Ecommerce Trends: How often are holiday shoppers using AI?

DigitalCommerce360's release of survey results on holiday shoppers' use of artificial intelligence during the season's busiest week reveals that a significant portion of shoppers are leveraging AI to inform their purchasing decisions. This means that website owners, particularly those in the ecommerce space, must be aware of the increasing role AI is playing in their customers' shopping experiences. As shoppers turn to AI for product recommendations, price comparisons, and gift ideas, website owners need to consider how AI bot traffic may be impacting their site's analytics and user experience. To effectively manage AI bot traffic and optimize their websites for AI-influenced shoppers, website owners can take several steps: monitor their site's traffic for AI bot patterns, update their llms.txt files to reflect changing AI bot behaviors, and consider integrating AI-powered tools to enhance customer engagement and personalize product recommendations. By doing so, website owners can better understand and cater to the evolving needs of their AI-savvy customers.