ChatGPT referrals to retailers’ apps increased 28% year-over-year, says report

Apptopia's release of a new analysis detailing a 28% year-over-year increase in ChatGPT referrals to retailers' mobile apps highlights the growing influence of AI-powered chatbots on e-commerce traffic. This significant increase in referrals from ChatGPT to retailer mobile apps means that website owners need to consider the role of AI-driven traffic in their overall e-commerce strategy. As ChatGPT's user base expands, its potential to drive sales and revenue for online retailers also grows, presenting an opportunity for website owners to optimize their mobile apps and websites for AI-generated referrals. To capitalize on this trend, website owners can take several actionable steps: monitor their website's traffic and analytics to identify referrals from ChatGPT, optimize their llms.txt files to ensure proper tracking of AI bot traffic, and adjust their marketing strategies to account for the increasing influence of AI-powered chatbots on e-commerce traffic.