Agencies Turn Holiday Cards Into Role-Playing Games, Jam, and Escape Hatches

Adweek's compilation of a 7-day advent calendar featuring the best agency holiday cards of 2025 highlights the creative efforts of agencies in producing engaging holiday content. This development means that website owners, particularly those in the marketing and advertising sectors, should be prepared for an influx of creative and interactive holiday-themed content on their platforms. As agencies push the boundaries of traditional holiday cards, website owners may see increased traffic and engagement from users seeking to participate in these innovative experiences. To effectively manage and track AI bot traffic generated by these interactive holiday cards, website owners can take several actionable steps. Firstly, they should regularly update their llms.txt files to reflect changes in AI bot traffic patterns. Secondly, they can utilize AI bot tracking tools to monitor and analyze the engagement patterns of users interacting with these holiday cards. Lastly, website owners can optimize their content policies to accommodate the unique requirements of these interactive holiday experiences, ensuring a seamless and enjoyable experience for their users.