Amazon puts ChatGPT on the naughty list, blocking shopping access - what we know

Amazon's decision to block access to ChatGPT's shopping bots marks a significant shift in the company's approach to third-party AI interactions on its platform. By cutting off access, Amazon is taking a firm stance on maintaining control over the shopping experience on its website. This move has significant implications for website owners, particularly those who rely on Amazon as a major sales channel. With ChatGPT's shopping bots no longer able to facilitate purchases, website owners may see a decrease in affiliate marketing revenue or a shift in customer behavior. Additionally, this change may prompt website owners to re-evaluate their own content policies and interactions with AI-powered tools to ensure compliance with Amazon's updated guidelines. To adapt to this change, website owners should review their llms.txt files to ensure they are not inadvertently allowing ChatGPT or other blocked bots to interact with their sites. They should also monitor their website's traffic and analytics to identify any potential disruptions caused by the blockage, and consider updating their affiliate marketing strategies to account for the loss of ChatGPT-driven sales.