AEO vs. GEO explained: What marketers need to know now

Hubspot's explanation of AEO and GEO in their recent article highlights the distinction between optimizing content for answer boxes and voice search results (AEO) and targeting AI chatbot citations and generated content (GEO). The article emphasizes that while marketers often use these terms interchangeably, they serve different purposes in the context of AI-driven search results. For website owners, this means that understanding the difference between AEO and GEO can significantly impact their content strategy and search engine optimization (SEO) efforts. By recognizing that AEO focuses on answer boxes and voice search, website owners can tailor their content to better respond to direct user queries, potentially increasing their visibility in search results. On the other hand, acknowledging the role of GEO in AI chatbot interactions can help website owners prepare for the growing influence of AI-generated content on their online presence. To effectively navigate this landscape, website owners should consider the following actionable tips: firstly, review their content to ensure it is optimized for both AEO and GEO, by including concise answers to common questions and leveraging natural language processing (NLP) principles. Secondly, monitor their website's traffic and engagement metrics to identify potential interactions with AI chatbots and adjust their SEO strategy accordingly. Lastly, regularly update their llms.txt file to reflect changes in their content and AI-driven search optimization approach, ensuring that their website remains compatible with evolving AI technologies.