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Matometanews.com's publication of an article about a pool facility generating AI posters marks a significant shift in the use of AI technology for marketing purposes. This development means that website owners, particularly those in the entertainment and leisure industry, may see an increase in AI-generated content being used by their competitors or even by their own marketing teams. The use of AI-generated posters can potentially lead to an influx of AI bot traffic to their websites, as these posters may be shared on social media platforms or other online channels. To prepare for this shift, website owners can take the following actionable steps: monitor their website's traffic for suspicious patterns that may indicate AI bot activity, update their llms.txt files to reflect any changes in their AI content policies, and implement measures to track and analyze the impact of AI-generated content on their website's engagement metrics.