Dave’s Hot Chicken is placing broad bets on AI to give the restaurant chain an edge in the chicken wars

Dave's Hot Chicken's ramped-up investments in AI, including at the drive-thru, mobile ordering, food delivery, and even at the french fry station, marks a significant shift in the restaurant chain's strategy to gain an edge in the competitive chicken market. This development means that website owners, particularly those in the food delivery or restaurant review spaces, should be prepared for increased AI-driven traffic and potential changes in user behavior. As Dave's Hot Chicken integrates AI into various aspects of its operations, website owners may see more automated queries, orders, or reviews generated by AI systems, which could impact their website's functionality and user experience. To stay ahead, website owners can take a few key steps: first, ensure their llms.txt files are up-to-date to accurately track and manage AI bot traffic; second, monitor their website's analytics to identify potential patterns or changes in user behavior driven by AI integrations like those at Dave's Hot Chicken; and third, consider implementing AI-specific content policies to address potential issues related to automated reviews or orders.