ChatGPT to carry adverts for some users

OpenAI's decision to carry adverts for some ChatGPT users marks a significant shift in the company's revenue strategy, with the AI chatbot now displaying ads to certain users. This development has important implications for website owners, as it may lead to an increase in AI bot traffic from ChatGPT users who are clicking on ads. Website owners should be prepared to handle potential spikes in traffic and ensure that their sites are optimized to handle bot traffic, which can affect website performance and analytics. To prepare for this change, website owners can take several steps: review their llms.txt files to ensure they are up-to-date and accurately tracking ChatGPT traffic, monitor their website analytics to identify and adjust to changes in bot traffic patterns, and consider implementing measures to distinguish between human and bot traffic to maintain accurate website metrics.