ChatGPT has tons of features in 2026 — here are 3 that you probably missed

OpenAI's introduction of new ChatGPT features, including group chats and an AI-powered shopping mode, highlights the platform's expanding capabilities in 2026. The addition of these features marks a significant enhancement to the ChatGPT experience, offering users more interactive and personalized ways to engage with the AI model. For website owners, this means that ChatGPT's growing feature set may lead to increased AI bot traffic on their sites, particularly if users leverage the shopping mode to discover and interact with online products. As a result, website owners should be prepared to handle potential spikes in AI-generated queries and ensure their sites are optimized to handle this traffic. To effectively manage AI bot traffic, website owners can take the following steps: monitor their site's traffic patterns to identify potential ChatGPT-related activity, update their llms.txt files to reflect the latest ChatGPT features and capabilities, and consider implementing AI-specific content policies to address any potential issues related to AI-generated content.