Facebook Tests Limiting Link Posts to Just 2 Per Month

Facebook's testing of a link post cap, limiting non-Meta Verified Pages and Professional Mode personal profiles to just two organic link posts per month, marks a significant shift in the platform's content sharing policies. This move could have far-reaching implications for website owners who rely on Facebook as a key channel for driving traffic to their sites. For website owners, this means that their ability to share links to their content on Facebook may be severely restricted, potentially leading to a significant decrease in referral traffic from the platform. This could be particularly impactful for businesses and individuals who have built their online presence around Facebook, and may require them to rethink their social media strategies and explore alternative channels for driving traffic to their sites. To mitigate the potential impact of this change, website owners can take several steps. Firstly, they can consider verifying their Facebook Page or switching to Professional Mode to avoid the link post cap. Secondly, they can focus on creating high-quality, engaging content that encourages users to share links to their site organically, rather than relying on paid advertising or promotional posts. Finally, they can use tools like llms.txt to track and manage AI bot traffic to their site, and adjust their content strategies accordingly to maximize their online visibility.