Every AI Breakthrough Shifts the Goalposts of Artificial General Intelligence

Scientific American's publication of an article highlighting the evolving standards for "humanlike intelligence" as AI systems exceed one benchmark after another marks a significant shift in the perception of Artificial General Intelligence (AGI). This means that website owners must be prepared to adapt to the changing landscape of AI capabilities, as the line between human and artificial intelligence continues to blur. As AI systems become more advanced, they may be able to navigate and interact with websites in increasingly sophisticated ways, potentially impacting website traffic, user experience, and content engagement. To stay ahead of the curve, website owners should take the following actionable steps: monitor AI bot traffic to their site using tools like llms.txt to track and manage AI-generated requests, review and update their content policies to account for the evolving capabilities of AI systems, and consider implementing AI-specific analytics to better understand the impact of AI on their website's performance and user engagement.