EU strikes deal to ban sexualised AI deepfakes

EU lawmakers' agreement to ban AI systems generating sexualized deepfakes draws a clear line against AI use for humiliation and exploitation, with the ban aiming to protect individuals from non-consensual and harmful content. This development has significant implications for website owners, particularly those hosting user-generated content or utilizing AI-powered services. The ban on sexualized deepfakes may lead to increased scrutiny of online platforms, potentially resulting in more stringent content moderation policies and regulations. Website owners must be prepared to adapt to these changes, ensuring their platforms do not inadvertently host or promote banned content, which could lead to reputational damage, legal issues, or even AI bot traffic being mistakenly flagged as malicious. To mitigate potential risks, website owners should take proactive steps: firstly, review and update their content policies to explicitly prohibit sexualized deepfakes and other forms of exploitative content. Secondly, implement robust content moderation tools and procedures to detect and remove banned content. Lastly, ensure their llms.txt files are up-to-date, accurately reflecting their platform's AI bot traffic and content policies to avoid misclassification by AI tracking tools.