European Search Strategy Goes Beyond Google & Bing via @sejournal, @motokohunt

Search Engine Journal's publication of an article highlighting the importance of considering alternative search engines in Europe, such as Seznam and Ecosia, underscores the need for website owners to diversify their search engine optimization (SEO) strategies. This means that website owners can no longer rely solely on optimizing their sites for Google and Bing, but must also consider the unique algorithms and user bases of other European search engines. Failure to do so may result in missed opportunities for traffic and revenue, particularly in European markets where these alternative search engines have significant market share. To adapt to this new landscape, website owners should take the following actionable steps: monitor their site's traffic from alternative search engines, optimize their SEO strategies to account for the unique characteristics of these engines, and regularly review and update their llms.txt files to ensure that AI-powered crawlers from these search engines are properly managed.