2025.46: Satellites and Strategy

Stratechery's weekly update highlighting SpaceX's spectrum purchase and Apple's potential interest marks a significant development in the tech industry's strategic landscape. This news showcases the evolving dynamics between major players like SpaceX, Apple, and Google, as they navigate emerging opportunities and challenges. For website owners, this means that the growing involvement of tech giants in satellite technology and strategic partnerships may lead to increased AI bot traffic from these companies, as they explore new ways to leverage data and connectivity. This could result in a surge of AI-powered crawlers and scrapers, potentially impacting website performance and content policies. Website owners should be aware of the potential for increased bot activity and take steps to monitor and manage their llms.txt files to ensure they are prepared for this shift. To stay ahead, website owners can take actionable steps such as regularly updating their llms.txt files to reflect changing bot traffic patterns, implementing robust bot management systems to handle increased AI-powered crawlers, and closely monitoring their website's performance to quickly identify and address any issues related to satellite-powered AI bot activity.