AI engine optimization audit: How to audit your content for AI search engines

Hubspot's release of an AI engine optimization audit guide highlights the importance of evaluating brand visibility, accuracy, and citations in AI-powered search engines. This guide provides a comprehensive framework for assessing how a brand appears across various AI platforms, including ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifying gaps in the facts, descriptions, and links associated with the brand. For website owners, this means that they need to be aware of how their brand is being represented in AI-powered search results, as this can significantly impact their online reputation and credibility. With the increasing use of AI search engines, website owners must ensure that their brand's information is accurate and consistent across these platforms to maintain a strong online presence. To take action, website owners can follow these tips: track their brand's visibility on AI platforms like ChatGPT and Gemini, conduct regular audits to identify gaps in their brand's information, and update their llms.txt files to ensure that AI bots can accurately crawl and index their website's content. By doing so, website owners can optimize their online presence for AI-powered search engines and improve their brand's overall visibility and credibility.