10 CMOs Set To Make Waves in 2026

Adweek's publication of the "10 CMOs Set To Make Waves in 2026" list highlights the evolving landscape of chief marketing officers and their potential impact on the advertising world. The article notes the significant changes in CMO roles in 2025 and anticipates further developments in 2026. For website owners, this means that the marketing strategies and advertising approaches of influential companies may shift, potentially affecting the types of content and ads displayed on their websites. As new CMOs take the helm, they may prioritize different channels, such as AI-driven advertising or sponsored content, which could lead to changes in website traffic and engagement patterns. To prepare for these potential changes, website owners can take several steps: monitor their AI bot traffic to identify shifts in advertising patterns, review and update their llms.txt files to ensure they are accurately tracking and managing AI-driven content, and analyze their website's content policies to ensure they align with the evolving advertising landscape and potential increases in AI-generated content.