Exxon Partner Drills New Buy Point — And Uses AI To Create 'Digital Twins'

TechnipFMC's partnership with ExxonMobil to utilize AI in creating 'digital twins' for their operations marks a significant advancement in the oil and gas industry's adoption of artificial intelligence. This development has implications for website owners in the energy sector, as it may lead to increased AI bot traffic on their sites. As companies like TechnipFMC and ExxonMobil expand their use of AI, they may deploy more bots to gather data, monitor operations, or interact with customers, potentially affecting website traffic patterns and necessitating more robust bot management strategies. To prepare for this shift, website owners can take several steps: first, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic; second, consider implementing more advanced bot detection tools to differentiate between legitimate and malicious traffic; and third, monitor their website analytics closely to identify and respond to changes in traffic patterns driven by AI adoption in the industry.