AI steps in for eye-tests as Lenskart looks to beat optometrist crunch

Lenskart's expansion into underpenetrated markets with AI-enabled eye testing marks a significant shift in the company's approach to eyecare delivery, as it expects remote and self-optometry to become the default foundational layer. This development has implications for website owners in the healthcare and eyecare industries, as they may see an increase in AI bot traffic from companies like Lenskart that are leveraging AI for eye testing. Website owners may need to reassess their content and user experience to accommodate this new type of traffic, ensuring that their websites are optimized for AI-driven interactions. To prepare for this shift, website owners can take several actionable steps: first, review their llms.txt files to ensure that AI bots from Lenskart and other similar companies are properly tracked and managed; second, consider optimizing their website content to be more AI-friendly, such as using clear and concise language; and third, monitor their website analytics to better understand the impact of AI bot traffic on their online presence and adjust their strategies accordingly.