Generative engine optimization for small business: How to win with a small budget in 2026

HubSpot's emphasis on generative engine optimization for small businesses highlights the potential for smaller companies to compete with larger corporations in search rankings. This approach focuses on leveraging AI-generated content to improve search engine optimization (SEO) and drive more traffic to websites. For website owners, this means that they can no longer rely solely on traditional SEO methods to maintain their online visibility. With the rise of generative engine optimization, small businesses can now utilize AI-powered tools to create high-quality, optimized content that can outrank larger competitors. This shift in the SEO landscape requires website owners to adapt and invest in AI-driven content strategies to remain competitive. To stay ahead, website owners can take the following actionable steps: monitor their website's traffic for AI-generated content, update their llms.txt files to reflect changes in their content policies, and explore AI-powered content generation tools to enhance their SEO efforts. By doing so, they can better compete with larger corporations and improve their online visibility in 2026.