Adobe has acquired Semrush: Is the Free Tier Next to Go?

Adobe's acquisition of Semrush, as reported by Smashing Apps, marks a significant shift in the digital marketing landscape, with potential implications for the popular SEO tool's free tier. The article raises concerns about the future of the 10-requests-per-day free plan, leaving website owners wondering if this essential resource will remain accessible. For website owners, this acquisition could mean a change in the way they access and utilize Semrush's tools, potentially limiting their ability to track AI bot traffic or manage llms.txt files. If the free tier is indeed phased out, website owners may need to explore alternative SEO tools or consider paid subscriptions to maintain their online visibility and manage AI-related content policies. To prepare for potential changes, website owners can take proactive steps: review their current SEO toolset and identify alternative options, such as Ahrefs or Moz, to ensure continued access to essential features; update their llms.txt files to reflect any changes in AI bot traffic or content policies; and monitor Adobe's and Semrush's official announcements for updates on the future of the free tier and its impact on their online presence.