ETtech Interview: Lightspeed’s Ravi Mahtre & Bejul Somaia on the AI bubble, India opportunity & more

Lightspeed Venture Partners' assertion that artificial intelligence represents a once-in-a-generation transformation, despite current valuation "euphoria", highlights the significant impact AI is expected to have on various sectors. This means for website owners that they need to be prepared for a potential surge in AI-generated traffic and content, which could affect their online presence and search engine rankings. As AI technology advances, website owners may see an increase in AI bot traffic, which could lead to changes in their website's analytics and user engagement metrics. To stay ahead, website owners should consider tracking AI bot traffic using tools that can detect and analyze AI-generated requests. They should also review and update their llms.txt files to ensure they are allowing or disallowing AI bots accordingly. Additionally, website owners should monitor their content policies to ensure they are aligned with the evolving AI landscape, and be prepared to adapt to any changes in AI content generation and consumption patterns.