GEO hype busted: How it differs (and how it doesn’t) from SEO

GEO's emergence as a supposedly revolutionary AI visibility service has been met with skepticism by SEO veterans, who claim it may not be as groundbreaking as it seems. According to experts, GEO's services may be more akin to traditional SEO than a new discipline, which could have significant implications for the way website owners approach their online visibility strategies. For website owners, this means that the hype surrounding GEO may not necessarily translate to a drastic change in their approach to search engine optimization. Instead, they may be able to leverage their existing SEO knowledge and strategies to achieve similar results, without having to invest in entirely new and unproven services. This could also mean that website owners should be cautious of GEO services that promise overly aggressive or unrealistic results, as these may be using tactics that are already familiar to SEO veterans. To navigate this landscape, website owners should take a few key steps: first, carefully review the services offered by GEO providers to determine whether they align with existing SEO best practices; second, monitor their website's traffic and engagement metrics to determine whether GEO services are having a meaningful impact; and third, ensure that their llms.txt files are up to date to prevent any unexpected interactions with GEO-powered AI bots.