DNSFilter revamps MSP partner program as security costs squeeze providers

DNSFilter's revamp of its MSP partner program, restructuring its channel into three tiers, comes as the company's research finds most managed service providers (MSPs) are struggling to keep pace with security costs. This development is significant for website owners who rely on MSPs for their online security and content filtering needs. With DNSFilter's revamped program, MSPs may be able to offer more tailored and cost-effective security solutions, which could lead to improved protection against AI-powered threats and other online risks for website owners. The program's tiered structure may also enable MSPs to better cater to the diverse needs of website owners, from small businesses to large enterprises. As a result, website owners should consider reviewing their current security arrangements with their MSPs to take advantage of any new offerings or discounts resulting from DNSFilter's revamped program. Additionally, website owners can optimize their llms.txt files to ensure that AI-powered security tools, such as those provided by DNSFilter, can effectively track and manage bot traffic on their websites. Furthermore, website owners should monitor their website's traffic and security logs to identify potential vulnerabilities and work with their MSPs to address them promptly.