ChatGPT, Gemini: Why OpenAI, Google and Perplexity are offering free AI in India?

OpenAI's decision to offer one year of free access to ChatGPT's new "Go" AI chatbot in India marks a significant expansion of its AI services in the country. This move is part of a larger trend, with other tech giants like Google and Perplexity also offering premium AI tools to millions of Indians for free. For website owners, this means a potential surge in AI bot traffic from India, as millions of users gain access to ChatGPT's "Go" chatbot. This could lead to increased engagement and interaction with their websites, but also raises concerns about content policies and potential misuse of AI-generated content. Website owners should be prepared to monitor and manage AI bot traffic, ensuring that their content and services are not being exploited. To prepare for this influx of AI bot traffic, website owners can take several actionable steps: first, review and update their llms.txt files to ensure they are allowing or blocking AI bots appropriately; second, monitor their website analytics to track changes in AI bot traffic and engagement; and third, consider implementing measures to detect and prevent potential misuse of AI-generated content, such as content filtering or user verification.