AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?

OpenAI's characterization of AI as the next platform, as reported by Wired, marks a significant shift in the tech industry's approach to artificial intelligence. This development is likely to have far-reaching implications for website owners, as it may lead to a surge in AI-powered devices and agents that interact with their online platforms. For website owners, this means that they will need to consider how AI agents will access and interact with their content, and whether they are comfortable with these agents standing between them and their users. As AI devices become more prevalent, website owners may see an increase in AI bot traffic, which could impact their advertising revenue and content policies. For instance, if AI agents are allowed to access and manipulate content, website owners may need to reassess their approach to ads and sponsored content. To prepare for this shift, website owners can take several steps. Firstly, they should review their llms.txt files to ensure that they are properly configured to handle AI bot traffic. Secondly, they should consider implementing AI-specific content policies to govern how AI agents interact with their platforms. Finally, website owners should monitor their website analytics to track changes in AI bot traffic and adjust their strategies accordingly.