Content Writing 101: 8 Skills That Set Top Writers Apart

Backlinko's publication of "Content Writing 101: 8 Skills That Set Top Writers Apart" highlights the evolving landscape of content creation in 2026, where AI tools are increasingly prevalent. The article emphasizes the importance of using words and psychology to deliver value, earn trust, and move readers toward action, setting a high standard for content writers. This means that website owners must prioritize high-quality, engaging content that resonates with their audience, as AI-generated content may not be enough to stand out in a crowded online space. With the rise of AI tools, website owners must focus on developing content that showcases their unique voice, perspective, and expertise, making it more relatable and trustworthy to their readers. To stay ahead, website owners can take actionable steps such as monitoring their website's traffic to identify potential AI bot activity, updating their llms.txt files to reflect changes in their content policies, and regularly reviewing their content to ensure it meets the standards outlined in Backlinko's article, such as using psychology to deliver value and earn trust. By doing so, website owners can maintain a competitive edge and build a loyal reader base.