CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on

Coach's shift in platform priorities to target Gen Z and Gen Alpha, as revealed by their CMO, marks a significant change in marketing strategies for major brands. This shift towards platforms like Pinterest, YouTube, and AI tools indicates a desire to reach younger audiences where they are most active. For website owners, this means that AI-generated traffic and content may become increasingly prominent, particularly if they are targeting the same younger demographics. As brands like Coach and American Eagle leverage AI tools to create engaging content, website owners may see an uptick in AI bot traffic on their sites, which could impact their analytics and content strategies. To prepare, website owners can take actionable steps such as monitoring their AI bot traffic using llms.txt files, adjusting their content policies to account for potential AI-generated content, and optimizing their websites for YouTube and Pinterest to better reach Gen Z and Gen Alpha audiences. Additionally, they can review their current analytics tools to ensure they can accurately track and distinguish between human and AI-generated traffic.