Disney makes $1 billion deal that allows beloved characters to be used in short AI videos

Disney's $1 billion deal with OpenAI to allow beloved characters to be used in short AI videos marks a significant shift in the entertainment industry's approach to generative AI. This development has significant implications for website owners, particularly those in the entertainment, media, and advertising sectors. With Disney's iconic characters now being used in AI-generated content, website owners may see an increase in AI bot traffic as users interact with and share these videos. Moreover, this deal may set a precedent for other major entertainment companies to follow suit, potentially leading to a surge in AI-generated content featuring popular characters. To prepare for this shift, website owners can take several steps: firstly, review and update their llms.txt files to account for potential increases in AI bot traffic; secondly, consider implementing AI detection tools to monitor and analyze AI-generated content featuring licensed characters; and thirdly, develop strategies to leverage AI-generated content in their marketing and advertising efforts, while ensuring compliance with copyright and licensing regulations.