wordstream.com
Last updated: 10/21/2025valid
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# https://www.wordstream.com/llms.txt - [Can You Trust What AI Tells You About PPC? We Tested It!](https://www.wordstream.com/blog/how-accurate-is-ai-for-ppc): We asked five AI tools 45 questions to test the accuracy of their answers, so you know which tool to use for your PPC needs. Author: Susie Marino Categories: Artificial Intelligence (AI) - [How the Instagram Algorithm Works in 2025 (+Tips to Get Seen)](https://www.wordstream.com/blog/instagram-algorithm): Learn how the Instagram algorithm works, how you can make it work for you, and see tips to get more likes, shares, and follows. Author: Rob Glover Categories: Instagram - [9 Ways to Use AI for Hyper-Personalized Ad Campaigns](https://www.wordstream.com/ai-for-hyper-personalized-campaigns): Find out how you can take advantage of AI in platforms like Google and Meta to create hyper-personalized Google Ads and Facebook ad campaigns. Author: Michelle Morgan Categories: Artificial Intelligence (AI) - [5 Google Ads PMax Optimizations to Get More Leads Fast](https://www.wordstream.com/blog/performance-max-lead-generation): Get more leads from your Google Ads Performance Max campaigns using these five optimization techniques tailored to small business advertisers. Author: Michelle Morgan Categories: Google Ads - [Topical Authority: What It Is, Why It Matters, & How to Build It](https://www.wordstream.com/blog/topical-authority): Learn what topical authority is, why it’s essential to modern SEO, and how to build it through content strategy, linking, and trust signals. Author: James H Categories: SEO - [6 Steps to Building a Brilliant Google Ads Account Structure](https://www.wordstream.com/blog/google-ads-account-structure): Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account. Author: Margot Whitney Categories: Paid Search Marketing - [6 Surprising Ways to Get Found Online in 2025](https://www.wordstream.com/blog/get-found-online): Learn six unexpected ways to get found online directly from marketing professionals who are bucking common marketing trends. Author: Rob Glover Categories: Websites & Online Presence - [How to Optimize Facebook Lead Ads for Lead Quality & Volume](https://www.wordstream.com/blog/how-to-optimize-facebook-lead-ads): Learn how to optimize your Facebook lead ads for better lead quality and quantity with these key tips and strategies. Author: Michelle Morgan Categories: Facebook Ads - [What Is Google Ads Performance Max & How Does It Work?](https://www.wordstream.com/blog/performance-max): Use this PMax tutorial to learn what Google Ads Performance Max campaigns are, their associated benefits and costs, plus how to get started. Author: Susie Marino Categories: Google Ads - [The Power of Interactive Content (+12 Types & Examples)](https://www.wordstream.com/blog/interactive-content): Pick your favorite type of interactive content from this list and use it to capture your audiences' attention and engagement. Author: Amanda Rodhe Categories: Content Marketing - [Google Ads Not Working? Try These 7 Fixes](https://www.wordstream.com/blog/google-ads-not-working): Fix poor-performing Google Ads by following these steps, like checking conversion tracking, evaluating targeting, adjusting bid strategies, and more. Author: Michelle Morgan Categories: Google Ads - [Google AI Overviews: 34 Stats & Facts You Can’t Scroll Past](https://www.wordstream.com/blog/google-ai-overviews-statistics): Get the data behind Google's rising SERP feature, AI Overviews, including how AIOs are impacting SEO and PPC, complete with an infographic. Author: Susie Marino Categories: Artificial Intelligence (AI) - [Every Google Ads Asset Option & How to Use Them](https://www.wordstream.com/blog/google-ads-assets): Use this complete list of every Google Ads asset available in your account to maximize your ads to their fullest potential. Author: Michelle Morgan Categories: Google Ads - [How to Advertise on Facebook: The Visual, Step-by-Step Guide](https://www.wordstream.com/blog/how-to-advertise-on-facebook): Learn how to advertise on Facebook with the screenshots, tips, and examples in this step-by-step Facebook ads tutorial for beginners. Author: Kristen McCormick Categories: Facebook Ads - [10 Google Business Profile Features to Help Your Listing Stand Out](https://www.wordstream.com/blog/google-business-profile-features): Focus on these Google Business Profile features to make your listing stand out and drive clicks, calls, or directions to your business. Author: Tom Demers Categories: Websites & Online Presence - [5 Reasons Your Website Isn’t Getting Traffic (+How to Fix It)](https://www.wordstream.com/blog/no-website-traffic): If you're seeing no website traffic, follow these steps to find and fix the issues, including site indexing, keyword targeting, and more. Author: Tom Demers Categories: Websites & Online Presence - [99 Hot Summer Puns for Sea-Sun-al Marketing](https://www.wordstream.com/blog/summer-puns): Use this big collection of summer puns to brighten up your emails, social media posts, newsletters, and more! Author: Rob Glover Categories: Seasonal Marketing - [9 Ways to Truly Differentiate Your Content in an AI World](https://www.wordstream.com/blog/how-to-differentiate-content): Learn how to differentiate your content from marketing experts so everything you create stands out on crowded platforms. Author: Rob Glover Categories: Content Marketing - [How Much Does Google Ads Cost in 2025?](https://www.wordstream.com/blog/google-ads-cost): Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click. Author: Kristen McCormick Categories: Paid Search Marketing - [Google Marketing Live 2025: 10 Top Takeaways + Early Reactions](https://www.wordstream.com/blog/google-marketing-live-2025): Get the 10 biggest announcements from Google Marketing Live 2025, learn how they'll impact you, and see what PPC pros say about them. Author: Rob Glover Categories: Marketing News & Insights - [AI Overviews ARE Impacting SEO. Here’s What to Do About It](https://www.wordstream.com/blog/ai-overviews-impact-on-seo): AI Overviews are impacting traditional SEO. Here's how and what to do so you can get seen in AI Overviews and stand out in search results. Author: James H Categories: Artificial Intelligence (AI) - [Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry](https://www.wordstream.com/blog/2025-google-ads-benchmarks): Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report. Author: Susie Marino Categories: Google Ads - [54 Fun & Creative Summer Instagram Captions for Any Business](https://www.wordstream.com/blog/summer-instagram-captions): Get a complete list of creative summer Instagram captions ideas, tips, and examples to help your business get ahead of industry competition. Author: Amanda Rodhe Categories: Seasonal Marketing - [The Best AI Tools to Tackle Every Marketing Task](https://www.wordstream.com/blog/best-ai-tools): Look here to find the best AI tools for every marketing task, from photo generation to copywriting to marketing operations. Author: Céillie Clark-Keane Categories: Artificial Intelligence (AI) - [Google Ads Audience Targeting: 14 Powerful & Underused Strategies](https://www.wordstream.com/blog/google-ads-audience-targeting): Learn all 14 Google Ads audience targeting options and when to use them so you can maximize your PPC performance—with examples! Author: Jyll Saskin Gales Categories: Google Ads - [7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)](https://www.wordstream.com/blog/content-marketing-challenges): Content marketing is getting more challenging. Here are the top content marketing challenges businesses are facing and how to overcome them. Author: James H Categories: Content Marketing - [How to Get Reviews on Facebook & Manage Them Like a Pro](https://www.wordstream.com/blog/facebook-reviews): Facebook reviews can help you win over new customers on this super popular social platform. Find out how to get Facebook reviews and manage them. Author: Céillie Clark-Keane Categories: Social Media - [How to Do a PPC Keyword Gap Analysis to Find New Opportunities](https://www.wordstream.com/blog/ppc-keyword-gap-analysis): Keyword gap analyses aren't just for SEO! You can do a PPC keyword gap analysis to find new terms you should be bidding on to get more leads. Author: Michelle Morgan Categories: Keyword Research & Tools - [How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)](https://www.wordstream.com/blog/google-knowledge-panel): A Google Knowledge Panel can lend extra credibility and visibility to your business. Find out how to get a Google Knowledge Panel and see examples. Author: Kristen McCormick Categories: Websites & Online Presence - [How to Use the Facebook Ads Audience Overlap Tool (to Save Money!)](https://www.wordstream.com/blog/audience-overlap-tool): Get to know your way around the Facebook ads audience overlap tool, including how to use it to save on ad spend, with this complete guide. Author: Michelle Morgan Categories: Facebook Ads - [Google AI Overviews Optimization: Is It Worth It?](https://www.wordstream.com/blog/ai-overviews-optimization): Are you at risk for AI Overviews stealing your organic traffic? Find out whether or not this is an issue for you and how you can prepare. Author: Tom Demers Categories: Artificial Intelligence (AI) - [101 SEO Stats to Reference Everywhere in 2025](https://www.wordstream.com/blog/seo-statistics): Use these SEO statistics to guide your search engine strategy and learn what's next for this important marketing channel. Author: Amanda Rodhe Categories: SEO - [52 Memorial Day Instagram Captions, Quotes, & Hashtags (+Canva Templates!)](https://www.wordstream.com/blog/memorial-day-instagram-captions): Pay your respects with these ready-to-publish Memorial Day Instagram captions and posts, plus a word and hashtag brainstorm list. Author: Kristen McCormick Categories: Seasonal Marketing - [Shared Budgets in Google Ads: Everything You Need to Know](https://www.wordstream.com/blog/google-ads-shared-budgets): Google Ads shared budgets let you share a budget across multiple campaigns within a Google Ads account. Find out when to use them and how to set them up. Author: Michelle Morgan Categories: Google Ads - [90+ May Marketing Ideas (& Examples) for Any Business or Budget](https://www.wordstream.com/blog/ws/2021/04/05/may-marketing-ideas): Stand out with these creative May marketing ideas based on awareness themes and national days—for blog, social, ads, and more! Author: Kristen McCormick Categories: Seasonal Marketing - [Google Ads vs. LinkedIn Ads: Which Platform Is Best For Lead Generation?](https://www.wordstream.com/blog/google-ads-vs-linkedin-ads): Learn the pros and cons of using Google Ads or LinkedIn Ads, and how to know when to use both to generate leads for your business. Author: Michelle Morgan Categories: Google Ads - [How 8 Marketing Pros Use AI for Lead Generation](https://www.wordstream.com/blog/ai-lead-generation): See real-world AI lead generation techniques and tools directly from the marketing pros who use them every day. Author: Rob Glover Categories: Artificial Intelligence (AI) - [11 Proven Tips for Better Content Performance](https://www.wordstream.com/blog/better-content-performance): Use these 11 tips to improve your content performance in 2025 so you can get found online, drive website traffic, and get more customers. Author: James H Categories: Content Marketing - [Google Ads Updates Its Unfair Advantage Policy: What You Need to Know](https://www.wordstream.com/blog/google-ads-unfair-advantage-update): See how advertisers and agencies could be impacted by this latest Google Ads policy change that allows double-serving in different ad locations. Author: Susie Marino Categories: Google Ads - [A Marketer’s Guide to Bluesky (& Is It Worth It?)](https://www.wordstream.com/blog/bluesky-for-marketing): Learn what Bluesky has to offer your brand, if you should be marketing there, and what you can do now to stay ahead on the fast-growing app. Author: Céillie Clark-Keane Categories: Social Media - [How to Write an AI Policy (+Free Template)](https://www.wordstream.com/blog/ai-policy): An AI policy ensures AI is used safely, ethically, and strategically to achieve your business goals. Get the steps (+free template) to create one. Author: Kaleigh Moore Categories: Artificial Intelligence (AI) - [Hot vs. Cold Leads (+How to Manage Every Type)](https://www.wordstream.com/blog/hot-leads-vs-cold-leads): What are the differences between hot leads vs. cold leads and how can you move your leads through the funnel to convert more? Find out here. Author: Ehtisham Hussain Categories: Business Planning & Strategy - [Google’s New AI Mode: Everything You Need to Know](https://www.wordstream.com/blog/google-ai-mode): Dive into what Google AI Mode is, what it means for your organic search efforts, and what you can do to best position yourself for the future. Author: Gordon Donnelly Categories: Artificial Intelligence (AI) - [How to Write Google Ads Like a Pro in 2025 (+Examples!)](https://www.wordstream.com/blog/google-ads-copy): Learn how to write (and optimize) your business's Google Ads copy with these key guidelines, best practices, tips, and tools. Author: Kristen McCormick Categories: Google Ads - [PPC for SaaS: 6 Essential Strategies for 2025](https://www.wordstream.com/blog/ppc-for-saas): Many SaaS marketers overlook the tactics that can make the biggest impact. We share six that work to drive results from SaaS PPC campaigns. Author: Guest Author Categories: Paid Search Marketing - [44 AI Image Prompts to Elevate Your Marketing Creative](https://www.wordstream.com/blog/ai-image-prompts): Get copy-and-paste AI image prompts to make media-rich creative assets for social media posts, online ads, and more. Author: Susie Marino Categories: Artificial Intelligence (AI) - [How to Make User-Generated Content Work for You in 2025](https://www.wordstream.com/blog/user-generated-content): Make marketing with user-generated content easy with these tips and ideas for how your business can grow your UGC strategies. Author: Kaleigh Moore Categories: Marketing Ideas - [Why Google Ad Costs Are Rising in 2025 (+What to Do About It)](https://www.wordstream.com/blog/why-google-ad-costs-are-rising-in-2025): Cost per lead is rising in Google Ads. Our expert explains why and what you can do to cut Google Ads costs in 2025. Author: Guy Philosoph Categories: Google Ads - [9 Expert Tips to Make Your Marketing Budget Last All Year Long](https://www.wordstream.com/blog/stretch-your-marketing-budget): Discover practical tips from marketing experts on how to stretch your budget throughout the year to keep your growth going. Author: Rob Glover Categories: Business Planning & Strategy - [How to Run Google Ads: The Step-by-Step Recipe to Success](https://www.wordstream.com/blog/how-to-run-google-ads): Create your first campaign with our easy-to-follow tutorial on how to run Google Ads. Complete with screenshots and pro tips! Author: Susie Marino Categories: Google Ads - [121 Freshly Picked Spring Content Ideas](https://www.wordstream.com/blog/spring-content-ideas): Use this list of spring content ideas to connect with your followers and engage with your customers all season long. Author: Rob Glover Categories: Seasonal Marketing - [4 Ways to Optimize for Zero-Click Searches](https://www.wordstream.com/blog/zero-click-searches): Zero-click searches happen when users get their answers directly from the search results page. Here's how to get seen there. Author: Goran Mirkovic Categories: SEO - [Personalized Marketing: What It Is, Why It Works, & 6 Ways to Do It Well](https://www.wordstream.com/blog/personalized-marketing): Learn the benefits and guidelines of personalized marketing, plus see six tactics and examples to get you started. Author: Rob Glover Categories: Marketing Ideas - [6 Ways to Get More AI Referral Traffic (& Track It!)](https://www.wordstream.com/blog/ai-referral-traffic): AI referral traffic is any traffic to your website from AI tools or platforms. Find out how to optimize your site to drive this traffic with these tips. Author: James H Categories: Artificial Intelligence (AI) - [43 Spritely Spring Greetings Any Business Can Use (+Tips & Creative Word List!)](https://www.wordstream.com/blog/spring-greetings): Use this list to source inspiration for your spring greetings and messages, and reach your customers when it matters this season. Author: Susie Marino Categories: Seasonal Marketing - [The Best Time to Post on LinkedIn for Maximum Engagement](https://www.wordstream.com/blog/best-time-to-post-on-linkedin): Use this guide to learn the best time to post on LinkedIn and get more views and engagement on your content. Author: Céillie Clark-Keane Categories: Social Media - [28 Advertising Techniques to Influence Customers & Win Business](https://www.wordstream.com/blog/advertising-techniques): These 28 advertising techniques can help you craft more effective marketing messages and better connect with your audience. Author: Kristen McCormick Categories: Marketing Psychology - [One Trick to Scale Meta Ads & Target Your Best Customers](https://www.wordstream.com/blog/scale-meta-ads-with-first-party-data): With visitor identification and first-party data, you can build Meta ads campaigns that reach the right people at lower your costs. Author: Larry Kim Categories: Facebook Ads - [The 12 Marketing Newsletters You Need to Subscribe to Right Now](https://www.wordstream.com/blog/marketing-newsletters): Get this list of the best marketing newsletters as curated by successful markters and explained by the people who write them. Author: Rob Glover Categories: Email Marketing - [Why You Should Use Conversion Values in Google Ads (+How To Do It!)](https://www.wordstream.com/blog/google-ads-conversion-values): See how your business can assign values to Google Ads conversion actions for full-funnel campaign optimization. Author: Michelle Morgan Categories: Google Ads - [Topic Clusters for Local SEO: Types, Tips & Examples](https://www.wordstream.com/blog/topic-clusters-for-local-seo): Topic clusters are related pages that are interlinked, typically for SEO benefit. Find out the types of topic clusters to build and how to get started. Author: Tom Demers Categories: SEO - [The Mega List of SMS Marketing Examples & Ideas](https://www.wordstream.com/blog/sms-marketing-examples): SMS marketing helps you reach customers right in the palm of their hands. Get SMS marketing examples and ideas to stand out and win more business. Author: Angela Rollins Categories: Marketing Ideas - [123 Un-bee-leaf-able Spring Puns for All Your Marketing & Messages](https://www.wordstream.com/blog/spring-puns): These spring puns are blooming with fun! Plant them in all of your seasonal marketing and messages for a fresh little lift. Author: Rob Glover Categories: Seasonal Marketing - [5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns](https://www.wordstream.com/blog/google-ads-audit-pmax-display-video): Learn how to efficiently audit your media-rich Google Ads campaigns, including Display, Performance Max, video, and more. Author: Michelle Morgan Categories: Google Ads - [The Most Popular Marketing Resources in 2025 (Exclusive Data!)](https://www.wordstream.com/blog/popular-marketing-resources-2025): Find out where people are going to find marketing resources and education, according to over 500 businesses. Author: Susie Marino Categories: Marketing News & Insights - [63 Catchy St. Patrick’s Day Phrases & Quotes for Your Marketing](https://www.wordstream.com/blog/st-patricks-day-greetings): Strike gold with these copy-and-paste St. Patrick's Day greetings and quotes fit for any business complete with examples. Author: Susie Marino Categories: Seasonal Marketing - [How to Make Instagram Threads a Marketing Growth Channel](https://www.wordstream.com/blog/instagram-threads): Learn how to use Instagram Threads for brand awareness and lead generation and see examples to inspire your Threads growth. Author: Céillie Clark-Keane Categories: Social Media - [What Are AI Agents: Types, Tips, Benefits & Examples](https://www.wordstream.com/blog/ai-agents): Learn everything you need to know about AI agents and see examples of how they can help your business grow. Author: Rob Glover Categories: Artificial Intelligence (AI) - [12 Illuminating Real-World Target Audience Examples](https://www.wordstream.com/blog/target-audience-examples): These target audience examples can help you narrow down your own target audience and get inspiration for compelling campaigns. Author: Céillie Clark-Keane Categories: Business Planning & Strategy - [6 Common Manual Bidding Mistakes to Avoid](https://www.wordstream.com/blog/google-ads-manual-bidding-mistakes): Understand what mistakes you could be making when it comes to manual bidding in Google Ads, and how to stop them in their tracks. Author: Michelle Morgan Categories: Google Ads - [The 6 Most Influential B2B Marketing Trends for 2025](https://www.wordstream.com/blog/b2b-marketing-trends-2025): Use these B2B marketing trends to create a strategy for 2025 that takes advantage of new opportunities while avoiding the biggest risks. Author: Rob Glover Categories: Business Planning & Strategy - [Experts Share the Biggest Video Marketing Trends of 2025](https://www.wordstream.com/blog/video-marketing-trends-2025): Learn the most influential video marketing trends for 2025 from experts and get practical ideas to address them for your brand. Author: Céillie Clark-Keane Categories: Video Marketing - [The 8 Best Ways to Improve Your Email Sender Reputation](https://www.wordstream.com/blog/email-sender-reputation): Learn why your email sender reputation is critical to email marketing success and get eight tactics for improving yours. Author: Ehtisham Hussain Categories: Email Marketing - [Top Facebook Ad Trends to Watch in 2025](https://www.wordstream.com/blog/facebook-ad-trends-2025): Find out the top Facebook ad trends for this year and how your business can best prepare to take advantage of them. Author: Michelle Morgan Categories: Facebook Ads - [5 AI Marketing Trends to Watch in 2025 (+How They’ll Impact You)](https://www.wordstream.com/blog/ai-marketing-trends-2025): What's going to be big in the world of AI in 2025? Get the biggest AI marketing trends you need to know about plus the impact they'll have on your business. Author: Brett McHale Categories: Artificial Intelligence (AI) - [5 Ways You’re Losing Money in Google Ads (Without Even Knowing It!)](https://www.wordstream.com/blog/losing-money-in-google-ads): Are you wasting spend in Google Ads? You might be if you're making these five mistakes. Find out how not to lose money in Google Ads. Author: Michelle Morgan Categories: Google Ads - [10 Instantly Helpful Ways to Use AI in Marketing From the Pros](https://www.wordstream.com/blog/ai-uses-in-marketing): Professional marketers suggested several uses for AI in their work. Here are the results plus some tips so you can try them, too. Author: Rob Glover Categories: Artificial Intelligence (AI) - [50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)](https://www.wordstream.com/blog/ws/2021/01/11/february-marketing-ideas): Over 50 meaningful, fun, and creative February marketing ideas based on February holidays, national days, and awareness themes—with examples! Author: Kristen McCormick Categories: Seasonal Marketing - [The 11 Best SMART Goal Examples for Business](https://www.wordstream.com/blog/smart-goals-examples): Use the SMART goals examples as a template to set any type of objective, from marketing to sales to productivity and beyond. Author: Kristen McCormick Categories: Business Planning & Strategy - [How to Do a LinkedIn Ads Audit in 12 Easy Steps](https://www.wordstream.com/blog/linkedin-ads-audit): A LinkedIn Ads audit can help you make sure your campaigns are set up and running correctly. Get easy steps to complete your LinkedIn Ads audit here. Author: Michelle Morgan Categories: Social Media - [The Top Google Ads Trends for 2025 (+How to Take Action Now!)](https://www.wordstream.com/blog/google-ads-trends-2025): Find out what Google Ads trends have emerged for 2025 and see how you can act on them to keep your account competitive this year. Author: Michelle Morgan Categories: Google Ads - [These 120+ Winter Puns Are Snow Joke](https://www.wordstream.com/blog/winter-puns): Enjoy these winter puns and snow puns that are brrrfect for all of your cold-weather marketing and messaging. Author: Rob Glover Categories: Seasonal Marketing - [40 Valentine’s Day Messages for Your Clients (with Email Templates!)](https://www.wordstream.com/blog/ws/2022/02/04/valentines-day-messages-clients): Use these 40 creative and genuine Valentine’s Day message ideas and email templates for thoughtful client and customer appreciation letters. Author: Kristen McCormick Categories: Seasonal Marketing - [The 8 SEO Trends That Will Shape Search in 2025](https://www.wordstream.com/blog/seo-trends-2025): See the top 8 SEO trends that will shape search in 2025 and learn how to use them to your advantage in the coming year. Author: Rob Glover Categories: SEO - [How to Create a Winning Social Media Strategy (+Template)](https://www.wordstream.com/blog/social-media-strategy): Learn how to create a winning social media strategy and get a template you can use to get started right away. Author: Céillie Clark-Keane Categories: Social Media - [The 7 Top Content Marketing Trends for 2025 (+How to Prepare for Each)](https://www.wordstream.com/blog/content-marketing-trends-2025): Follow these 7 top content marketing trends of 2025 to prepare for navigate a transitional year in content marketing. Author: Rob Glover Categories: Content Marketing - [How to Create a Content Plan for the Whole Year (+Free Template!)](https://www.wordstream.com/blog/content-plan): Get everything you need to create a stand-out content plan to get your business ahead this year, complete with a content planning template. Author: Kristen McCormick Categories: Content Marketing - [9 Pros Share the Best Marketing Campaigns of 2024 (& How to Copy Them in 2025)](https://www.wordstream.com/blog/best-marketing-campaigns-of-2024): Get inspiration from the best marketing campaigns of 2024 plus learn how to copy their success for your own marketing in 2025. Author: Rob Glover Categories: Marketing Ideas - [Google May Have to Sell Chrome: What You Need to Know](https://www.wordstream.com/blog/google-chrome-sale): In the latest from the antitrust trial, the DOJ proposed that Google divest Chrome. Find out what that means, and how to prepare, here. Author: Susie Marino Categories: Marketing News & Insights - [Using Reddit for Marketing: We Researched So You Don’t Have To](https://www.wordstream.com/blog/reddit-marketing): Reddit marketing can be very tricky. Follow these brands playbooks to learn how to get followers and customers from the platform. Author: Rob Glover Categories: Social Media - [Google Ads Smart Bidding: Breaking Down 5 Top Strategies](https://www.wordstream.com/blog/google-ads-smart-bidding): We're breaking down five Google Ads Smart Bidding strategies, what to know about each, and when you should use (or avoid) them. Author: Alessandro Colarossi Categories: Google Ads - [43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!)](https://www.wordstream.com/blog/ws/2020/12/07/january-marketing-ideas): Learn all the January awareness causes, holidays, and social media holidays plus over 43 creative January marketing ideas for blogs, events, promos, and more! Author: Stephanie Heitman Categories: Seasonal Marketing - [The Only Marketing Calendar You’ll Need in 2025 (Packed with Ideas + Free Template!)](https://www.wordstream.com/blog/ws/2023/12/12/marketing-calendar): Use these ideas and inspiration to fill your 2025 marketing calendar--complete with social media holidays plus monthly marketing ideas. Author: Stephanie Heitman Categories: Seasonal Marketing - [50+ Creative Happy New Year Wishes & Images for 2025](https://www.wordstream.com/blog/ws/2022/12/07/happy-new-year-wishes): Use these Happy New Year wishes and images for social, email, and cards for customers, friends, and more. Plus a creative word list! Author: Kristen McCormick Categories: Seasonal Marketing - [The Biggest Google Ads News from 2024 (+What It Means for 2025)](https://www.wordstream.com/blog/2024-google-ads-news): Find out the latest Google Ads news and updates from this year to help you shape your 2025 search campaign strategy. Author: Michelle Morgan Categories: Google Ads - [7 Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)](https://www.wordstream.com/blog/seo-evolution-in-2024): SEO evolved a lot in 2024. Here are the biggest changes and how you can navigate them for better SEO results in 2025. Author: Tom Demers Categories: SEO - [Meta Advantage+ vs. Manual Setup: Which Is Better?](https://www.wordstream.com/blog/meta-advantage-vs-manual-settings): See how Meta Advantage+ features differ from manual Facebook ad settings, and find out which might be right for your business. Author: Brett McHale Categories: Facebook Ads - [150+ Christmas Puns Yule Love for Merry Marketing & Messages](https://www.wordstream.com/blog/christmas-puns): This sleigh full of Christmas puns will have your friends, followers, and customers Ho, Ho, Ho-ing all season long. Author: Rob Glover Categories: Seasonal Marketing - [Purpose-Driven Marketing: How to Build a Brand That Matters (+Examples)](https://www.wordstream.com/blog/purpose-driven-marketing): See how brands use purpose-driven marketing to gain brand recognition, win customers, increase profits, and attract employees. Author: Céillie Clark-Keane Categories: Business Planning & Strategy - [10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns](https://www.wordstream.com/blog/performance-max-holiday-strategies): See how you can set your PMax campaigns up for seasonal success with this list of Google Ads Performance Max holiday tips. Author: Alessandro Colarossi Categories: Google Ads - [18 Fun & Festive Holiday Marketing Ideas to Try This Year](https://www.wordstream.com/blog/ws/2017/10/17/holiday-marketing-ideas): The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 18 festive holiday marketing ideas to get your wheels turning. Author: Margot Whitney Categories: Seasonal Marketing - [50 Free & Festive December Marketing Ideas to Try This Month](https://www.wordstream.com/blog/ws/2021/11/05/december-marketing-ideas): Use these free and creative December marketing ideas for blog, social, email, and more—including holiday promotion ideas! Author: Stephanie Heitman Categories: Seasonal Marketing - [Facebook Ad Targeting in 2025: Every Option to Reach Your Audience](https://www.wordstream.com/blog/facebook-ad-targeting): Understand all the Facebook ad targeting options, how audiences are sourced, and how to know which is right for you in this complete guide. Author: Michelle Morgan Categories: Facebook Ads - [19 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!)](https://www.wordstream.com/blog/ws/2022/12/01/holiday-email-templates): Send a genuine holiday email to your customers with these holiday email templates—including pre-written examples and creative word lists! Author: Kristen McCormick Categories: Email Marketing - [How to Build Local Citations & Get Seen Everywhere Online](https://www.wordstream.com/blog/local-citations): Local citations are online mentions of your business name, address, and phone number. Learn everything you need to know to build local citations. Author: Tom Demers Categories: Local Marketing - [How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips](https://www.wordstream.com/blog/2025-marketing-tips): Get top marketing tips and see how 10 successful marketers are preparing to hit the ground running in 2025. Author: Rob Glover Categories: Marketing Ideas - [62 Perfectly-Worded Holiday Greetings for Clients, Comrades & Coworkers](https://www.wordstream.com/blog/ws/2022/11/28/christmas-holiday-greetings-wishes): Use these Christmas and happy holiday greeting messages for your clients, coworkers, staff, and loved ones—for cards, emails, texts, and social! Author: Kristen McCormick Categories: Seasonal Marketing - [How to Create Killer Lead Nurturing Emails (+Examples!)](https://www.wordstream.com/blog/lead-nurturing-emails): Effective lead nurturing emails can boost conversions and build brand loyalty. Use this tool kit to craft email nurture campaigns that get the job done. Author: Angela Rollins Categories: Email Marketing - [Enhanced CPC in Google Ads Is Going Away: Now What?](https://www.wordstream.com/blog/ehanced-cpc-going-away): Google Ads has announced the deprecation of enhanced cost per click bidding. Find out what that means for your account and how to adapt in this walk-through. Author: Michelle Morgan Categories: Google Ads - [Conversion Rate Optimization: 17 High-Impact Strategies](https://www.wordstream.com/blog/conversion-rate-optimization-marketing): Conversion rate optimization helps you turn more web visitors into customers. Use these CRO marketing tips to boost conversion rates fast. Author: Angela Rollins Categories: Conversion Rates - [100+ Winter Content Ideas to Keep Your Marketing Momentum](https://www.wordstream.com/blog/winter-content-ideas): Use these winter content ideas to engage your followers and customers and stay top of mind throughout the year. Author: Rob Glover Categories: Content Marketing - [Brand Perception: What It Is & How to Measure It](https://www.wordstream.com/blog/brand-perception): Use this brand perception guide to learn how to track the way people feel about your business and improve that perception for easier growth. Author: Ehtisham Hussain Categories: Marketing Psychology - [SearchGPT: Everything You Should Know About the New ChatGPT Search](https://www.wordstream.com/chatgpt-search): Find out everything you need to know about the new ChatGPT search feature known as SearchGPT, and how your business can best prepare for it. Author: Susie Marino Categories: Marketing News & Insights - [11 Influencer Marketing Tips & Ideas for Happy Holiday Campaigns](https://www.wordstream.com/blog/holiday-influencer-marketing): Influencer marketing can help boost sales and grow your audience. Make holiday influencer marketing a huge success with these tips and campaign ideas. Author: Amanda Rodhe Categories: Seasonal Marketing - [6 Things You Need to Know About Keywords In 2025 (Expert Insights!)](https://www.wordstream.com/blog/2025-google-ads-keywords): Find out what's to come for Google Ads keywords and get expert insights for how to best prepare your account. Author: Jyll Saskin-Gales Categories: Keyword Research & Tools - [42 Veterans Day Greetings & Messages for Any Audience (+6 Quick Tips!)](https://www.wordstream.com/blog/veterans-day-greetings): Source inspiration for your Veterans Day greetings and messages with this list complete with tips, examples, quotes, and more. Author: Susie Marino Categories: Seasonal Marketing - [Want to Learn How the Pros Write CTAs? Click Here Now!](https://www.wordstream.com/blog/how-pros-write-calls-to-action): Learn how experienced marketers write compelling calls to action that get more attention, clicks, and conversions. Author: Rob Glover Categories: Copywriting - [10 Key Insights to Inform Your Marketing Plans in 2025](https://www.wordstream.com/blog/2025-marketing-planning): Over 730 small businesses shared what they're planning for 2025. Use these key insights to inform your own 2025 marketing planning and strategy. Author: Stephanie Heitman Categories: Business Planning & Strategy - [8 Google Ads Strategies to Drive Holiday Sales](https://www.wordstream.com/blog/google-ads-holiday-strategies): Find out how to make the most of your Google Ads holiday campaigns this season with strategies, tools, and tips for increased holiday sales. Author: Susie Marino Categories: Google Ads - [5 Quick Ways to Optimize Your YouTube Ad Campaigns](https://www.wordstream.com/blog/optimize-youtube-ad-campaigns): Use these YouTube advertising optimization tips to set up your account for success, create compelling ads, and promote your YouTube channel. Author: Alessandro Colarossi Categories: Video Marketing - [Every Instagram Ad Targeting Option to Reach Your Audience](https://www.wordstream.com/blog/instagram-ad-targeting): Learn how the best Instagram ad targeting options work and get a step-by-step guide to set each one up for your business. Author: Michelle Morgan Categories: Instagram - [18 Great Positioning Statement Examples + How to Write One (with Templates)](https://www.wordstream.com/blog/positioning-statement): Use these positioning statement examples and templates to craft a positioning statement that sets your business apart from your competitors. Author: Kristen McCormick Categories: Copywriting - [How Your Online Reviews Influence Click-Through Rates, Traffic, & Sales](https://www.wordstream.com/blog/how-online-reviews-impact-your-business): Online reviews can make or break your business's click-through rates, traffic, sales, and more. Here's how reviews impact your business. Author: Sergey Rusak Categories: Local Marketing - [65+ Easy & Creative November Marketing Ideas (+Examples!)](https://www.wordstream.com/blog/ws/2021/10/20/november-marketing-ideas): Here are 65+ easy and creative November marketing ideas for your website, blog, social, email, promos, events, and more! Author: Kristen McCormick Categories: Seasonal Marketing - [27 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More](https://www.wordstream.com/blog/ws/2022/11/01/thanksgiving-greetings-messages): Use these Happy Thanksgiving greetings and messages for clients, employees, coworkers, and more—plus free images! Author: Kristen McCormick Categories: Seasonal Marketing - [The Ultimate Cheat Sheet to Holiday Advertising in 2024](https://www.wordstream.com/blog/2024-holiday-advertising-playbook): Use this complete list of holiday advertising resources from top ad platforms to create a plan to grow your business this season. Author: Susie Marino Categories: Seasonal Marketing - [96 Gourd-geous November Content Ideas for a Bountiful Fall](https://www.wordstream.com/blog/november-content-ideas): These November content ideas will help you keep your customers and followers engaged throughout the month and beyond. Author: Rob Glover Categories: Content Marketing - [17 Small Business Saturday Marketing Ideas Any Business Can Try](https://www.wordstream.com/blog/small-business-saturday-marketing): Make this Small Business Saturday one to remember with these winning Small Business Saturday marketing Ideas fit for any industry. Author: Amanda Rodhe Categories: Marketing Ideas - [Brand Loyalty: 12 Best Ways to Make Your Customers Love You](https://www.wordstream.com/blog/brand-loyalty): Get 12 brand loyalty building-building tactics to increase repeat sales, positive customer reviews, and customer evangelism. Author: Céillie Clark-Keane Categories: Marketing Ideas - [How Keyword Prioritization Works in Google Ads (+What It Means)](https://www.wordstream.com/blog/keyword-prioritization): Gain an understanding of Google Ads keyword prioritization fundamentals and what they mean for small business advertisers. Author: Jyll Saskin Gales Categories: Google Ads - [Google’s August Core Update: Everything We Know (+What to Do Next)](https://www.wordstream.com/blog/august-2024-google-core-update): Google rolled out a big core update in August 2024. Here's what you need to know about it, the impacts we've seen, and how to boost recovery for your site. Author: Tom Demers Categories: SEO - [9 Powerful Ways to Promote Your YouTube Channel](https://www.wordstream.com/blog/how-to-promote-your-youtube-channel): Learn how to promote your YouTube channel on email, social media, and more using several tried and proven tactics. Author: Gordon Donnelly Categories: Video Marketing - [How to Do a Google Ads Audit in 6 Super-Simple Steps](https://www.wordstream.com/blog/google-ads-audit): A Google Ads audit gives you a clear picture of how your campaigns are performing. Get a step-by-step tutorial to audit your account. Author: Michelle Morgan Categories: Google Ads - [The Only Google Ads Script You Need for Keyword Optimization](https://www.wordstream.com/blog/n-gram-google-ads-script): Learn how to use this handy Google Ads n-gram script for in-depth search term report analysis and keyword optimization. Author: Michelle Morgan Categories: Google Ads - [90+ Halloween Greetings & Sayings for All Your Marketing Needs](https://www.wordstream.com/blog/ws/2022/10/17/halloween-greetings-sayings): Use these happy Halloween sayings and greetings for all your spooky season social posts, cards, and emails. Author: Kristen McCormick Categories: Seasonal Marketing - [How Much Do LinkedIn Ads Cost? (+How to Control Your Spend)](https://www.wordstream.com/blog/linkedin-ads-cost): Find out how much LinkedIn ads cost on average, and get tips to lower your LinkedIn ads costs using the right budget and bidding mix. Author: Michelle Morgan Categories: Social Media - [8 Brilliant Examples of Content Repurposing Done Right](https://www.wordstream.com/blog/content-repurposing): See how eight experienced marketers use content repurposing to get more awareness, engagement, and conversions from every piece they create. Author: Rob Glover Categories: Content Marketing - [78 Spellbinding Halloween Instagram Captions for Any Business](https://www.wordstream.com/blog/halloween-instagram-captions): These Halloween Instagram captions will fill your feeds and delight your followers, no matter what type of business you promote. Author: Susie Marino Categories: Seasonal Marketing - [70+ Free & Creative October Marketing Ideas (+Examples!)](https://www.wordstream.com/blog/ws/2020/09/21/october-marketing-ideas): Attract customers with these free and creative October marketing ideas based on national days, social media holidays, and awareness causes. Author: Kristen McCormick Categories: Seasonal Marketing - [13 Best AI Photo Generators for All Your Marketing Needs](https://www.wordstream.com/blog/best-ai-photo-generators): See how the best AI photo generators work, what makes each unique, and learn which ones are worth trying for yourself. Author: Céillie Clark-Keane Categories: Artificial Intelligence (AI) - [How Much Should You Spend in Google Ads? Complete Guide to PPC Costs](https://www.wordstream.com/blog/google-ads-spend): Find out how much you should be spending on Google Ads with tips to stretch your budget even further for better results. Author: Susie Marino Categories: Google Ads - [46 Spooktacular October Content Ideas (+Examples)](https://www.wordstream.com/blog/october-content-ideas): Get enough October content ideas to fill your blog, newsletter, and social media schedule for the entire month. Author: Rob Glover Categories: Seasonal Marketing - [Bandwagon Advertising: 7 Magical Ways to Win Over Customers](https://www.wordstream.com/blog/bandwagon-advertising): Learn the basics of bandwagon advertising and see how seven successful brands use it to build brand trust and convert new customers. Author: Ehtisham Hussain Categories: Marketing Psychology - [How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget)](https://www.wordstream.com/blog/ws/2021/07/12/facebook-ads-cost): Learn how much Facebook ads cost based on the latest benchmark data, plus factors that influence costs and how to keep them low! Author: Kristen McCormick Categories: Facebook Ads - [Google Ad Grants: How to Maximize Google Ads for Nonprofits](https://www.wordstream.com/blog/google-ad-grants): Google Ads can be a huge success for nonprofits. Here's how to navigate the Google Ad Grants process and use Google Ads for nonprofits. Author: Alessandro Colarossi Categories: Google Ads - [Copywriting 101: The Complete Guide to Writing Amazing Marketing Copy](https://www.wordstream.com/blog/copywriting-101): Copywriting is a fundamental element of marketing. Copy appears in ads, on websites, across social channels, and more. Find out how to do it well. Author: Céillie Clark-Keane Categories: Copywriting - [The Complete Guide to LinkedIn Ads Bidding Strategies](https://www.wordstream.com/blog/linkedin-ads-bidding): Get a complete breakdown of LinkedIn ads bidding strategies your business can use. Plus, understand when to use which for best results. Author: Michelle Morgan Categories: Social Media - [7 Easy Ways to Lower Cost Per Lead Fast](https://www.wordstream.com/blog/how-to-lower-cost-per-lead): Cost per lead is an important metric to track when it comes to online advertising. Get tips to keep cost per lead low. Author: Amanda Rodhe Categories: Reporting & Analysis - [5 Powerful Google Ads Reports to Track Results](https://www.wordstream.com/blog/google-ads-reports): Here are five important Google Ads reports to help you track and monitor performance plus how to use them to optimize your campaigns. Author: Alessandro Colarossi Categories: Google Ads - [The Pros & Cons of Meta Advantage+](https://www.wordstream.com/blog/meta-advantage-plus): Understand what the Meta Advantage+ options are and how they can impact your business's Facebook campaigns. Author: Brett McHale Categories: Facebook Ads - [Google Ads for Startups: The Complete Guide](https://www.wordstream.com/blog/google-ads-for-startups): Google Ads can help your startup jumpstart generating leads. Find out how to get started with Google Ads for startups in this complete guide. Author: Alessandro Colarossi Categories: Google Ads - [6 Quick Ways to Increase Website Speed](https://www.wordstream.com/blog/how-to-increase-website-speed): Use these tips for how to increase website speed, including compressing images, enabling lazy loading, reducing unused JavaScript, and more. Author: Gordon Donnelly Categories: Websites & Online Presence - [58 Free & Creative September Marketing Ideas for Any Business](https://www.wordstream.com/blog/ws/2020/09/10/september-marketing-ideas): Find over 50 free and creative September marketing ideas for blog posts, social posts, promos, events, and more—with examples! Author: Kristen McCormick Categories: Seasonal Marketing - [7 Outdated SEO Tactics to Stop Doing NOW](https://www.wordstream.com/blog/outdated-seo-tactics): Avoid these outdated SEO tactics to keep your website on Google's good side. Author: Gordon Donnelly Categories: SEO - [How to Write Instagram Ad Copy that Instantly Converts (+Examples)](https://www.wordstream.com/blog/instagram-ad-copy): Get tips and tricks to write Instagram ads that drive conversions. Plus see real-world examples of great Instagram ads. Author: Céillie Clark-Keane Categories: Instagram - [7 Best Facebook Ads Tactics from Demand Generation Pros](https://www.wordstream.com/blog/facebook-ad-tactics): Learn seven actionable and proven Facebook ad tactics to try today from six demand generation professionals. Author: Rob Glover Categories: Facebook Ads - [96 Sizzling September Content Ideas (& Examples)](https://www.wordstream.com/blog/september-content-ideas): Use these September content ideas to fill your followers' feeds and inboxes with creative posts, blogs, and videos. Author: Rob Glover Categories: Seasonal Marketing - [Understanding the Facebook Ads Learning Phase + How to Make It Quick & Painless](https://www.wordstream.com/blog/facebook-learning-phase): Understand what the Facebook learning phase is, how it impacts your ads, and actions you can take (or avoid) to get out of it fast. Author: Michelle Morgan Categories: Facebook Ads - [How to Do a Social Media Audit in 6 Steps (with Template)](https://www.wordstream.com/blog/social-media-audit): Use this six-step social media audit and template to make data-driven decisions and improve consistency on all your social accounts. Author: Kristen McCormick Categories: Social Media - [What the Google Antitrust Ruling Means for Advertisers & Small Businesses](https://www.wordstream.com/blog/google-antitrust-ruling): Here's what industry experts have to say about the recent Google antitrust trial ruling, and what it may mean for small businesses. Author: Rob Glover Categories: Marketing News & Insights - [Facebook Ads Benchmarks 2024: Key Insights & New Data for Your Industry](https://www.wordstream.com/blog/facebook-ads-benchmarks-2024): Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Facebook ads benchmarks report. Author: Susie Marino Categories: Facebook Ads - [18 Perfect Labor Day Messages & Greetings for Customers & Employees](https://www.wordstream.com/blog/ws/2022/08/12/labor-day-messages-greetings): Use these Labor Day messages and greetings for customers and employees on social, email, and more. Easy copy/paste templates! Author: Kristen McCormick Categories: Seasonal Marketing - [Every Facebook Ad Objective Available in 2025 + When To Use Them](https://www.wordstream.com/blog/facebook-ad-objectives): Choosing the right Facebook ad objective is essential to see success with Meta ads. Understand the six Facebook ad objectives and when to use them. Author: Kristen McCormick Categories: Facebook Ads - [Updates to Google Ads Search Query Matching in 2025: What You Need to Know](https://www.wordstream.com/blog/google-ads-query-matching-updates): Understand the latest updates to Google Ads query matching, including changes to brand lists as well as misspellings for negative keywords. Author: Michelle Morgan Categories: Google Ads - [How to Write a Social Media Policy (+Examples)](https://www.wordstream.com/blog/social-media-policy): Learn how to create a social media policy that protects your brand reputation and empowers employees to become ambassadors for your business. Author: Amanda Rodhe Categories: Social Media - [14 No-Brainer Ways to Use AI for Social Media Creation & Management](https://www.wordstream.com/blog/ai-for-social-media): AI can help with many aspects of your social media strategy. Here are 14 ways to use AI for social media content creation and management. Author: Céillie Clark-Keane Categories: Artificial Intelligence (AI) - [50+ Back-to-School Messages for A+ Marketing (With Tips & Examples)](https://www.wordstream.com/blog/ws/2023/07/21/back-to-school-messages): Saved by the bell! This crash-course in back to school messages has what you need for social media, email subject lines, slogans, and more. Author: Susie Marino Categories: Seasonal Marketing - [What Is Competitive Positioning? (+How to Create Yours)](https://www.wordstream.com/blog/competitive-positioning): Competitive positioning is how you market your company so it stands apart from the competition and leverages its strengths. Learn how to find yours. Author: John Shieldsmith Categories: Business Planning & Strategy - [7 Ways to Highlight Promotions in Google Ads](https://www.wordstream.com/blog/promotions-in-google-ads): Use these seven unique ideas to include your business's promotions within your Google Ads copy and creative. Author: Michelle Morgan Categories: Google Ads - [TikTok SEO: 5 Tips to Own TikTok Search Results](https://www.wordstream.com/blog/tiktok-seo): Learn everything you need to know about TikTok SEO including how TikTok ranks content and how to use SEO to get more views. Author: Rob Glover Categories: TikTok - [Is SEO Dead? Not Local SEO! + How to Do It Right](https://www.wordstream.com/blog/local-seo-in-2024): Local SEO is still achievable despite all the recent changes and updates Google's made to its SERPs. Find out why now is the good days of local SEO. Author: Tom Demers Categories: SEO - [Say Goodbye to a Cookieless Future: Google Reverses Decision](https://www.wordstream.com/blog/google-privacy-sandbox-update): Google announces third-party cookies are here to stay. Here's what you need to know about how this could impact your business. Author: Susie Marino Categories: Marketing News & Insights - [5 Low-Cost Google Marketing Strategies to Grow Your Business](https://www.wordstream.com/blog/google-marketing-strategies): Try these budget-friendly Google marketing strategies to get found on the world's largest search engine. Author: Michelle Morgan Categories: Websites & Online Presence - [Which SEO Tactics Work Post-HCU? 6 Pros Share Their Favorites](https://www.wordstream.com/blog/seo-tactics): 6 marketing experts share the SEO tactics they've used to increase organic traffic and rankings since the Helpful Content Update. Author: Rob Glover Categories: SEO - [YouTube SEO 101: How to Get Found on YouTube](https://www.wordstream.com/blog/youtube-seo): YouTube SEO can help more people find your videos on YouTube and Google. Get YouTube SEO tips and more ideas to get your videos found. Author: Céillie Clark-Keane Categories: Video Marketing - [How to Write an Ebook Everyone Wants to Download (with Examples!)](https://www.wordstream.com/blog/how-to-write-an-ebook): Follow these steps for how to write an ebook to uncover content marketing success for your business. Plus, get a free ebook template. Author: Kristen McCormick Categories: Content Marketing - [12 Easy Ways to Drive Traffic from Instagram](https://www.wordstream.com/blog/how-to-drive-traffic-from-instagram): Instagram is great for engaging your audience, but it can also be a tool for driving traffic. Find out how to drive traffic from Instagram with these tips. Author: Céillie Clark-Keane Categories: Instagram - [13 Surprising Platforms Competing with Google (+Pros & Cons of Each)](https://www.wordstream.com/blog/google-competitors): Google's losing share of search to some unlikely contenders. Learn which Google competitors are best for users and marketers. Author: Rob Glover Categories: SEO - [How to Customize Google Ads Conversion Tracking for Better Insights](https://www.wordstream.com/blog/customize-google-ads-conversion-tracking): Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing. Author: Michelle Morgan Categories: Google Ads - [70+ Easy & Engaging August Marketing Ideas (with Examples)](https://www.wordstream.com/blog/ws/2021/07/08/august-marketing-ideas): Beat the dog days of summer with 70+ August marketing ideas, including social media posts, events, promotions, and more! Author: Kristen McCormick Categories: Seasonal Marketing - [8 SEO Strategies that Actually Still Work in 2024](https://www.wordstream.com/blog/2024-seo-strategies): With so much change in the last few months, what SEO strategies still work in 2024? This expert shares what's still moving the needle. Author: Tom Demers Categories: SEO - [200+ Best AI Prompts Any Business Can Use](https://www.wordstream.com/blog/ai-prompts): Use this complete list of AI prompts to streamline all aspects of your marketing, plus get tips for what to include in the perfect AI prompt. Author: Susie Marino Categories: Artificial Intelligence (AI) - [Website Copywriting: 17 Tips to Write Copy That Converts](https://www.wordstream.com/blog/website-copywriting): Get everything you need for website copywriting that stands out from the crowd and drives conversions with these key tips and examples. Author: Céillie Clark-Keane Categories: Copywriting - [5 Ways to Start Driving Traffic from Reddit](https://www.wordstream.com/blog/drive-traffic-from-reddit): Reddit is no longer just an online community. People are using it to find answers you might have. Find out how to drive traffic from Reddit in 5 ways. Author: Gordon Donnelly Categories: Websites & Online Presence - [5 Essential Google Ads Scripts for Better-Optimized Accounts](https://www.wordstream.com/blog/google-ads-scripts): Google Ads scripts are snippets of JavaScript code that automate various tasks and processes within your Google Ads account. Try these five. Author: Alessandro Colarossi Categories: Google Ads - [Facebook Brand Safety & Suitability Controls: What You Need to Know](https://www.wordstream.com/blog/facebook-ads-brand-suitability-controls): Learn what Facebook Ads brand safety and suitability controls are available to you and how to use them to refine your campaign targeting. Author: Michelle Morgan Categories: Facebook Ads - [How to Write SEO Headlines That Rank & Get Clicked](https://www.wordstream.com/blog/seo-headline): An SEO headline, or meta title, is the title of your webpage or blog post that appears in search results. Here's how to write an SEO headline. Author: Gordon Donnelly Categories: SEO - [10 Critical Google Merchant Center Mistakes to Avoid](https://www.wordstream.com/blog/google-merchant-center-mistakes): Find out what not to do when it comes to managing your Google Merchant Center product feed, complete with tips and examples. Author: Alessandro Colarossi Categories: Ecommerce Strategy - [How to Conduct a Stellar Quarterly Business Review (+PowerPoint Template)](https://www.wordstream.com/blog/quarterly-business-reviews): Use this guide to QBRs to learn what a quarterly business review is and how to conduct one like a pro, complete with two free QBR templates. Author: Kristen McCormick Categories: Strategies for Agencies - [AI Overviews Are Breaking Search: Here’s How They Could Fix It Instead](https://www.wordstream.com/blog/ai-overviews-breaking-search): AI Overviews disrupt the search experience and de-incentivize creators. But with a few tweaks, they could fix search's biggest problems. Author: Rob Glover Categories: Artificial Intelligence (AI) - [7 Competitive Insights You Need to Beat the Competition](https://www.wordstream.com/blog/competitive-insights): Competitive insights are data points you learn about your competitors. Here's what to focus on and how to use them to improve your own business. Author: Gordon Donnelly Categories: Business Planning & Strategy - [3 Complete SWOT Analysis Examples to Learn From](https://www.wordstream.com/blog/swot-analysis-examples): These SWOT analysis examples for Disney, Google, and McDonald's will help you understand how to conduct one for your business. Author: Gordon Donnelly Categories: Business Planning & Strategy - [39 Free & Creative July Marketing Ideas (With Examples!)](https://www.wordstream.com/blog/ws/2021/06/07/july-marketing-ideas): July is home to much more than Independence Day! Get free, fun, and fruitful July marketing ideas complete with real examples. Author: Kristen McCormick Categories: Seasonal Marketing - [64 Sparkling July Content Ideas for a Booming Month](https://www.wordstream.com/blog/july-content-ideas): Use these festive July content ideas to fill your followers' feeds and inboxes while attracting and engaging new customers. Author: Rob Glover Categories: Seasonal Marketing - [The 8 Best SWOT Analysis Templates Any Business Can Use](https://www.wordstream.com/blog/swot-analysis-templates): Learn why conducting a SWOT analysis is so important and what SWOT analysis templates your business can use for marketing success. Author: Amanda Rodhe Categories: Business Planning & Strategy - [How 6 Marketing Pros Drive Traffic (NOT from Google!)](https://www.wordstream.com/blog/how-marketing-pros-drive-traffic): You don't have to rely on Google for low-cost traffic. These experts share six ways to drive website traffic from other sources. Author: Rob Glover Categories: Marketing Ideas - [TikTok Ads Bidding Strategies (Which Is Best for You?)](https://www.wordstream.com/blog/tiktok-ads-bidding): Learn the different between the two TikTok ads bidding strategies, how they work, and when to choose each one to meet your goals. Author: Michelle Morgan Categories: TikTok - [20 Spirited 4th of July Messages & Greetings for Your Customers](https://www.wordstream.com/blog/ws/2022/06/27/4th-of-july-messages-greetings): Use these copy and paste 4th of July greetings, messages, and email templates for business, clients, social posts & more. Plus free graphics! Author: Kristen McCormick Categories: Seasonal Marketing - [7 Things Google Can Measure That Might Affect Your SEO](https://www.wordstream.com/blog/google-algorithm-documents-leak): Find out which metrics Google measures as part of its algorithm according to recently discovered API documents, and get tips for how to pivot your SEO. Author: Susie Marino Categories: Marketing News & Insights - [How to Do a Competitive Analysis (Fast & Easy)](https://www.wordstream.com/blog/competitive-analysis): A competitive analysis is the process by which you compare your business to your competitors for the purpose of standing out from them. Here are the steps to do one. Author: Kristen McCormick Categories: Business Planning & Strategy - [Google’s AI Overviews Just Changed the Web Forever](https://www.wordstream.com/blog/google-ai-overviews): What's the deal with Google AI Overviews? Find out as we discuss what AI Overviews are, how they impact SEO, and what you can do to about. Author: Susie Marino Categories: Marketing News & Insights - [5 Essential Agency Metrics to Improve & Protect Your Profitability](https://www.wordstream.com/blog/ws/2020/10/07/agency-profitability-metrics): Learn which five agency metrics will help you understand and control your digital marketing agency's profitability and efficiency. Author: Guest Author Categories: Strategies for Agencies - [8 Fast Takeaways from Google Marketing Live 2024](https://www.wordstream.com/blog/google-marketing-live-2024): Read about the most important takeaways and new product announcements presented at Google Marketing Live 2024. Author: Rob Glover Categories: Google Ads - [25 Happy Father’s Day Messages & Greetings for All Your Marketing Needs (+Templates)](https://www.wordstream.com/blog/ws/2023/06/09/happy-fathers-day-messages): Use these copy-and-paste Father's Day messages and greetings for social media, email campaigns, SMS marketing, and more. Author: Stephanie Heitman Categories: Seasonal Marketing - [The Top 10 Google Ranking Factors for 2024 (+How to Optimize for Them)](https://www.wordstream.com/blog/ws/2020/09/09/google-ranking-factors): Find out the top Google ranking factors, with tips and strategies for each, grouped by on-page, off-page, and technical SEO ranking factors. Author: Kristen McCormick Categories: SEO - [Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns](https://www.wordstream.com/blog/google-search-partner-insights): Find out the latest Google Ads Search Partner network changes, and the newest controls available to advertisers for Performance Max placements. Author: Mark Irvine Categories: Google Ads - [60+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns](https://www.wordstream.com/blog/ws/2021/05/10/june-marketing-ideas): Engage your audience with these creative June marketing ideas for social media, blog, email, promos, and more! Author: Kristen McCormick Categories: Seasonal Marketing - [86 Summer-Ready June Content Ideas](https://www.wordstream.com/blog/june-content-ideas): Use this list of June content ideas to inspire your social media posts, email newsletters, blog posts, and more! Author: Rob Glover Categories: Content Marketing - [Google Ads Benchmarks 2024: New Trends & Insights for Key Industries](https://www.wordstream.com/blog/2024-google-ads-benchmarks): Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Google Ads benchmarks report. Author: Susie Marino Categories: Google Ads - [How the TikTok Algorithm Works in 2025 (+9 Ways to Go Viral)](https://www.wordstream.com/blog/tiktok-algorithm): Learn how the TikTok algorithm works and how to use it to your advantage for more video views and engagement. Author: Rob Glover Categories: TikTok - [How to Brainstorm Business Ideas: 9 Fool-Proof Approaches](https://www.wordstream.com/blog/how-to-brainstorm-business-ideas): Nine techniques for how to brainstorm business ideas that are creative, innovative, and practical, plus tips to help you get started. Author: Kristen McCormick Categories: Business Planning & Strategy - [Does Ad Strength Matter in Google Ads?](https://www.wordstream.com/blog/google-ad-strength): Ad Strength is meant to help advertisers develop strong Google Ads. Find out whether you should pay attention to Ad Strength and how to improve it. Author: Michelle Morgan Categories: Google Ads - [Marketing Funnel: Stages, Strategies, & How It Works](https://www.wordstream.com/blog/marketing-funnel): Learn the most important stages of a successful marketing funnel and how to build your own from the ground up. Author: Kristen McCormick Categories: Business Planning & Strategy - [26 Ready-to-Go AI Prompts for Social Media](https://www.wordstream.com/blog/ai-prompts-for-social-media): Copy-and-paste AI prompts for every social platform and occasion. Author: Hunter Harris Categories: Artificial Intelligence (AI) - [How to Promote Your Digital Marketing Agency: 4 Growth Strategies](https://www.wordstream.com/blog/how-to-promote-your-digital-marketing-agency): Learn how to promote your digital marketing agency using four foundational strategies designed to acquire and keep new clients. Author: Michelle Morgan Categories: Strategies for Agencies - [9 Ecommerce Trends to Boost Your Business in 2024](https://www.wordstream.com/blog/2024-ecommerce-trends): Learn about the most influential ecommerce trends, from AI-powered customer journeys to AR-generated social selling campaigns. Author: Rob Glover Categories: Ecommerce Strategy - [10 Most Effective Franchise Marketing Strategies](https://www.wordstream.com/blog/franchise-marketing): Franchise marketing is challenging. But with these 10 tips, you can create an actionable (and scalable) franchise marketing strategy that yields ROI for all your locations. Author: Susie Marino Categories: Marketing Ideas - [PPC for Retail: Biggest Trends, Challenges, & Strategies for Success](https://www.wordstream.com/blog/ppc-for-retail): Find out the trends, tips, and challenges for running PPC for retail. Plus get solutions to make the most of your PPC for retail campaigns. Author: Alessandro Colarossi Categories: Paid Search Marketing - [20 Best SEO Tools in 2025 (For Every Use Case)](https://www.wordstream.com/blog/best-seo-tools): Review this list of the best SEO tools and learn which options are best suited for your business and goals. Author: Rob Glover Categories: SEO - [97 Marvelous May Content Ideas for Blog Posts, Videos, & More](https://www.wordstream.com/blog/may-content-ideas): Use these May content ideas to fill your blog, newsletter, and social media feeds with seasonally themed posts, videos, and more. Author: Rob Glover Categories: Seasonal Marketing - [4 New Google Ads Performance Max Updates: What You Need to Know](https://www.wordstream.com/blog/google-ads-performance-max-updates-2024): Google Ads Performance Max campaigns continue to evolve, so find out what's changing with this roundup of the latest Performance Max updates. Author: Michelle Morgan Categories: Google Ads - [How to Collect & Use Customer Data the Right (& Ethical) Way](https://www.wordstream.com/blog/customer-data): Find out how to collect and use customer data for better marketing. With tips to protect your customers' data. Author: Stephanie Heitman Categories: Business Planning & Strategy - [20 Neuromarketing Techniques & Triggers for Better-Converting Copy](https://www.wordstream.com/blog/neuromarketing): Use the power of neuromarketing to create better-converting copy. Author: Guest Author Categories: Copywriting, Marketing Psychology - [14 Ways to Use AI in Marketing that Actually Work (Recommended by Pros!)](https://www.wordstream.com/blog/ai-in-marketing): Experts share 14 real-world examples of how they use AI in marketing, including the prompts and tools needed to replicate their success. Author: Rob Glover Categories: Artificial Intelligence (AI) - [31 Ready-to-Go Mother’s Day Messages for Social Media, Email, & More](https://www.wordstream.com/blog/mothers-day-messages): Use these Mother's Day messages and greetings on social media, in email marketing campaigns, to promote sales, and more. Author: Allie Decker Categories: Seasonal Marketing - [3 Tricks to Localize Your Google Ads (With Examples!)](https://www.wordstream.com/blog/localize-google-ads): Find out the top three strategies for localized Google Ads that attract more customers in your business's neighborhood. Author: Mark Irvine Categories: Google Ads - [Google Algorithm Mayhem: 6 Experts Weigh In on Recent Changes](https://www.wordstream.com/blog/2024-google-algorithm-updates): Understand the latest major Google core algorithm updates and their impact on businesses from the perspective of top SEO experts. Author: Susie Marino Categories: Marketing News & Insights, SEO - [25 Memorial Day Messages for Your Customers, Coworkers & Community](https://www.wordstream.com/blog/ws/2023/04/28/memorial-day-messages): Use these Memorial Day messages and greetings to create social posts, emails, and more to connect with your customers, employees, and community. Author: Stephanie Heitman Categories: Seasonal Marketing - [9 Sneaky Ways to Spy on Your Competitors’ Ads](https://www.wordstream.com/blog/competitors-ads): Where are your competitors advertising and what ads are they running? Use these tips and tools to find your competitors' ads and improve your own. Author: Kristen McCormick Categories: Paid Search Marketing, Social Media - [5 Strategies for PPC Success in a Cookieless World](https://www.wordstream.com/blog/preparing-for-ppc-success-in-cookieless-world): Google is phasing out third-party cookies. Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future. Author: Michelle Morgan Categories: Paid Search Marketing - [11 Actionable Ways to Build Client Relationships That Last](https://www.wordstream.com/blog/ws/2021/06/21/build-client-relationships): Here are 11 ways your agency can build strong client relationships that improve productivity, increase loyalty, and generate referrals. Author: Kristen McCormick Categories: Strategies for Agencies - [How to Do Keyword Mapping for SEO (+Free Template)](https://www.wordstream.com/blog/keyword-mapping): Find out what keyword mapping is and how to do keyword mapping to rank higher on Google--complete with a template to get started right away. Author: Gordon Donnelly Categories: Keyword Research & Tools - [The 13 Best Free PPC Tools to Save You Time, Money, & Sanity](https://www.wordstream.com/blog/ppc-tools): Get the ultimate list of the top free PPC tools every advertiser should be taking advantage of to maximize campaign success. Author: Susie Marino Categories: Paid Search Marketing - [8 Marketing Experts Share Their All-Time Favorite Lead Generation Ideas](https://www.wordstream.com/blog/lead-generation-ideas): Get eight of the best lead generation ideas, from quizzes to free tools, as suggested by leading marketing experts. Author: Rob Glover Categories: Lead Generation - [11 Tricks to Get the Click: How to Write Exceptional PPC Ads](https://www.wordstream.com/blog/ws/2022/10/03/how-to-write-exceptional-ppc-ad-copy): Learn the anatomy of a Google Ad, responsive search ad best practices, and 10 pro tips to write exceptional PPC ad copy—with a template! Author: Kristen McCormick Categories: Copywriting, Paid Search Marketing - [14 Expert Ideas for the Best Local Marketing Strategy in 2024](https://www.wordstream.com/blog/local-marketing-2024): We asked the experts to share their best local marketing trends, tips, and ideas for a successful local marketing strategy in 2024. Author: Lisa Smith Categories: Local Marketing - [How to Use Search Audiences in Google Ads to Lower Costs](https://www.wordstream.com/blog/search-audiences): Understand your options when it comes to search audiences for Google Ads campaigns, and learn the benefits of using each one. Author: Michelle Morgan Categories: Google Ads - [17 Content Distribution Strategies to Try in 2025](https://www.wordstream.com/blog/content-distribution): Learn 17 content distribution tactics that will help you get more views, clicks, and leads from your content marketing strategy. Author: Céillie Clark-Keane Categories: Content Marketing - [50+ Free & Creative April Marketing Ideas to Freshen Up Your Content Calendar](https://www.wordstream.com/blog/ws/2021/03/08/april-marketing-ideas): Over 50 creative and effective April marketing ideas to demonstrate your brand personality, attract customers, and celebrate diversity! Author: Kristen McCormick Categories: Seasonal Marketing - [31 Best Giveaway Ideas (+Tips to Make Them Successful)](https://www.wordstream.com/blog/giveaway-ideas): Learn how to use giveaways for various marketing goals and get a big list of giveaway ideas to fit every marketing strategy. Author: Rob Glover Categories: Marketing Ideas - [17 Tried & True Promotion Ideas to Boost Sales–Fast!](https://www.wordstream.com/blog/promotion-ideas): Sales promotions can help you reach new customers, increase sales, and boost your business. Get started with these effective promotion ideas. Author: Amanda Rodhe Categories: Marketing Ideas - [Programmatic Advertising: What It Is & How It Works](https://www.wordstream.com/blog/programmatic-advertising): Programmatic advertising automates the process of where and when to place ads. Learn everything you need to know about programmatic marketing. Author: Alessandro Colarossi Categories: Artificial Intelligence (AI), Cross-Channel Marketing - [How to Generate Leads on LinkedIn: 6 Expert Tips & Strategies](https://www.wordstream.com/blog/generating-leads-on-linkedin): Make generating leads on LinkedIn for your business a breeze using these six expert strategies and tips. Author: Michelle Morgan Categories: Lead Generation - [67 Spring-Fresh April Blog, Video, & Content Ideas (+Tips)](https://www.wordstream.com/blog/april-content-ideas): Use this large list of April content ideas to fuel your social media, blog post, and video marketing calendar this spring. Author: Rob Glover Categories: Seasonal Marketing - [79 Easter Greetings & Messages for Every Bunny in Your Target Audience](https://www.wordstream.com/blog/easter-greetings): This ultimate list of Easter greetings and messages has everything your business needs to succeed this spring. Author: Susie Marino Categories: Seasonal Marketing - [Google Releases New Local Services Ads Metrics to Measure Reach](https://www.wordstream.com/blog/google-local-services-ads-new-metrics): Google rolled out new metrics to help you measure Local Services Ads reach. Find out what they are and how to use them. Author: Mark Irvine Categories: Google Ads - [The 8 Absolute BEST Advertising Platforms for 2024](https://www.wordstream.com/blog/best-advertising-platforms): Find out the best advertising platforms your business should be investing in, including Google Ads, LinkedIn Ads, YouTube Ads, and more. Author: John Shieldsmith Categories: Cross-Channel Marketing - [3 A/B Testing Examples Every PPC Advertiser Should Try](https://www.wordstream.com/blog/ab-testing-examples): Understand what it takes to create an effective A/B test for your business with these A/B testing examples, tips, and ideas. Author: Michelle Morgan Categories: Conversion Rates - [Performance Marketing 101: Everything You Need to Know](https://www.wordstream.com/blog/performance-marketing): Performance marketing is a marketing strategy based on results. Businesses only pay when they achieve their specific campaign goals. Learn more. Author: Guest Author Categories: Cross-Channel Marketing - [20 AI Tools to Save Your Marketing Agency Time in 2025](https://www.wordstream.com/blog/ai-tools-for-marketing-agency): Get a list of AI tools for marketing agencies that improve efficiency while increasing the quantity and quality of work you do for clients. Author: John Paul Hernandez Categories: Artificial Intelligence (AI), Strategies for Agencies - [64 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)](https://www.wordstream.com/blog/ws/2022/03/02/st-patricks-day-instagram-captions): Actually stand out with these witty, inspiring, engaging, creative, and cute St. Patrick's Day Instagram captions, ideas, and prompts. Author: Kristen McCormick Categories: Instagram - [60+ Easy & Creative March Marketing Ideas (with Examples!)](https://www.wordstream.com/blog/ws/2021/02/09/march-marketing-ideas): Get over 60 creative March Marketing ideas based on March social media holidays, awareness causes, and events—plus real examples! Author: Kristen McCormick Categories: Seasonal Marketing - [How to Do a PPC Audit in 8 Simple Steps](https://www.wordstream.com/blog/ws/2016/07/06/ppc-account-audit): Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know. Author: Erin Sagin Categories: Paid Search Marketing - [What Is Social Selling? (+How to Sell on Social Media)](https://www.wordstream.com/blog/social-selling): Learn how social selling can fill your pipeline with new leads and get a complete plan to launch a social selling strategy today. Author: Rob Glover Categories: Social Media - [6 Things to Do BEFORE You Launch a Performance Max Campaign](https://www.wordstream.com/blog/google-ads-performance-max-pre-launch-optimizations): Know what to do before you launch your next Google Ads Performance Max campaign with these six quick optimization tips. Author: Michelle Morgan Categories: Google Ads - [Motivating March Content Ideas for Blog Posts, Videos, & More](https://www.wordstream.com/blog/march-content-ideas): Source inspiration for your spring marketing with these March content ideas, blog topics, and more—complete with tips and examples. Author: Amanda Rodhe Categories: Content Marketing, Seasonal Marketing - [6 Common SEO Issues & How to Solve Them](https://www.wordstream.com/blog/seo-issues): SEO issues can throttle the organic search traffic coming to your website. Learn how to overcome six of the most common SEO issues here. Author: Kristen McCormick Categories: SEO - [The Most Useful AI Features in Google Analytics 4](https://www.wordstream.com/blog/google-analytics-ai): Learn about two Google Analytics 4 AI features: Predictive audiences and predictive metrics plus what you need to know about both. Author: Alessandro Colarossi Categories: Artificial Intelligence (AI) - [19 Conversion Rate Optimization Statistics for 2025](https://www.wordstream.com/blog/conversion-rate-optimization-statistics): Use these conversion rate optimization statistics to benchmark your success and boost the number of visitors that become customers. Author: Sneh Choudhary Categories: Conversion Rates - [The 11 Best AI Copywriting Tools (Free & Paid)](https://www.wordstream.com/blog/ai-copywriting-tools): These AI copywriting tools will help you work more efficiently and produce better marketing copy for any channel or medium. Author: Rob Glover Categories: Artificial Intelligence (AI), Copywriting - [The Complete Guide to Social Media Image Sizes in 2025 [Free Templates]](https://www.wordstream.com/blog/social-media-image-sizes): Get a handy list of all the social media image sizes your business needs to succeed in 2025, complete with tips and free templates. Author: Susie Marino Categories: Social Media - [How to Use the Google Ads Library to Spy on Competitors](https://www.wordstream.com/blog/google-ads-library): Understand what the Google Ads library is, how it works, and get examples of ways to use the Google Ads library to get ahead of competitors. Author: Jyll Saskin-Gales Categories: Google Ads, Paid Search Marketing - [How to Write an Introduction Email (+Templates & Examples)](https://www.wordstream.com/blog/introduction-email): Craft the perfect introduction email with these simple tips, real-world examples, and copy-and-paste introduction email templates. Author: Kristen McCormick Categories: Email Marketing - [What Is Google Consent Mode? (+How to Implement It)](https://www.wordstream.com/blog/google-consent-mode): Google consent mode can help you track your online ads and marketing without infringing on users' privacy. Find out how it works and how to implement it. Author: Alessandro Colarossi Categories: Websites & Online Presence - [6 Ways to Increase Lead Quality (+What to Avoid)](https://www.wordstream.com/blog/lead-quality): Learn the top ways you can improve lead quality for your business. Plus, know what to be cautious of when increasing lead quality. Author: Michelle Morgan Categories: Lead Generation - [180+ Strategy-Changing Digital Marketing Statistics for 2025](https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics): Make smarter decisions with these digital marketing statistics for 2025 including SEO, social media, PPC, email, website, and more. Author: Susie Marino Categories: Marketing News & Insights - [8 Important B2B Marketing Trends for 2024](https://www.wordstream.com/blog/b2b-marketing-trends-2024): These B2B marketing trends will help you keep ahead of the swift changes that continue to transform how you reach and convert customers. Author: Rob Glover Categories: Business Planning & Strategy - [Is DuckDuckGo Legit? 5 Facts That Prove It Is](https://www.wordstream.com/blog/what-is-duckduckgo): What's DuckDuckGo, who uses it, and how can you reach them? We're breaking down the facts and statistics you need to know. Author: Mark Irvine Categories: Marketing News & Insights - [What Is Lead Scoring? + How to Get Started](https://www.wordstream.com/blog/lead-scoring): Learn how to build a lead scoring model that boosts your conversion rate while reducing the time you spend selling to bad-fit leads. Author: Céillie Clark-Keane Categories: Lead Generation - [9 Video Marketing Trends to Watch in 2024](https://www.wordstream.com/blog/2024-video-marketing-trends): Find out which video marketing trends matter in 2024 and how you can apply them to your business's video marketing strategy. Author: Céillie Clark-Keane Categories: Video Marketing - [Best Times to Post on Social Media in 2025 [For Every Platform]](https://www.wordstream.com/blog/best-time-to-post-on-social-media): Learn the best time to post on social media for several important platforms and get tips to post at the right time for your business. Author: Rob Glover Categories: Social Media - [12 Biggest SEO Trends to Watch in 2024](https://www.wordstream.com/blog/2024-seo-trends): This expert breaks down the biggest 2024 SEO trends for your content, site structure, and more to see success this year. Author: Manick Bhan Categories: SEO - [50 February Blog, Video, & Other Content Ideas (+Tips)](https://www.wordstream.com/blog/february-blog-ideas): Get enough February blog post ideas and video inspiration to fill the month with engaging, heartwarming content. Author: Rob Glover Categories: Content Marketing - [The 7 BIGGEST Digital Marketing Trends for 2024](https://www.wordstream.com/blog/2024-digital-marketing-trends): We asked the experts to share the biggest 2024 digital marketing trends and predictions to keep an eye on for success this year. Author: Lisa Smith Categories: Business Planning & Strategy - [How to Use Conversion Value Rules in Google Ads](https://www.wordstream.com/blog/conversion-value-rules): Learn how conversion value rules work to improve your business's Google Ads performance metrics, and get the steps to set them up. Author: Michelle Morgan Categories: Google Ads - [7 AI Marketing Trends for 2024 & What They Mean for You](https://www.wordstream.com/blog/ai-marketing-trends-2024): Get the top AI marketing trends for 2024 and find out how they'll impact your marketing strategy plus how to use them for AI success. Author: John Shieldsmith Categories: Artificial Intelligence (AI) - [9 Must-Know Facebook Advertising Trends & Tips for 2024](https://www.wordstream.com/blog/2024-facebook-ads-trends): Find out the hottest Facebook ads trends for this year complete with Facebook ads tips to use these trends to your advantage. Author: Jordan Bucknell Categories: Facebook Ads - [7 Content Marketing Trends You Need to Know in 2024 (+Tips to Prepare)](https://www.wordstream.com/blog/content-marketing-trends-2024): Get the most important content marketing trends for 2024 and learn how to prepare for each one for your best marketing year ever. Author: Rob Glover Categories: Content Marketing - [The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)](https://www.wordstream.com/blog/google-ads-trends-2024): This PPC expert shares the biggest Google Ads trends and predictions he's watching for in 2024--and what they mean for advertisers. Author: Brett McHale Categories: Google Ads - [135 [NOT Overused!] New Year’s Instagram Captions & Templates](https://www.wordstream.com/blog/ws/2021/12/20/new-years-instagram-captions): Stand out this year with these 135 New Year Instagram caption ideas, examples, and prompts—funny, inspiring, creative, nostalgic, and more! Author: Kristen McCormick Categories: Seasonal Marketing - [How to Do a Full Backlink Audit In 30 Minutes (or Less!)](https://www.wordstream.com/blog/ws/2023/12/27/backlink-audit): Get tips and tools to do a backlink audit for your website fast--complete with step-by-step instructions and why backlink audits are important. Author: Kristen McCormick Categories: SEO - [7 Steps to Grow Your Digital Marketing Agency Through Verticalization](https://www.wordstream.com/blog/ws/2019/05/16/grow-your-digital-marketing-agency): Learn why you should consider verticalizing your digital marketing agency for growth and get a seven-step plan to do it. Author: Rob Glover Categories: Strategies for Agencies - [13-Step Guide to Building a Brand Community (+Real-World Examples)](https://www.wordstream.com/blog/ws/2023/12/19/brand-community): Get a 13-step plan (with examples) to build a strong brand community that fosters affinity and generates innovation. Author: Sneh Choudhary Categories: Cross-Channel Marketing - [6 Best Landing Page Builders (+Checklist to Find the Right Fit)](https://www.wordstream.com/blog/ws/2023/12/18/best-landing-page-builders): This expert shares the best landing page builders you need to try. Plus, get tips to build a landing page that drives more conversions. Author: Alessandro Colarossi Categories: Landing Pages - [41+ Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)](https://www.wordstream.com/blog/ws/2021/12/10/christmas-social-media-posts): 41 free holiday and Christmas social media posts for Facebook, Instagram, and Facebook covers—plus captions and Canva templates! Author: Kristen McCormick Categories: Seasonal Marketing, Social Media - [17 Ways to Discover TikTok Trends & Ideas for Viral Content](https://www.wordstream.com/blog/ws/2023/12/14/tiktok-trend-discovery): Learn the steps to do TikTok trend discovery like a pro with these tiktok trend tips, ideas, and examples. Author: Susie Marino Categories: TikTok - [How to Write a Winning Marketing Proposal (with Templates!)](https://www.wordstream.com/blog/ws/2023/12/13/marketing-proposal): Get tips and templates for how to write a marketing proposal that wins over every client and helps you grow your agency. Author: Kristen McCormick Categories: Marketing Templates, Strategies for Agencies - [Google Adds Search Themes to Performance Max: What You Need to Know](https://www.wordstream.com/blog/ws/2023/12/11/search-themes-for-performance-max-campaigns): Find out what you need to know about search themes for Performance Max to exert a little more control over this automated Google Ads campaign type. Author: Mark Irvine Categories: Paid Search Marketing - [The Easy Guide to Facebook Video Ads for Any Business](https://www.wordstream.com/blog/ws/2023/12/08/facebook-video-ads): Find out how to make your Facebook video ads stand out, plus get a list of tools you can use to create quality Facebook video ads like a pro. Author: Michelle Morgan Categories: Facebook Ads, Video Marketing - [How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)](https://www.wordstream.com/blog/ws/2023/12/07/youtube-thumbnail): Learn how to create an effective and engaging YouTube thumbnail that drives views with tips and tools from a YouTube expert. Author: Alessandro Colarossi Categories: Video Marketing - [8 Super-Helpful AI Features in Google Ads](https://www.wordstream.com/blog/ws/2023/12/04/google-ads-ai): Take a closer look at the Google Ads AI features and tools available to help you better connect with and reach your audience across Google's network of sites. Author: Alessandro Colarossi Categories: Artificial Intelligence (AI), Google Ads - [How to Get Clients for Your Agency (That You’ll Love Working With)](https://www.wordstream.com/blog/ws/2023/12/01/how-to-get-clients): Learn how to get clients for your agency using 11 proven methods that'll help you grow sustainably and consistently. Author: Rob Glover Categories: Strategies for Agencies - [45+ Inclusive Holiday Marketing Ideas to Shine Bright This Season](https://www.wordstream.com/blog/ws/2022/11/16/inclusive-holiday-marketing-ideas): Shine bright to *everyone* in your audience this season with these inclusive holiday marketing ideas, examples, and resources. Author: Susie Marino Categories: Diversity & Inclusion - [5 Quick & Easy Ways to Get More Referral Traffic (+Examples)](https://www.wordstream.com/blog/ws/2023/11/29/referral-traffic): Learn what referral traffic is, how it can help your business grow, and get five ways to increase the referral traffic to your website. Author: Rob Glover Categories: Websites & Online Presence - [Facebook Ads Benchmarks for 2023: NEW Data + Insights for Your Industry](https://www.wordstream.com/blog/ws/2023/11/28/facebook-ads-benchmarks): Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 Facebook ads benchmarks report. Author: Susie Marino Categories: Facebook Ads, Marketing News & Insights - [8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)](https://www.wordstream.com/blog/ws/2023/11/20/ai-holiday-marketing): Get practical tips to use AI for marketing effectively with 15 AI holiday marketing prompts to help you get started ASAP! Author: John Shieldsmith Categories: Artificial Intelligence (AI), Seasonal Marketing - [40+ Thanksgiving Instagram Captions (The Cliché-Free List!)](https://www.wordstream.com/blog/ws/2022/11/08/thanksgiving-instagram-captions): Nix the cliches and use these ideas and examples to come up with authentic Thanksgiving Instagram captions your followers will appreciate. Author: Kristen McCormick Categories: Instagram, Seasonal Marketing - [How to Write a Creative Brief for Any Project (+Examples & Free Template!)](https://www.wordstream.com/blog/ws/2023/11/09/how-to-write-a-creative-brief): Get steps, examples, and a template so you can learn how to write a creative brief that keeps your projects on brand, on time, and on point. Author: Céillie Clark-Keane Categories: Copywriting, Marketing Templates - [TikTok vs. YouTube: Which Is Best for Your Goals?](https://www.wordstream.com/blog/ws/2023/11/08/tiktok-vs-youtube): When it comes to TikTok vs. YouTube, which is better for your business? We break down the key differences, pros, and when to use which. Author: Sneh Choudhary Categories: TikTok, Video Marketing - [Google Streamlines Attribution Models: What Advertisers Need to Know](https://www.wordstream.com/blog/ws/2023/11/06/google-ads-attribution-models): Google Ads is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know. Author: Brett McHale Categories: Paid Search Marketing, Reporting & Analysis - [7 Unbeatable Lead Nurturing Strategies (+5 Examples to Follow)](https://www.wordstream.com/blog/ws/2023/11/03/lead-nurturing): Learn seven lead nurturing strategies that will help you convert more interested prospects into customers plus see real-world examples. Author: Rob Glover Categories: Lead Generation - [Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)](https://www.wordstream.com/blog/ws/2023/11/02/brand-keywords): Know what to do when your brand keyword costs per click are higher than normal using this walk-through complete with screenshots and tips. Author: Jyll Saskin-Gales Categories: Keyword Research & Tools - [25 Ready-to-Go Black Friday Messages & Email Templates](https://www.wordstream.com/blog/ws/2023/11/01/black-friday-messages): Use these Black Friday messages and greetings for social media, email, website updates, and more. Plus free Black Friday email templates and banners! Author: John Paul Hernandez Categories: Seasonal Marketing - [Easy Guide to Offline Conversion Tracking in Google Ads](https://www.wordstream.com/blog/ws/2023/10/30/offline-conversion-tracking): Find out how to do offline conversion tracking for Google Ads right with enhanced conversions for leads and two other tracking tips. Author: Alessandro Colarossi Categories: Google Ads - [The Ultimate Brand Messaging Guide (Complete With Free Template!)](https://www.wordstream.com/blog/ws/2023/10/27/brand-messaging): Learn what brand messaging is and how it impacts your business. Get examples plus a template to create your own brand messaging framework. Author: Susie Marino Categories: Business Planning & Strategy, Marketing Templates - [SEO vs. SEM: What’s the Difference? (+Which Works Best)](https://www.wordstream.com/blog/ws/2023/10/26/seo-vs-sem): Learn how to compare SEO vs. SEM vs. PPC and get tips and resources to drive the most traffic from each of these digital marketing strategies. Author: Rob Glover Categories: Paid Search Marketing, SEO - [4 Genius Ways to Drive More Calls from Google Ads](https://www.wordstream.com/blog/ws/2023/10/25/google-ads-call-conversions): Looking for ways to drive call conversions from Google Ads? These four strategies will help you do just that. Plus tips for tracking! Author: Alessandro Colarossi Categories: Conversion Rates - [9 Funtastic Ways to Engage Customers Using Instagram Highlights (+Examples)](https://www.wordstream.com/blog/ws/2020/08/06/instagram-story-highlights): Instagram Highlights make your profile more engaging. Learn how to create, add, and use Instagram Highlights and see several great examples. Author: Mallory Gray Categories: Instagram - [Ultimate Guide to Dominating Black Friday Google Ads in 2024](https://www.wordstream.com/blog/ws/2017/11/08/black-friday-ppc): Here's everything you need to dominate the competition with your Black Friday Google Ads campaigns in 2024. Author: Andrew Lolk Categories: Paid Search Marketing - [How to Write a Killer Call to Action: 8 Tips & Ideas](https://www.wordstream.com/blog/ws/2014/10/09/call-to-action): Learn how to write a good call to action that jumps off the page and compels more people to take the actions that grow your business. Author: Billy McCaffrey Categories: Conversion Rates - [Google Ads Location Targeting: 5 Big Mistakes to Avoid](https://www.wordstream.com/blog/ws/2023/10/17/google-ads-location-targeting): Avoid these common mistakes when it comes to optimizing your Google Ads location targeting and use these tips to target the right locations. Author: Mark Irvine Categories: Local Marketing, Paid Search Marketing - [SEO Automation: 5 Tasks to Automate for Better Results (+Tools to Try)](https://www.wordstream.com/blog/ws/2023/10/12/seo-automation): SEO automation can help you see better results faster. Find out which tasks to automate, which to avoid, and what SEO automation tools to try. Author: Manick Bhan Categories: Artificial Intelligence (AI), SEO - [8 Ways to Drive Sales from Black Friday Facebook Ads](https://www.wordstream.com/blog/ws/2023/10/11/ecommerce-black-friday-facebook-ads): These eight best practices will help you create super effective (and super profitable) Black Friday Facebook ads for your ecommerce business. Author: Jordan Bucknell Categories: Facebook Ads - [4 Ways to Drive Leads from Your Holiday PPC Ads](https://www.wordstream.com/blog/ws/2023/10/10/holiday-ppc-advertising-lead-gen): Learn when you should (and shouldn't) try holiday PPC advertising for your lead generation business, plus tips to get more leads this season. Author: Michelle Morgan Categories: Paid Search Marketing - [How to Write a 30/60/90-Day Plan (Guide + Free Template!)](https://www.wordstream.com/blog/ws/2023/10/09/306090-day-plan): A 30/60/90-day plan can set you up for long-term success. Find out how to write one plus get a simple, free template to get started. Author: John Shieldsmith Categories: Business Planning & Strategy, Marketing Templates - [State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways](https://www.wordstream.com/blog/ws/2023/10/05/state-of-the-digital-marketing-agency-2023): Get the 10 biggest takeaways from our State of the Digital Marketing Agency in 2023 report to help you plan for growth in 2024. Author: Stephanie Heitman Categories: Strategies for Agencies - [5 Ways to Create a Stellar Customer Experience Strategy](https://www.wordstream.com/blog/ws/2023/10/04/customer-experience-strategy): Get tips to build a customer experience strategy that helps you convert and keep more customers and grow your business. Author: Gordon Donnelly Categories: Cross-Channel Marketing - [The 5 Personality Traits that Will Change How You Target Customers](https://www.wordstream.com/blog/ws/2023/09/29/big-5-personality-traits): Find out how to use the five basic personality traits for better targeted marketing campaigns--with examples and ideas for each. Author: Brett McHale Categories: Marketing Psychology - [How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)](https://www.wordstream.com/blog/ws/2023/09/27/professional-service-ads): Get the details on Professional Service Ads, Microsoft Advertising's answer to Google Local Services Ads. With best practices and how to get started! Author: Mark Irvine Categories: Paid Search Marketing - [Google Ads for Real Estate: The Ultimate Step-by-Step Guide](https://www.wordstream.com/blog/ws/2023/09/26/google-ads-for-real-estate): Use this complete guide to set up, run, and optimize Google Ads for real estate businesses so you can reach new clients searching for your services. Author: Josh Steppling Categories: Paid Search Marketing - [150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)](https://www.wordstream.com/blog/ws/2019/05/29/instagram-hashtags): Get over 150 Instagram hashtag ideas, plus learn how to find, use, track, and even hide hashtags to grow faster on Instagram. Author: Kristen McCormick Categories: Instagram - [The 15 Biggest Announcements From Google & Facebook So Far This Year](https://www.wordstream.com/blog/ws/2023/09/21/google-and-meta-announcements): Find out which Google Ads and Facebook Ads updates from this year matter most to your business with this complete news roundup. Author: Michelle Morgan Categories: Facebook Ads, Marketing News & Insights, Paid Search Marketing - [7 Competitive Analysis Templates to Improve Your Performance & Get Ahead](https://www.wordstream.com/blog/ws/2023/09/21/competitive-analysis-templates): These seven competitive analysis templates and examples will help you take stock of the competition and measure your own success. Author: Kristen McCormick Categories: Business Planning & Strategy, Marketing Templates - [How Often to Post on TikTok for the Most Views & Followers (+7 Tips to Post Faster)](https://www.wordstream.com/blog/ws/2023/09/20/how-often-to-post-on-tiktok): Learn how often to post on TikTok to get the most views and followers plus a list of ways to keep on top of your posting schedule. Author: Rob Glover Categories: TikTok - [How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend](https://www.wordstream.com/blog/ws/2023/09/18/google-ads-restrictions): Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists. Author: Michelle Morgan Categories: Paid Search Marketing - [9 Content Optimization Strategies That Increase Traffic (& Conversions!)](https://www.wordstream.com/blog/ws/2023/09/18/content-optimization): Learn the basics of content optimization and get nine tips you can use to create better content that achieves your goals. Author: John Shieldsmith Categories: Content Marketing - [How the YouTube Algorithm Works in 2025 (+14 Tips for More Views)](https://www.wordstream.com/blog/ws/2023/09/15/youtube-algorithm): Learn everything you need to know about how the YouTube algorithm works, and get tips to help it recommend your videos more often. Author: Rob Glover Categories: Video Marketing - [11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads](https://www.wordstream.com/blog/ws/2023/09/14/tiktok-ads-library): Navigate the TikTok Ads library like a pro with these tips and tricks to help you get ahead of your competition. Author: Susie Marino Categories: TikTok - [6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates](https://www.wordstream.com/blog/ws/2023/09/11/increase-conversion-rates): Want to learn how to increase conversion rates for your business? These simple strategies can help you increase conversion rates quickly. Author: Michelle Morgan Categories: Conversion Rates - [How to Become a Content Creator: The Inside Scoop](https://www.wordstream.com/blog/ws/2023/09/08/content-creator): Learn what a content creator does, how much they get paid, and how to become one yourself in this handy guide. Author: Rob Glover Categories: Content Marketing - [Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It](https://www.wordstream.com/blog/ws/2023/09/07/google-ads-location-assets-enhancements): Google Ads rolled out a new enhancement to location assets. Find out how to use this enhancement to display your Google Business Profile image (or how to opt out). Author: Mark Irvine Categories: Google Ads, Local Marketing - [The Complete, Beginner-Friendly Guide to Hulu Advertising in 2024](https://www.wordstream.com/blog/ws/2023/09/06/hulu-advertising): Get everything you need to find success with Hulu advertising including the steps to sign up and tips for quality Hulu ads. Author: Susie Marino Categories: Video Marketing - [6 Ways to Use ChatGPT for SEO That Won’t Kill Your Rank](https://www.wordstream.com/blog/ws/2023/09/05/chatgpt-seo): Follow these best practices for ChatGPT for SEO so you can create valuable content that helps (not harms) your strategy. Author: Alessandro Colarossi Categories: Artificial Intelligence (AI), SEO - [9 Ways for Agencies to Sell More Clients on PPC](https://www.wordstream.com/blog/ws/2016/01/19/agencies-sell-more-ppc): Selling PPC can be even harder than managing accounts! Learn the tricks of the trade with expert advice from an agency sales manager. Author: Erin Sagin Categories: Strategies for Agencies - [The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales](https://www.wordstream.com/blog/ws/2023/08/29/holiday-marketing-trends): These data-backed holiday marketing trends will guide you towards the best possible season for your business. Author: Rob Glover Categories: Seasonal Marketing - [The Ultimate Guide to Google Local Services Ads](https://www.wordstream.com/blog/ws/2018/06/11/google-local-service-ads): Learn how Google Local Services Ads work, their biggest benefits, and how to get started generating leads right from the SERP. Author: Mark Irvine Categories: Paid Search Marketing - [How to Sell on Instagram in 2024: 5 Steps (+6 Tips to Get Sales Now)](https://www.wordstream.com/blog/ws/2018/11/15/selling-on-instagram): Learn how to sell on Instagram quickly and see tips to get the most engagement and sales in your new Instagram shop. Author: Rob Glover Categories: Instagram - [9 Proven TikTok Marketing Strategies to Skyrocket Conversions](https://www.wordstream.com/blog/ws/2023/08/23/tiktok-marketing): Get TikTok marketing strategies that will help you reach high-value audiences, improve cost efficiency, and boost conversions. Author: Jordan Bucknell Categories: TikTok - [Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade](https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns): Learn what Google Demand Gen campaigns are and how they compare to Discovery Ads. Plus, get tips for upgrading Discovery Ads to Demand Gen. Author: Mark Irvine Categories: Google Ads - [Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)](https://www.wordstream.com/blog/ws/2023/08/21/google-skillshop): Find out if Google Skillshop is right for you, plus get a feel for five other Google Ads training courses to complement Skillshop. Author: Susie Marino Categories: Google Ads - [Your Deep, Easy Guide to Deep Linking (+Why It Matters for SEO)](https://www.wordstream.com/blog/ws/2023/08/21/deep-linking): Deep linking is a core component of a robust SEO strategy. We're diving deep in this guide to deep linking, including benefits and how to get started. Author: Gordon Donnelly Categories: SEO - [The Best Time to Post on Instagram in 2025 [For Every Scenario]](https://www.wordstream.com/blog/ws/2021/12/01/best-time-to-post-on-instagram): Learn the best time to post on Instagram from several recent studies and see how you can find the best time to post for your business. Author: Rob Glover Categories: Social Media - [Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)](https://www.wordstream.com/blog/ws/2023/08/15/meta-ads-vs-google-ads): What are the key differences between Meta Ads vs. Google Ads and which is better for your business? We walk through what you need to know to decide. Author: Jyll Saskin Gales Categories: Facebook Ads, Paid Search Marketing - [How to Use Google Tag Manager: The Only Guide You’ll Ever Need (with Video Tutorials!)](https://www.wordstream.com/blog/ws/2023/08/14/how-to-use-google-tag-manager): In this complete guide, you'll learn how to use Google Tag Manager, including how to create an account, install it on your website, what to track, and more. Author: Alessandro Colarossi Categories: Reporting & Analysis - [How to Build a High-Quality Email List: 7 Free & Low-Cost Strategies](https://www.wordstream.com/blog/ws/2023/08/11/how-to-build-an-email-list): Ready to build a quality email list that helps you make the most of your email campaigns? Use these 7 (mostly-free) strategies. Author: Gordon Donnelly Categories: Email Marketing - [60 Creative & Inspiring Labor Day Instagram Captions](https://www.wordstream.com/blog/ws/2022/08/19/labor-day-instagram-captions): Wish your followers a Happy Labor Day weekend with these creative, fun, and funny Instagram captions for Labor Day. Author: Kristen McCormick Categories: Instagram, Social Media - [The Absolute Best Time to Post on YouTube in 2025](https://www.wordstream.com/blog/ws/2023/08/08/best-time-to-post-on-youtube): Learn the best times to post on YouTube according to research and get tips to find the best time to post for your business. Author: Rob Glover Categories: Video Marketing - [22 Google Ads Automated Rules That Will Make Your Life Easier](https://www.wordstream.com/blog/ws/2023/08/07/google-ads-automated-rules): Understand how Google Ads automated rules work and get the top automated rule formulas you need for PPC success. Author: Mark Irvine Categories: Google Ads - [9 Customer Segmentation Models & How to Use Them for Smarter Marketing](https://www.wordstream.com/blog/ws/2023/08/04/customer-segmentation-models): These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers. Author: Kaitlyn Arford Categories: Lead Generation - [The Quick & Easy Guide to Organic Traffic (+5 Tips to Drive More Fast)](https://www.wordstream.com/blog/ws/2023/08/03/organic-traffic): This quick guide details everything you need to know about organic traffic, including what it is, sources, why it's important, and tips to drive it. Author: Gordon Donnelly Categories: SEO - [How to Get Verified on Instagram: 6 Steps to Get Your Blue Check](https://www.wordstream.com/blog/ws/2023/08/02/how-to-get-verified-on-instagram): Follow these steps for how to get verified on Instagram to increase credibility and grow your audience on this popular social site. Author: Rob Glover Categories: Social Media - [5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth](https://www.wordstream.com/blog/ws/2023/08/01/google-vehicle-ads): Learn what Google vehicle listing ads are and how they can jumpstart your dealership's growth with this complete vehicle listing ads guide. Author: Mark Irvine Categories: Paid Search Marketing - [7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)](https://www.wordstream.com/blog/ws/2017/10/16/facebook-business-page): Use these steps to create and optimize a Facebook Business Page that attracts new visitors and helps convert them to customers Author: Rob Glover Categories: Social Media - [5 Powerful Buying Motives & How to Use Them to Increase Sales](https://www.wordstream.com/blog/ws/2023/07/31/buying-motives): Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers. Author: Gordon Donnelly Categories: Marketing Psychology - [3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)](https://www.wordstream.com/blog/ws/2023/07/27/facebook-automated-rules): Facebook automated rules can save you time, streamline your processes, and set the stage for advertising success--when used correctly. Author: Brett McHale Categories: Facebook Ads - [Client Retention for Agencies: 10 Tips for Keeping Clients for the Long Haul](https://www.wordstream.com/blog/ws/2016/01/04/client-retention-tips): These 10 client retention tips will help you keep your agency's clients thrilled to renew for years to come. Author: Rob Glover Categories: Strategies for Agencies - [Instagram Threads: What You Need to Know (+5 Fast Tips to Get Started)](https://www.wordstream.com/blog/ws/2023/07/26/instagram-threads): Is Instagram Threads worth it for your business? Find out as we explore what Instagram Threads is, how it works, and how to get started. Author: Susie Marino Categories: Social Media - [5 Adaptable Buyer Persona Examples to Inspire Your Own](https://www.wordstream.com/blog/ws/2023/07/25/buyer-persona-examples): These buyer persona examples will simplify the process for your business and inspire your own development. Plus, steps for building buyer personas. Author: Jessica Carmichael Categories: Lead Generation - [The 7 Pillars of Building a Future-Proof PPC Account Structure](https://www.wordstream.com/blog/ws/2023/07/24/ppc-account-structure): Whether you're just starting out or an advertising veteran, learn how to future-proof your PPC account structure with these seven tips. Author: Navah Hopkins Categories: Paid Search Marketing - [Google Ads for Lead Generation: 10 Practical Strategies That Really Work](https://www.wordstream.com/blog/ws/2023/07/20/google-ads-for-lead-generation): Get the 10 most effective strategies to use Google Ads for lead generation with expert tips, tricks, and best practices. Author: Alessandro Colarossi Categories: Google Ads, Lead Generation - [Ranked: The 14 Most Important Copywriting Skills Every Marketer Needs](https://www.wordstream.com/blog/ws/2023/07/19/copywriting-skills): These 14 copywriting skills are fundamental for anyone who wants to write compelling sales and marketing copy. Author: Rob Glover Categories: Copywriting - [The Only Website Maintenance Checklist You’ll Ever Need](https://www.wordstream.com/blog/ws/2023/07/18/website-maintenance): Find out how to do website maintenance, how often to perform each task, and how much it costs in this handy checklist. Author: John Shieldsmith Categories: Websites & Online Presence - [Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early](https://www.wordstream.com/blog/ws/2023/07/13/google-advertiser-verification): Google advertiser verification can boost your credibility and give you access to additional ad assets. Get more reasons to complete the process now. Author: Mark Irvine Categories: Paid Search Marketing - [Google’s E-E-A-T: Here’s Everything You Need to Know](https://www.wordstream.com/blog/ws/2023/07/14/google-e-e-a-t): Learn what you need to know about Google's acronym for content quality E-E-A-T and get tips to create E-E-A-T content. Author: Gordon Donnelly Categories: SEO - [The Complete Guide to Spotify Advertising: Tune Into Success!](https://www.wordstream.com/blog/ws/2023/07/13/spotify-advertising): The comprehensive guide covers everything you need to know about Spotify advertising. From ad types and best practices to cost and examples. Author: Sneh Choudhary Categories: Lead Generation - [9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions](https://www.wordstream.com/blog/ws/2023/07/12/linkedin-retargeting): If you're ready to try LinkedIn retargeting, be sure to follow these fool-proof best practices complete with examples from an expert. Author: Michelle Morgan Categories: Social Media - [How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)](https://www.wordstream.com/blog/ws/2023/07/11/executive-summary-example): This executive summary example and writing guide are your tickets to new funding, loans, and customers. Author: Rob Glover Categories: Copywriting, Lead Generation - [The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You](https://www.wordstream.com/blog/ws/2023/07/10/dynamic-search-ads): What are Dynamic Search Ads and how do they work? This expert shares what you need to know to make them effective for your business. Author: Michelle Morgan Categories: Paid Search Marketing - [Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers](https://www.wordstream.com/blog/ws/2023/07/07/google-analytics-4-event-tracking): Understand Google Analytics 4 event tracking, how it differs from Universal Analytics, and get a tutorial to set up custom events using Google Tag Manager. Author: Alessandro Colarossi Categories: Reporting & Analysis - [Use These 7 Listings Management Tools to Get Found & Get Leads](https://www.wordstream.com/blog/ws/2023/07/06/listings-management-tools): These local listings management tools help you keep track of your directory listings so customers can find your business right when its needed. Author: Rob Glover Categories: Local Marketing - [19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)](https://www.wordstream.com/blog/ws/2023/06/26/marketing-channels): Make your business growth planning a breeze with our ultimate list of the top marketing channels complete with examples and tips. Author: Susie Marino Categories: Cross-Channel Marketing - [7 Serious Risks You Face Using AI for Marketing](https://www.wordstream.com/blog/ws/2023/06/28/ai-for-marketing): These seven risks of AI for marketing could land you in hot water. Learn how to spot and avoid them here. Author: Rob Glover Categories: Artificial Intelligence (AI) - [Know Your Worth: Mastering PPC Management Pricing for Agencies](https://www.wordstream.com/blog/ws/2015/07/15/ppc-agency-pricing): Learn the most popular PPC management pricing models and how to choose the right one for your agency with helpful tips to guide you. Author: Rob Glover Categories: Strategies for Agencies - [9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)](https://www.wordstream.com/blog/ws/2023/06/23/facebook-ads-not-converting): Find out why you're Facebook ads aren't converting and how to fix it with this easy guide to Facebook ads conversion tracking hang-ups. Author: Susie Marino Categories: Facebook Ads - [The Impact of ChatGPT on Marketing: 20 Experts Tell Us What to Expect](https://www.wordstream.com/blog/ws/2023/06/21/chatgpt-impact-on-marketing): How will ChatGPT impact small business marketing, content marketing, search, and more? 20 experts weigh in so you can be prepared. Author: Lisa Smith Categories: Artificial Intelligence (AI) - [5 Easy Tips for More Powerful Product Positioning](https://www.wordstream.com/blog/ws/2023/06/20/product-positioning): What is product positioning, why is it important, and how do you get started? Get 5 simple steps for powerful product positioning. Author: Gordon Donnelly Categories: Copywriting - [14 Top Doctor Review Sites for a Healthy Online Presence](https://www.wordstream.com/blog/ws/2023/06/14/doctor-review-sites): Find out which doctor review sites you should list your healthcare business on and why. Plus, get tips to optimize your online listings. Author: Susie Marino Categories: Local Marketing, Websites & Online Presence - [Content Creation: Absolutely Everything You Ever Need to Know](https://www.wordstream.com/blog/ws/2023/06/13/content-creation): Content creation is the process of creating written, visual, or audio content. Find out how to do it right with a five-step process, tips, and templates. Author: Kristen McCormick Categories: Content Marketing - [Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose](https://www.wordstream.com/blog/ws/2023/06/12/google-discovery-ads-vs-display): Learn the key differences between Google Discovery ads vs. Display campaigns—formats, targeting, placements, performance, and more! Author: Jyll Saskin Gales Categories: Display Ads - [The Best Time to Post on TikTok For Your Business in 2025 (+Bonus Ways to Boost Engagement)](https://www.wordstream.com/blog/ws/2022/02/09/best-time-to-post-on-tiktok): Learn the worst and best time to post on TikTok, PLUS get a handy list of tips to get more people engaging with your content. Author: Kristen McCormick Categories: TikTok - [Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)](https://www.wordstream.com/blog/ws/2023/06/07/impression-share): Is impression share still relevant to advertisers? Find out in this impression share deep dive complete with tips. Author: Susie Marino Categories: Google Ads - [The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads](https://www.wordstream.com/blog/ws/2023/06/06/facebook-ad-library): Learn how to use the Facebook Ad Library from Meta to find your competitors' ads, inspire new ideas, optimize your own ads, and more. Author: Mark Irvine Categories: Facebook Ads - [How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively](https://www.wordstream.com/blog/ws/2023/06/05/generative-ai-in-digital-marketing): Learn about the impact of generative AI in digital marketing, real-world examples, plus how to use it most effectively (and responsibly). Author: Alessandro Colarossi Categories: Artificial Intelligence (AI) - [48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images](https://www.wordstream.com/blog/ws/2022/06/07/fathers-day-instagram-captions): Inspire your followers with these sweet, funny, and inclusive Father's Day Instagram captions and quotes—plus ready-to-publish images. Author: Kristen McCormick Categories: Instagram, Social Media - [Does Google Ads Quality Score Still Matter in 2025?](https://www.wordstream.com/blog/ws/2021/07/19/does-quality-score-still-matter): Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account. Author: Susie Marino Categories: Google Ads - [How Will ChatGPT & AI Impact PPC? 6 Expert Predictions](https://www.wordstream.com/blog/ws/2023/05/30/ai-impact-on-ppc): How will ChatGPT and other AI tools impact PPC? This expert shares his top predictions--plus what they mean for your business. Author: Brett McHale Categories: Artificial Intelligence (AI), Paid Search Marketing - [6 Absolute Best Strategies to Grow Your Digital Marketing Agency in 2025](https://www.wordstream.com/blog/ws/2020/01/02/strategies-to-grow-your-digital-marketing-agency): Whether you're an established agency or just getting started, here are five strategies you can use to grow your digital marketing agency in 2025. Author: Akvile DeFazio Categories: Strategies for Agencies - [Google Marketing Live 2023: The 11 Biggest Updates You Can’t Miss](https://www.wordstream.com/blog/ws/2023/05/23/google-marketing-live): Find out the biggest tools, features, and updates announced at Google Marketing Live 2023. Author: Susie Marino Categories: Marketing News & Insights - [6 Proven Techniques for Ultra-Effective TikTok Ads Targeting](https://www.wordstream.com/blog/ws/2023/05/23/tiktok-ads-targeting): Explore six expert TikTok ads targeting techniques that will help you identify, reach, and convert profitable audiences with your ads. Author: Jordan Bucknell Categories: TikTok - [Google Search Generative Experience (SGE): What AI on the SERP Means for You](https://www.wordstream.com/blog/ws/2023/05/19/google-search-generative-experience): Learn what Google’s Search Generative Experience (SGE), its new AI-powered search, means for your business. Author: Rob Glover Categories: Artificial Intelligence (AI), Marketing News & Insights - [Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide](https://www.wordstream.com/blog/ws/2023/05/17/dynamic-remarketing-for-retail): Google dynamic remarketing is a powerful tool for retailers looking to take their advertising to the next level. Get the steps to set it up. Author: Alessandro Colarossi Categories: Ecommerce Strategy, Paid Search Marketing - [Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry](https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks): Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 search ads benchmarks report. Author: Susie Marino Categories: Marketing News & Insights, Paid Search Marketing - [How Long Should a Blog Post Be in 2025? 3 Rules to Live By](https://www.wordstream.com/blog/ws/2023/05/12/how-long-should-a-blog-post-be): How long should a blog post be? It depends. But we're sharing exactly what you need to know to find out the right length for your blog posts for SEO. Author: Gordon Donnelly Categories: Content Marketing - [20 Completely Awesome ChatGPT Prompts to Make Marketing Easier](https://www.wordstream.com/blog/ws/2023/05/08/chatgpt-prompts): Try these ChatGPT prompts for help with marketing tasks like SEO, social media, copywriting, email marketing, and more. Author: Gordon Donnelly Categories: Artificial Intelligence (AI), Copywriting - [How to Ask for a Raise (& Actually Get It!)](https://www.wordstream.com/blog/ws/2023/05/05/how-to-ask-for-a-raise): Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will help you prepare and make the ask successfully. Author: Guest Author Categories: Business Planning & Strategy - [3 Key Questions to Determine if Performance Max Is Right for You](https://www.wordstream.com/blog/ws/2023/05/01/is-performance-max-right-for-you): Learn how to examine your budget, campaign types, and creative to determine whether Performance Max campaigns are right for you. Author: Navah Hopkins Categories: Paid Search Marketing - [16 Simple, Meaningful Mother’s Day Marketing Ideas](https://www.wordstream.com/blog/ws/2022/04/25/mothers-day-marketing-ideas): Connect with your audience this May with these simple, affordable Mother's Day Marketing ideas for your blog, social, email, events, and more. Author: Kristen McCormick Categories: Seasonal Marketing - [7 Unquestionably Great FAQ Page Examples (+How to Create Your Own)](https://www.wordstream.com/blog/ws/2023/04/24/faq-page): An FAQ page is a huge benefit to your business and your customers. Find out how to create an FAQ page plus get the best examples to inspire your own. Author: Amanda Rodhe Categories: Websites & Online Presence - [9 Steps to Build a Successful Go-to-Market Strategy (with Examples)](https://www.wordstream.com/blog/ws/2023/04/20/go-to-market-strategy): A go-to-market strategy is a framework for how you'll sell a new product or service. Find out how to create your go-to-market strategy (with examples and a free template!). Author: Justin Borge Categories: Business Planning & Strategy - [50+ Mother’s Day Instagram Captions for Everyone in Your Audience](https://www.wordstream.com/blog/ws/2022/04/24/mothers-day-captions-for-instagram): Get ideas for your Mother's Day social media posts with these cute, sweet, funny, and inclusive Mother's Day captions for Instagram. Author: Kristen McCormick Categories: Instagram - [Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)](https://www.wordstream.com/blog/ws/2023/04/17/how-to-set-up-google-ads-enhanced-conversions): Learn what Google Ads Enhanced Conversions is, why you need it, and how to set it up to get the accurate conversion data from your campaigns. Author: Alessandro Colarossi Categories: Google Ads - [5 Easy Local Citation Building Tips to Boost Traffic Fast](https://www.wordstream.com/blog/ws/2023/04/12/local-citations): Local citations can help you improve your SEO, increase your visibility, and get more customers. Use these tips to build local citations. Author: Justin Borge Categories: Local Marketing - [Instagram vs. Facebook for Marketing: Everything You Need to Know](https://www.wordstream.com/blog/ws/2023/04/10/instagram-vs-facebook): In the battle of Instagram vs Facebook, which should you choose to market your business? We get into the key differences to help you decide. Author: Céillie Clark-Keane Categories: Social Media - [85 of the Best TikTok Hashtags to Use for Your Small Business](https://www.wordstream.com/blog/ws/2023/04/07/tiktok-hashtags): Find the best TikTok hashtags for your business, like trending hashtags on TikTok, popular hashtags on TikTok, and more. Author: Jessica Carmichael Categories: TikTok - [How to Scale Success in Google Ads (& More Importantly, When)](https://www.wordstream.com/blog/ws/2023/04/04/how-to-scale-success-in-google-ads): Learn how to tell when your Google Ads is ready to scale, plus how to scale successful ad creative and ad strategies. Author: Navah Hopkins Categories: Google Ads - [15 Creative (& Compliant) Cookie Consent Banner Examples to Spark Ideas](https://www.wordstream.com/blog/ws/2023/03/30/cookie-consent-banner-examples): Get ideas on how to creatively (and compliantly) obtain cookie consent with these creative cookie consent banner examples! Author: Kristen McCormick Categories: Websites & Online Presence - [11 Inspiring Vision Statement Examples (+How to Craft Your Own)](https://www.wordstream.com/blog/ws/2023/03/27/vision-statement-examples): What's a vision statement, how do you write yours, and what should you include? These examples and tips will lead the way. Author: Céillie Clark-Keane Categories: Copywriting - [The 7 Best Ecommerce Marketing Strategies for New Store Owners](https://www.wordstream.com/blog/ws/2023/03/23/best-ecommerce-marketing-channels): Learn the seven best ecommerce marketing strategies to generate traffic, sales, and repeat customers to your online store. Author: Guest Author Categories: Ecommerce Strategy - [Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences](https://www.wordstream.com/blog/ws/2023/03/20/ppc-campaign-testing-tips): Learn tips to apply and mistakes to avoid with A/B testing in your PPC campaigns, so you can take the risks that bring rewards. Author: Brett McHale Categories: Paid Search Marketing - [How to Get Found Online: Our Top 9 Tips for Local Service Businesses](https://www.wordstream.com/blog/ws/2023/03/15/how-to-get-found-online-local-service-business): Learn how to use PPC and SEO to get your local service business to show up online and attract customers—with pro tips from a Googler! Author: Alessandro Colarossi Categories: Local Marketing - [PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly](https://www.wordstream.com/blog/ws/2023/03/13/ppc-keyword-maintenance-tasks): Make these six keyword maintenance tasks an ongoing priority in Google Ads to keep your campaigns (and ROI) performing at their best. Author: Michelle Morgan Categories: Keyword Research & Tools, Paid Search Marketing - [The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)](https://www.wordstream.com/blog/ws/2023/03/08/big-tech-layoff-tips): Ex-Google and Microsoft employees share their advice to help agencies and hiring managers find, attract, and hire talent. Author: Mark Irvine Categories: Marketing News & Insights - [5 Challenges to Choosing Keywords for PPC (& How to Squash Them)](https://www.wordstream.com/blog/ws/2023/03/07/ppc-keyword-challenges): In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems! Author: Michelle Morgan Categories: Keyword Research & Tools, Paid Search Marketing - [6 Ways to Use ChatGPT for Small Business Marketing (+6 Ways NOT to Use It)](https://www.wordstream.com/blog/ws/2023/03/06/how-to-use-chatgpt-for-small-business-marketing): A digestible guide to ChatGPT and when (and when not) to use it for small business marketing—from content creation to spreadsheet formulas! Author: Kristen McCormick Categories: Artificial Intelligence (AI) - [How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)](https://www.wordstream.com/blog/ws/2023/03/02/guide-to-automation-in-google-ads): A PPC pro covers the dos and dont's of using automation in Google Ads for bidding, targeting, and ad creative so you can maximize performance Author: Jyll Saskin Gales Categories: Google Ads - [The 22 Best Directory Listings for Any Business (+Optimization Tips)](https://www.wordstream.com/blog/ws/2023/03/01/business-directory-listings): Get a complete list of the top directory listings your business should have, plus quick tips to get started! Author: Susie Marino Categories: Local Marketing - [How to Use HARO for Backlinks & PR (with a Free Pitch Template)](https://www.wordstream.com/blog/ws/2023/02/28/how-to-use-haro-for-backlinks): Learn how to respond to HARO queries to build backlinks, grow brand awareness, and get media exposure—with a template! Author: Guest Author Categories: Marketing Templates, SEO - [76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2025](https://www.wordstream.com/blog/ws/2023/02/27/diversity-inclusion-marketing-statistics): Educate yourself and inform your strategy with 76 statistics about diversity, equity, and inclusion in marketing and advertising for 2025. Author: Kristen McCormick Categories: Diversity & Inclusion - [What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)](https://www.wordstream.com/blog/ws/2023/02/24/digital-advertising): What is digital advertising and how can you use it to grow your business? Get all the digital advertising benefits examples, tips, and metrics! Author: Kristen McCormick Categories: Paid Search Marketing - [16 Irresistible Popup Examples (& How to Copy Them!)](https://www.wordstream.com/blog/ws/2023/02/22/popup-examples): Browse X pop-up examples from across the web to get ideas for attractive visuals, call to action phrases, layouts, and promotion ideas. Author: Kristen McCormick Categories: Websites & Online Presence - [Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)](https://www.wordstream.com/blog/ws/2023/02/21/google-ads-not-converting): Wondering why your Google Ads aren't converting? We cover 10 reasons and solutions, including technical, strategic, seasonal, and more! Author: Kristen McCormick Categories: Google Ads - [3 Key GA4 Features All Advertisers Should Leverage (& How)](https://www.wordstream.com/blog/ws/2023/02/17/ga4-features-for-advertisers): Learn why and how to use Google Signals, Google Ads account linking, and the User-ID feature in GA4 for better advertising insights and performance. Author: Alessandro Colarossi Categories: Paid Search Marketing - [21 Copywriting Mistakes to Avoid for Better Marketing Results](https://www.wordstream.com/blog/ws/2023/02/16/copywriting-mistakes): If you want to attract and engage customers, stay away from these copywriting mistakes—like too many idioms, overly general statements, wrong tone, and more! Author: Guest Author Categories: Copywriting - [5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)](https://www.wordstream.com/blog/ws/2023/02/14/google-ads-budgeting-strategies): Learn five ways to manage your Google Ads budget, including average daily budget, shared budget, campaign total budget, and more! Author: Mark Irvine Categories: Google Ads - [14 Chatbot Examples that Generate Leads & Engage Visitors](https://www.wordstream.com/blog/ws/2023/02/13/chatbot-examples): Use these chatbot examples as inspiration to implement and improve chat on your website—for lead gen, customer engagement, brand awareness, and more! Author: Kristen McCormick Categories: Websites & Online Presence - [What Is an SSL Certificate? (& Why Your Website Needs One)](https://www.wordstream.com/blog/ws/2023/02/09/what-is-an-ssl-certificate): Find out what an SSL certificate is, why you need one, and how to install one on your website for better SEO, user experience, and more! Author: Guest Author Categories: Websites & Online Presence - [6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)](https://www.wordstream.com/blog/ws/2023/02/08/google-ads-conversion-tracking-mistakes): These Google Ads conversion tracking mistakes are hard to detect! Avoid them so you can have the accurate data you need to optimize your performance. Author: Michelle Morgan Categories: Conversion Rates, Google Ads - [Facebook vs TikTok Ads: Key Differences & How to Use Them Together](https://www.wordstream.com/blog/ws/2023/02/07/facebook-vs-tiktok-ads): Learn about Facebook vs TikTok ads in terms of costs, targeting, formats, and effectiveness, plus tips on how to use both together. Author: Jordan Bucknell Categories: Facebook Ads, TikTok - [Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know](https://www.wordstream.com/blog/ws/2023/02/06/account-level-negative-keywords): Account-level negative keywords in Google Ads are now available! Find out why and how to add them in your account to avoid wasted spend. Author: Kristen McCormick Categories: Marketing News & Insights - [What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways](https://www.wordstream.com/blog/ws/2023/02/02/big-tech-layoffs): Get the scoop on the Big Tech layoffs and what they mean for small businesses and online advertising—from tech and PPC influencers. Author: Kristen McCormick Categories: Marketing News & Insights - [Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)](https://www.wordstream.com/blog/ws/2023/01/31/conversion-paths-google-analytics): Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns. Author: Guest Author Categories: Reporting & Analysis - [9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)](https://www.wordstream.com/blog/ws/2023/01/30/ppc-client-business-questions): Learn how to answer nine non-PPC questions your PPC clients will ask—from business expansion to customer retention and everything in between! Author: Michelle Morgan Categories: Strategies for Agencies - [7 Ways to Optimize Your LinkedIn Ads for Peak Performance](https://www.wordstream.com/blog/ws/2023/01/25/optimize-linkedin-ads): Discover seven ways to optimize your LinkedIn ads for top performance, from ad copy to targeting, conversion tracking and more! Author: Asi Dayan Categories: Social Media - [How to Create an Editorial Calendar (Tips, Tools, & Free Template!)](https://www.wordstream.com/blog/ws/2023/01/24/editorial-calendar): Learn how to create an editorial calendar in a few easy steps so you can hit your content marketing goals, with pro tips, tools, and templates! Author: Guest Author Categories: Content Marketing, Marketing Templates - [10 Ways to Optimize Your Performance Max Campaigns for Real Results](https://www.wordstream.com/blog/ws/2023/01/23/optimize-performance-max-campaigns): These Performance Max campaign optimizations will help you to get the highest ROI, from campaign exclusions and asset groups to audience signals and more! Author: Guest Author Categories: Paid Search Marketing - [These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023](https://www.wordstream.com/blog/ws/2023/01/20/digital-marketing-trends): Learn the top digital marketing trends in 2023 that are particularly relevant to small businesses, in PPC, content marketing, social, and more! Author: Lisa Smith Categories: Business Planning & Strategy - [13 Brilliant Restaurant Website Designs to Copy in 2025](https://www.wordstream.com/blog/ws/2023/01/18/restaurant-website-designs): Browse these restaurant website design examples to get ideas for layouts, color schemes, conversion optimization, and more! Author: Céillie Clark-Keane Categories: Websites & Online Presence - [6 Tips for Effective Bid Management in a World of Automated Bidding](https://www.wordstream.com/blog/ws/2023/01/17/google-ads-bid-management): Find out what influence you can (and should) have on your PPC bids and budget! Author: Michelle Morgan Categories: Paid Search Marketing - [How to Generate Leads: 41 Strategies That Work (Paid & Free!)](https://www.wordstream.com/blog/ws/2023/01/12/how-to-generate-leads): Learn how to generate leads for your business with content, free tools, and other lead magnets—plus the tips to turn them into sales! Author: Kristen McCormick Categories: Lead Generation - [11 Super-Actionable Landing Page Trends to Jump On in 2023](https://www.wordstream.com/blog/ws/2023/01/11/landing-page-trends): Get inspiration from the top landing page trends of 2023 including monochromatic backgrounds, micro animations, simple branding, and more! Author: Céillie Clark-Keane Categories: Landing Pages - [The Most Popular Social Media Platforms in 2025 (+How to Harness Their Popularity)](https://www.wordstream.com/blog/ws/2022/01/11/most-popular-social-media-platforms): Learn the most popular social media platforms by industry, content type, demographic, and more—and how to market on each one. Author: Kristen McCormick Categories: Social Media - [Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products](https://www.wordstream.com/blog/ws/2023/01/10/google-cbd-ads): Starting January 20, Google will allow for ads promoting some CBD products. Get the details you need and learn how to get your CBD certification. Author: Mark Irvine Categories: Marketing News & Insights - [Google Changes “Remove Redundant Keywords” Recommendation: What You Need to Know](https://www.wordstream.com/blog/ws/2023/01/09/remove-redundant-keywords-recommendation-change): Get the context and clarification you need on Google's January 2023 change to the "remove redundant keywords" recommendation. Author: Kristen McCormick Categories: Marketing News & Insights - [The Top 12 SEO Trends to Optimize for in 2023](https://www.wordstream.com/blog/ws/2023/01/05/seo-trends): Learn the top SEO trends of 2023 so you can maximize your ranking and traffic—including E-E-A-T, helpful content, author authority, and more! Author: Manick Bhan Categories: SEO - [Google Ads Automation: When (& When Not) to Use It](https://www.wordstream.com/blog/ws/2023/01/04/google-ads-automation): A PPC expert's take on which Google Ads automation features to use and which ones to avoid—bidding, ad creation, PMax, and more! Author: Brett McHale Categories: Google Ads - [The 13 Best Marketing Strategies for Small Businesses in 2024](https://www.wordstream.com/blog/ws/2023/01/03/best-marketing-strategies): Discover the best marketing strategies to succeed in 2024, in PPC, social media, email marketing, SEO, content, and more. Author: Kristen McCormick Categories: Business Planning & Strategy - [How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies](https://www.wordstream.com/blog/ws/2022/12/21/customer-perceived-value): Learn what customer perceived value is, why it matters, and 13 psychology-backed ways to increase perceived value of your brand and offerings. Author: Guest Author Categories: Marketing Psychology - [How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid](https://www.wordstream.com/blog/ws/2022/12/20/content-marketing-roi): Learn how to accurately measure your content marketing ROI with the formula, examples, tools, and metrics to get it right. Author: Guest Author Categories: Content Marketing - [The 13 Best Healthcare Website Designs, Examples & Tips](https://www.wordstream.com/blog/ws/2022/12/19/best-healthcare-website-design): Browse 13 examples of exceptional, effective healthcare website design to improve your own site and boost conversions. Author: Céillie Clark-Keane Categories: Websites & Online Presence - [78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!](https://www.wordstream.com/blog/ws/2021/12/03/christmas-instagram-captions): Looking for some creative Christmas Instagram captions? Check out these 78 clever, cute, and funny Christmas captions for Instagram (Hanukka & Kwanzaa too!) Author: Kristen McCormick Categories: Instagram - [19 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)](https://www.wordstream.com/blog/ws/2021/12/08/year-in-review-email-examples): Use these brilliant year-in-review examples, ideas, and tips to write a year-end email that drives your marketing goals, delights your customers and readers, and builds loyalty! Author: Kristen McCormick Categories: Email Marketing - [Google is Sunsetting Similar Audiences in 2023: What You Need to Know](https://www.wordstream.com/blog/ws/2022/12/13/google-sunsetting-similar-audiences): Google Ads is retiring similar audiences in 2023. Find out what's changing, when, and how to use optimized targeting and audience expansion in its place. Author: Kristen McCormick Categories: Marketing News & Insights - [10 Ready-to-Use Holiday Emails to Customers (& Free Templates!)](https://www.wordstream.com/blog/ws/2022/11/25/holiday-email-templates): How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How to Want to send an authentic holiday greeting this year that your customers will actually want to read? This is your cheat sheet! Read on so you can write a holiday email to your customers that actually means something. Table of contents […] Author: Kristen McCormick Categories: Email Marketing - [The Top 20 Tips From Our Blog This Year: Nuances & Tricks Too Good to Miss](https://www.wordstream.com/blog/ws/2022/12/12/top-marketing-tips): Get our best marketing tips and tricks of the year for Google Ads, Facebook ads, remarketing, copywriting, and SEO! Author: Kristen McCormick Categories: WordStream - [11 Key Facebook Advertising Trends & Tips to Succeed in 2025](https://www.wordstream.com/blog/ws/2022/12/06/facebook-advertising-trends): Learn the top Facebook trends and tips for 2025, including short-form video, shoppable ads, Advantage+ campaigns, and scaling strategies. Author: Jordan Bucknell Categories: Facebook Ads - [The 10 Biggest Changes to Google Ads You Need to Know for 2023](https://www.wordstream.com/blog/ws/2022/12/05/top-google-ads-updates): Here are the top Google Ads and PPC updates of 2022, with tips to succeed in 2023 with ad copy, targeting, PMax, and more! Author: Mark Irvine Categories: Marketing News & Insights - [10 Tips to Declutter Your Email Marketing List for Higher ROI](https://www.wordstream.com/blog/ws/2022/11/30/tips-to-declutter-your-email-list): Learn how to declutter your email lists for more accurate customer insights, better email campaigns, and higher ROI. Author: Guest Author Categories: Email Marketing - [5 Quick & Easy Ways to Get More Referral Traffic (+Examples)](https://www.wordstream.com/blog/ws/2012/05/09/five-tips-to-increase-referral-traffic): Learn what referral traffic is, how it can help your business grow, and get five ways to increase the referral traffic to your website. Author: Rob Glover Categories: Websites & Online Presence - [64 Cliche-Free Holiday Copywriting Ideas & Examples](https://www.wordstream.com/blog/ws/2021/11/01/holiday-copywriting): Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting. Author: Kristen McCormick Categories: Copywriting - [Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business](https://www.wordstream.com/blog/ws/2022/11/22/customer-data-privacy): Here are the most common data breaches and how your business can prevent them, with multifactor authentication, strong passwords, data audits, and more. Author: Guest Author Categories: Marketing News & Insights - [How to (Really) Compete in Facebook Ads: The 9-Point Playbook](https://www.wordstream.com/blog/ws/2022/11/21/how-to-compete-in-facebook-ads): Learn how to compete in Facebook ads and come out on top—with campaign targeting, competitive analysis, privacy workarounds, and more! Author: Kristen McCormick Categories: Facebook Ads - [5 Ways to Use Google Data Studio to Improve Your SEO](https://www.wordstream.com/blog/ws/2022/11/18/how-to-use-google-data-studio): Analyze and improve your traffic, conversion rates, backlinks, and more. Author: Guest Author Categories: SEO - [How to Train a New Employee: 7 Tips for Growing Agencies](https://www.wordstream.com/blog/ws/2022/11/17/how-to-train-new-hires): Not sure how to train a new employee? From mock client calls to 30-60-90 plans, we've got seven tips to make training new hires a breeze. Author: Erin Rose Categories: Strategies for Agencies - [What Is a Sitemap? (Plus Why & How to Create One)](https://www.wordstream.com/blog/ws/2022/11/14/what-is-a-sitemap): What is a sitemap and do you need one? Learn the differences between an HTML and XML sitemap, plus why and how to create one for your site. Author: Kristen McCormick Categories: SEO, Websites & Online Presence - [Google Ads Cost Per Lead Has Increased for 91% of Industries YoY](https://www.wordstream.com/blog/ws/2022/11/10/search-advertising-benchmarks): Learn the average cost per click, cost per lead, click-through rate, and conversion rate for Google Ads by industry in 2022—with key takeaways and tips. Author: Kristen McCormick Categories: Google Ads, Marketing News & Insights - [SMS Marketing: Why It Works + 5 Tips to Succeed](https://www.wordstream.com/blog/ws/2022/11/09/sms-marketing): Use these SMS marketing stats, tips, and strategies to attract prospects, engage customers, and build retention. Author: Guest Author Categories: Marketing Ideas - [How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips](https://www.wordstream.com/blog/ws/2022/11/07/how-to-lower-cost-per-lead-google-ads): Learn how to lower your cost per lead (or cost per action) in Google Ads through bid adjustments, keyword mining, budget reallocation, and more. Author: Kristen McCormick Categories: Google Ads - [5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays](https://www.wordstream.com/blog/ws/2022/11/04/b2b-holiday-marketing-ideas): Use these five festive B2B marketing tips to keep generating leads and sales during the holidays, with email, video, landing pages, and more. Author: Asi Dayan Categories: Seasonal Marketing - [The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose](https://www.wordstream.com/blog/ws/2022/10/31/facebook-ads-bidding-strategies): Learn about the pros and cons of highest volume, highest value, ROAS target, cost per result, and bid cap bidding strategies in Facebook ads. Author: Brett McHale Categories: Facebook Ads, Social Media - [6 Tips for Profitable Partner Marketing (With Examples)](https://www.wordstream.com/blog/ws/2022/10/26/partner-marketing): Form profitable business partnerships and increase your brand exposure with these tips and successful examples of partner marketing. 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