Billionaires already couldn’t talk to their grandchildren. Now they’re on opposite sides of the AI divide

Citi's finding that AI use has jumped to 22% from 13% in a year highlights the rapid adoption of AI technologies among family offices and principals. This significant increase in AI adoption is driven by the potential benefits of AI in managing and growing wealth, but it also raises concerns about data privacy and security. For website owners, this means that the traffic to their sites may increasingly come from AI-powered tools and software, potentially blurring the lines between human and bot traffic. As principals become more reliant on AI, website owners may need to adapt their strategies to account for this shift, particularly in terms of data privacy and security. The fact that principals consider data privacy "non-negotiable" suggests that website owners will need to prioritize robust data protection measures to maintain trust with their high-net-worth visitors. To navigate this new landscape, website owners should take the following steps: first, review their llms.txt files to ensure that they are accurately tracking and managing AI bot traffic; second, implement robust data encryption and security protocols to protect sensitive user data; and third, consider implementing AI-specific content policies to address the unique challenges and opportunities presented by AI-driven traffic.