$150 Million AI Lobbying War Fuels The Fight Over Preemption

Forbes' report on the $150 million AI lobbying war fueling the fight over preemption highlights the intense clash between coalitions over federal preemption, state authority, and the future of AI regulation. This development has significant implications for website owners, as the outcome of this lobbying war could lead to changes in AI regulation, potentially affecting how AI bots interact with their websites. If federal preemption is established, it could lead to a more uniform set of rules governing AI bot traffic, which might simplify the process of managing AI bot interactions for website owners. On the other hand, if state authority is prioritized, website owners may face a patchwork of different regulations across various states, making it more complex to navigate AI bot management. To prepare for these potential changes, website owners should take proactive steps to track AI bot traffic and update their llms.txt files accordingly. Specifically, they should monitor updates to AI regulation and adjust their llms.txt files to reflect any changes in allowed or disallowed AI bots. Additionally, website owners should consider implementing robust AI bot detection and management tools to ensure they can adapt to shifting regulatory landscapes.