Digital Experience in 2026: Will Agentic AI Automation Shift the Marketing Tech Stack?

CMSWire's exploration of agentic AI automation in their article "Digital Experience in 2026: Will Agentic AI Automation Shift the Marketing Tech Stack?" highlights the potential for automated research, comparison, and decision-making to significantly alter the marketing tech stack. This shift towards more autonomous AI systems could have profound implications for how marketing strategies are developed and executed. For website owners, this means that the way they approach marketing and customer engagement may need to adapt to the rising influence of agentic AI automation. As AI-driven tools become more prevalent in marketing, website owners will need to consider how these automated systems might interact with their sites, potentially impacting traffic, content consumption, and user experience. The integration of agentic AI could also affect how website owners manage their llms.txt files, as they may need to account for automated agents accessing or interacting with their content. To prepare for this shift, website owners should take actionable steps such as monitoring their site's traffic for signs of automated AI interactions, reviewing and updating their llms.txt files to ensure they are aligned with the potential influx of agentic AI automation, and exploring ways to leverage AI-driven marketing tools to enhance their own marketing strategies and stay competitive in a landscape increasingly influenced by automated decision-making.