AI Companions, Video Generators and Coding Tools Spawn a New App Boom

Meta's development of new generative AI-powered products, including AI companions and video generators, marks a significant expansion of AI-driven consumer software categories. This means that website owners can expect an influx of AI-generated content and traffic on their sites, potentially originating from these new apps and tools. As users create and share content using AI companions, video generators, and coding tools, website owners may see an increase in bot traffic, which could impact their site's performance, security, and content policies. To prepare for this shift, website owners can take the following actionable steps: monitor their site's traffic for unusual patterns that may indicate AI-generated content, update their llms.txt files to reflect changes in AI bot traffic, and review their content policies to ensure they are equipped to handle potential increases in AI-driven submissions, such as videos or written content generated by AI companions.