Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games

Gamesindustry.biz's discussion on brand discoverability in the AI age highlights the growing importance of AI responses in shaping player awareness of new games. The article emphasizes that AI is no longer a novelty, but a crucial channel through which players learn about games, citing a case study from The Game Awards. This development has significant implications for website owners, particularly those in the gaming industry. As AI-powered tools become more prevalent, website owners must ensure that their content is optimized for AI-driven discovery. This means that gaming websites need to be aware of how their content is being surfaced in AI responses, and take steps to improve their visibility in this context. Failure to do so may result in reduced brand discoverability and a loss of potential customers. To stay ahead of the curve, website owners should take the following actionable steps: monitor AI-driven traffic to their site, optimize their content to improve AI discoverability, and regularly review their llms.txt files to ensure that AI bots are correctly indexing their site's content. By doing so, they can improve their online presence and increase their chances of being discovered by potential customers through AI-powered channels.