Can ChatGPT save shoppers cash over Black Friday? Here's my opinion as a retail expert

TechRadar's exploration of ChatGPT's potential to save shoppers cash over Black Friday by putting the tool to the test as a retail expert marks a significant examination of AI's role in retail sales. The article delves into the capabilities of ChatGPT in navigating Black Friday deals, highlighting its potential to assist shoppers in finding the best discounts. This development means that website owners, particularly those in the e-commerce and retail sectors, should be prepared for an increased presence of AI-powered tools like ChatGPT on their sites during peak shopping periods such as Black Friday. As shoppers leverage ChatGPT to find deals and compare prices, website owners may see a rise in AI bot traffic, which could impact their site's performance and content policies. To adapt to this shift, website owners can take several actionable steps: firstly, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic, including ChatGPT. Secondly, consider optimizing their site's content and pricing strategies to account for the potential influence of AI-powered shopping assistants. Lastly, monitor their site's analytics to better understand how AI bot traffic is impacting their sales and customer engagement during peak shopping periods.