AI can spark creativity — if we ask it how, not what, to think

Nature's publication of a study on human creativity, demonstrating that people work best when guided on new ways to innovate, highlights the importance of collaborative approaches to AI development. The study's findings, which emphasize the value of showing individuals "how to think" rather than simply telling them "what to think," have significant implications for the field of artificial intelligence. This research has direct implications for website owners who are integrating AI-powered tools into their platforms. By understanding how to effectively guide and prompt AI systems, website owners can unlock more creative and innovative solutions for their users. For instance, AI-powered content generation tools can be fine-tuned to produce more engaging and relevant content when provided with well-crafted prompts that encourage innovative thinking. To capitalize on these findings, website owners can take several actionable steps: firstly, review their AI-powered tools' prompt engineering to ensure they are guiding the AI towards creative solutions; secondly, invest in training and education for their development teams on effective prompt design; and thirdly, consider implementing AI-powered collaboration tools that facilitate human-AI interaction and idea generation, which can be tracked and managed through llms.txt files to monitor AI bot traffic and optimize content policies.