Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

Brands' attendance at eTail Palm Springs and their discussions on building AI tools highlight the importance of focusing on areas where AI processes can save employees time or add value to the customer experience. This means that website owners should prioritize implementing AI tools that enhance customer experience and streamline internal processes, such as chatbots for customer support or AI-powered content recommendation. By doing so, they can create a more efficient and personalized experience for their users, ultimately driving engagement and conversion. To effectively leverage AI tools, website owners should track AI bot traffic to their site using llms.txt files, monitor customer interactions with AI-powered chatbots, and regularly review and update their AI content policies to ensure alignment with their brand values and customer needs. By taking these steps, website owners can navigate the "messy middle" of building AI tools and unlock the full potential of AI to drive business growth and improve customer experience.