Can't Get Siri to Glow in the New Year? Here's Why

Apple's decision to roll out Siri's new glow feature incrementally, even to devices with the latest updates, highlights the complexities of implementing new AI-powered interface elements. This means that website owners who rely on voice assistant interactions, such as those using Siri for accessibility features or voice search, may need to account for varying user experiences. The inconsistent rollout of Siri's new glow feature could lead to differences in how users interact with voice-enabled interfaces, potentially affecting website traffic or user engagement. To prepare for such inconsistencies, website owners can take a few actionable steps: first, ensure their website's accessibility features are compatible with multiple voice assistant versions; second, monitor AI bot traffic to identify any changes in user behavior related to voice assistant interactions; and third, review their llms.txt files to confirm that they are accurately tracking and managing voice assistant-related bots, such as those from Apple.