://wholewhale.com/wwu-live-type/template/)
- [Course](https://wholewhale.com/wwu-live-type/course/)
- [Bundle](https://wholewhale.com/wwu-live-type/bundle/)
- [Guide](https://wholewhale.com/wwu-live-type/guide/)

## University Categories
- [Analytics \+ Reporting](https://wholewhale.com/university_category/analytics/)
- [Generative AI](https://wholewhale.com/university_category/generative-ai/)
- [Email Marketing](https://wholewhale.com/university_category/email-marketing/)
- [SEO \+ AEO](https://wholewhale.com/university_category/seo-aeo/)
- [Google Ad Grant](https://wholewhale.com/university_category/google-ad-grant/)

## Service Categories
- [Tech Advisory \+ Training](https://wholewhale.com/services-category/tech-advisory-training/)
- [Analytics \+ Reporting](https://wholewhale.com/services-category/analytics-reporting/)
- [Advertising \+ Campaigns](https://wholewhale.com/services-category/advertising-campaigns/)
- [SEO \+ AI Search](https://wholewhale.com/services-category/seo-ai-search/)
- [Google Ad Grant](https://wholewhale.com/services-category/google-ad-grant/)

## Article Categories
- [Analytics \+ Reporting](https://wholewhale.com/articles-category/analytics-reporting/)
- [Digital Fundraising](https://wholewhale.com/articles-category/digital-fundraising/)
- [Capacity Building](https://wholewhale.com/articles-category/capacity-building/)
- [Social Media](https://wholewhale.com/articles-category/social-media/)
- [SEO \+ AEO](https://wholewhale.com/articles-category/seo-aeo/)

## Podcasts
- [Using the Whole Whale](https://wholewhale.com/series/using-the-whole-whale/)
- [NonprofitNewsFeed](https://wholewhale.com/series/nonprofitnewsfeed/)
- [Tech \& Tactics for Social Impact: Using the Whole Whale](https://wholewhale.com/series/tech-tactics-for-social-impact-using-the-whole-whale/)
- [Impact](https://wholewhale.com/series/impact/)
- [Communications](https://wholewhale.com/series/communications/)

## Optional
- [Sitemap index](https://wholewhale.com/sitemap_index.xml)