Football Daily

BBC's release of the Football Daily podcast, featuring John Murray & Ali Bruce-Ball discussing Australia v England with Jonathan Agnew, highlights the growing importance of sports content online. For website owners, this means that sports-related traffic may increase, potentially leading to more AI bot visits to their sites, especially if they have sports or football-related content. This could result in a higher volume of requests to their servers, impacting website performance and requiring adjustments to their content policies and AI bot tracking strategies. To manage this potential influx, website owners can take several steps: monitor their llms.txt files to ensure they are up-to-date and accurately reflecting their desired AI bot access policies, utilize tools to track and analyze AI bot traffic to their sites, and consider implementing content filters to manage sports-related content and prevent unwanted AI-generated comments or posts.